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September 24, 2020 59 min

Rob Biddulph is an award-winning author and illustrator who has increasingly used video to connect with his ever-growing audience.

Before turning to illustration full-time, Rob had established himself as a leading designer and art director, winning awards and steering the visuals for some of the UKs most iconic mags including the NME and the Observer magazine. 

Having already caused a storm on social media with his #packedlunchpostits and behind the scenes book development, during the UK lockdown Rob came up with the idea of teaching kids how to draw live online – to help relieve many peoples’ homeschooling stresses. He found a lot of grateful parents!

His #DrawWithRob campaign grew exponentially and led to not only a #DrawWithRob book – another best-seller, but also a Guinness World Record for the biggest audience for a live art class ever – via YouTube. 

Rob delves into the story behind how he got started in writing books and how video has ultimately helped him grow his audience. 

In this episode you'll discover:

  • Rob's background in magazines
  • How Rob finally found a publishing agent
  • How he went from art director to published author
  • How the Covid-19 pandemic inspired him to help parents and their kids
  • Why you should always learn from your mistakes
  • How he broke a world record on YouTube
  • Why video channels like YouTube are great for self promotion
  • The value of live video
  • Why YouTube can directly influence sales
  • An insight into the future for his creations
  • Rob’s experience as an influencer
  • How brands and businesses can use video effectively
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