Edie Clarke is a video & YouTube strategist, based in Brooklyn, New York. She’s also founder of Virtually In Sync – which helps companies and entrepreneurs create brand awareness for their business using videos and YouTube, ultimately helping them reach their audience & grow their business.
After studying TV & Film Production at UCLA, Edie went to work for Sony Pictures and eventually founded her own company to provide video strategy, remote video creation, and video marketing services for solopreneurs, while also servicing businesses who want to outsource their video needs.
She helps established entrepreneurs, coaches, consultants, trainers and thought leaders with a purpose and encourages the camera shy to embrace the lens.
In this interview Edie takes us through how she got started in remote video creation, why YouTube is so important for the long-term, how to optimise your videos and shares her tips and tricks for efficient content creation.
This interview is split into 2 digestible parts.
In Part 2 you'll discover:
- Why you should start with one platform first
- Why Edie realised she could speak to a specific audience who could only learn from her
- How to choose the right platform depending on where your audience is
- Why live-streaming was a game-changer for people nervous around video
- Tech advancements in video which make things easier
- The power of personalised video
- Why she uses the same equipment as her clients
- Her best productivity tips
- How she finally found her work-life balance working 4 days a week
- Why taking a break is healthy
- Why you should introduce yourself with a video
- Why a ring light is no good if you have glasses
- Why you should always research first
- Her ultimate goals for her business
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