The Acronym Party - CRM with Tom Dheere

2025 is the year to become "acronimble" by familiarizing yourself with one of the most important acronyms in the industry: CRM, which stands for Customer Relationship Management. The BOSSES discuss how the right CRM tool can streamline how you engage with clients, leading to better organization, and more business opportunities. Learn how to maintain meaningful connections without constantly reinventing the wheel, and discover the strategies that help you organize client interactions to promote continued work. Through personal stories and practical advice, The BOSSES highlight the evolution from old-school Rolodexes to cutting-edge digital solutions, empowering you to manage your client interactions like a BOSS.

00:01 - Anne Ganguzza (Host)
Hey, amazing voiceover talents. Do you ever wish boss marketing was as fun as it was being behind the mic? Well, check out my VO Boss Blast. It's designed to automate and make your marketing simpler. You'll benefit from your very own target marketed list, tailored to meet your goals and your brand. The VoBoss Blast Find out more at V. The VO Boss Blast Find out more at voboss.com. 

00:27 - Intro (Announcement)
It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss, a VO Boss. Now let's welcome your host, Anne Ganguzza. 

00:46 - Anne Ganguzza (Host)
Hey everyone, welcome to the VO Boss Podcast and the Real Bosses series. I'm your host, Anne Ganguzza, and I am the BOSS with the VOS. That's the voiceover strategist, Mr Tom Dheere. Hello. 

00:59 - Tom Dheere (Co-host)
Tom Hello. So that's boss VOS. 

01:02 - Anne Ganguzza (Host)
Boss, VOS. 

01:03 - Tom Dheere (Co-host)
The BOSS VOSS, boss VOSS. 

01:04 - Anne Ganguzza (Host)
The BOSS BOSS with the V-O-S. 

01:06 - Tom Dheere (Co-host)
BOSS with the V-O-S. 

01:08 - Anne Ganguzza (Host)
And you know, tom, let's continue the acronym party, shall we? Yes, please, Because I'll tell you what it's the beginning of the year, I'm going to manifest multiple new contacts and you know what I need to be able to keep track of those contacts in a BOSS CRM. 

01:26 - Tom Dheere (Co-host)
Whoa, whoa Boss, boss CRM. What do you? 

01:29 - Anne Ganguzza (Host)
think Boss, boss CRM I like that. And you know, people ask me about what CRM do I use? What CRM do I use? And so let's talk about 2025 CRM. 

01:40 - Tom Dheere (Co-host)
Fantastic idea, anne. First off, just to make sure everybody knows what we're talking about, CRM is Customer Relationship Manager. It is a fancy way of saying some form of system where you store your client information potential clients, current clients, past clients' information which you can use as a home base for your marketing strategies. So you use the CRM to develop relationships with customers. So just make sure everybody's on the same page. 

02:13 - Anne Ganguzza (Host)
Then you could be CRM BOSS, you could be a CRM boss. 

02:17 - Tom Dheere (Co-host)
You could be a crim boss. No, we'll stick with CRM. 

02:22 - Anne Ganguzza (Host)
But CRM reminds me of crumble cookies. Oh wait, now I'm going off. 

02:28 - Tom Dheere (Co-host)
I diverge into a tangent of cookies. I was thinking crumb, like the god that Conan the Barbarian worships. All right, we're really getting of