Player Data: It’s in the Game

Jodie Antypas (MBA 2005) didn't grow up playing video games. They weren't expressly forbidden in her house, but they also weren't encouraged. So, how does a non-gamer end up leading large teams at Nintendo and Electronic Arts (EA) in the consumer marketing space? Antypas isn't quite sure, but she's quickly become an expert in the field, using player data and consumer opinions to drive the past, present and future of the video game industry. Now, Antypas is walking down a new path that she couldn't predict. She's a newly published children's book author, taking an adapted bedtime story she told her daughters and repackaging it for the world to enjoy. The Daniels alumna joined the Voices of Experience Podcast to share how she ended up leading 100 person teams in the video game industry, what drove her to write her new book and why she's taking a leave from her current role. Table of Contents 1:10 A non-gamers journey to gaming 3:16 Deciding against law school for an MBA 8:03 "Games are constantly evolving" 12:54 From Pong to the modern era 15:06 Key management skills for large teams 17:35 Leveraging your objective mindset to lead 18:52 "I finally gave myself permission that I could take a break" 21:44 Pivoting to children's books 25:29 Be open to twists and turns 26:47 Show notes and credits