In this episode, Justin Coats shares his remarkable journey from the Marine Corps to becoming a leader in AI integration and personal development. Justin's expertise spans across complex systems, from helicopters and UAVs to Amazon businesses and now AI-driven business transformation. He explains why AI integration is the future—and how businesses can harness its power without losing the human element. If you've been wondering how to use AI strategically in your business, this episode is packed with insights you can't afford to miss.
💡 What You'll Take Away For YOUR Business
🚀 Why AI is the great equalizer for small businesses—and how you can leverage it to compete with Fortune 500 companies
🤖 How to effectively integrate AI into your business without losing the human touch
💼 Why "alignment" in business decisions leads to more confidence and better outcomes
📊 How to break down complex business tasks to maximize AI efficiency
📝 The four essential components of successful AI prompting (Instruction, Information, Context, End Goal)
💡 Why rebuilding business processes around AI leads to 2x to 10x improvements in efficiency and output
🔑 How to identify the RIGHT areas in your business to apply AI for maximum impact
📝 About Justin Coats
Justin Coats is a passionate leader in AI integration and personal development, with a journey that spans the Marine Corps, technology, and entrepreneurship. He brings a fresh perspective to how we think about AI, making complex ideas simple and usable for anyone. Justin believes in the power of people, not just technology, to drive real change, and he’s dedicated to helping leaders tap into AI’s potential while keeping the human element at the forefront.
🎯 Justin’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs
"Decision-making is the key to success. The right decision at the right time can define your business trajectory—but alignment with your mission is everything."
Key Takeaways from Justin's Advice:
✔ Confidence in decision-making comes from alignment with your mission and purpose
✔ Not every opportunity is worth taking—if it’s not aligned with your mission, pass on it
✔ Focus on long-term vision rather than short-term gains
📢 Memorable Quotes
“Your uniqueness as a human is your superpower when you’re using AI.” – Justin Coats
“AI is the great equalizer—whether you’re a solopreneur or a Fortune 500 company, the playing field is level.” – Justin Coats
“Confidence in decisions comes from knowing they’re aligned with your mission.” – Justin Coats
💡 Actionable Takeaways
✅ Start using AI now—falling behind even for six months could put you years behind competitors
✅ Break down complex tasks step-by-step to give AI clear instructions for better results
✅ Identify high-effort, low-output processes in your business—these are the best places to apply AI
✅ Train your team to understand AI fundamentals—it’s not just a tool, it’s a strategic shift
✅ Focus on human + AI collaboration rather than full automation to maintain quality and authenticity
🔗 Links & Resources
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hey, what is up?
Welcome to this episode of theWantrepreneur to Entrepreneur
podcast.
As always, I'm your host, brianLoFermento, and I'm going to
have a giant disclaimer at thetop of today's episode, and that
is this is not another episodeabout AI, and that's because
this is not your typical guestwhen it comes to talking about
AI.
I can very comfortably say here, publicly on the air, that this
(00:23):
is probably the mostintentional AI thinker, speaker
and visionary that I've comeacross.
I'm so grateful to haveinteracted with this person
before and done some really coolwork.
He actually came behind thescenes and spoke to our guest
community of all of ourentrepreneur to entrepreneur
guests, and that is because I sorespect his work and the way
(00:43):
that he thinks.
So you're all in for a treattoday.
Let me introduce you to today'sincredible guest.
His name is Justin Coates.
Justin is a passionate leaderin AI integration and personal
development, with a journey thatspans the Marine Corps where
spoiler alert just casually hewas a helicopter pilot, just to
show you just an ounce of howbrilliant today's guest is.
He has also been involved intechnology and, of course,
(01:07):
entrepreneurship.
He brings a fresh perspectiveto how we think about AI, making
complex ideas simple and usablefor anyone.
Justin believes in the power ofpeople, not just technology, to
drive real change, and he'sdedicated to helping leaders tap
into AI's potential whilekeeping the human element at the
forefront.
(01:27):
So a lot of those things areprobably not typical things that
you hear within the context ofAI, which is why I'm so excited.
I'm not going to say anythingelse.
Let's dive straight into myinterview with Justin Coates.
All right, justin, I am so veryexcited that you're here with
us today.
First things first.
Welcome to the show, thank you.
Speaker 2 (01:48):
Brian, it's amazing, and what an awesome intro.
Thank you, that's so cool, heck.
Yeah, I do have one slightcorrection I didn't become a
helicopter pilot until after theMarine Corps.
Speaker 1 (02:01):
Oh dang.
Well then, Justin, I wouldargue that actually makes you
even more interesting.
Holy cow, I thought that waspart of your Marine Corps
service.
So one thank you for yourservice.
To wait, that just means thatyou did even more extraordinary
things in consequential order,which is just a great segue.
Take us beyond the bio.
Who's Justin?
How did you start doing allthese cool things?
Speaker 2 (02:22):
Yeah.
So I guess I could start withthe Marine Corps story.
I had a dream and goal of beinga helicopter pilot, and when I
realized that life was reallyhard and it was actually
expensive to become a helicopterpilot, I decided to join the
Marine Corps.
I also had some lifecircumstances that I wanted and
(02:45):
needed to take care of.
My family had a young family atthat time, and one of the
driving forces for joining wasthat they flew amazing
helicopters and really bigmachines, and I figured, if I'm
going to be a pilot, I might aswell know how these things fly
and how they work.
And so that's what I did for tobe a pilot, I might as well
know how these things fly andhow they work.
And so that's what I did.
(03:06):
For four and a half years Itook helicopters apart, put them
back together and kept themoperational and safe to fly for
the marine pilots that actuallyflew them.
And so after that I became ahelicopter pilot, but actually
didn't go make money doing it.
I decided to go fly UAVs, drones.
(03:29):
These were, you know, nine feetlong by 12 foot long wingspans,
and I flew those as a governmentcontractor, and shortly after
that is when I actually firstjumped into my first business, I
learned how to sell products onAmazon, and so you know, going
from mechanic to pilot to newera technology UAVs, controlling
(03:53):
them from a computer, tohelping businesses sell their
products on Amazon, and then nowwhat we do.
So we had that business for fouryears and we got acquired in 22
, worked with that company for ayear, left in 23 and jumped
into AI headfirst, and what wedo now is we teach people, we
(04:19):
have AI education and thenintegration and implementation,
which is probably a little bitof what we'll talk about today,
but the underlying theme in allof this is all of these are
extremely complex systems thathave multiple pieces, core
elements of them that arerequired to work in tandem with
(04:41):
each other in order to get thebest result.
So you know, helicopters that'sdon't crash, don't fall out of
the sky.
For Amazon, that was how do youposition your products
differently than yourcompetitors that are showing up
on the same page?
And for AI you touched on it inthe intro it's how do we not
(05:02):
lose the human element whiletake advantage of this amazing
technology that we now have?
And so that's kind of thejourney.
Speaker 1 (05:12):
I love that overview, justin.
I'm so appreciative of youwalking us through your journey
because it sounds chronological,it sounds linear in nature, but
I love the fact that you'vetaken those common themes and
threads across all of thoseexperiences and one has built
upon the next, which is why itsounds that way when you present
that backstory to us on apodcast episode.
But what I really appreciatethis is something and you know
(05:35):
how much I love and admire yourwork from the second that we
first had a video call together,and it's because I don't hear
most people talking about AIintegration, justin, and I feel
like you just you touch the tipof the iceberg with us with
regards to your view on AI needsto integrate with the humans,
ai needs to integrate with thebusinesses, but on that macro
(05:56):
scale, what does AI integrationmean to you?
Why is it just you right now,and of course there are some
others, but why are you leadingthat push?
Why is that such an importanttopic for you?
You right now, and of coursethere are some others, but why
are you leading that push?
Why is that such an importanttopic for you?
Speaker 2 (06:09):
Well, I've been learning and using and building
my business with AI, artificialintelligence for two and a half
years, you know, really, sincethat chat GPT moment, and it
feels like we've done five yearsworth of work.
And so the way that I processthat and kind of think through
(06:31):
that is, if humans don't startusing this technology now and
we're already two and a halfyears in, you know,
chronologically we're two and ahalf years in to this AI journey
, this new industry that'shappening, how far behind are
they going to be when they startusing it in six months, when
they feel a little bit morecomfortable and and it's it's an
(06:54):
incredible gap that that getscreated.
And I know you've probably seenthis firsthand and experience
in your business.
You know you using artificialintelligence to do your job
versus not, and your capabilityto get 10 times more done using
it at a quality that you wantyour work to be done right, so
(07:16):
you're not losing quality inexchange for speed.
You don't have to make thatexchange anymore.
And so really, for us, it's howdo we help humans get along this
journey a little bit fasterwhile feeling more comfortable
about handing off work to anartificial intelligence system,
(07:36):
a really smart system that mightknow more about their job than
they do, might know more abouttheir job than they do.
So how do we really help thehumans along this journey and
work with these AI systems andthat's really the foundation
that we approach thisintegration and implementation
from is there's a human elementhere and humans don't like
(08:00):
change and we're a little bitslower than computer systems,
and so how do we kind of bringthe two closer together and
close that gap to really have ahuman plus AI driven world?
Speaker 1 (08:12):
Yeah, I love the way you phrase that, Justin.
What you really make me thinkof is Reddit.
I love scrolling through Reddit.
That's one of my guiltypleasures.
The comments are the best.
For sure, and when I scrollthrough Redditdit, I really love
any and all ai conversationsalways revolve around
benchmarking, and people arehaving chat, gpt, take, you know
, the bar exam and the realestate exam and all these
(08:33):
different tests to see how itfares as compared to the average
human, and so that's how peopleare bumping up and measuring
the.
The I part of artificialintelligence is, they're saying,
how intelligent is it?
When I hear you talk aboutthese things, though, what I
really take away, and probablywhat excites me the most, is
your open recognition that, yeah, ai is very smart and we can
unleash it in a lot of ways inour businesses, but what I also
(08:56):
hear is the importance of thehuman element into that, in that
the two truly play together andbring out the best in each
other.
For those people who arewondering, is this just going to
replace all humans which I hearthat argument all the time
what's that human essentialingredient?
What is the value add that wehave into this equation?
Speaker 2 (09:16):
We have experience, brian, we have life experience.
We have human to humaninteraction and you know to kind
of put a period on thatstatement is I started this
business by creating a digitalonline course and, yes, I was
one of the like million, 2million people that said buy my
(09:39):
course and I'll teach you how touse chat GPT.
It failed miserably, like onits face, and in that moment I
realized that this, truly thisjourney for humans, this truly
has to be human to human,because there's an energy
exchange.
When you're talking to anotherhuman in person, when you're
(10:01):
having coffee and learning abouttheir journey and where they're
at and their perspective andhow they're approaching just
their daily life.
There's truly this humanelement in all of it.
And that's where I realized,okay, it can't just be a digital
(10:21):
course, it can't just be a PDFwalkthrough or a book that says
here's a thousand prompts, nowyou know how to use it.
That's not it.
And through the last year and ahalf of training and exposure to
individuals just starting outon their journey or maybe using
ChatGPT since it was released,it was released.
(10:42):
The core element is if you canexplain very precisely your job,
your task, how you do it, theexperience you need, the
perspective you want to have inperforming that task, or that
thing that sets your work withAI apart from someone else who
(11:08):
doesn't embed those coreelements into it, who doesn't
provide that experience that youalone, as an individual human,
bring to the table.
And so it really becomes thatpiece that your uniqueness, that
makes you human, actually isyour superpower when you're
(11:30):
using AI.
It levels you up because that'syour experience, brian.
Speaker 1 (11:35):
Yeah, justin.
I want to get.
I want to give listeners alittle bit of behind the scenes,
because the first time that youand I ever got on a video call
together, you know a lot ofpeople want to say, oh, look at
all these cool things that'shappening with AI.
I'll never forget.
You asked me.
You were like Brian, what aresome of the things that you're
working on?
And I shared a few clientprojects and a few things
happening behind the scenesinternally and you then screen
(11:55):
share and you said, oh, look atthe cool way we can build out
this context and give it to AI.
And it was so cool seeing a lotof different pieces of what you
do come into play the prompting, the inputs, the how you craft
the outputs in a format thatyou're really looking for.
I really saw the power of theway that you go about that and
so, because I've seen your workin action, I'd love for you to
(12:18):
introduce listeners to whatnicheai is.
I think that the way youoperate.
It's cool hearing about theoriginating building blocks of
an online course.
So glad you got out of that,justin.
Talk to us about how youimplement AI and the way that
you operate and serve others.
Now how you implement.
Speaker 2 (12:35):
AI and the way that you operate and serve others now
.
Yeah, the way that we operatenow is we have AI education and
training and it's human to humanand you know we live in a
digital world so it can bevirtual if you want, but a group
of people.
And then also I do in-persontrainings and also I do
(12:56):
in-person trainings and what wedo with our training is we take
you through the basic,intermediate and advanced usage
of ChatGPT or large languagemodels.
You know sneak peek, we'rebuilding our own, so hopefully
we can release that soon.
But we walk you through justthe fundamentals of what is AI.
What is a large language model?
(13:17):
How do you talk to it?
How do you prompt it to get anddo exactly what you want?
So we walk through that and thenbeyond, that is where we have a
longer term relationship withorganizations that understand
that this is a journey and theywant to take the next step and
they want to keep taking nextstep and they want to keep
taking that next step and movetheir business into the future.
(13:38):
And for those companies, wereally take them down to the
foundation and say how are youbuilt?
What are your processes?
Let's rebuild with AI tools inthe middle of it, and so that's
the structure that we kind ofare implementing this year.
I think that's so cool, justin,the structure that we kind of
are implementing this year.
Speaker 1 (13:55):
I think that's so cool, justin, because a lot of
people would look at yourbusiness and probably be like,
oh, he works inside of AI allday, but look at the majority of
your work, so to speak.
It feels weird calling it thatfor you, but the majority of
your work is with humans,helping humans solve their real
life problems, and I think thatthat's what makes your approach
and your business so very cool.
When I think about the natureof the work that you do, you
(14:18):
couldn't help yourself, justin,because you equally like
business and you love processesand operations, and so it makes
me want to ask you because Ialso know that you bring that
understanding to the table ishow do you help others decide
where and when to apply AI totheir business?
I would imagine I feel likeduct tape has kind of lost some
of its mainstream appeal, butyou know, once upon a time
(14:39):
everyone was like, oh, justthrow some duct tape on it.
And I feel like AI has becomethe duct tape of 2025,
especially.
Everyone wants to apply iteverywhere, but how do you
choose where and when toactually use it?
Speaker 2 (14:52):
Um, that's actually a really, really big thing that
you know leaders in yourbusiness, whether you're a
solopreneur or a CEO of you know100 employees or 1000 employees
or more.
The thing you really need tounderstand is, like, what is
your knowledge base with AI?
Where are you coming out?
(15:13):
Are you using it?
Or are you just thinking it'sanother software tool that you
can purchase and put a team incharge of and say do this?
It's not that kind oftechnology and the companies
that are starting to use it asduct tape or as a bandaid to
fill a gap or make this onething a little bit more
efficient, without trulyunderstanding its true, its
(15:36):
potential and impact it can haveon your business.
You're not going to last thatlong in comparison to a company
that maybe takes a little bitslower of a path right now but
is completely deconstructingtheir processes and then
reconstructing them theirprocesses and then
reconstructing them, rebuildingthem, with AI in the middle.
So it really takes a lot ofthought.
(16:00):
Where are you at in yourjourney and how are you leading
your people?
There's a massive leadershipelement to all of this.
You have to please actuallyjust be a leader, like lead from
the front and then determiningwhere and which department or
process you deconstruct first isreally dependent on your
(16:22):
business, and after you getthrough the learning phase, your
big pie in the sky.
If we can automate this processfrom this point to this point,
then we can, you know, not have10 people managing that.
Your concept of that, that bigautomated thing that's, you know
, ai in the middle, is thatchanges.
(16:44):
The more you learn, the morethat will change, and so it
really comes down to learn howyou use AI, use it all the time,
share with your teammates, havethem share with you, and then
start to plan out where in thebusiness do you want to get your
most efficient and productiveemployees to really go to the
(17:10):
next level?
These aren't, you know, percentincrement changes.
It's not small incrementalchanges.
These are two, oftentimes twoto 5X to 10X gains we're looking
for, and it takes time to dothat, and so what you're really
looking at is which processestake a lot of time, a lot of
(17:36):
mental capacity, a lot of energyfrom your employees and start
to work through those after yougo through this learning phase.
Speaker 1 (17:45):
Yeah, Justin, I'll confess this to you here while
we're on the air together, isthat?
Part of why I enjoy hearing youtalk about AI is I just know
that you work with so manydifferent types of clients, so
many different types of businessleaders, and so when I hear you
talk about AI, I'm viewing itthrough the lens of oh, Justin
sees AI at all differentbusiness sizes, and I think the
(18:06):
reason why that excites me themost is because, in a lot of
cases, when people talk aboutaccess to capital, it doesn't
get me very excited, Justin,because I'm just like well you
know, as a smaller entrepreneur.
We don't have the same access tocapital that Fortune 500
companies that any company thathas IPO'd already has, Whereas
when you talk about AI, I thinkto myself it's the great
(18:27):
equalizer.
Anything that a Fortune 500company can do with AI, I can
also do with AI.
Talk to us about that landscapeof big business versus all the
way down to the solopreneurlevel.
Is it the great equalizer?
Is it truly an even playingfield?
Are there ways that us smallguys can have a little bit of an
advantage in the way we'rerolling it out or the way we're
(18:47):
thinking about it?
Speaker 2 (18:48):
I'd love to hear those insights yeah, yeah, I'm
just like absolutely, um, it is.
It is a, you know, greatequalizer and I think you know,
to be fair to you know, fortune500 or or better, or you know,
solopreneur or the five or 10person team like you know right
(19:10):
now, a five or ten person team,you're not going after a billion
dollar contracts.
You know you're like so theequalizer.
In that way, you're not justimmediately, overnight, going to
get you a giant windfallcontract that changes your life,
let alone your business, and sothat's a lot of what fortune
(19:33):
500s are targeting is like thosemassive deals, but that's the
world of.
What Fortune 500s are targetingis like those massive deals,
but that's the world andenvironment that they're playing
in.
But, brian, I'm talking to, youknow, vp C-suite of 9000
employee companies and they'reasking the same questions that a
solopreneur who's just startinga marketing agency are asking
(19:57):
what is it?
How do I use it?
How are my people going to useit?
How do we need to change ourprocesses?
You know what KPIs should wemeasure?
So how should we measureprogress?
How should we measure, you know, the actual impact that AI is
having.
So it really is a moment inhistory where people who have
(20:20):
been a CEO of a Fortune 500company for 10 years and
somebody who is now justbecoming an entrepreneur.
You're on the same foundation.
You're at the same place ofwhat is this technology and how
are we actually going to beusing it?
Speaker 1 (20:38):
Yeah, it's so cool.
Yeah, it's probably so fewtimes in the course of history
Probably the last time was whenthe worldwide web came to mass
adoption that we're all askingourselves the same question back
then.
You know, I don't know what theequivalent was before Amazon
existed, but whatever the bigbox retailers, or Sears let's
call Sears out it was probablythem at the time.
Sears was probably saying whatthe heck do we do about the
(21:00):
internet?
Just like your local pizzaplace was, and so it is such a
cool time to think about that.
Justin, I want to put you on thespot here, but I know you're
going to take it in stride, soit's not really going to put you
on the spot.
I've seen some of the verycreative, empowerful ways that
you personally use AI behind thescenes in your own business, so
I guess the part where I'mgoing to put you on the spot
here in real time is share withlisteners some of those ways
(21:23):
that you use it for business,but also, justin, to show the
widespread impacts it can havein our lives.
How are you also using itpersonally as well?
Speaker 2 (21:34):
Oh man, no-transcript .
Speaker 1 (21:50):
Now you're making me sad, though Screen sharing is
the only thing we can't do aspodcasters.
Speaker 2 (21:54):
There's a button that says screen share right there,
fine, well, maybe we put a clipin later.
Sorry, listeners, so maybe Ican describe how to do that.
But to answer your secondquestion first how am I using it
?
You know, in my personal life Iuse it to streamline my
(22:15):
shopping.
I don't like shopping and so Iask it, for you know, we build a
meal plan as a family and thenwe have it, you know, create the
shopping list based on therecipe, but then I have it in
table format.
Give me, you know, everythingorganized by the department of
the store so I can just quicklyand easily go in and do my
(22:37):
little loop and get out.
You know, another way that I useis I, you know, multiple times
a week I work out with thisgroup it's called F3.
It's a men's workout groupoutside and sometimes I lead the
workouts in the morning and Iuse this as a tool to help me
build workouts and, you know,and get everybody motivated and
(23:00):
just kind of crush us with areally awesome, you know,
fitness routine.
So those are some of the waysthat I'm using it personally in
my life.
You know, the really fun thingis it really can be used for any
aspect of of what you're doing.
Um, you know we my kids and my,my wife and I are trying to
(23:22):
plan a summer trip where we justtravel around and check out a
bunch of big areas, um, you know, big spots, points of interest
to to hit in the United States,and so we're having it plan,
kind of our itinerary map, ourplan out, our get us hotels and
where we can stop and eat and doall that stuff, and so we're
(23:43):
using it as just this planningmechanism, this planning tool,
which involves the kids, andwhat's really cool is because it
has so much knowledge andinformation and it's connected
to the internet.
It can give you like a littlesummary of why you would want to
stop in this place or some coolthings to check out that you
may not know about, and thisresearch would take us hours or
(24:07):
days to really figure out, andnow we can do it, you know,
almost real time, and so that'sbeen a lot of fun.
Now down to kind of the you know, the brass tacks, if you will,
the.
You know, the actual tangibletakeaway here for everybody
that's watching or listening iswhen you start to talk to these
(24:28):
systems, these large languagemodels, you really have to kind
of break down your task, andthis is difficult.
This has been probably one ofthe hardest things for humans to
do in my training over the lastyear and a half is just to
describe the job that you'redoing, describe the task that
(24:48):
you're doing to such a microdegree that you know you can no
longer go any lower.
You've found the origin point.
This is exactly step one, thisis exactly step two, this is
exactly step three.
And if you can do that withyour task and then explain it to
ChatGPT or Gemini or soon ourniche AI platform, the output
(25:16):
you're going to get is going tobe you know, 80, 90% of exactly
what you wanted.
And then you have your littlehuman element in there, where
you, you know, edit, refine, you, polish that and put your human
experience, your humanintelligence into it.
And, if I can, just a littlebit more, brian, the prompting
(25:38):
methodology that we teach is youknow, you need instruction to
this system.
What task are you working on?
What is the immediate thingthat you need done?
And describe that.
And then the next layer, thenext element of this prompt, is
information.
What information should thissystem know that's directly
(26:01):
related to the task you'retrying to accomplish.
And then there's context.
The third element Is thereextra context, extra information
about this task?
That is nice to know, but maybeis not directly required to
complete the task.
So this would be like if you arerunning a marketing strategy
(26:23):
and you're trying to get a newyou know a new 90 day strategy,
context would be you know whatdid you do the same time last
year and what were the results,and then what did you do the
last 90 days, so you don'trepeat, right?
So that's like extra funinformation, but not required to
complete the task.
And then the last one is endgoal, like what are you trying
(26:46):
to achieve?
What's the end result here?
Is it part of a longer termstrategy or is it just a one off
task?
And if you have those fourelements, that's again, that's
information, instruction,context and end goal.
And if you have those fourelements inside your prompt the
first time, you're going to geta way way better output than if
(27:10):
you just went to it and said Ineed a 90 day marketing plan for
my business.
Thanks Bye.
Speaker 1 (27:16):
Yeah, listeners, when Justin talks about these layers
and you hear him talking aboutthese four components of his
prompts.
I've seen his prompts firsthandwhen we're not podcasting.
He has screen shared with meand literally his prompts are
long.
They include all of thesethings on there he's not just
talking about.
It would be nice for a largelanguage model to have these
(27:37):
things.
He is baking it into the way hewrites these prompts and
submits them to the largelanguage model.
So if you're wondering whyjustin is better than most of us
are when it comes to ai'sinputs and outputs, it's because
of the amount of effort thathe's putting into the input.
So, justin, it's really coolhearing these things in real
time.
Quick shout out to f3, becausewe've had the founder of F3, tim
(27:59):
Whitmire, here on the show inepisode 826.
He's a near and dear friend ofthis show and it's really cool
to see how much all of our workreally has those downstream
effects and impacts.
Because, justin, I know howmuch you love F3 and you've got
a really cool community outthere in Oregon that you all
partake in it together.
So always cool to hear thoseinsights.
(28:19):
Justin, I don't want to let yougo just yet, but I knew that
time would fly by, because thetwo of us, anytime we get
together, we just end up talkingabout a million things.
Before I let you go, though, Iwant you to switch caps for a
second, and I want you to takeyour AI hat off and put your
fellow entrepreneur hat on,because the question I ask at
the end of every episode iswhat's your best piece of advice
(28:40):
?
Knowing that we're beinglistened to by both
entrepreneurs and entrepreneursat all different stages of their
own growth journeys, andknowing that you're not just
great at AI, you're alsobuilding your business.
You're one of us, a fellowentrepreneur.
So what's that one piece ofadvice that you wanna leave our
listeners with?
Speaker 2 (28:55):
Oh man, brian, this is a big one.
I think what's showing up forme a lot lately is
decision-making, um, the powerin making the right decision at
the right time.
And I, as I say that, Iunderstand that knowing what the
(29:17):
right decision is and what theright time is is so ambiguous
and unknown.
You don't really know untilafterwards, right, until you can
measure the result of thatdecision.
But how that's been showing upfor me lately is through
alignment.
You know, for Niche, this is areally big thing for us is we're
(29:38):
on this not just to start abusiness, not just to grow a
business, not just to make a lotof money.
We're in this to usher humanityinto this new era.
That is our mission and that'sour guiding force and anchor
that we make every decision with.
And so it's alignment to whatour mission is, to what our
(30:01):
purpose is.
Why are we building thisbusiness?
Who are we trying to impact?
And if we can look at anopportunity that's being
presented to us and ask, is thisin alignment with the direction
we're going with our business,is this in alignment with the
mission that we have and thatwe're trying to fulfill, and we
(30:21):
can say yes, wholeheartedly, noresistance, then we make that
decision and we move forwardwith it.
Or if we look at it and say thiswould be a great opportunity to
make some money, but it doesn'talign with our business, it
doesn't align with how we moveforward, we have to pass on it
(30:42):
and you know I've recently donethat and it's hard, you know.
I had an offer to make $2,000real, you know, not quick but
relatively quickly, and I had topass.
It just was not in alignmentwith our mission and how we want
to move forward as a company.
And so just being veryconfident in the decisions that
(31:05):
you are making and why you aremaking those decisions, and have
a guiding force of what isalignment for you in that can
really help one reduce youranxiety with how your business
is going, because you're, youknow you're moving forward in
alignment, um, but to reallyhelp make the proper decision,
(31:26):
the most right decision in themoment, um.
So that'd be, that'd be myadvice right now.
Speaker 1 (31:33):
Yes, I love and so deeply appreciate that advice,
Justin, especially coming fromyou, because I think that it is
yet another example of just howintentional you are about the
way that you view life, the waythat you view business, of
course, the way that you view AI.
I think it's that level ofintentionality.
You talk about confidence indecision making, but I feel like
intentionality also is one ofthose core ingredients in there,
(31:55):
because the confidence onlycomes when you're that
intentional about what yourmission is, what your purpose is
and what direction you want togo into.
So, Justin, I'll finally, I'llreveal one final tidbit of
behind the scenes for listenershere today, and that is when you
and I first talked about doingthis episode together and I told
you you know, usually it's afew months between the interview
(32:15):
date and your episode airingyou joked and you said it's
really hard in the AI worldbecause things change so fast.
So for sure, we're going tohave to have you back on later
this year, but in the interim,I'm excited for people to hop
onto your website, start seeingall the goodness that you're
putting into the world, all theways that you're serving people.
So, Justin, drop those links onus.
Where should listeners go fromhere?
Speaker 2 (32:40):
drop those links on us.
Where should listeners go fromhere?
Uh, yeah, our our website, it'snicheai n-e-e-s-hai.
Uh, you could check us out.
Fill out our contact form.
You can book a call with me.
Please do.
Happy to to meet otherentrepreneurs and business
owners.
Um, even if it's just to learnabout your journey, it's the
human human connection that isit's amazing.
It's just to learn about yourjourney.
It's the human human connection.
It is it's amazing.
(33:00):
It's awesome.
Um, outside of that LinkedIn,um, you know you can connect
with me on LinkedIn, message methere and uh, right now, those
are, you know, the best placesto to connect with us.
Speaker 1 (33:11):
Yeah, listeners, you already know the drill.
We're making it as easy aspossible for you to find those
links down below in the shownotes, no matter where it is
that you're tuning into today'sepisode.
Justin's business website supereasy to remember nicheai.
You'll see his company name allthroughout the show notes, but
you can click right on throughto nicheai from the show notes.
We're also linking to Justin'spersonal LinkedIn.
(33:31):
So don't be shy, most peopleare.
You saw, justin is the firstever guest in over 1100 episodes
to want to screen share with mehere in real time while we're
on the air.
He loves doing this stuff andserving others and going deep
into the meaningful stuff, socheck out the show notes.
Otherwise, justin, on behalf ofmyself and all the listeners
worldwide, thanks so much forcoming on the show today.
Speaker 2 (33:52):
Thanks for having me, Brian.
This is awesome.
Speaker 1 (33:55):
Hey, it's Brian here, and thanks for tuning in to yet
another episode of theentrepreneur to entrepreneur
podcast.
If you haven't checked us outonline, there's so much good
stuff there.
Check out the show's websiteand all the show notes that we
talked about in today's episodeat the entrepreneur showcom, and
I just want to give a shout outto our amazing guests.
There's a reason why we are adfree and have produced so many
(34:17):
incredible episodes five days aweek for you, and it's because
our guests step up to the plate.
These are not sponsored episodes.
These are not infomercials.
Our guests help us cover thecosts of our productions.
They so deeply believe in thepower of getting their message
out in front of you, awesomeentrepreneurs and entrepreneurs,
that they contribute to help usmake these productions possible
(34:40):
.
So thank you to not onlytoday's guests, but all of our
guests in general, and I justwant to invite you check out our
website because you can send usa voicemail there.
We also have live chat.
If you want to interactdirectly with me, go to
thewantrepreneurshowcom.
Initiate a live chat.
It's for real me, and I'mexcited because I'll see you, as
always every Monday, wednesday,friday, saturday and Sunday
(35:03):
here on the entrepreneur toentrepreneur podcast.
Hey, what is up?
Welcome to this episode of theWantrepreneur to Entrepreneur
podcast.
As always, I'm your host, brianLoFermento, and I'm going to
have a giant disclaimer at thetop of today's episode, and that
is this is not another episodeabout AI, and that's because
this is not your typical guestwhen it comes to talking about
AI.
I can very comfortably say here, publicly on the air, that this
(00:23):
is probably the mostintentional AI thinker, speaker
and visionary that I've comeacross.
I'm so grateful to haveinteracted with this person
before and done some really coolwork.
He actually came behind thescenes and spoke to our guest
community of all of ourentrepreneur to entrepreneur
guests, and that is because I sorespect his work and the way
(00:43):
that he thinks.
So you're all in for a treattoday.
Let me introduce you to today'sincredible guest.
His name is Justin Coates.
Justin is a passionate leaderin AI integration and personal
development, with a journey thatspans the Marine Corps where
spoiler alert just casually hewas a helicopter pilot, just to
show you just an ounce of howbrilliant today's guest is.
He has also been involved intechnology and, of course,
(01:07):
entrepreneurship.
He brings a fresh perspectiveto how we think about AI, making
complex ideas simple and usablefor anyone.
Justin believes in the power ofpeople, not just technology, to
drive real change, and he'sdedicated to helping leaders tap
into AI's potential whilekeeping the human element at the
forefront.
(01:27):
So a lot of those things areprobably not typical things that
you hear within the context ofAI, which is why I'm so excited.
I'm not going to say anythingelse.
Let's dive straight into myinterview with Justin Coates.
All right, justin, I am so veryexcited that you're here with
us today.
First things first.
Welcome to the show, thank you.
Speaker 2 (01:48):
Brian, it's amazing, and what an awesome intro.
Thank you, that's so cool, heck.
Yeah, I do have one slightcorrection I didn't become a
helicopter pilot until after theMarine Corps.
Speaker 1 (02:01):
Oh dang.
Well then, Justin, I wouldargue that actually makes you
even more interesting.
Holy cow, I thought that waspart of your Marine Corps
service.
So one thank you for yourservice.
To wait, that just means thatyou did even more extraordinary
things in consequential order,which is just a great segue.
Take us beyond the bio.
Who's Justin?
How did you start doing allthese cool things?
Speaker 2 (02:22):
Yeah.
So I guess I could start withthe Marine Corps story.
I had a dream and goal of beinga helicopter pilot, and when I
realized that life was reallyhard and it was actually
expensive to become a helicopterpilot, I decided to join the
Marine Corps.
I also had some lifecircumstances that I wanted and
(02:45):
needed to take care of.
My family had a young family atthat time, and one of the
driving forces for joining wasthat they flew amazing
helicopters and really bigmachines, and I figured, if I'm
going to be a pilot, I might aswell know how these things fly
and how they work.
And so that's what I did for tobe a pilot, I might as well
know how these things fly andhow they work.
And so that's what I did.
(03:06):
For four and a half years Itook helicopters apart, put them
back together and kept themoperational and safe to fly for
the marine pilots that actuallyflew them.
And so after that I became ahelicopter pilot, but actually
didn't go make money doing it.
I decided to go fly UAVs, drones.
(03:29):
These were, you know, nine feetlong by 12 foot long wingspans,
and I flew those as a governmentcontractor, and shortly after
that is when I actually firstjumped into my first business, I
learned how to sell products onAmazon, and so you know, going
from mechanic to pilot to newera technology UAVs, controlling
(03:53):
them from a computer, tohelping businesses sell their
products on Amazon, and then nowwhat we do.
So we had that business for fouryears and we got acquired in 22
, worked with that company for ayear, left in 23 and jumped
into AI headfirst, and what wedo now is we teach people, we
(04:19):
have AI education and thenintegration and implementation,
which is probably a little bitof what we'll talk about today,
but the underlying theme in allof this is all of these are
extremely complex systems thathave multiple pieces, core
elements of them that arerequired to work in tandem with
(04:41):
each other in order to get thebest result.
So you know, helicopters that'sdon't crash, don't fall out of
the sky.
For Amazon, that was how do youposition your products
differently than yourcompetitors that are showing up
on the same page?
And for AI you touched on it inthe intro it's how do we not
(05:02):
lose the human element whiletake advantage of this amazing
technology that we now have?
And so that's kind of thejourney.
Speaker 1 (05:12):
I love that overview, justin.
I'm so appreciative of youwalking us through your journey
because it sounds chronological,it sounds linear in nature, but
I love the fact that you'vetaken those common themes and
threads across all of thoseexperiences and one has built
upon the next, which is why itsounds that way when you present
that backstory to us on apodcast episode.
But what I really appreciatethis is something and you know
(05:35):
how much I love and admire yourwork from the second that we
first had a video call together,and it's because I don't hear
most people talking about AIintegration, justin, and I feel
like you just you touch the tipof the iceberg with us with
regards to your view on AI needsto integrate with the humans,
ai needs to integrate with thebusinesses, but on that macro
(05:56):
scale, what does AI integrationmean to you?
Why is it just you right now,and of course there are some
others, but why are you leadingthat push?
Why is that such an importanttopic for you?
You right now, and of coursethere are some others, but why
are you leading that push?
Why is that such an importanttopic for you?
Speaker 2 (06:09):
Well, I've been learning and using and building
my business with AI, artificialintelligence for two and a half
years, you know, really, sincethat chat GPT moment, and it
feels like we've done five yearsworth of work.
And so the way that I processthat and kind of think through
(06:31):
that is, if humans don't startusing this technology now and
we're already two and a halfyears in, you know,
chronologically we're two and ahalf years in to this AI journey
, this new industry that'shappening, how far behind are
they going to be when they startusing it in six months, when
they feel a little bit morecomfortable and and it's it's an
(06:54):
incredible gap that that getscreated.
And I know you've probably seenthis firsthand and experience
in your business.
You know you using artificialintelligence to do your job
versus not, and your capabilityto get 10 times more done using
it at a quality that you wantyour work to be done right, so
(07:16):
you're not losing quality inexchange for speed.
You don't have to make thatexchange anymore.
And so really, for us, it's howdo we help humans get along this
journey a little bit fasterwhile feeling more comfortable
about handing off work to anartificial intelligence system,
(07:36):
a really smart system that mightknow more about their job than
they do, might know more abouttheir job than they do.
So how do we really help thehumans along this journey and
work with these AI systems andthat's really the foundation
that we approach thisintegration and implementation
from is there's a human elementhere and humans don't like
(08:00):
change and we're a little bitslower than computer systems,
and so how do we kind of bringthe two closer together and
close that gap to really have ahuman plus AI driven world?
Speaker 1 (08:12):
Yeah, I love the way you phrase that, Justin.
What you really make me thinkof is Reddit.
I love scrolling through Reddit.
That's one of my guiltypleasures.
The comments are the best.
For sure, and when I scrollthrough Redditdit, I really love
any and all ai conversationsalways revolve around
benchmarking, and people arehaving chat, gpt, take, you know
, the bar exam and the realestate exam and all these
(08:33):
different tests to see how itfares as compared to the average
human, and so that's how peopleare bumping up and measuring
the.
The I part of artificialintelligence is, they're saying,
how intelligent is it?
When I hear you talk aboutthese things, though, what I
really take away, and probablywhat excites me the most, is
your open recognition that, yeah, ai is very smart and we can
unleash it in a lot of ways inour businesses, but what I also
(08:56):
hear is the importance of thehuman element into that, in that
the two truly play together andbring out the best in each
other.
For those people who arewondering, is this just going to
replace all humans which I hearthat argument all the time
what's that human essentialingredient?
What is the value add that wehave into this equation?
Speaker 2 (09:16):
We have experience, brian, we have life experience.
We have human to humaninteraction and you know to kind
of put a period on thatstatement is I started this
business by creating a digitalonline course and, yes, I was
one of the like million, 2million people that said buy my
(09:39):
course and I'll teach you how touse chat GPT.
It failed miserably, like onits face, and in that moment I
realized that this, truly thisjourney for humans, this truly
has to be human to human,because there's an energy
exchange.
When you're talking to anotherhuman in person, when you're
(10:01):
having coffee and learning abouttheir journey and where they're
at and their perspective andhow they're approaching just
their daily life.
There's truly this humanelement in all of it.
And that's where I realized,okay, it can't just be a digital
(10:21):
course, it can't just be a PDFwalkthrough or a book that says
here's a thousand prompts, nowyou know how to use it.
That's not it.
And through the last year and ahalf of training and exposure to
individuals just starting outon their journey or maybe using
ChatGPT since it was released,it was released.
(10:42):
The core element is if you canexplain very precisely your job,
your task, how you do it, theexperience you need, the
perspective you want to have inperforming that task, or that
thing that sets your work withAI apart from someone else who
(11:08):
doesn't embed those coreelements into it, who doesn't
provide that experience that youalone, as an individual human,
bring to the table.
And so it really becomes thatpiece that your uniqueness, that
makes you human, actually isyour superpower when you're
(11:30):
using AI.
It levels you up because that'syour experience, brian.
Speaker 1 (11:35):
Yeah, justin.
I want to get.
I want to give listeners alittle bit of behind the scenes,
because the first time that youand I ever got on a video call
together, you know a lot ofpeople want to say, oh, look at
all these cool things that'shappening with AI.
I'll never forget.
You asked me.
You were like Brian, what aresome of the things that you're
working on?
And I shared a few clientprojects and a few things
happening behind the scenesinternally and you then screen
(11:55):
share and you said, oh, look atthe cool way we can build out
this context and give it to AI.
And it was so cool seeing a lotof different pieces of what you
do come into play the prompting, the inputs, the how you craft
the outputs in a format thatyou're really looking for.
I really saw the power of theway that you go about that and
so, because I've seen your workin action, I'd love for you to
(12:18):
introduce listeners to whatnicheai is.
I think that the way youoperate.
It's cool hearing about theoriginating building blocks of
an online course.
So glad you got out of that,justin.
Talk to us about how youimplement AI and the way that
you operate and serve others.
Now how you implement.
Speaker 2 (12:35):
AI and the way that you operate and serve others now
.
Yeah, the way that we operatenow is we have AI education and
training and it's human to humanand you know we live in a
digital world so it can bevirtual if you want, but a group
of people.
And then also I do in-persontrainings and also I do
(12:56):
in-person trainings and what wedo with our training is we take
you through the basic,intermediate and advanced usage
of ChatGPT or large languagemodels.
You know sneak peek, we'rebuilding our own, so hopefully
we can release that soon.
But we walk you through justthe fundamentals of what is AI.
What is a large language model?
(13:17):
How do you talk to it?
How do you prompt it to get anddo exactly what you want?
So we walk through that and thenbeyond, that is where we have a
longer term relationship withorganizations that understand
that this is a journey and theywant to take the next step and
they want to keep taking nextstep and they want to keep
taking that next step and movetheir business into the future.
(13:38):
And for those companies, wereally take them down to the
foundation and say how are youbuilt?
What are your processes?
Let's rebuild with AI tools inthe middle of it, and so that's
the structure that we kind ofare implementing this year.
I think that's so cool, justin,the structure that we kind of
are implementing this year.
Speaker 1 (13:55):
I think that's so cool, justin, because a lot of
people would look at yourbusiness and probably be like,
oh, he works inside of AI allday, but look at the majority of
your work, so to speak.
It feels weird calling it thatfor you, but the majority of
your work is with humans,helping humans solve their real
life problems, and I think thatthat's what makes your approach
and your business so very cool.
When I think about the natureof the work that you do, you
(14:18):
couldn't help yourself, justin,because you equally like
business and you love processesand operations, and so it makes
me want to ask you because Ialso know that you bring that
understanding to the table ishow do you help others decide
where and when to apply AI totheir business?
I would imagine I feel likeduct tape has kind of lost some
of its mainstream appeal, butyou know, once upon a time
(14:39):
everyone was like, oh, justthrow some duct tape on it.
And I feel like AI has becomethe duct tape of 2025,
especially.
Everyone wants to apply iteverywhere, but how do you
choose where and when toactually use it?
Speaker 2 (14:52):
Um, that's actually a really, really big thing that
you know leaders in yourbusiness, whether you're a
solopreneur or a CEO of you know100 employees or 1000 employees
or more.
The thing you really need tounderstand is, like, what is
your knowledge base with AI?
Where are you coming out?
(15:13):
Are you using it?
Or are you just thinking it'sanother software tool that you
can purchase and put a team incharge of and say do this?
It's not that kind oftechnology and the companies
that are starting to use it asduct tape or as a bandaid to
fill a gap or make this onething a little bit more
efficient, without trulyunderstanding its true, its
(15:36):
potential and impact it can haveon your business.
You're not going to last thatlong in comparison to a company
that maybe takes a little bitslower of a path right now but
is completely deconstructingtheir processes and then
reconstructing them theirprocesses and then
reconstructing them, rebuildingthem, with AI in the middle.
So it really takes a lot ofthought.
(16:00):
Where are you at in yourjourney and how are you leading
your people?
There's a massive leadershipelement to all of this.
You have to please actuallyjust be a leader, like lead from
the front and then determiningwhere and which department or
process you deconstruct first isreally dependent on your
(16:22):
business, and after you getthrough the learning phase, your
big pie in the sky.
If we can automate this processfrom this point to this point,
then we can, you know, not have10 people managing that.
Your concept of that, that bigautomated thing that's, you know
, ai in the middle, is thatchanges.
(16:44):
The more you learn, the morethat will change, and so it
really comes down to learn howyou use AI, use it all the time,
share with your teammates, havethem share with you, and then
start to plan out where in thebusiness do you want to get your
most efficient and productiveemployees to really go to the
(17:10):
next level?
These aren't, you know, percentincrement changes.
It's not small incrementalchanges.
These are two, oftentimes twoto 5X to 10X gains we're looking
for, and it takes time to dothat, and so what you're really
looking at is which processestake a lot of time, a lot of
(17:36):
mental capacity, a lot of energyfrom your employees and start
to work through those after yougo through this learning phase.
Speaker 1 (17:45):
Yeah, Justin, I'll confess this to you here while
we're on the air together, isthat?
Part of why I enjoy hearing youtalk about AI is I just know
that you work with so manydifferent types of clients, so
many different types of businessleaders, and so when I hear you
talk about AI, I'm viewing itthrough the lens of oh, Justin
sees AI at all differentbusiness sizes, and I think the
(18:06):
reason why that excites me themost is because, in a lot of
cases, when people talk aboutaccess to capital, it doesn't
get me very excited, Justin,because I'm just like well you
know, as a smaller entrepreneur.
We don't have the same access tocapital that Fortune 500
companies that any company thathas IPO'd already has, Whereas
when you talk about AI, I thinkto myself it's the great
(18:27):
equalizer.
Anything that a Fortune 500company can do with AI, I can
also do with AI.
Talk to us about that landscapeof big business versus all the
way down to the solopreneurlevel.
Is it the great equalizer?
Is it truly an even playingfield?
Are there ways that us smallguys can have a little bit of an
advantage in the way we'rerolling it out or the way we're
(18:47):
thinking about it?
Speaker 2 (18:48):
I'd love to hear those insights yeah, yeah, I'm
just like absolutely, um, it is.
It is a, you know, greatequalizer and I think you know,
to be fair to you know, fortune500 or or better, or you know,
solopreneur or the five or 10person team like you know right
(19:10):
now, a five or ten person team,you're not going after a billion
dollar contracts.
You know you're like so theequalizer.
In that way, you're not justimmediately, overnight, going to
get you a giant windfallcontract that changes your life,
let alone your business, and sothat's a lot of what fortune
(19:33):
500s are targeting is like thosemassive deals, but that's the
world of.
What Fortune 500s are targetingis like those massive deals,
but that's the world andenvironment that they're playing
in.
But, brian, I'm talking to, youknow, vp C-suite of 9000
employee companies and they'reasking the same questions that a
solopreneur who's just startinga marketing agency are asking
(19:57):
what is it?
How do I use it?
How are my people going to useit?
How do we need to change ourprocesses?
You know what KPIs should wemeasure?
So how should we measureprogress?
How should we measure, you know, the actual impact that AI is
having.
So it really is a moment inhistory where people who have
(20:20):
been a CEO of a Fortune 500company for 10 years and
somebody who is now justbecoming an entrepreneur.
You're on the same foundation.
You're at the same place ofwhat is this technology and how
are we actually going to beusing it?
Speaker 1 (20:38):
Yeah, it's so cool.
Yeah, it's probably so fewtimes in the course of history
Probably the last time was whenthe worldwide web came to mass
adoption that we're all askingourselves the same question back
then.
You know, I don't know what theequivalent was before Amazon
existed, but whatever the bigbox retailers, or Sears let's
call Sears out it was probablythem at the time.
Sears was probably saying whatthe heck do we do about the
(21:00):
internet?
Just like your local pizzaplace was, and so it is such a
cool time to think about that.
Justin, I want to put you on thespot here, but I know you're
going to take it in stride, soit's not really going to put you
on the spot.
I've seen some of the verycreative, empowerful ways that
you personally use AI behind thescenes in your own business, so
I guess the part where I'mgoing to put you on the spot
here in real time is share withlisteners some of those ways
(21:23):
that you use it for business,but also, justin, to show the
widespread impacts it can havein our lives.
How are you also using itpersonally as well?
Speaker 2 (21:34):
Oh man, no-transcript .
Speaker 1 (21:50):
Now you're making me sad, though Screen sharing is
the only thing we can't do aspodcasters.
Speaker 2 (21:54):
There's a button that says screen share right there,
fine, well, maybe we put a clipin later.
Sorry, listeners, so maybe Ican describe how to do that.
But to answer your secondquestion first how am I using it
?
You know, in my personal life Iuse it to streamline my
(22:15):
shopping.
I don't like shopping and so Iask it, for you know, we build a
meal plan as a family and thenwe have it, you know, create the
shopping list based on therecipe, but then I have it in
table format.
Give me, you know, everythingorganized by the department of
the store so I can just quicklyand easily go in and do my
(22:37):
little loop and get out.
You know, another way that I useis I, you know, multiple times
a week I work out with thisgroup it's called F3.
It's a men's workout groupoutside and sometimes I lead the
workouts in the morning and Iuse this as a tool to help me
build workouts and, you know,and get everybody motivated and
(23:00):
just kind of crush us with areally awesome, you know,
fitness routine.
So those are some of the waysthat I'm using it personally in
my life.
You know, the really fun thingis it really can be used for any
aspect of of what you're doing.
Um, you know we my kids and my,my wife and I are trying to
(23:22):
plan a summer trip where we justtravel around and check out a
bunch of big areas, um, you know, big spots, points of interest
to to hit in the United States,and so we're having it plan,
kind of our itinerary map, ourplan out, our get us hotels and
where we can stop and eat and doall that stuff, and so we're
(23:43):
using it as just this planningmechanism, this planning tool,
which involves the kids, andwhat's really cool is because it
has so much knowledge andinformation and it's connected
to the internet.
It can give you like a littlesummary of why you would want to
stop in this place or some coolthings to check out that you
may not know about, and thisresearch would take us hours or
(24:07):
days to really figure out, andnow we can do it, you know,
almost real time, and so that'sbeen a lot of fun.
Now down to kind of the you know, the brass tacks, if you will,
the.
You know, the actual tangibletakeaway here for everybody
that's watching or listening iswhen you start to talk to these
(24:28):
systems, these large languagemodels, you really have to kind
of break down your task, andthis is difficult.
This has been probably one ofthe hardest things for humans to
do in my training over the lastyear and a half is just to
describe the job that you'redoing, describe the task that
(24:48):
you're doing to such a microdegree that you know you can no
longer go any lower.
You've found the origin point.
This is exactly step one, thisis exactly step two, this is
exactly step three.
And if you can do that withyour task and then explain it to
ChatGPT or Gemini or soon ourniche AI platform, the output
(25:16):
you're going to get is going tobe you know, 80, 90% of exactly
what you wanted.
And then you have your littlehuman element in there, where
you, you know, edit, refine, you, polish that and put your human
experience, your humanintelligence into it.
And, if I can, just a littlebit more, brian, the prompting
(25:38):
methodology that we teach is youknow, you need instruction to
this system.
What task are you working on?
What is the immediate thingthat you need done?
And describe that.
And then the next layer, thenext element of this prompt, is
information.
What information should thissystem know that's directly
(26:01):
related to the task you'retrying to accomplish.
And then there's context.
The third element Is thereextra context, extra information
about this task?
That is nice to know, but maybeis not directly required to
complete the task.
So this would be like if you arerunning a marketing strategy
(26:23):
and you're trying to get a newyou know a new 90 day strategy,
context would be you know whatdid you do the same time last
year and what were the results,and then what did you do the
last 90 days, so you don'trepeat, right?
So that's like extra funinformation, but not required to
complete the task.
And then the last one is endgoal, like what are you trying
(26:46):
to achieve?
What's the end result here?
Is it part of a longer termstrategy or is it just a one off
task?
And if you have those fourelements, that's again, that's
information, instruction,context and end goal.
And if you have those fourelements inside your prompt the
first time, you're going to geta way way better output than if
(27:10):
you just went to it and said Ineed a 90 day marketing plan for
my business.
Thanks Bye.
Speaker 1 (27:16):
Yeah, listeners, when Justin talks about these layers
and you hear him talking aboutthese four components of his
prompts.
I've seen his prompts firsthandwhen we're not podcasting.
He has screen shared with meand literally his prompts are
long.
They include all of thesethings on there he's not just
talking about.
It would be nice for a largelanguage model to have these
(27:37):
things.
He is baking it into the way hewrites these prompts and
submits them to the largelanguage model.
So if you're wondering whyjustin is better than most of us
are when it comes to ai'sinputs and outputs, it's because
of the amount of effort thathe's putting into the input.
So, justin, it's really coolhearing these things in real
time.
Quick shout out to f3, becausewe've had the founder of F3, tim
(27:59):
Whitmire, here on the show inepisode 826.
He's a near and dear friend ofthis show and it's really cool
to see how much all of our workreally has those downstream
effects and impacts.
Because, justin, I know howmuch you love F3 and you've got
a really cool community outthere in Oregon that you all
partake in it together.
So always cool to hear thoseinsights.
(28:19):
Justin, I don't want to let yougo just yet, but I knew that
time would fly by, because thetwo of us, anytime we get
together, we just end up talkingabout a million things.
Before I let you go, though, Iwant you to switch caps for a
second, and I want you to takeyour AI hat off and put your
fellow entrepreneur hat on,because the question I ask at
the end of every episode iswhat's your best piece of advice
(28:40):
?
Knowing that we're beinglistened to by both
entrepreneurs and entrepreneursat all different stages of their
own growth journeys, andknowing that you're not just
great at AI, you're alsobuilding your business.
You're one of us, a fellowentrepreneur.
So what's that one piece ofadvice that you wanna leave our
listeners with?
Speaker 2 (28:55):
Oh man, brian, this is a big one.
I think what's showing up forme a lot lately is
decision-making, um, the powerin making the right decision at
the right time.
And I, as I say that, Iunderstand that knowing what the
(29:17):
right decision is and what theright time is is so ambiguous
and unknown.
You don't really know untilafterwards, right, until you can
measure the result of thatdecision.
But how that's been showing upfor me lately is through
alignment.
You know, for Niche, this is areally big thing for us is we're
(29:38):
on this not just to start abusiness, not just to grow a
business, not just to make a lotof money.
We're in this to usher humanityinto this new era.
That is our mission and that'sour guiding force and anchor
that we make every decision with.
And so it's alignment to whatour mission is, to what our
(30:01):
purpose is.
Why are we building thisbusiness?
Who are we trying to impact?
And if we can look at anopportunity that's being
presented to us and ask, is thisin alignment with the direction
we're going with our business,is this in alignment with the
mission that we have and thatwe're trying to fulfill, and we
(30:21):
can say yes, wholeheartedly, noresistance, then we make that
decision and we move forwardwith it.
Or if we look at it and say thiswould be a great opportunity to
make some money, but it doesn'talign with our business, it
doesn't align with how we moveforward, we have to pass on it
(30:42):
and you know I've recently donethat and it's hard, you know.
I had an offer to make $2,000real, you know, not quick but
relatively quickly, and I had topass.
It just was not in alignmentwith our mission and how we want
to move forward as a company.
And so just being veryconfident in the decisions that
(31:05):
you are making and why you aremaking those decisions, and have
a guiding force of what isalignment for you in that can
really help one reduce youranxiety with how your business
is going, because you're, youknow you're moving forward in
alignment, um, but to reallyhelp make the proper decision,
(31:26):
the most right decision in themoment, um.
So that'd be, that'd be myadvice right now.
Speaker 1 (31:33):
Yes, I love and so deeply appreciate that advice,
Justin, especially coming fromyou, because I think that it is
yet another example of just howintentional you are about the
way that you view life, the waythat you view business, of
course, the way that you view AI.
I think it's that level ofintentionality.
You talk about confidence indecision making, but I feel like
intentionality also is one ofthose core ingredients in there,
(31:55):
because the confidence onlycomes when you're that
intentional about what yourmission is, what your purpose is
and what direction you want togo into.
So, Justin, I'll finally, I'llreveal one final tidbit of
behind the scenes for listenershere today, and that is when you
and I first talked about doingthis episode together and I told
you you know, usually it's afew months between the interview
(32:15):
date and your episode airingyou joked and you said it's
really hard in the AI worldbecause things change so fast.
So for sure, we're going tohave to have you back on later
this year, but in the interim,I'm excited for people to hop
onto your website, start seeingall the goodness that you're
putting into the world, all theways that you're serving people.
So, Justin, drop those links onus.
Where should listeners go fromhere?
Speaker 2 (32:40):
drop those links on us.
Where should listeners go fromhere?
Uh, yeah, our our website, it'snicheai n-e-e-s-hai.
Uh, you could check us out.
Fill out our contact form.
You can book a call with me.
Please do.
Happy to to meet otherentrepreneurs and business
owners.
Um, even if it's just to learnabout your journey, it's the
human human connection that isit's amazing.
It's just to learn about yourjourney.
It's the human human connection.
It is it's amazing.
(33:00):
It's awesome.
Um, outside of that LinkedIn,um, you know you can connect
with me on LinkedIn, message methere and uh, right now, those
are, you know, the best placesto to connect with us.
Speaker 1 (33:11):
Yeah, listeners, you already know the drill.
We're making it as easy aspossible for you to find those
links down below in the shownotes, no matter where it is
that you're tuning into today'sepisode.
Justin's business website supereasy to remember nicheai.
You'll see his company name allthroughout the show notes, but
you can click right on throughto nicheai from the show notes.
We're also linking to Justin'spersonal LinkedIn.
(33:31):
So don't be shy, most peopleare.
You saw, justin is the firstever guest in over 1100 episodes
to want to screen share with mehere in real time while we're
on the air.
He loves doing this stuff andserving others and going deep
into the meaningful stuff, socheck out the show notes.
Otherwise, justin, on behalf ofmyself and all the listeners
worldwide, thanks so much forcoming on the show today.
Speaker 2 (33:52):
Thanks for having me, Brian.
This is awesome.
Speaker 1 (33:55):
Hey, it's Brian here, and thanks for tuning in to yet
another episode of theentrepreneur to entrepreneur
podcast.
If you haven't checked us outonline, there's so much good
stuff there.
Check out the show's websiteand all the show notes that we
talked about in today's episodeat the entrepreneur showcom, and
I just want to give a shout outto our amazing guests.
There's a reason why we are adfree and have produced so many
(34:17):
incredible episodes five days aweek for you, and it's because
our guests step up to the plate.
These are not sponsored episodes.
These are not infomercials.
Our guests help us cover thecosts of our productions.
They so deeply believe in thepower of getting their message
out in front of you, awesomeentrepreneurs and entrepreneurs,
that they contribute to help usmake these productions possible
(34:40):
.
So thank you to not onlytoday's guests, but all of our
guests in general, and I justwant to invite you check out our
website because you can send usa voicemail there.
We also have live chat.
If you want to interactdirectly with me, go to
thewantrepreneurshowcom.
Initiate a live chat.
It's for real me, and I'mexcited because I'll see you, as
always every Monday, wednesday,friday, saturday and Sunday
(35:03):
here on the entrepreneur toentrepreneur podcast.
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