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October 30, 2024 21 mins

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Ever wondered what it truly takes to navigate the unpredictable waters of franchise ownership? Join us, Jack and Jill Johnson, as we pull back the curtain on our own rollercoaster journey.

Discover the shared struggles that unite franchise owners across industries and how we managed to celebrate a record month for our franchise system in October.

Get a candid look at the raw realities of entrepreneurship, filled with personal anecdotes and insights that every aspiring business owner should hear.

Our conversation is not just about growth but also about the importance of careful planning and securing adequate capital to fuel entrepreneurial dreams. We share the lessons we've learned, emphasizing both the challenges and the immense satisfaction that come with building our Pink's Window Services franchise. Tune in for an honest discussion that promises practical insights and inspiration for all of you current and future franchise owners out there.

Visit www.weboughtafranchise.com to subscribe.
Send us your questions for an upcoming episode at 305-710-0050.
From your pals in franchise ownership, Jack and Jill Johnson.

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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hi everyone, I'm Jack Johnson.

Speaker 2 (00:02):
I'm Jill Johnson.

Speaker 1 (00:03):
We're back at you with another episode of we
Bought a Franchise and we'reguest free for this episode.

Speaker 2 (00:09):
That's amazing.
Just you and I.

Speaker 1 (00:11):
Well, you know, I mean again, I think the guests
are awesome and there's a lot ofgreat content, but there's a
lot of questions people have.
Not a day goes by where aprospective franchise owner
doesn't hit us up and say, hey,we love it when you talk about
running the business.
So, jill, without further ado,this is.
This is unscripted, by the way.
We're just kind of jumping onand sharing our experiences.

(00:31):
So what, what comes to yourmind first from these last few
weeks?

Speaker 2 (00:36):
I feel like a lot has happened.
Pinks and everything, I mean alot of good stuff, a lot.
You know we're here to share,like so always.

Speaker 1 (00:47):
I mean, it's kind of why we did this right.
As franchise consultants, wehelp people become franchise
owners every day and, uh, it'skind of nice to ride shotgun
alongside all of you guys outthere who are franchise owners
and thinking about becomingfranchise.

Speaker 2 (01:03):
Yeah, I think, um, I ran into another fellow
franchise owner just a coupleweeks ago at an event and we
were, you know, just talkingabout all the fun things that
were going on and the troublesthat we were having.
That were so similar, and she'sa few months ahead of us so it
was, you know, interesting tosee like where she was at her
point in, you know, opening thebusiness yeah, we were, and it

(01:26):
business, yeah, we work, andit's there's it's totally wildly
different businesses, but wehave the same pain points and,
you know, same successes.
So it was really fun to do thatand we're in the same market.
So I think that that's anotherthing too is like we have
different concepts but we'redealing with the same market,
the same seasonality, the sametype of people.
So it was really interesting Imean I'd like to do that with
you guys too.
Like, I found that conversationvery helpful and we want to make

(01:49):
it helpful for you guys toofirst year.

Speaker 1 (01:52):
Franchise ownership is not for the faint of heart.
You guys can't see this, but Ican.
Um, if I look at our last month, well, first of all, we're in
the midst of a of a record monthof course I can't pull up my
spreadsheet here so October is arecord month for us and
September was not very good.

(02:12):
September was not a recordmonth and I think that's just it
.
Any of you that are kind oflong-time listeners, followers
of our shows, like Jill said,it's not a, it's not a straight
path and most people seem toagree that the first 18 months
they really have the most sortof peaks and valleys, because

(02:33):
it's no surprise, right You're,you're building your brand,
you're building up a base ofclients.
Like, I'll tell you one thing,and I've been in business
ownership you know mentoring andcoaching for a long time, as as
Jill.
In business ownership, you knowmentoring and coaching for a
long time, as is jill.
I I didn't think enough aboutaccounts receivable on, like
business accounts and how, likeyou know, we staff a job and we

(02:54):
have a huge week, right, likelast week was really, really
busy, but we also paid out.
Like you know, we weren't goingto get the cash from those jobs
for like 30 days, although Idid hear somebody did pay early.
We've got a big check coming,but, like last week, we going to
get the cash from those jobsfor like 30 days, although I did
hear somebody did pay early.
We've got a big check coming,but, like last week, we had to
play the game of fronting allthe all the payroll and well,
and it's different when you'refronting payroll, right.

Speaker 2 (03:15):
So this is like a new concept.
It's like it's coming out ofour banks.
There's not like some bigcorporate bank account right
that it comes out of.
So we really pay attention tothe hours that our team is
working, versus like what we'repaying, versus the jobs.
It just opens your eyes alittle bit more, and we both
have worked for, like you know,big corporate businesses, right,

(03:37):
and you don't think about thosethings You're like oh, I got to
order more business cards.
I have to order this, I have toorder that, and you just do it
when you really order fromCarolyn.
That's what I'm saying.
You're not thinking about who'spaying for those business cards
.

Speaker 1 (03:49):
Whereas like for us.

Speaker 2 (03:50):
It's you know every order, every business card,
every box of hats that we orderevery you know staff member that
we have to pay for either extratime or something.
It's coming out of our bankaccounts, so you really watch it
.
It's not a bad thing.
It's just that if you look atit very differently, um than you
do, if you're just like workingfor me, yeah, it's um, it's

(04:13):
definitely.

Speaker 1 (04:14):
it's a game of of really building and staying with
it, and there are moments whereyou probably want to cry Um,
and there's moments where youwant to just shout from the
mountaintops I'm freakingawesome.
We are so the good shout infrom the mountaintop I have
shouted from the mountaintopwhat have we?

Speaker 2 (04:32):
I've never theoretically um, metaphorically
, I have I'm just saying like,actually have you shouted from
the mountaintop?

Speaker 1 (04:40):
I don't think I've been on the mountaintop.
I don't think I've ever been on.
Well, I guess I have, like Idon't know, I've been on a
mountain top.
I don't think I've ever been ona mountain.
Well, I guess I have, like Idon't know, like Tahoe you drive
through mountains and stuff.

Speaker 2 (04:47):
Yeah, I mean we've been on a mountain but I've
never reached out.

Speaker 1 (04:50):
No, but we, I believe we set the Pink's record for
franchise ownership revenue.
In a month we did Not doing morethan what the original, the OG,
you know pilot location notdoing more than what the
original, the og, you know,pilot location, they're on like
a level, yeah, they're, they're,they're the corporate location,
but for franchises we set arecord, which is um, awesome.

(05:11):
And what's what's reallyinteresting is is, here we are
in palm beach county, the guy,the other franchise owner, who
previously owned the record he'sin a much smaller market.
I think that's super cool thatyou you'd think we'd be like
competing with Dallas orsomething like that, which I'm
sure we will, but really cool.
I mean, those victories canreally, they really can fuel

(05:33):
your fire as a business owner,and we would never be able to
set those records if we didn'thave a great team, and so we're
thankful for that.
As always, you guys, just toreiterate always be hiring,
please, if you're going tobecome a business owner.
Never shut the indeed off.
Never, never, never.
Even if you want to save that500 bucks that we don't do it.

Speaker 2 (05:54):
Honestly, you never know.
You guys could have theabsolute best person and they
have a family emergency orsomething happens and they
decide not to work or they getinjured or they get sick or
something, and if you know theycould be the best person in the
world.
But you always have to havebackups.
You always have to be bringingin new people and we're
fortunate, honestly, that wecould.
We could have a team of peoplejust kind of waiting and put

(06:16):
them on the schedule as needed.
Um, I know not, not a lot ofplaces can do that, so we're
lucky to be able to do that.

Speaker 1 (06:21):
Um, so it's good to kind of have like that well and
it's cool that people want toactually work for our company.
We've got an exciting brandthat people kind of aspire to.
But you know, it's like againthe questions I get are hey,
jack, you have, you guys havethe ceo model.
Is it like super easy?
And absentee.
I would say again, like I thinkI've said on almost every

(06:42):
episode we've done this Iprobably spend about an hour or
two per day working on pigs.
It's not not like okay, here'stwo hours, beautifully knocked
off of my schedule.
It's like it's 10 minutes here,it's 20 minutes.
Here it's a client that's upsetand I'm, you know, messaging
with them to try and smooththings over.
So it's being involved.

(07:03):
I really think, as a franchiseowner, the more time that you
can dedicate as the businessowner even if you have a team
and you're running the businesskind of like we are you still
make a big impact.
The other thing I would say is,just like the hiring, never
shut off the ads, always beadvertising.

Speaker 2 (07:22):
I know it's like you want to, especially if they're
not performing or if you thinkyou have enough in, but never,
never.

Speaker 1 (07:29):
You got to advertise the lifeblood of your business.
I think most of theappointments on our calendar
right now which are done for usby our franchisor, it all comes
from the facebook and the googleads that they're doing.
And it's interesting I saw thatthe um that the ceo of resi
brands, steve montgomery, who'sbeen on our podcast previously.
He was talking and I think wetalked about to him about this

(07:50):
too about how chat gpt is reallychanging search um and so again
, it's like we're in this newplace now for pinks.
Right now we're still seeing agood amount of people come from
google, from facebook, but Ithink it's a very friendly sort
of format.
Well, it's.
I mean, it's a very friendlysort of format.

Speaker 2 (08:06):
Well it's I mean it's a good hyperlocal target
service businesses.
They're almost easier to targetbecause if you're actively
looking in that area, you can belike really specific with your
ads and where you're targeting.
So it's helpful for us.
And also I know we've talkedabout this a million times like
our Facebook ads are so.
So it's like it's people arewatching them, not even

(08:29):
realizing they have windows, andthen they watch them like you
know what.
Maybe I could clean my windowsor comments will know when I'm
ready to do something like thisand they call these guys.
So that's.
The other thing is that theadvertising that we're doing for
pinks is like it's entertaining, so it's got it's full.

Speaker 1 (08:45):
It holds more value I think more of a less well, um,
as good as we're doing.
I heard a client that owns adifferent franchise.

Speaker 2 (08:53):
He's only a few months in and he beat whatever
we just did this month it's adifferent type of different
business business and, like yousaid, you're going to have great
months and you're going to havereally hard months.
So sometimes, so sometimes itcan all be dependent on one big
job for us.
You know, if we have, like ahotel or something or, like you

(09:14):
know, some kind of big corporatejob, or even just like, get
into a neighborhood for the weekand then the next week can be
quiet, and that can be becauseholidays or just weather or
whatever.
So really I like keep sayingit's just that roller coaster up
and down.
So the good thing is that I loveabout this is like you never
know what's around the corner,right?
You never know who your nextclient is going to be.
You never know that propertymanager that you might meet that

(09:35):
has 50 properties that canchange your business.

Speaker 1 (09:39):
Yeah, um.
Well, what's?
What's cool is that otherbusiness is another home
services business.
I mean home services is reallyit's.
It's the place to be and that'swhat we're seeing as franchise
consultants, people heavy onhome services, senior care,
in-home senior care, huge onthat.
So I think it makes sense inthis sort of you know, we're a

(09:59):
week away, less than a week awayfrom the election.
At this point.
That's the kinds of thingspeople are investing in.
So it's, you know, again, Ithink, if you can have patience
and I remember my dad alwayssaying to me when you start a
new business, you've got tosurvive year one.
Those were his words, you'vegot to survive, you've got to
find a way to survive.

(10:19):
So for those of you out there,we don't want to discourage you.
We would do this every day, allover again, because the's the
nice thing is is being able toknow that we're growing this
thing and it's it is growing andwe're seeing it and it's and
it's happening and it can be abusiness that you know, unlike
our franchise consultingbusiness where we have to do all
the work, this is a businessthat can run without us.

(10:40):
So that feels great and it'sgreat to see that we've got the
second van out there, whichwe're seeing, that now we're
doing more.

Speaker 2 (10:47):
Well, we can do double the jobs because we can
have guys working at the sametime.
So, even if it's just a matterof one birdie being like the
optimal time, you can now havetwo separate jobs going on at
the same time and that's helpfulfor the guys.
You know, we can split them upand they're not running back and
forth to different jobs, so wecan overlap too.
But it's exciting to seedifferent jobs so we can overlap

(11:10):
too.
But it's exciting to see itreally is.
I mean, I love seeing thebusiness pick up.
I love that we are trying tooffer some new things, like
we're really focusing onpressure washing now that we
have a pressure washing truckand there's a couple things
we're going to try out.

Speaker 1 (11:20):
Um, that's fun it still trips me out to see two
jobs on the calendar at the sametime.
It's like, oh, I better talk tosal, sal's our g GM.
But that's like, no, we can doit Now.
We've color coded the vans.
The power washing van is pink,regular van is blue.

Speaker 2 (11:35):
I mean, ultimately we want like five, 10 vans.
So can you imagine what thatlooks like?
How about 15 vans?

Speaker 1 (11:40):
But and then also the other considerations for our
business are there arecompetitors of ours that are
doing drones.
They do pressure washing drones, and so do you buy a third van
or do you go out and get apressure washing drone?

Speaker 2 (11:54):
I still trust the robot.

Speaker 1 (11:56):
Well, you would be, I would be, someone would be
flying the drone.

Speaker 2 (12:00):
I mean Trey can fly a drone.

Speaker 1 (12:02):
Trey's our son.
By the way, he has like a DJI,you know.

Speaker 2 (12:05):
Can he fly?

Speaker 1 (12:06):
it.
Yeah, ai, you know, can he fly?

Speaker 2 (12:07):
it.
I mean, I guess you're the onethat only lost one.

Speaker 1 (12:11):
No, you've lost all those cheap ones, no, no, no, no
, no.
But the real ones, like thelegit with the sensors and the
GPS.
I've actually never lost one, Ijust crashed it landing.
I was trying to fly it in andout of a hotel room.
This is, and for years thatI've had drones, one crash, but
yeah, our son, son can take offland, fly it all over the place.
They're easy.

(12:31):
And so again, this is sort ofthe fun of what.
What's next for us with ourpinks business?

Speaker 2 (12:37):
these are the types of conversations we can have, um
but you know, the drones wouldbe great for, like the overnight
dogs the drones, I guess westill have to control it, but
you know you control it fromlike your pajamas you're?

Speaker 1 (12:48):
you're thinking of, like Elon Musk, robots.
I can't wait.
Team of robots out there, Imean.

Speaker 2 (12:53):
I'm ready.

Speaker 1 (12:54):
I'm ready for one of them to like make my coffee you
know I mean again, that surewould make hiring a breeze.
Just 30,000, go get your.
I'm sure you can finance therobot.
It's 30 grand, same as like acar.
I'm sure it's a section one.

Speaker 2 (13:08):
Eventually they're going to kill us and wait a
second.

Speaker 1 (13:10):
How heavy is the robot?
I think you have to have acertain weight requirement to
write off section.
Yeah, but the the freaky thingis then what happens to to the
team Like one of the guys.

Speaker 2 (13:21):
When you know we hire someone and they put on the
uniform, they just all look likecohesive and clean and you know
it's.
It's a great, it's great forbranding, but we could just put
the outfit on the robot.

Speaker 1 (13:35):
Cleans them up, cleans up the guys, they look
good, I think it's a goodlooking uniform.
One of the best looking uniforms.
So I mean again, I think thatfor all of you out there, this
is it is a great thing to have abusiness and we'd love to to
help you.
If you have any questions, youcan always text us at 3 0, 5, 7,

(13:55):
1 0, 5 0.
And you know we spend a lot oftime talking about the hard
because we, you know, we wantyou to be prepared.
If this is something you'regoing to do, just be prepared
that it's not always going to beperfect and predictable.
The more of a mindset that youcan come into this thing,
understanding what it's going tobe, the better you're going to
be as an entrepreneur, and youshould want to be a great

(14:16):
entrepreneur.
So I would say this I would sayif you want to do a franchise
like pinks, the franchise fee is60 grand.
Um, I think working capitalwise probably want to have at
least a hundred thousand dollars.
I would say, um, and don't besurprised if it takes you more.
And if you can get it done forless, awesome, good for you.
But I think no one.

(14:38):
There's a saying I've saidbefore I've never heard of
someone going out of businessfor having too much capital.
So for those of you that arejust trying to skate in by the
skin of your teeth on this thing, don't do it.
There's less expensivebusinesses you can look at.
You can start smaller and letthe first business feed your
second.
That's how Jill and I did it.
Our first business is a was afranchise consulting business.
We sold our house to start thatbusiness.

(15:01):
We went the first five monthsof that business with no money
coming in.
They were good times.
You know why?
Because we finally were our ownboss no, I know it was.

Speaker 2 (15:12):
it was a great feeling.
It was.
We were excited and we we wereprepared for that.
Just like jack said, if you areprepared that your first year
is going to be hard, your first18 months, and that you will not
, we always say you probablywill not make money.
If you go in with thatexpectation, you might be
pleasantly surprised, or youjust know what it is right.

(15:35):
And so I think it's our job asfranchise consultants and even
with this podcast, talking toyou guys is that it's not easy
and you can, you know, have themost experience in the world.
I'm not saying, because we'refranchise consultants, we know
what we're doing, we're, we'relearning, just like a brand new
franchise owner, and it's not,it's not super easy.
So you know, I think justsetting those expectations is

(15:56):
the most important thing.
So you go in with a realisticoverview and celebrate your wins
, but also you know yourfrustrations are valid, you know
that it's going to happen and Ithink it just your mindset is
totally different when you shipit.

Speaker 1 (16:10):
Don't ever be surprised if someone quits on
you at the very last second andthey don't give you notice.
That happens, but it's OK,you'll survive.
Most of this is if you staywith it.
You will figure out a way.
Try and find a way to staypositive, because it's easy to
let business ownership overwhelmyou.

(16:32):
But if you stay positive andyou stay with your goal and you
lean in on your team members, onyour franchise support, you'll
get there.
So, yeah, that, I mean that'spart of the reason why we bring
you guys.
This podcast is for those of youthat are business owners, that
are considering being businessowners.
You know we're all in thisthing together and I think that
the dream of, ofentrepreneurship is.

(16:53):
I look at a sign on my wallfrom my grandparents, my
grandfather's general store from1920.
Um, there's such a sense ofpride in building a business and
creating jobs and charting yourfuture and controlling your
destiny not to be like a walkingcliche for business ownership,
but that's the stuff and itfeels really good.
I mean it's like for us thehigh.

(17:14):
Hey, we just set a record formonthly revenue for a pink
franchise owner.
That's awesome.

Speaker 2 (17:20):
Yeah, but but to bring you back to reality, we
set the record, we're so excited, we're celebrating, and then
you know pressure washer.
That is on us.
So you know you celebrate whileyou can and then you move on
and you fix what you need to fixand, um, that's just the
reality.
So just be excited when you hitthose wins and you know also be
prepared that the second youcelebrate a win, something bad

(17:43):
is gonna or a new cut like lastyear.

Speaker 1 (17:45):
We set a record for a franchise consulting business.
Yeah, we set a huge record yeahnever been done before.
Some other fella came along andjust broke our record faster
than we did it.
So you never rest on yourlaurels, because there will
always be.
You have to stay sharp andyou've got to stay motivated and
you've got to keep focused onyour goal of growth.
And I think if you can do thatand, like Jill said, don't let a

(18:10):
little surprise here or thereknock you down.
So for any of you that wouldlike to get on our metaphorical
business ownership couch andjust kind of talk to us about
this stuff, that's what we'rehere for.
Our service at FranchiseInsiders is free.
About this stuff, that's whatwe're here for.
Our service at FranchiseInsiders is free.
You can text us at 305-710-0050.
You can go toFranchiseInsiderscom and just

(18:30):
schedule a meeting with us.
We have a calendar app if youjust want to pick a time.
And if you're considering pinks, great.
If you're considering otherfranchises, great.
If you're an existing businessowner and you just want to
talk're here, for that too yeahwhat else you got?

Speaker 2 (18:45):
no, I really love talking to you guys.
So you know, if you just have athought in your head, what can
you do, what should you do?
What's hot, um, what should yoube looking at?
I mean that's what we're herefor, so don't hesitate, because
we love it.
I mean that's what we do,that's our, that's the side to
take, that's peace, that's whatwe, you know, that's what we do,
that's our, that's the sidespink, that's peace.
That's what we, you know,that's what we do day in, day
out.
So, you know, call us, text us,whatever works for you.

Speaker 1 (19:08):
Um, we want to show by the way, no one's called it
pinkies in a lot people seem tobe getting it right.

Speaker 2 (19:13):
They know it's things , but I was on the, the, the ads
and the branding are working Iwas on the franchise owner and
there was like 50 new peopleI've never seen working.

Speaker 1 (19:22):
I was on the franchise owner health today and
there was like 50 new people.
I've never seen it's growingand, by the way, as franchise
consultants, to see our clientswho have become pinks franchise
owners by the way, you know,don't.
Don't invest in pinks becausewe did, just because we.
Who knows if we know what thehell we're doing right?

Speaker 2 (19:35):
sometimes we do know what we're doing, to be honest.

Speaker 1 (19:37):
But but like I have seen them have success, yeah,
and's so cool as a, as afranchise consultant.
You rarely get to be on theother side and see what they're
doing, so I mean, that's been.
There's been so many rewardingpieces of the journey here and
that's really cool.
We really enjoy it.
So, jill for this week, that'sall I've got.
Ups and downs.
Metaphorical, you know businesscoaching, couch, new power,

(20:01):
washing van, kicking ass,setting records, losing guys,
adding guys.
Maybe we have to add somerobots.
Our, do, our robots can have asection 179 tax deduction.
Elon, we got to know this dude.

Speaker 2 (20:13):
I think that's it yeah, I think that's it.
But, as always, if there'sanything you guys want us to
talk about or have any questions, let us know it is up
305-710-0050 and for thisepisode of we bought a franchise
.

Speaker 1 (20:25):
I'm jack and I'm jill talk to you guys next time.
Bye everyone, thanks forjoining and thanks for stopping
by, but mainly stick classy.
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Crime Junkie

Crime Junkie

Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.

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