Mastering SEO: Small Business vs Large Business SEO Tactics and Strategies with SEO Expert, Favour Obasi-ike

In this episode, Favour Obasi-ike, MBA, MS offers comprehensive advice on mastering Search Engine Optimization (SEO) for businesses of all sizes.

This episode focuses on the importance of strategic content creation, including evergreen and seasonal articles that foster brand equity through affiliations and provide valuable information to users. Key strategies discussed include automating business processes, optimizing website content for search engines by answering frequent questions, and leveraging brand mentions for online visibility.

We also focus on the differences in SEO approaches for small versus large businesses, with the latter focusing on increasing market share and share of voice through meticulous planning and system implementation.

Frequently Asked Questions about Mastering SEO and Business Growth

What is the core focus of mastering SEO, and how does it apply to different business sizes?

Mastering SEO (Search Engine Optimization) is fundamentally about making sure people can connect with your business effectively online. It's a strategic approach to enhance visibility and reach. For all businesses—small, medium, or large—the goal is to ensure long-term, rewarding online presence without excessive stress or demand. While the core principle remains the same, the specific strategies and their implementation vary based on business size and objectives.

Why is building a team and delegating crucial for business growth, especially when scaling?

As a business scales, it becomes impossible for one person to handle everything. The speaker emphasizes that moving from five to six figures and beyond necessitates building a team. Delegating tasks to individuals who excel in specific areas (like Pinterest, podcasting, web design, or graphic design) allows the primary individual to focus on their strengths and the overall vision. 

What is the significance of automation in a modern business strategy?

Automation is highlighted as the number one key factor for running a successful business in 2025 and beyond. The speaker asserts that if a business isn't automating, it's missing a crucial component for efficiency and growth. Automation involves scheduling, programming, planning, and researching tasks ahead of time, ensuring a smooth and systematic operation. This allows businesses to be proactive (e.g., preparing content for 30 days in advance) rather than reactive, preventing burnout and ensuring consistent output.

How can small businesses leverage content and brand partnerships for SEO and online visibility?

For small businesses, a key SEO strategy involves creating articles on their website and actively engaging in brand partnerships. The speaker advises that 70% of website articles should be "evergreen" (timeless, informative content like definitions, case studies, guides) and 30% "seasonal." 

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