In this episode, we dive deep into the Six Pillars of SEO for digital marketing business success; an essential ultimate guide for anyone looking to enhance their digital presence for evergreen sustainability online.
Hosted by Favour Obasi-ike, MBA, MS, we’ll explore how mastering these strategies can elevate your online marketing efforts and drive organic traffic to your website.
Tune in as we share key insights from our extensive work with companies ranging from small startups to established brands, focusing on easy-to-implement tactics that can yield significant results.
Join us for valuable discussions on leveraging SEO effectively, and discover how to utilize tools like Pinterest SEO and podcast optimization to your advantage. Don't miss out on expert tips that can transform your digital strategy!
You can find more episodes at wedontplaypodcast.com
FAQs
What are the six core areas covered in the SEO checklist discussed?
The SEO checklist in this episode covers six critical areas:
- SEO Basics: Fundamental setup and foundational knowledge.
- Keyword Research: Identifying and prioritizing relevant search terms.
- On-Page SEO: Optimizing elements directly on your website.
- Off-Page SEO: Building authority and visibility outside your website.
- Technical SEO: Ensuring your website's technical infrastructure is sound for search engines.
- Content: Creating valuable and engaging material. The speaker emphasizes that SEO Basics and Technical SEO are like the "buns of a sandwich"—essential for the whole structure to hold.
Why is website setup so crucial for SEO, and what tools are non-negotiable?
Website setup is paramount for SEO because "if you fail to plan, you plan to fail." It involves creating a visible, readable, accessible, clickable, and findable online presence.
The non-negotiable tools for this are Google Search Console and Bing Webmaster Tools. These act as internet service providers for your website, allowing search engines to discover, index, and understand your content.
Connecting your website to these platforms is likened to submitting a song to a radio station for play; without submission, it won't be heard.
How does a sitemap function as the "brain" of a website, and why is it important for search engines?
A sitemap is described as the "brain" of your website because it transmits signals to search engines about all the content on your site. Just as a brain directs a body's functions, a sitemap guides search engines through your website's structure, including product links, category links, tag links, blog links, and general site links (homepage, about page, contact page).
When you update or create new content (like blog posts answering frequently asked questions), the sitemap ensures this fresh information is submitted to and indexed by search engines like Google, Siri, Alexa, and even AI platforms like ChatGPT, making your content discoverable when people search for relevant keywords or phrases.
Hope you learn something new about Pinterest SEO, website SEO, and podcast SEO in this episode.
Thank you for listening!
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