390 - Ai and Web Design (a 101 Overview) with Antwaun Williams - Web Design Business with Josh Hall

Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Antwaun Williams (00:00):
When you give it a prompt, you just want to
kind of narrow its focus.
So I use a prompting formulaRICE, r-i-c-e, which is role,
information, context,constraints and examples.
So I say you know, in your caseyou are a expert in World War,
world War history and theninformation Basically, what

(00:23):
tasks do you want to to do?
I want you to go out and I wantyou to tell me everything that
you can about, uh, world war one.
Give it the um context um, I'minterested in it from just a
standpoint of you know, being in2025.
Um, what have we learned fromfrom this event in the past?
Give it the constraints I wantyou to stay within a thousand

(00:44):
words and then examples um, thatone.
I wouldn't necessarily giveexamples, but when you're doing
a prompt, you want to give it,you want to show it what good
looks like.
Welcome to the Web DesignBusiness Podcast with your host,
josh Hall, helping you build aweb design business that gives
you freedom and a lifestyle youlove.
You.

(01:04):
Build a web design businessthat gives you freedom and a
lifestyle you love.

Josh Hall (01:06):
Welcome, friends, in episode 390 of the Web Design
Business Podcast.
Now, if you have a web designbusiness, you are probably using
to some extent AI and there isa lot of valid questions,
concerns, apprehensions, all theabove with AI.
But one thing I've reallyenjoyed more recently is finding

(01:28):
the people who are optimisticabout it and excited about it
and, frankly, just know thedifferent aspects of AI, because
I myself am a late adopter.
But my guest in this episode,Antoine Williams he goes by AT
Online is an early adopter andhe's been using AI since it
first became quite public and Iam absolutely pumped to share

(01:49):
this conversation with you.
Antoine has actually been astudent of mine for years.
He's been a member of WebDesigner Pro for a long time and
he was at our recent WDPConevent and I didn't personally
know how much he knew about AIuntil we got to meet in person
and talk and after that chat Iwas like dude, I got to get you
on the podcast, we got to talkabout this.
We're diving into everything AIand for me, I was a sponge in

(02:14):
this one.
This was a learning experiencefor me because I didn't truly
have a good sense of thedifferent types of AI.
What's the difference betweenJetGPT and Cloud?
What's the difference betweenimage generators and agents?
What is an AI agent?
How far can they go?
All of those things and moreare covered in this one.
So if you're confused anduncertain about the AI world, I
hope this gives you someconfidence and helps put you at

(02:36):
ease at the very least a littleat ease, just like me after this
one, before they all take usover.
So enjoy my chat here with ATWilliams.
You can find him atsmartbusinessenginescom, which
is his new brand, and heactually has a resource for you.
If you go tosmartbusinessenginescom slash

(02:58):
Josh, he has a brand messagingset of questions that he has
made available to you for freeIf you'd like to check that out.
And, by the way, all the linksin this one, which are going to
be a plenty, we cover a lot oflinks and resources that I have
laid out for you over at theshow notes for this episode,
which are going to be found atjoshhallco slash 390.
That's joshhallco slash 390 toget all the links that we
mentioned.
Again, there's a ton, so Irecommend heading over there

(03:18):
after this and to connect withAntoine.
All right, here is my man AT totalk about AI.
Well, Antoine, do you prefer ATin web design land, Antoine, or
do you go by both, especiallywith clients?

Yeah, I go by both People who've known me
forever.
They still call me Antoine Atwork I go by Antoine.
I think only like one or twopeople know me as AT and I
answer to both.

Josh Hall (03:47):
Well, it's so good to have you on man, we got to meet
in person.
Finally, after years of youbeing a student and being in pro
, you came to our recent WDPConand I mean I just want to say to
kick us off, dude, it was soawesome meeting you in person
and it's funny because meetingpeople like you're not.
There's different people in prowho are really loud and you

(04:10):
know they're there almost everyday and you really know them
just by logging in.
But there's other people whowho aren't as loud in the forums
and stuff and and you're kindof one of those who's always
been there but I really didn'tknow, aside from some DMs and
coaching.
You know too much about yourbackground and where you're at
and where you're headed in yourareas of expertise and that was
really just all uncoveredmeeting in person.

(04:32):
So I told Antoine I just wantedto record a chat to make sure I
remember all the stuff wetalked about, because we were
hanging out there and I was likegosh, I wish we recorded that
chat about AI.
So let's see if we can recreatesome of the magic.

Yeah, sounds good.

Josh Hall (04:46):
So let's start there.
You do have a full-time jobcurrently.
You've been building yourbusiness pretty methodically and
thoroughly over the past fewyears here and what I found out
in person about you is that youare an early adopter of
technology.
Are an early adopter oftechnology and I think there's a

(05:09):
, there's a need for all thedifferent stages of adopters in
the world.
Like we need people who are thefirst to try it out.
We need people like me, who arelike second level, you know,
second phase, and then we needpeople who are like all right,
I'll finally start using AI atthe very end.
What, um, have you always beenlike?
Have you always been a dabblerand enjoyed tech?
Like, what's made you an earlyadopter?

Yeah, I've always, always loved technology.
Since I was young I was thetype that would find a gadget,
take it apart just to see how itworks, put it back together.
You know you still got like 10screws sitting over there on the
table after you finish puttingit back together.
So then you got to take itapart again, actually figure out
how it works.
But, yeah, um, always just lovetechnology.

(05:48):
Um, I used to read, uh, popularscience, popular mechanics
growing up, just wanted to seewhat new technology was coming
out and, you know, always justlove the advancement of where we
were going technologically anatural born web developer there
, right like, especially becauseI know you have an interest, so
you're playing around with someof the latest tools like Etch

(06:09):
and some other stuff going on.

Josh Hall (06:11):
So, and AI, so let's dive into that, because I think
it might be worth kind of justgiving a lay of the land of AI
from your perspective, Antoine,as somebody who which, by the
way, I'm probably going to callyou Antoine or AT, it's going to
be 50-50.
So my transcript is going to belike there's three people here,
but what so with AI?

(06:32):
Like what did you?
I guess?
When did AI first come ontoyour radar as an early adopter?

Yeah, so ChatGPT 3.5, what we know as
ChatGPT, was released inNovember of 2022.
It hit my radar in December2022.
I don't really watch the newsmuch, but I was walking through
the living room, my wife had thenews on and they said ChatGPT

(07:01):
was the first platform to reachthe million user milestone and I
believe it was just like fivedays and I was just like wow,
that's something like.
It took Facebook like almost ayear to do and other platforms
multiple years before theyreached that milestone.
So I used to follow Gary Veeand he says you know, you got to
follow the trends and when Iheard that in five days it was

(07:21):
the fastest platform to ever doit, I was like there's something
to this.
So I wanted to go ahead.
I set up my account and wantedto start using it as soon as
possible.
What you'll find is a lot ofpeople say AI is going to
replace our jobs, it's going tomake our work that we do less
relevant.
But it's not actually AI that'sgoing to do it itself.

(07:44):
It's the people who are usingAI and know how to do it more
efficiently that are going to bethe ones to make it in this new
age that we're going into.
So what I decided was I wantedto be one of those people using
AI, so I just got in.
I didn't even know where tostart.
So I'm watching YouTube videos,I'm watching TikToks and see

(08:06):
what other people are doing and,just you know, started putting
it together and trying to seehow I could use it in my
business.
That was my introduction intoit.

Josh Hall (08:13):
So well said.
Interesting too, that it wasn'ton like a website or a forum
that you follow.
It was just by chance, passingby.
I mean we all heard about iteventually, but I mean I don't
remember hearing about it until23.
So you really just happened toget on the first wave there.
I mean I know it was for a lotof people it was 3.5.
The version was you know, a lotof people were already using it

(08:36):
who were pretty tech savvy andin the industry or in the know,
but to web designers in themajority of the world, yeah,
that was the first exposure.
I think broadly seemed like itwas like what, summer of 23,
maybe, maybe a couple of yearsago, something like that.
So what are some of the placeswhere you stay up to date?
Because I mean, I'm incommunities and stuff, but I'm

(09:00):
always fascinated to hear, likeyou know, where are people?
Where are you getting your info?
Where are you reading?
How are you staying up onwhat's, what's fresh?

What's new?
Yeah, I um, I do a lot ofYouTube, um, so I'll just search
like um chat GPT, marketing,chat GPT, web design, just to
see what recent videos have cameout.
Um, see what people arecurrently trying.
Um, I'm in like the groups forslash chat, gpt, slash Claude,
another popular AI One that Iprefer for, like copywriting, I

(09:29):
find it to be a little better.
But chat GPT, with enoughtraining, comes out with top
quality as well.
Yeah, reddit, I did a lot ofTikToks for a while because you
get that short form.
So then that's how you get alot of the prompts.
They only have time, you know,30, 30 seconds to three minutes
maybe to try to give you thosetips to keep you, keep you going

(09:49):
.
So I would go through thosefeeds and I would just make
notes of everything that I'veseen and then, based off of that
, what I would see other peopledoing.
Well, how can I make that applyto my business?
I work with Eric you know EricDingler and his thing is
understanding the principlebehind the practice.
So I could see what otherpeople are doing, but I wanted

(10:10):
to make sure that I understoodwhy they were doing it and why
it was working for them.
So I wasn't just copying whatthey were doing, I was actually
implementing it andunderstanding it in my own
business as well.

Josh Hall (10:21):
What was your first use case for ChatG GPT?
Were you using it for justcontent creation, ideas or
ideation or coaching, like?
How did you start particularlychat GPT using that?

Yeah, so when I first sat down, you know, I
set up my account and I'm justsitting there just staring at
this blank screen thinking, nowwhat?
So I go to YouTube and I startseeing what other people are
doing, and what I actuallystarted doing in my business was
I wanted help to createconsistent content for my
clients.
So a lot of times, you know,when you're doing brand design

(10:56):
and copywriting, it could kindof fluctuate, just depending on
the day, the mood, but I wantedto get consistent results.
So that's what started me goingdown that path is I actually
would start interviewing myclients, getting the information
from them about their business,their customers, what their
customers' pain points are, someof the stuff about their, what

(11:19):
solutions they offer, what arethe benefits of their business
and what they offer, and then,based off of that, I would feed
it into AI and clean it up.
And that's where I startedgetting more consistent results
out of the copy, out of themarketing materials that I was
providing, making sure that thewebsite and everything was just

(11:40):
brand aligned from there on out.

Josh Hall (11:42):
Gosh, that's such a great methodology right out of
the gate to use AI for yourclients instead of just, yeah,
using it for a most.
I think most people initiallyjust used it for, like idea
content creation for ourselvesin some way, and you find out
like, yeah, no, we could take arecorded call or a document or a

(12:03):
questionnaire filled out.
And that's what it could bereally powerful and save a
document or a questionnairefilled out.
And that's when it could bereally powerful and save you
time as a web designer, like,like you rightly said at um,
real for foundation, for forfoundation.
Here are you doing web designand marketing services.
What's your suite of servicesright now for your clients?

so I do.
I do web design and digitalmarketing.
Um, I am working with jasongracia so I'm doing a slight
pivot to his productized model.
But on my way back from WDPConI actually pivoted from.
My business was formerlyMagnetic Gain, but I decided I
wanted to incorporate more ofthe AI into it as well.

(12:41):
I wanted to lean into it.
So I'm actually rebranding fromMagnetic Gain to Smart Business
Engines.
And as part of that, I was goingto do Magnetic Gain with my
main brand, serving allservice-based businesses, and
then with Jason's, I was goingto niche down to just spas, spas

(13:02):
, med, spas, aesthetics, and Idecided, rather than have two
different businesses, I wantedto create one umbrella and then
I would offer, productize offerswithin an umbrella.
So I have smart businessengines is my main business,
then for my service-basedbusinesses, I have the market
growth engine and then for spas,I have the spa growth engine.

(13:23):
Nice didn't what was the domainthat we?

Josh Hall (13:24):
And then for spas, I have the spa growth engine Nice,
didn't?
What was the domain that welooked up together that ended up
with like two point fivemillion dollars was the most
I've ever seen.
A domain name.

Yeah, yeah, we looked up AT dot AI.
That's right.
It was available for two pointfive million dollars.

Josh Hall (13:42):
Maybe next year.
Maybe next year the productties off for work out.
That's great man.
Yeah, that was.
I mean I would love to see aGuinness book of world records
for most expensive domain names.
That's gotta be up there, maybenot.
Maybe it's absolutely wild.
I don't know.
What about your day job?
Are you using this stuff inyour day job at all?
I know the goal is to you know,potentially pivot from that

(14:05):
when, when you know things arestable and you've, and you've
got it all set.
But yeah, what's your day jobsituation?

yeah, yeah, in my day job, um, I do use ai.
Um.
I do a lot of scripting, so Iuse microsoft powershell, um.
I work in it security somanaging users, um, groups,
access, and I would use um.
I used to do it manually, ofcourse, writing those scripts to
say, I just need to pull a listof users who are in this

(14:31):
department.
Now I can use ChatGPT or Cloud.
They both have great codingability and it's trained on
PowerShell scripting so I cangive it a complex list of tasks
that I want to complete andit'll just go through and just
knock it out.
So, yeah, I use it in my dayjob.
I use it for my personal lifeas well.

(14:53):
Just questions, questions thatyou would normally be hesitant
to ask others.
I just ask ask AI, no problem,you don't have to worry about
being judged or anything.
It'll spit you back a relevantanswer.

Josh Hall (15:10):
It is getting really good.
I mean, I'm using it, yeah,every day for just about
everything I.
What's interesting is I don't,because I'm not a late adopter
to ai, but I'm kind of in themiddle.
So I am like fully on board nowand I use it all the time.
But I don't think I grasp and Iand I'm still kind of under
trying to understand thedifferent buckets of ai.
Meaning there's large languagemodels, like you mentioned chat,

(15:32):
gpt, claude, grok, etc.
Which are so open-ended I meanyou can literally use it for
just about anything.
But then there are like aiagents and then there's ai
implemented into just aboutevery software.
Now to where, like, we'rerecording through riverside, I
use ai to do the snippets and doediting in this um.

(15:55):
We're using ai, obviously, forwebsite builders.
Now there's ai in things anddocuments that make things a lot
faster.
I'm also using ai in webDesigner Pro, as you know, at
with Brock, our little AI agentthat Circle provides, which can
be trained on Web Designer Promaterial that members can use
and access.
What are the buckets of AI?

(16:17):
You know what I mean.
Are there any other bucketsthat I'm not aware of?
Or what would you classify ifsomebody were to ask you if your
clients explain AI to me likewhat different types of AI is
there?
How do you explain that?

Yeah.
So how I use it is ChatGPT ismy go-to for anything in general
.
I actually don't use Googleanymore when I'm doing searches.
The web search feature onChatGPT has gotten so good that
I just ask my questions there orwhatever I need to search for,
and it'll pull back all theresults, unless I'm searching

(16:51):
for something specifically localabout a business here in Topeka
, then I just go to ChatGPT formy search engine.
Another one that I used priorto ChatGPT getting their search
function was perplexity.
It was really good because itgives you the sources, and a lot

(17:11):
of times when you deal with AI,if it doesn't know, it doesn't
say I don't know, it justhallucinates, and it'll give you
an answer very confidently tooand it'll sound right.
So getting those sources thatyou can go back and check,
that's key too.
So perplexity and chat GPT Iuse for search Cloud.
I use for copywriting, any typeof marketing materials,

(17:35):
anything that's like a customerdeliverable I'll usually use.
I may start with chat GPT, butI'll use Cloud to refine it just
as kind of like an editor.
And then you have your agents.
One of the new ones that are outis called Manus Manusim.
It's a pretty good one.
I've done some testing with it,where you just give it a task

(17:59):
and it just goes out and does it.
You don't have to give it anyfurther instructions.
It uses different tools.
It has its own like computer,that it like a virtual computer
that it uses if it needs to goout and search the web, and it's
very.
It's getting advanced more andmore.
Then Gemini I've played with ita little bit.

(18:20):
I can't really find where itfits between chat, gpt and cloud
.
I think fulfills both of myneeds.
Besides, it does do good deepresearch, which, because of the
Google search engine, it's basedoff of that, so it is good for
finding relevant sources as faras that is concerned.

Josh Hall (18:41):
Real quick before we dive into the categories AT.
For the layman like me who thisis still, I'm still getting a
understanding of all this.
What is, what's the truedifference between chat, gpt and
like, claude, like?
Is it what they're trained on?
What is, what are the differentinformation variables that
makes them so different?

well, um, the the main thing is their
approach to how they train theirmodels, so a lot of the data
will be the same.
There's a court case right nowfor Anthropic who is the maker
of Clod saying that they usedmaterial in a.

(19:22):
They used books in a way thatthey weren't supposed to, but
they actually went out, boughtthe books, cut the spine off the
books, scan the books in andfed them in.
So they said that that doescount as fair use, whereas chat
GPT has been under some somelegal issues with using pirated
books.
Meta with their llama model isalso under some of the same

(19:44):
scrutiny using pirated books.
Meta with their Lama model isalso under some of the same
scrutiny using pirated books totrain their models.
Anthropic uses what they callconstitutional AI, and I don't
know the exact details of it,but it's supposed to make it so
it's more aligned with us ashumans.
So if there was a misalignmentand we said something like you

(20:08):
know, your job is to protect theEarth at all costs, what if it
determines that people are thereason that you know there's
problems with the Earth?
And to protect the Earth, thenit had to eliminate people.
So they have the constitutionalalignment to make sure that
people stay safe within theparameters that it's given.

Josh Hall (20:28):
What a perfect new spin on the next Terminator
movie, which is two AIs.
Hasn't that already been done?
Wasn't that like Terminator 3or 4 or 12 or something?

Oh, yeah, yeah, the two different robots.

Josh Hall (20:41):
Yeah, yeah.
So that is interesting, thoughI mean that's the big worry,
right?
Is that?
Yeah, literally you could lookat depending on what it's
trained on.
Yeah, I could decide what'swhat.
What is the ultimate goal?
I guess, basically, yeah.
So, that's good, that'sinteresting.
And, man dude, my head is, I amlike overwhelmed, even thinking

(21:06):
about the idea of getting likepaper books and importing them,
transcribing them, how that, howwas that tracked?
How many people were doing that?
How, how and how do you know ifit's pirated versus real?
I mean, my gosh, those poorlawyers I don't usually have too

(21:26):
much empathy for, for you knowmost, most lawyer stuff, but man
do I in that one, those poorfolks, gosh, I can't imagine
what what that looks like.

Yeah, I think it's opening up a lot of
Opportunity in the future.
When they say that it's fairuse to as long as you purchase
the book, then what you do withit after that is your business
and I think that's been a bigsticking point for a lot of
these systems when they'retrained on publicly available

(21:57):
data, whether you purchased itor not.
Reddit is in lawsuits with acouple of the AI systems saying
that their information is beingscraped, because Reddit is a
large community and it has a lotof user generated content which
is valuable.
So for somebody to just come inand just scraped it, then you

(22:18):
know if they're not using theirAPIs and not paying for it.
They're saying you're doing adetriment to us and our
community and not paying for it.
They're saying you're doing adetriment to us and our
community.
So I think a lot of these legalissues that are going in we're
going to play out to see wheredoes AI go from here, what
constitutes as valid fortraining data and how far are we

(22:40):
allowed to take it.

Josh Hall (22:42):
Yeah, I guess the real interesting point with that
would be like, just like wehave, segment is just in our
world with different web designgroups and different builders
and stuff.
It's like there's a bunch ofprivate Facebook or paid
communities where we all haveour like user generated content.
So I guess it would be likeprotecting each one of our own

(23:03):
you know communities and groupsversus having one master ai that
would scrape information forall the groups.
That's kind of how I'mvisualizing this, just on a you
know a massive scale with thesedifferent ai platforms yeah,
yeah.

And and when you are the owner of the group
or the one who's leading thegroup, you want to protect that
data because, in this age of AI,what's going to be the deciding
factor is who owns the data.
That's what's going to make youstand out from the rest of your
competitors.

Josh Hall (23:35):
So it's basically protecting IP, then right, yep,
that's exactly it Allintellectual property
Interesting.
Well, sorry, I derailed us, butso we've got large language
models.
You mentioned agents.
I don't know much about agents,because, man, would it be nice
to just be like hey agent, gothrough all of my bank
statements and pull out ourmedical expenses for this year,

(23:57):
which I have to do every year.
It takes me forever and I'm,but I don't know how.
Yeah, I mean, is that type oftechnology possible?
Obviously, that's a personal,sensitive data information, but
just that idea of like an agentgoing through different
platforms, what's that look likeright now?

Yeah, yeah, so it is definitely possible.
One thing that I do recommendagainst is a lot of these AIs
are using whatever data isuploaded to them as training
data.
So I wouldn't give anythingwith anything that's personally
identifiable, like socialsecurity numbers, anything that
you wouldn't want getting out.

(24:34):
If you wouldn't type it intoGoogle for everyone to see, I
wouldn't give it to AI.
Manusim is an AI that'sactually in China, so we don't
know exactly what regulationsthey're privy to.
So when we put in.
So if I uploaded a spreadsheetof all of my health data and it

(24:57):
maybe contained my socialsecurity number, I can't
guarantee that that is not beingretained in their systems.
I can't guarantee that that isnot being retained in their
systems.
But, yeah, if you anonymizeyour data, then it can
definitely go through and pullout those specific pieces of
information.
Pretty soon we're going to havelike the anonymous agents,

(25:18):
where we just we just give it atask, it has the tools necessary
to complete that task and wejust walk away from our
computers, go do what we needmake a sandwich, we come back
and the task is donesuccessfully.

Josh Hall (25:31):
What type of tasks do you envision there, antoine?
Is it stuff like invoice in theweb design world?
Is it invoicing stuff like that?
Is it stuff like invoice in theweb design world?
Is it invoicing stuff like that?
Is it admin work, depending on?
Is it getting emails set up?
Is it, you know what?
What type of tasks are wetalking about that a potential
agent could go into a differentsystem, like a CRM, like an

(25:54):
email marketing platform, like awebsite, like a managed WP,
whatever, like.
Yeah, I guess I'm just curious,like how practical are these
things?

Yeah, I think it'll be all of the above.
I don't think it'll be oneagent to rule them all, but
you'll have many agents to doeach of these tasks.
So an agent will be trainedspecifically on your CRM, one
that's specifically trained onyour email marketing campaigns,
one that's specifically trainedon invoicing, one specifically
trained on lead generations, andit would just go out and it

(26:26):
would do that task and it'll doit well.

Josh Hall (26:29):
And would that be?
Would you have to literallygive it a login to like
MailChimp, for example, to go inand set up email reminders or
set up the next month of youknow newsletters based off of
the last template?
Would it need like a login andthen a training like that
essentially on like how toliterally manage it and create

(26:50):
content and all that stuff?

yeah, yeah, um, depending on the
implementation of it, um, someof them can actually just log in
, use a browser and use theusername and password you give
it, or, if you can get the apikey for whatever system, you
just give it that api key, whichbasically lets you just log in
and do the task that it needs toso what, what are some of the
most popular agents right now?

Josh Hall (27:14):
this is probably what I'm most fuzzy on, because I
see like these goofy corporatecommercials for really big
brands that are like uh, youknow, your business runs
smoother with our agents and I'mlike I, I feel so, like I don't
know what you're saying to me.
Um, so what would like some ofthe most popular agents right
now?
That that you see.

So right now, um, I see a lot of people
building their agents usingeither Makecom or N8n.
Those are two differentplatforms, no code, so it's kind
of like a drag and drop builder, but it does.
Like the AI automations, youcan have the agents that can
make decisions and then decidewhere to go in the workflow from

(27:56):
there.
There's a lot of new ones thatare coming out.
There's a one called GenSparkwhich can do almost everything,
like.
It can go out and browse theweb, it can generate images, it
can create presentations foryour next meeting, manus, the

(28:16):
one that I mentioned previously.
It can also do these things aswell.
So it's a race to compete tosee who can do the most, and it
is beneficial to us because it'skind of like you know who can
give us the most for a dollarand actually be the ones that
are the most helpful to us inour businesses or even just our

(28:37):
personal lives.

Josh Hall (28:38):
How do you spell the Manus one?
Is it Menace, ai or Manus?

Manus M-A-N-U-S dot I-M.

Josh Hall (28:46):
Dot I-M.
Okay, got it.
So apparently there's somethingcalled Menace, which looked
even more sketchy.
There's probably so many MenaceAI they're just calling it what
it is.
They're like yeah, we're goingto destroy humanity.
They're just calling it what itis.
They're like yeah, we're goingto destroy humanity, got it.
So, man, this is great.
Man, this is all like brand newstuff.
This is news to me, so I'm surethis is helpful to a lot of

(29:09):
folks who are trying to figureout what the heck's going on.
So large language models agentsAre agents.
What's going on behind thescenes for things like WP, zip
or ZipWP or even Divi?
Has the AI builder now, whereyou can have Divi build out a
site, whether you use it justlike that or a starting point,
our agents are.
Is that what has been deployedin all these other software

(29:31):
programs or is that somethingcompletely different?

Yeah, I think that'd be more, more of just
the the kind of this, theregular chat bot, not not really
the anonymous agents where it'sgoing out and doing the task.
It's saying, hey, give me aheadline for this website based
off of this information, andit's just giving you a normal
response that a large languagemodel would give you.

Josh Hall (29:53):
So you may or may not know this AT, but like
something like Divi since we'reon that topic with their AI
builder.
Do you know like what?
What did they use to build outthe ai functionality?
What do typically a lot ofthese software type programs use
?

yeah, I'm not 100 sure, but most of them, I
think, are just using the um,open ai, api, um, so it's just
the chat.
Gpt is the underlyingtechnology for most of these.
Do you think that's the casewith brock?
Is the underlying technologyfor most of these?

Josh Hall (30:20):
Do you think that's the case with Brock too, the one
we have for Web Designer Pro?

I would guess I'm not sure, but the prices
for the smaller models havelowered significantly.
So it's for businesses.
It's feasible that most of themjust use the OpenAI API.

Josh Hall (30:41):
Gotcha Fascinating Is OpenAI with ChatGPT.
Is that pretty much the go-to?
Or would a software company usesomething like Claude or Grok
for stuff like that?
Or do they have a different APIstructure or something than
ChatGPT?

Yeah, yeah, so they have a different api,
but they could use them just aseasily.
You could just swap out the apiand basically, um, you just pay
whatever rates that they theythat the organization sets how
are normal business ownersfiguring this out?

Josh Hall (31:19):
Like I'm not on the cutting edge, but I'm in this
world and and and obviously Ihaven't done my due diligence.
I mean, this is kind of why Ido this show is to get familiar
with all all the different stuff.
So, like, this is my educationhere.
But why, like I'm wondering,stuff like gin, spark, make
manis these don't seem likethings that I'm seeing in the

(31:41):
everyday world.
How long do you think it'sgoing to be before stuff like
this is?
I mean, is it almost likewebsite builders to where years
ago, no one knew anything aboutwebsites and nowadays, even a
small business owner who doesn'tknow anything about computers
has probably heard of GoDaddy orprobably heard of Wix or
WordPress.
It's likely that they've heardof different tools.

(32:04):
Do you view AI like that, likewhen this is going to be more
broadly known, these differenttools?

Yeah.
So I think that they're goingto enter in into business owners
awareness.
But from what I've seen justworking locally with a lot of
business owners, they've heardof ChatGPT.
They signed up for account,they tried it, they got subpar
results and they just left itbehind.

(32:32):
So I think still, even thoughit's in a lot of people's
awareness and they're allfinding out about it, even
though it's in a lot of people'sawareness and they're all
finding out about it, I thinkthere's still need.
There'll still be a need forpeople like us to like just like
Wix, anybody could build awebsite.

(32:54):
Well, they go and try and theydon't like their website and
then they go find a web designerto build them a website.
I think it'll be the same withAI.
They'll try AI, they'll getsome, they'll get some good
results, but it won't beconsistent enough and they'll
end up having to get someoneelse to implement AI in their
business properly and create thesystems for them to do it
consistently.

Josh Hall (33:09):
So are there any other categories here?
At as far as, like, types of AI, we've really split it into two
so far, which are the largelanguage models, and then there
are the agents that are actually, you know, literally doing
things.
Any other like broad categoryof AI that I should be aware?

of.
So, like image generation,that's a big one.
So, like you have your midjourneys, ideogram, chat, gpt.
They upgraded their Dolly 3model to their new advanced
image generator and one of thebig things is when, prior to
these upgrades, they couldn't dotext.

(33:49):
When you do AI, it could do agreat picture, but it couldn't
do any of the text.
But now, ideogram does textalmost perfectly, chatgpt does
text almost perfectly, does textalmost perfectly, chat GPT does
text almost perfectly.
So now I can go in with a brandstrategy and say create me a
Facebook ad based off of youknow this and that, and it'll

(34:11):
come in.
It'll have the text, it'll havethe image, it'll use the brand
colors and we're pretty, prettyclose to where we don't have to.
We don't have to do all of theyou know back and forth with the
customer, like I just do thatone interview, I get everything
that I need from the customerand from then on out I can make

(34:31):
any deliverable that they needand we don't have to go you know
where.
You have a designer who designswhatever and then someone else
who has to approve it.
You could do like 10 differentum ideations and then put a
small um amount of money behindthem, just to see you know what
works, what doesn't.
Whatever works, then you throw.

(34:52):
You throw more money at it pourpour gasoline on the fire and
then you can just hit the groundrunning what are we talking
about subscription wise to allthese?

Josh Hall (35:01):
I mean, if you've got , you know, eight or nine
subscriptions, is there a?
You know, I've seen like someAppSumo type things where you
could get a master subscriptionas multiple, but then it seems
like, from what I've seen, therehas been limitations.
I know I remember in pro talk Iforget what what what site it
was, where they've got likebasic versions of a few of these

(35:22):
but then for like pro versionsor more advanced stuff you need
like its own subscription, atleast from what I see so far.
So yeah, what's that?
What's the nature ofsubscriptions look like for all
these?

yeah.
So for um, chat, gpt, um, justthe basic plus plan is $20 a
month.
They do have a pro plan whichis $200 a month.
You get new features, you getthe first of anything that they
release.
You get that.
You get more usage so you don'thit the context limits.
Then with Cloud, their baseplan is also $20.

(35:56):
And then they have two.
They have Cloud Max and one is$100 a month and then the next
one is $200 a month and you getmore usage out of those as well.
With the max you also getaccess to their more advanced
cloud Opus model.
So I think on the regular oneyou just get cloud or sonnet,
but you get cloud for Opus andthen it's better at coding.

(36:19):
You get the Cloud.
Code is included where beforeyou had to go through the API,
you had to pay per use.
It's actually included alongwith that.
So if you want to do any coding, it actually has that
integrated in with the plan soyou don't have to pay extra for
it.
Perplexity, I believe, is just$20 a month and that's like 300

(36:40):
pro searches a day.
So you get those sources andgrounded foundations.
Whenever you do a search it'llcome back with all those sources
that it referenced, so that youcan go back and double check
and make sure that it was anaccurate response.
What else do they have Ideogram?

(37:01):
It's sub $20 a month if youwant to do the image generation.

Josh Hall (37:05):
So they're all pretty about the same.
Yeah, they all start around $20.

But then you know, of course they go up from
there, the ones on AppSumo where, like you, can get so much
usage.
A lot of it is token based, soyou get, you get so many tokens
per month or or whatever timeperiod and then, once those
tokens are up, you can eitherpay more or you wait till it
resets to the next billing cycle.

Josh Hall (37:30):
This is a freaking AI masterclass, antoine.
This is great man, I like.
I feel so much better havinglike organized 101 understanding
of all this.
Now.
So, category-wise, we're goingto have a lot of links in this
one, by the way, so I'll makesure we have all these links
saved.
We've got Chatsy BT, claudeGrok and a few others that are

(37:50):
the large language models, whichare the most common.
You've got Perplexity, makeGinSpark and a few others that
are more agent-based, and thenyou've got Manus MidJourney
Ideogram Is that right Ideogram?

Yeah, Ideogram.

Josh Hall (38:05):
So for image, do they do video as well?
Do they do multiple, likebasically content creation?
Is that a fair category forthose?

Yeah, oh yeah , that's fair.
I don't know if Ideogram isdoing videos, yet MidJourney did
just announce that they aredoing video and then ChatGPT
also has Sora, which does videoGotcha.

Josh Hall (38:29):
So, if anything, most of those are image based, but a
lot of them, I imagine if thoseare doing images, they're
probably doing or workingtowards video as well.

Yeah, and a lot of the video generations
right now is kind of limited inlength, so like you can get up
to eight seconds per clip andthen you just kind of stitch
them together.

Josh Hall (38:48):
So if you want to make a longer video clip from
there, so, like with Riverside,which was what we're recording
in right now, I could take thisrecording and do a variety of
different AI versions of us.
We could do Muppets or we couldbe babies.
What is that type of technologylikely using out of these?

(39:10):
Would that be more of thecontent?
Ai versus, like a largelanguage model type thing?

Yeah, I'm not sure on that one.
You know a large language modeltype thing, yeah, um, I'm not
sure on that one.
It sounds kind of like some oflike the snapchat filters, uh,
more of like the augmentedreality type of uh just changing
, changing the faces and stufflike that.
But yeah, it has ai under thehood yeah, I'm just wondering.

Josh Hall (39:33):
Yeah, what would that be?
I'm so curious as to what someof these platforms are using
under the hood, but some of thatis probably proprietary.
Yeah, although we can see chatGPT may know, I don't know, or
Claude, or yeah, who knows?
Interesting Any othercategories here.
At that, we're not.
Uh, we haven't really talkedabout that you're aware of.

Yeah, um, one of the big ones that um is new
to the scene is Notebook LM.
It's a Google product,absolutely free and it's source
grounded.
So basically you go out and youtell it what sources you want
and any responses that it givesyou is tied to that source so

(40:13):
you can link up URLs to YouTubevideos, you could do PDFs,
documents, websites, but thenanything that you ask it is only
relevant to the sources thatyou give it.
I believe on the free plan youcan do like up to 50 sources per
notebook and then if you're ona paid plan I think they
increase it up to like 300.

(40:34):
But I like that one because youcan also do, once you add all
your sources, they do a freeaudio podcast.
So it'll actually go throughand all the sources and then
give you an audio overview ofall of the sources.
So if you just want to learnjust the overall what, what the
content is about, you have ait's a two to host, two host

(40:58):
podcast and there's going backand forth talking about the
subject and it's a good way foryou to learn and increase your
understanding of whatever thesubject is.

Josh Hall (41:07):
And I'm assuming we could put this conversation in
and say I want person one to beAT and person two to be Josh and
have them just go back andforth with an AI podcast.

We're not there yet to where we can
actually change the voices,because right now it's just a
male and a female voice and it'sthe same two voices out of
everyone.
But I think there's a what isit called like a Google Labs
where you can actually changethe different voices.
So I think they're going to bebringing that feature out
sometime soon.

Josh Hall (41:35):
So Notebook LM feels like a more broad public version
of what we have in Circle,which is we have these Circle
bots, these agents that we cantrain with our material.
That's native in Circle, butthis could be everything from
PDFs, YouTube videos, podcasts,docs, slides, etc.
Yeah, which I mean.

(41:55):
What a goldmine for webdesigners if you want to have
something that you want to trainclients on.
If you have somebody who hasbeen posting blogs and SEO and
has some YouTube videos and hasa bunch of slides in a portfolio
, and you could load all thatstuff into this and have a
pretty legit knowledge base thatcan be repurposed or utilized

(42:17):
as lead generators or audits orall kinds of stuff, or free you
know or training resources forcurrent clients.

Oh yeah, definitely yeah.
And you could basically haveyour own strategic AI that's
trained on your business andknows everything, everything
about you, and just give you theexact advice on whatever you
need, like if you had acrossroad and you're trying to
think about how you could pivotwhat new products should I
create next?
It can look at everything aboutyour business and say, okay,

(42:45):
according to this, you knowthere's a gap in this market.
Maybe this should be your nextone.
And one of the things that Itry to tell people that I work
with AI is it's not just a oneand done, it's a conversation.
It's called conversational AI.
So you know, just because itgives you an answer, don't don't

(43:06):
accept that as the end all beall.
You want to go back and forth,because sometimes it doesn't
have all the context that youneed, and you say, ok, I
understand where you're comingfrom, but I need to take this
into account as well.
And it'll say, ok, thank youfor that additional context.
Now I see you know why yousuggested this, that we go this
angle.
Um, instead of what my initialresponse was, and I just go it's

(43:26):
it's.
Ai has become my thoughtpartner.
We just bounce ideas back andforth and it's it's truly
amazing what, what we're able todo.
I was going on a walk the otherday at the lake and I walked
past a sign that said handbreaded chicken tenders.
I pulled out the, I pulled outmy phone and I used to chat GPT

(43:47):
voicemail Love it, I justconversate with it, just like me
, you are conversating right now.
And I said what is thesignificance of this place
saying that their chickentenders are hand-breaded?
Why would you even say that?
And then it went into.
Well, even if the nextrestaurant down the street does

(44:08):
hand-breaded chicken tenders,the fact that they say it and
other ones doesn't makes themstand out and it differentiates
them from their competition.
And then it went in because it'strained to know.
You know I do digital marketingand web design.
Then it went in to tell meabout how I could use that same
concept to differentiate mybusiness from other web
designers and digital marketers.

(44:28):
So it's just, I just love thatI'm able to just start these
random conversations and then itknows so much about me and has
that context that it can justbring it back into how I can use
it in my own business.
Would something like NotebookLM?
Would that be more of an agentin your mind.
No, not really an agent,because it doesn't go out and

(44:53):
actually complete tasks.
It's more of just a.
It's like a knowledge base thatyou can query and get
information back from, but itwon't actually go out and like
order me airline tickets so thatI can go to Florida next
Wednesday.

Josh Hall (45:05):
Gotcha, so it's probably in the LLM bucket.
It's more of a language largestmodel, taking a lot of info and
creating assets, but notcompleting tasks.
Yeah, that's a good, that's agood distinction.
Creating yeah, create likeconsolidating information,
creating things, but notcompleting tasks yeah, Yep, yeah

(45:29):
, that's.

One of the main distinctions with the
agents is that they're actuallygoing out and completing tasks
on your behalf, gotcha.

Josh Hall (45:37):
I'm writing some of this down just to help me wrap
my head around this before itexplodes.
Very, very cool.
Yeah, I do feel that seemsright to me that there's, you
know, creating or ideation,anything that's going on with
large language models, taskcompletion, which are agents,
and then content creation, likeimages, video, which could guess

(45:58):
loms, but that seems differentto me.
So I mean, I know, you know,chat gpt can do it, but it seems
like ideogram and some of theseother ones are like far ahead
of claude and chat gpt.

It seems like yeah, as far as the image
generation, um, claude claudedoesn't do it yet I I'm waiting
to see when they when theyintroduce it, because, um, in
order for them to I don't wantto say stay relevant, but in
order for them to keep up withthe other offerings, if they
want to get some of that marketshare, I think that at some

(46:33):
point they're going to have tointroduce that as a feature.
Um, openai does it that as afeature?
Yeah, um, open ai, just it's.
So.
When open ai uh released theirnew advanced image model, I
actually canceled my mid journeyand my ideograms.
Oh, really, yeah, because itwas just so good.
Like I, I did a mock-up of a umtechnology magazine cover and

(46:55):
it just blew me away.
What, what I was able togenerate with just a very simple
prompt and, yeah, I was able tojust say I want blue and green,
I want it futuristic, and itjust produced it.
It took about, I don't know,maybe 30 seconds and what it
produced was better than what Iwas able to get out of mid

(47:16):
journey as far as word accuracy,the quality of the image.
So I just went ahead andcanceled those.

Josh Hall (47:22):
So open art is open AI's image generator correct, or
is that something different?

Yeah, I'm not sure what open art is, but the,
but it used to be Dolly three,and then I think they just call
it advanced image generation, iswhat the, the new image
generation model, was called forum, for chat, gpt okay, okay,
so it's actually in chat gpt.

Josh Hall (47:46):
It's, yeah, it's in chat gpt.

So if you say generate an image of, then
it'll just um, it'll justgenerate the image right there
in the chat got it, got itinteresting.

Josh Hall (47:59):
So an ideal tech stack for AI here, antoine,
would that be having either orboth ChatGPT and Claude, and
then one agent, ideally tocomplete tasks in image
generator, or maybe that's justattached to ChatGPT and using
that?
Is that probably a, you know, agood lean tech stack if you're

(48:20):
going to invest, you know, ahundred bucks a month into AI,
something like that?

Yeah, yeah, that's pretty much my tech stack
.
I use um.
That GPT is my generalcatch-all.
I use quad for um, anythingthat's marketing materials,
copywriting, and I just thinkthat the writing comes out is um
better than what chat GPT putsout.
Without additional training,that GPT is also capable of
great copywriting, but you haveto train a little more.

(48:45):
And then I use I play withManus AI just so I can be, or
Manusim so that I could befamiliar with what's going on
with the agents.
I don't really use it too much.
I do so I did use it to where,working with Jason, I had to
come up with a list of spas forme just to reach out to, and it

(49:11):
really impressed me when I gaveit.
I just gave it the area and whatI was willing to, how far I was
willing to travel because Iwanted to meet them in person.
And it gave me the detailedlist, gave me the owners, gave
me their pros and cons of theirwebsites you know what looks
good, what doesn't, where'sthere's areas for improvement
and gave me basically what towhat to conversate with them

(49:32):
about in order to get them intointo my ecosystem.
So, and it just just off of asingle prompt and it gave me
more than what I asked for.
So I think what agents aregoing to be able to do here in
the near future is it's it'sgoing to make our make our jobs
a lot easier this is wild man.

Josh Hall (49:55):
What a master class here, anton.
This has been great.
I mean, I am curious when, inregards to training, a model
like chatGPT is what I'm usingon the daily and I have found
that when I'm prompting it, it'staking a lot of information or
it's already like it's alreadyjust assuming I'm talking about
web design stuff, when I may notbe, I might just be general
marketing.

(50:15):
So how, like?
How do you break free from atrained model if you want?
Or do I just prompt it and saydon't think about any of the
past stuff.
Past discussions go completelyoff of whatever you would
normally choose from online orwherever you're pulling from?
You know what I mean.

(50:35):
How do you break free from atrained model?
Or is it just a matter ofcreating different GPTs for
certain things, like one forcoaching me, one for thought
ideas, one for war history, likeI.
I was like what did?
I was like what really didprompt World War I, random, you
know a 38 year old dad, thoughtsand uh, went in there and
actually got a really good.

(50:56):
You know, overview of World WarI.
That was I.
Went in there and actually gota really good.
You know, overview of World WarI.
I was like, keep it under athousand words.
Just give me, like you know,what happened in World War I.
Anywho, how do we like breakout of Almost like information
bias?
Yeah, to what we would normallysay.

You could use the custom GPTs or the projects
so that you narrow down thefocus to just the documents that
you include in the custominstructions.
And then also, just when you,when you give it a prompt, you
just want to kind of narrow itsfocus.
So I use a prompting formularice or I, ccei-c-e, which is

(51:32):
role, information, context,constraints and examples.
So I say you know, in your caseyou are a expert in World War,
world War history and theninformation basically, what
tasks do you want it to do?
I want you to go out and I wantyou to tell me everything that
you can about World War One.

(51:53):
Give it the context.
I'm interested in it from justa standpoint of, you know, being
in 2025.
What have we learned from fromthis event in the past?
Give it the constraints I wantyou to stay within a thousand
words and then examples that oneI wouldn't necessarily give
examples, but when you're doinga prompt you want to give it,

(52:14):
you want to show it what goodlooks like.
So you know, what does successlook like?
And then it can make sure likewhether it's a bulleted list.
If you want it in paragraphform, if you want it in a
markdown table, you just tell itthat and then it'll make sure
that it returns that informationto you.
When you give it all of thatinformation, then it says, ok, I

(52:36):
know exactly what I need to dofrom here, and then it'll go out
and successfully do that.
So you know, it's focusedbecause it's trained on so much
data.
When you give it the role, theinformation, all that, then you
kind of you kind of narrow that,that focus down to get exactly
what you want.
Another thing that I do whenI'm using it is you know, here's
the task that I want you tocomplete Now.

(52:57):
I want you to ask me 15 to 20questions to make sure that you
have all the information youneed to do it successfully.
And it'll ask me the questions,I'll give it to it and then it
has the full context to makesure that it can go out and do
whatever I need to successfully.

Josh Hall (53:10):
What was?
What was rice again?

It's role information context, context
constraints and examples.

Josh Hall (53:20):
Got it Cool.
That's a great little framework, man.

That's awesome, and there's all kind of
like prompting formulas.
I like that one because it'seasy and it gives it all the
context that it needs.
I like that one because it'seasy and it gives it all the
context that it needs.
As these models get moreadvanced, you really don't need
the structure anymore, but youjust want to make sure that you
give it all the context.
One of the things that I'vestarted doing is I don't even
type when I'm talking to ChatGPTand Cloud anymore.

(53:46):
I have an app called SuperWhisper.
I just hit a key combination onmy uh keyboard and then I just
talk and once I'm done, I pressthe key combination again and
then it just fills it in andthen I just send it off and it
has all the content, because Ican talk faster than I can type,
of course, and I'm able tothink through what I'm saying
and once, once it has all thatcontext, the quality of the

(54:10):
responses that I've been gettingback has significantly
increased since I started usingthe app.

Josh Hall (54:16):
Interesting.
So you rightly said a littlewhile ago that the classic quote
right now, for web designers,ai isn't going to take over web
design or take web designersjobs.
Web designers using AI aregoing to take web designers jobs
just because efficiency, allthe things that we just covered.
What industries do you feellike are probably doomed?

(54:38):
Um, in the next you know fiveyears or so, logo designers um
va work in some capacity.
What do?
What do you think?
Editors, potentially what?
Yeah, on that, if you were toforecast, you know, based off of
what you know as an earlyadopter not that you know you're

(55:00):
a sensei who can see into thefuture or anything, but what
would your guess be of like?
You know, if you're this role,I would probably really you
either embrace AI or ordiversify your skill sets.
Maybe.

Yeah, so initially um AI was supposed to
replace, like the, the physicalwork.

Josh Hall (55:22):
What does that business coaches?

Yeah, no, you're safe.
You're safe, um, but what we'refinding is that it does a lot
of the knowledge work a lotbetter, a lot better than we
anticipated.
I still, I don't think there'sany industry that I say is not
going to be here in five years.
But you know logo design, I cango in and get a Eighty five, 90

(55:49):
percent idea logo and then Ijust send it off and say can you
, can you make this a vector?
I think one of the one of thenew technologies that will, um,
yeah, I.
I just I don't know about anyindustry that will be gone.

(56:09):
Maybe lawyers, because I do.
When I get like contracts, Iupload the contract and I say
read this contract and let mesee any, any loopholes or
anything I'm not taking intoaccount.
What do I need to watch out forwhat?
What am I, what am I on thehook for?
And it'll go through and scanit and says you need to be aware

(56:31):
of this, this and this goingforward.
And yeah, I don't see.
I think there will still belawyers, but I don't think
they'll be able to command theprices that they, that they have
now, and I think that'll be thesame for all of the all of the
industries that are affected.
You know, local designers won'tnecessarily go away, but they
won't be able to command as muchas they do now.

(56:54):
And I just think that we justneed to pivot to where, like me
myself, I kind of wanted to shyaway from AI or not talk about
that.
I use AI in my business, butnow I just say just lean into it
, because now I can get betterresults.
I can do it faster, notnecessarily cheaper, but I can

(57:15):
do it at a more economical rate.
For businesses who may notnecessarily have been able to
afford some of the hiringservices that Fortune 500
companies could, I can now offerthem services at an affordable
rate to them because myefficiency has gone up because

(57:36):
of the use of AI.

Josh Hall (57:37):
I'm actually going to , just for the fun of it, not
disagree with you, but I'm goingto play devil's advocate and
almost go the opposite way insaying that even a logo designer
who using ai correctly and ormaybe not correctly, but just
using it to speed up the processmay be able to command more

(58:00):
simply because they're gettingstuff done so fast.
And I do think we're in a worldwhere service providers, if they
can get stuff done way fasterthan even building a website, if
you can get it.
That's why like vip days andwebsite in the weeks are are
very popular right now, becauseit's like, well, do I want to
wait 90 days?
Somebody has a booked out model, or it's like you know, a
really long custom process, orcan we get it done in a week?

(58:22):
You know, maybe it's two grandmore, but you know, do you want
it now or do you want it inthree months?
That's appetizing for a lot ofbusy business owners.
So I do wonder I'm only havingfun pushing back by saying like,
maybe speed, getting thingsdone sooner and maybe even
potentially at scale, maybethat's where there is a lot of

(58:43):
opportunity for a lot of theseindustries yeah, um, I agree
with you there.

Um, so it's a balance between I can get it
done faster, but then also otherpeople are using AI and they're
charging less, so it's kind ofa race to the bottom at the same
time.
So then you know, I can get itdone.
I think we have to positionourselves more as strategic
partners as far as we don't justdo the commoditize partners, as

(59:09):
far as we don't just do thecommoditize.
You know, you give me a taskand now I do it.
We also help with the strategybehind the business, how we can
help them grow, how you know wegot it.
We got to sell.
More than just a logo, I think,would probably be the key
differentiator in that situationof where you can command more
because you're not just creatinga logo, you're creating a brand

(59:32):
asset that makes youimmediately recognizable in your
industry and makes you standout from all of your competition
.

Josh Hall (59:40):
So I'm so glad you said that too, antoine, because
you can use AI with all thesetools we've mentioned in a way
to be more of a consultant,especially for web design.
As we know, we talked aboutthis in person at the event,
where I think at one point Isaid in my coaching segment, I
really am pushing for people tobe more than a pixel pusher,
like more than even thoughsaying I'm a web designer opens

(01:00:01):
up tons of doors, we all knowyou're much more than a web
designer.
You are a business strategist,you are a business consultant,
you are an SEOer, you are acopywriter, you are a business
consultant, you are an SEOer,you are a copywriter, you are a
graphic designer, you are acoach.
You're a lot of differentthings as a web designer, even
if you're early on.
So I think being really openabout that and saying that maybe

(01:00:22):
you're not a full service likedigital marketing agency, but
you are a full service webconsultant in a lot of ways, I
totally agree.
I think everyone whether it's alogo designer, brand designer,
graphic designer, web designer,developer if we really position
and highlight those other areasof things that we're doing
regardless, I think that's wherethose who excel are going to

(01:00:46):
excel over the next five to 10years.
That'd be my two cents on it.
Yeah, yeah, I agree with youthere.

Antwaun Williams (01:00:50):
Well, I think that may be the next five to 10
years.
That'd be my two cents on it.
Yeah, yeah, I agree with youthere.

Josh Hall (01:00:53):
Well, I think that may be the perfect way to end
this one man, A little optimism,without feeling like AI is
going to take over us all andcreate its own Terminator movie.

So this has been great man.

Josh Hall (01:01:03):
I really appreciate this.
It's been a fun like 101understanding.
I'm sorry you didn't get to getyour domain name, but 2.5 mil
was probably what.
Maybe half a million over thebudget.

Yeah, just a little bit.

Josh Hall (01:01:15):
A couple hundred thousand over.
So AT you are in the midst.
While recording this, you'reworking on your new site, but
where should folks go to connectwith you?
And I know you're not an AIexpert.
On your website, you're helpingservice providers, but where
can everyone go to connect withyou?
And I think you've got a freeresource you're cooking up right
.

Yeah yeah, I'm currently redesigning my
website.
It should be live by the timethat this goes live.
Smartbusinessenginescom for allof the listeners.
If you go tosmartbusinessenginescom, you'll
actually get the actualinterview questions that I go
through the process that I gothrough with all of my clients
make sure that we start everyengagement off on the right foot

(01:01:54):
.
So I take those questions, Iask them and then I actually
feed the transcripts into AI andthat's what I use to create the
branded bots that I do.

Josh Hall (01:02:03):
Awesome, and I think that'll be a slash, josh right.

Smart business.

Josh Hall (01:02:07):
Josh got it.
We'll have that linked up inthe show notes.
Awesome, dude.
Well, antoine, thank you foryour time.
Man, this has been so good.
A lot of links.
This may set a record for theamount of links I'm going to
have in the show notes for anepisode, but very well worth it.
I think I'll be referring backto this a lot as kind of a
masterclass.
So, man, thank you for being soopen and sharing what you know,
and this has been great.

(01:02:27):
I'm so glad I got to finallymeet you in person and I'm
already pumped for the next oneman.
So, yeah, I think we had ahundred percent of people say
they're, they're, you know,ready to buy tickets for 26.
So here we go.

Yeah, it was.
It was an awesome event and I'mreally thankful that you put
that on.

Josh Hall (01:02:45):
Well, it was so great having you.
Thank you for the videotestimonial, by the way, they're
live in prompt toou.
You came, you uh, you were downto record some thoughts there
with our videographer.
So, yeah, man, I I obviouslycan't say enough about what a
like turning point that was forme in the community, so thank
you so much for being a part ofit, man hey, you're welcome

(01:03:05):
let's roll it back for 2026 yeah, we'll go back to betty and see
if we can close down betty'sagain down the bar.
Yeah, man, all right, antoine.
Thanks again, dude, thank you.
You feel better.
I felt so much better, honestly, after chatting with Antoine
after this.
Just a wealth of knowledge andI love, love, love his just calm

(01:03:26):
demeanor.
It's hard Sometimes.
It's hard sometimes it's hardto find people who are in tech
but are also calm.
Um, but at is one of them.
He's truly kind of a beacon inthe ai world.
So what an honor to have thisconversation with him.
I count it an honor to to havehim in my community web designer
pro and these are the kind offolks that you can meet, guys,

(01:03:46):
when you join pro.
There are folks who just havedifferent areas of specialty and
interest and it is such a greatcollective of people.
So I hope that you join us andjoin Antoine and 300 plus active
members between all the tiers,between courses, community and
coaching.
So join us at WebDesignerProcomand join the fun.

(01:04:07):
Most importantly, let's growyour business together so you
don't feel all alone and youstay on the up and up of all the
new stuff.
So webdesignersprocom is whereto join us.
Again, go connect with Antoine.
If you'd like, you can go tohis website,
smartbusinessenginescom, and goto the resources.
The show notes for this episodejoshhallco slash 390 for all the
resources we mentioned.

(01:04:27):
Plethora of links await you.
It's kind of like a bit of ablog post over there.
So head on over to get all ofthe resources, and I truly do
hope this helps.
Leave us a comment atjoshhallco slash 390 to let us
know your thoughts.
Cheers, my friend.

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390 - Ai and Web Design (a 101 Overview) with Antwaun Williams

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}390 - Ai and Web Design (a 101 Overview) with Antwaun Williams