392 - Getting Clients through Instagram with Marie Brown - Web Design Business with Josh Hall

Episode Transcript
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Maria Brown (00:00):
I had a client whose website I built probably
about 18 months ago, and I mether it must have been six or
seven years ago for the firsttime and we'd occasionally bump
into each other at a networkingevent.
We met at a networking event andshe says to me she knew then
that she would get me to buildher website, but she just didn't
know when she would do that.
So being on Instagram and she'son Instagram has kept me top of

(00:24):
mind with people like that.
But whenever you ask them, howdid you find me which, of course
, like I have been taught wellto do, I always ask clients
where did they find me in thefirst place?
You know she would have said anetworking event and whilst
that's true, I also did a veryclose friend of hers website and
we've been following each otheron Instagram over the years.

(00:44):
So it took about four, fiveyears between me first meeting
her and her becoming a client,and if I hadn't been on social
media and apart from the fact wedid bump into each other a
couple of times at the samenetworking event then she would
have forgotten who I was.

Josh Hall (01:02):
Welcome to the Web Design Business Podcast, with
your host, josh Hall, helpingyou build a web design business
that gives you freedom and alifestyle you love.
That clip you just heard in thebeginning is Marie Brown.
She is actually a founder of mycommunity, web Designer Pro.

(01:23):
I have been able to track herprogress for years now and I
have been so impressed with somany aspects of her business.
In fact, she was actually justadded to our recent inspiration
area in Web Designer Pro.
But one of my favorite aspectsabout what she does in her
business is the way she marketsspecifically with Instagram and

(01:44):
how she gets clients bothdirectly and, as you just heard
there and as we'll expand on,indirectly.
So if you are interested inusing Instagram and knowing some
of the top proven strategies toget clients quality folks via
your Instagram and to stayconnected with them, and how to
do it correctly and how to do it, maybe, sustainably, I think
you're really going to take alot from this episode.

(02:05):
You can connect with Marie ather website,
beyondthekitchentablecouk.
She was also a guest on thepodcast three years ago.
I can't believe that back inepisode 229, where we talked
about more Instagram strategies,but in this one we just get a
lot more granular and a littlemore detailed to see what has

(02:25):
worked for her for literallyyears now.
So, without further ado, hereis Marie to help you with
getting clients throughInstagram.
Well, marie, it's great to haveyou back on for round two of
the podcast here.

Oh, thank you very much for having me back.
It shows that maybe I didn't dosuch a bad job first time
around.

Josh Hall (02:47):
You absolutely did.
No, I was just saying we justcame out with the Inspiration
space in Web Designer Pro, whichis just like a collection of
just examples of members andtheir sites and their services
and their offers that I oftenrefer to, and you are one of
them, and I think one reason Iconsider you a true web designer

(03:08):
pro and somebody who I like toreference and show what you're
up to is you have stayed reallyconsistent with marketing.
I mean, there's a lot of thingsthat make you fit the bill, but
I feel like an area ofsuperpower for you is just your
consistency.
It has not waned, it has nottrailed, and that's not the case
with most people, especially onsocial media.

(03:30):
So I thought it might be kindof interesting just to dive in
to see what you've learned andwhat's working, what's not all
the above.

Yeah, well, it's interesting you say about
consistency, because I've beeninconsistently consistent, I
think, um, in that it dependsupon the platform in part.
So Instagram is my main socialmedia platform, but I've also
dabbled in LinkedIn.
I have also, or I do have, apodcast.
I'm not going to put it in thepast tense, but I haven't

(03:58):
recorded an episode probably forabout a year.
So, and which platform I'veused has changed over the years.
I've generally always beenconsistent on at least one
platform, um, and at the momentthat's been that is Instagram,
and I have help.
I do not, and that's probablythe biggest tip I would say in

(04:18):
terms of being consistent ishaving somebody who will help
you.
I create most the content, butI get a nudge every now and
again that says we need morecontent, or that you know the
person that helps me.
She will come over and she willrecord some reels with me, and
when I know she's coming, I knowthat actually, okay, the night

(04:40):
before I've got to think of someideas I've got to and we'll
record them, and then she's got,you know, a bunch of content,
that ideas I've got to and we'llrecord them, and then she's got
, you know, a bunch of contentthat can be scheduled over time
and she'll repurpose it.
So all of the ideas, really,and all of the content is coming
from me, but she's repurposingsome of it and say she gives me
a nudge when we're when we'regetting a bit low, which is at
the moment, what?

Josh Hall (05:01):
is the uh.
What's your cadence?
Are you doing?
Do you do bulk enough contentto do once a week at least, or I
know it's fluctuated.
You've tried some differentplatforms.
What is your typical cadence?

so on instagram it's three times a week and it's
been three times a week forover six months.
Uh, obviously, when it waspodcast, I was doing that once a
week.
And facebook.
You know, if you go back beforeinstagram, when I was mainly on
Facebook, I can't remember whatthat was probably again about
three times a week on a platform, and I'm trying to do three

(05:33):
times a week on LinkedIn as well.
At the moment I'm not thatsuccessful in terms of being as
consistent, but I'm not doingtoo badly and I also email my
list weekly as well.
I've been consistent with thatagain for probably a little less
than Instagram, but since aboutFebruary time I have I've sent
an email every week to my list.

Josh Hall (05:54):
So weekly email three times a week on social ideally,
are you repurposing the exactsame content for LinkedIn at all
, or is that a differentapproach of content, style
content?

for LinkedIn at all , or is that a different
approach of content style?
So I don't tend to repurpose myInstagram content.
I sometimes repurpose my emailto LinkedIn or vice versa,
because I take a slightlydifferent approach on my emails.
I do what I call my Sundaysermon.
It is actually on a Wednesday,but I always try and do a story
that has a lesson in it andsometimes I've repurposed those

(06:27):
for LinkedIn or indeed.
But I always try and do a storythat has a lesson in it and
sometimes I've repurposed thosefor LinkedIn, or indeed,
sometimes I've had a storythat's done well on LinkedIn and
I thought I could repurposethat for email, and email tends
to be longer than the LinkedInpost.
So, yeah, there's definitelysome repurposing between those,
but occasionally I'll repurposesomething on Instagram, so I put

(06:49):
a post out as we're recordingthis.
I put a post out yesterday onLinkedIn which is going to it's
in the bank to go on toInstagram in the next couple of
weeks.

Josh Hall (06:55):
Gotcha.
Yeah, why not just duplicatethe content from Instagram to
LinkedIn?
Is there a certain reason?
Do you feel like it's not?
As does it just not perform aswell?
The video I mean, I've heardconflicting things about video
on LinkedIn.
Actually, how timely.
We're recording this the weekof the episode where Joe McKay,
a LinkedIn expert, is on thepodcast talking about LinkedIn.

(07:16):
So, yeah, why not justliterally copy the content
straight over and duplicate itto LinkedIn?

Yeah, it's funny because I've just listened to
about three quarters of thatepisode I haven't quite got to
the end yet and yeah, he makessome great points, particularly
about the content post.
I kind of feel that, my well, Ihave some commonality between
Instagram and LinkedIn in termsof the audience, so some people
would see it twice.
Now many people will say that'snot an issue at all.

(07:43):
Personally, I don't like to seethe same content on more than
one platform if all of the time.
I don't mind it occasionally.
That's just my personalpreference.
But the rest of my audience onLinkedIn, I feel, is quite
different to my Instagramaudience and so I'm just not
sure it's quite the rightcontent to put out for my

(08:04):
LinkedIn audience.
So I do.
I'm not very good at doing casestudies, but a case study is
something where I would do it onInstagram and I would do it on
LinkedIn.
But some of my, my reels that Ido on Instagram I just don't
feel, as I don't feelnecessarily right for my, for my
LinkedIn audience.

Josh Hall (08:21):
Is that just a gut feeling that you're following,
or do you have any data tosupport that?

I have no data whatsoever.
My audience on LinkedIn isfunny and I think that's one of
the reasons that I haven't doneas well on LinkedIn.
But I used to work in corporateand I still have a lot of
people from my corporatebackground.
I've also attracted an awfullot of coaches on LinkedIn and
an awful lot of people who justwant to sell to me A lot of
people who are definitely notgoing to be clients and I now

(08:48):
usually just decline theirinvitation.
So, for example, developersfrom overseas who have no
interest in being my clients.
They just want to sell to meand I'm not interested.
So I don't have a great audienceon LinkedIn and I say I feel
it's more coaches.
A lot of it is more peopletrying to sell to me A lot of

(09:10):
people from my old life, if youlike, and some of those may need
a website or know people who do, but it's just a very different
audience.
My Instagram following is verymuch my target audience and the
other thing is stories don'twork as well.
Those those stories that have awebsite lesson don't work as
well on Instagram.

(09:31):
They're too long in terms ofthe words that you need and I
get them on a carousel, butagain, it would just be too
wordy to to get the point across.

Josh Hall (09:39):
No, that's a good point there.
Yeah, I've definitely seen a adifference with written based
content content like that that'sgood for long-form posts or
email versus short-form snackslike Instagram.
Now, you mentioned thedifference there between the
type of folks who are followingyou on LinkedIn or connecting
with you on LinkedIn.
Is that still intentional?

(09:59):
Because what you just saidabout your ideal clients being
on Instagram, I would wonder,like, why do you even need
LinkedIn?
Or are you just using it tocontinue to expand your
professional network but notreally relying on it as being
your direct clients?
Is that kind of a play for youon utilizing both of those
channels?

That's a really good point and that's why I blow
hot and cold on LinkedIn isI'll give it a go for about six
weeks and I think I'm notgetting anywhere, and I'll just
come off it for a few months andthen I'll, and then I'll try
again because I think it shouldwork for a business like mine,
because but Instagram is myprimary platform, so it's just a
way of reaching.
I've got plenty of connectionson there and I just feel that

(10:40):
I'm missing out if I'm not onthere.
But it is an inconsistent.

Josh Hall (10:46):
Interesting.
Yeah, just kind of dissectingas you're talking like why,
almost like, why LinkedIn, whyeven bother?
But I imagine there must belike an ulterior motive, maybe
aware of it or not, that maybeit's just a connection, you know
, professional network builderthat maybe is worthwhile having
there, Because I think it'simportant to remember too.
Everyone probably needs to havea main channel, but you always

(11:08):
want to have some sort of backupor something in there.
I mean, even as a business, Ihave my newsletter, my podcast,
my YouTube channel, a fewdifferent assets that I could
ramp up or ramp down dependingon the season.
So it sounds like for socialmedia it's probably a wise
strategy too, without gettingsucked into trying to do five
different platforms well, whichwe all know is just impossible

(11:29):
without a huge team at scale.

Yeah, so I mean, I very much feel that Instagram is
my main platform and I'm tryingto post there three times a
week and I've got help to makesure I keep up that cadence
Emails I'm doing once a week andagain I'm scheduling those out.
So I'm getting a lot of helpfrom chat GPT to write those
emails so I can batch them moreeasily than I used to be able to

(11:52):
.
And then LinkedIn is ideallythree times a week.
But hey, that's very much thethird channel, if you like, and
so I do what I can when I can.

Josh Hall (12:03):
Now I think it was right before we hit record.
We were talking about you beingin a commuter town outside of
London.
Are you getting clients locallyas well?
Is this feeding into in-personstrategies or is the bulk of
your leads and clients comingfrom social media and the
marketing that you're doingonline?

Yeah, they are very much local.
I mean, they're not entirelylocal.
I'm in the uk, I've got aclient in australia, um, but
they are.
Most of my clients are localand they a lot of them are
either from the town that I livein or the town next door to me
or certainly within a 10 mileradius, not really london also

(12:43):
good, good yeah, so and andwhere.
And it's been a deliberatestrategy to target a local
audience just because they verymuch fit the demographic of the
type of person I want to help.
So we live in a, as you say, acommuter town just outside of
London and it's a pretty wealthyarea and there are a lot of
women in particular some men aswell who have often precipitated

(13:08):
by having children but somekind of life event.
They have decided to move awayfrom their corporate or public
sector career and set up ontheir own, and so we have an
awful lot of yoga teachers,nutritional therapists, interior
designers, etc.
And often they will start byhaving a website that they've
built themselves or that theirneighbor's brother's cousin has

(13:33):
built or something like that forthem, and it's been very much
it will do, for now it's apresence.
They haven't wanted to investthe funds.
And where I like to come in isonce they're two or three years
down the road and they areactually starting to take the
business more seriously.
It might be that their childrenhave moved off to secondary
school and they're older and abit more independent and they

(13:55):
think, ok, this is now serious.
I want to.
I want a professional image togo alongside taking my business
more seriously and they are verymuch the kind of person that
I'm ideally suited to help.
You know that was my story inmany ways, and so you know they
don't want to work with.
They find working with a womanusually more comfortable because

(14:18):
they don't necessarily worryabout the fact that they're, as
they put it, technophobic andthey feel they can just relate
more, and so I go to a lot ofnetworking events that has that
kind of person.
So there's a local Mums inBusiness, for example, which I'm
very active in, and othernetworking events as well that
have that demographic, andothers often so there's a lot of

(14:40):
marketing you're doing thatwe're not seeing just on your
Instagram and your newsletterand stuff.

Josh Hall (14:46):
It also helps, by the way, marie.
I mean your brand.
I'm sure this was intentional.
I think we talked about this inyour first episode.
You were on 229.
That was already like threeyears ago, isn't that wild?
But I remember you saying wetalked about your brand and how,
beyond the kitchen table, it'svery cool to have a brand name.
That is also the service thatyou're helping clients with.

(15:08):
Like you're literally helpingthem take their little side
business from a laptop on theirkitchen table to the real world
and really making this thing.
Sell Hats off to you for doingthat.

I don't know if that was in the plan from the
day one or if that was just yourstory and, like you said, it
just naturally led to helpingyour clients because you were
there not that long ago, but uh,it's funny because it was part
of the original plan, although Ithought I was going to be
helping e-commerce businessesand early on I think the first

(15:36):
couple of clients I got weren'tuh, one was a coach, one was
Pilates teacher I think theywere my first two and and then I
did a skincare brand.
So that was e-commerce.
And then I decided you know,you're going to sell a lot of
pots of face cream to pay for awebsite and the customer journey
is very different.
So I decided to focus on theservice-based businesses,

(15:58):
because if you're I don't know aphysio, or you know even a yoga
teacher, you don't need to sellthat many toward in order to be
able to recoup the cost of a ofa website.
But if you're selling pots offace cream or candles or
t-shirts or whatever it might be, the margins are pretty low.
So you've got to sell a lotmore.
And I just found it.
I just prefer to work withservice-based businesses.

(16:19):
There are a lot more of themaround as well yeah, especially
based off of your area, itsounds like.

Josh Hall (16:24):
Now the big question is if you're doing, if you're
getting so many of your clientslocally and you're doing a lot
of in person things, you'recomfortable, you're charismatic,
you enjoy it, you're a peopleperson, you like service based
businesses and probably a brickand mortar stores, I imagine
stuff like that.
Why even worry about Instagram?
Does that tie into thein-person stuff?

Yeah, it does, and I get very few, very, very few
clients will say they found meon Instagram.
So my typical client issomebody who I met at some point
at a networking event.
They know somebody whosewebsite I've built and it may be
a close friend or it may justbe that they've seen it and they
have followed me, usually onInstagram, for a while and then

(17:10):
they become a client or there'stwo out of those three, if not
all of them, and I had a clientwhose website I built probably
about 18 months ago and I mether it must have been six or
seven years ago for the firsttime and we'd occasionally bump
into each other at a networkingevent.
We met at a networking eventand she says to me she knew then
that she would get me to buildher website, but she just didn't

(17:31):
know when she would do that.
So being on Instagram and she'son Instagram has kept me top of
mind with people like that.
But whenever you ask them, howdid you find me?
Which, of course, I have beentaught well to do I always ask
clients how did you find me?
Which, of course, like I havebeen taught well to do, I always
ask clients where did they findme in the first place?
You know she would have said anetworking event.

(17:51):
And whilst that's true, I alsodid a very close friend of hers
website and we've been followingeach other on Instagram over
the years.
So it took about four, fiveyears between me first meeting
her and her becoming a client,and if I hadn't been on social
media and apart from the fact wedid bump into each other a
couple of times at the samenetworking event then she would

(18:12):
have forgotten who I was.
So it's useful to stay top ofmind.

Josh Hall (18:17):
I'm so glad you told that story, marie, because that
is what I think so many webdesigners need to hear,
especially with all social media, it's very hard to track
sometimes and, like you said,most people aren't going to say
I found you on this channel,especially if it's in that form
to where you don't have a hugehousehold name, so you don't

(18:40):
have hundreds of thousands offollowers.
But the power of that is justwhat you said staying top of
mind, I almost feel like it'sworthwhile having like an
additional field.
That's like okay, how did youfind me?
That's step one.
What persuaded you to moveforward?
That's step two, because thatmay be the Instagram.
It may be more of a conversiontool after the connection.

(19:02):
So I really appreciate yousharing that.

It's a bit like clients you know or potential
clients.
You'll speak to them and say mywebsite doesn't bring me
clients, and I point out to themthat you may think your
website's not bringing youclients, but actually what a
website does is it backs up.
You know somebody that you metat an in-person networking event
or somebody who's found you onsocial media, and then they will

(19:27):
look at your website and so thewebsite actually is a deciding
factor in whether they choose towork with you or not.
But they won't say I found yourwebsite.
They'll say I found you at anetworking event or I found you
at social media, but then theywill always check out the
website as well.

Josh Hall (19:40):
Yeah, I mean, that's what most clients need to know
is the only way a website isgoing to attract clients is if
it is SEOed If it's SEOedlocally or nationally, and then
you could say, blog, seo, blogs,but even then you're going to
need to have some sort ofcontent with a blog or with
services pages that is gearedtowards attracting people.

(20:01):
That's the only way a websiteis going to naturally bring
people.
Everything else as far asgetting traffic is marketing.
Wes McDowell are you familiarwith him?
Youtuber?

Yeah, I am.
Yeah, I've sent me on YouTube.

Josh Hall (20:14):
He.
The last time I had him on Ithink it was, it's been a while,
but he said something that isjust stuck in my head, it's
ingrained, and what he teacheshis clients is that social media
is the marketing department,Website is the sales department
and there's a very cleardistinction between those two.
And I think if we, as webdesigners, did a good job

(20:36):
explaining to clients that's whyyour website is not doing
anything, you have no marketingteam, so you can't just send a
sales guy out in the field andmake a sale.
You got to send them to anetworking group or whatever.
So I really really love thatidea, because into this idea of
like Instagram, social media,I'm sure I don't know.
You tell me, do you ever havethose times where you're like is

(20:57):
this worth it?
Is it worth having somebodyfilm me and do all this?
But then that story of thoselittle touch points that are
ongoing.
It's hard to measure.
You don't know what postresonated with that client, but
they see that and then finallythey're like okay, Marie is,
she's my web designer.
The other thing I think isimportant to remember too is for
referrals.
Referrals aren't always goingto reach out right away.

(21:20):
Like you may have a client thatraves about you and then
somebody who needs a website islike, okay, I'll check Marie out
.
She may not want to hop on acall right away.
She may go to your website andthen follow you on social media
and do a bit of creeping just tosee, like what's your style,
what do you, you know, give mesome value, and then that's what
persuades them.
So I love this idea that whatwe're doing on social media or

(21:43):
any type of online marketing isnot all for lost.
It's just hard to measure, it'shard to track.

And I do often think is it worth it?
But it reminds me of anotherstory of a client who went ahead
and they said they'd beenfollowing me for years, and so I
actually did a story onInstagram about this and I
immediately got a message fromsomebody else who said I've also
been stalking you for years andactually you just reminded me.

(22:11):
I think it is time and it wasjust quite funny that, say, I
got two stalkers, as it were, inthe nicest possible way, and
they're both really reallylovely clients, creepy stalkers
at all, but I had two of them,uh, right together, and it's
partly because I told the storyof the first one.

Josh Hall (22:26):
And the second one said I've been following you for
three, four years and she wasjust at the point of pivoting
her business and so it was theright time to get a new website
that's, yeah, my gosh, the powerof just being there and we
can't be we can't be everywhereall the time, but if you can
focus in, I feel like, on one ortwo channels like you are such

(22:46):
a good example of that andstaying consistent, like I said.
I mean I've been watching youfor years.
You were in my courses early onand you were a founding member
of pro.
Like I've seen you, you'vealways been in my feed, whether
it's weekly or whether there wastimes where it was a little
less frequent.

It's still consistent and I think that
speaks to some power on that too, one of the good things about
being consistent is you canactually then be inconsistent
for a while, and I certainlynoticed this with somebody else
that I follow on Instagram andshe used to be there all the
time on stories and I met her ata networking event and we were
chatting and I said, oh, we know, follow you on stories.

(23:21):
She said I haven't actuallyposted for three months, really,
and I just remember seeing herall the time and the fact that I
hadn't seen her obviously for alittle while it didn't really
matter, because she was still sotop of mind, because she had
been consistent for so long.

Josh Hall (23:36):
That's such a good point.
It does kind of build up a bitof a almost like a credit right,
almost like a bankroll, whereit's like, yeah, you can take
the foot off the gas, you can,you know what.
You can go on vacation for aweek or two and not worry about
posting, like no one's going tocare if you don't post every
week.
I feel so bad for creators whoare super consistent and then
they apologize because theydidn't post a week.
It's like you know how fast aweek goes, it's so fast.

(23:59):
So, uh, yeah, I think you'retotally right.

Yeah, people, it's been like when I came back with
my email newsletter back inFebruary, the fact I hadn't I
can't remember when before itwas that I'd sent a newsletter
three or four weeks, maybe,maybe a couple of months, I
don't know but I didn't comeback and apologize.
I just because most peoplewouldn't even notice that I
hadn't posted for a while.

Josh Hall (24:22):
Such a good point.
Yeah, I did that with mine inJuly.
Just recently, just a couplemonths ago.
I didn't do a newsletter forthree, three weeks because we
did vacation and we had somestuff going on with my daughter.
It was just a lot going on.
I was like I just don't feel.
I just don't feel like it.
I got so much going on.
Yeah, Didn't get one, likewhere are you?

(24:50):
And I'd still had other contentchannels going Uh, and of
course you can bulk things out.
But all that to say, yeah, liketake a week off, no one's going
to care with your content.
Marie, I remember one post fromthe our last discussion that has
stuck with me, which is uh, andI want to ask you about, like,
what types of content you'reposting now, in 2025.
But I do remember a funny onewhere you were like something to
the effect of I, I didn't, no,I'd ever be the girl who wakes
up at 5am and goes on a run andstarts you know, starts the day
and he said, nope, turns out I'mnot.

(25:10):
So you have some humor and youhave some fun, like you
mentioned.
Is that still part of yourcontent strategy?
Do you balance, like fun,personal?
You know you, your personality,but also helpful tips.
What's your content?
Look like now.

So it has changed a bit in that on Instagram I have
become more website focusedwith my posting, at least on the
grid, which is not to saythere's not occasionally other
types of posts.
I'm trying to think what Iposted recently that might fall
into that category, but I becameaware that if you looked at my
grid you wouldn't necessarilyhave realized I was a web

(25:45):
designer.
Yes, more of the posts wereprobably about web design than
anything else, but I would talkabout other forms of marketing
or other business things, andyet I'd have more humorous
things in.
So I have actually tried tofocus it more on websites than
it was when we last spoke,probably.
But in my stories I certainlypost more personal stuff and

(26:09):
probably more humor.
So I have a dog who's justwalked in and opened the door.
He has not closed the door, buthe features quite heavily on my
stories because he's a littlemonkey.
I mean, he is a dog, but youknow he.
He escapes from the garden andand things like that.
So I often post about him onsocial media or on Instagram
stories in particular, but notbut rarely on the grid.

(26:31):
So I don't know, maybe once ayear I might put a picture of
him on the grid because ofcourse it always gets lots of
likes and engagement.
But I generally don't post thatkind of content on my grid so
that if you looked at my profileyou would see it does look
pretty professional.
But I do try and bring in alittle bit of humor, at least in
the captions, and I probably dothis more on LinkedIn and on my

(26:56):
emails, to be honest, buttelling more of the personal
stories.

Josh Hall (27:00):
But my Instagram grid is probably much more website
focused, with an occasionalthing that is more personal,
just about business moregenerally, so you're using
stories to be a little moreloose with, just like if you
want to pop in with somethingthat's more personal, that's
going to disappear in 24 hours.
That's the strategy, because,yeah, your grid looks very

(27:21):
professional, but not in a stiff, corporate type of way, like it
looks fun, looks engaging.
I'm curious with Instagram, doyou make a distinction between
posts in reels, or are both ofthose grids basically the same
thing?
Are you posting videos andreels just like you would as a
post?

Yeah, I am.
So not every post is a reel.
Um, and my grid, my normal grid, there is a pattern to it.
If you look at my reels gridgrid, there is a pattern to it.
If you look at my reels grid,there isn't.
So my, my normal grid, at themoment anyway, is sort of a
light, dark, uh, alternateposting.
So it looks fairly neat.

(27:57):
But the but which one of thoseare reels and which one of them
are posts?
It would just be too difficultto try and keep that kind of
aesthetic going on the on thereels grid as well.
So we just decided let's justgo with the flow for that,
because you're doing a the onthe reels grid as well.

Josh Hall (28:08):
So we just decided let's just go with the flow for
that because you're doing a lotof carousels, you're doing some
text heavier instagram posts,and by text heavy I just mean
there's not like.
Like, what I'm looking at rightnow is just text in in the
background color, more quotestyle, but that's obviously not
gonna show up in reels.
But you, you put emphasis andpriority on the grid for posts

(28:30):
versus reels.

So, in terms of content, I do talking head reels
, which are usually some kind ofwebsite tip.
I do B-rolls with text over thetop.
In theory.
There are also websiteshowcases.
There haven't been any of thosefor a while and I've never
quite managed to find the rightformat for those.

(28:52):
Sometimes I've used them ascarousels, sometimes I've done
those reels I've got anotherversion coming out of that soon
which I've been doing sometrials on, trial reels on and
then I do carousel posts.
I'll do text quotes.
I think that's about it.
I think that's it.
It's.
It's basically four types uhpluses say, uh the, uh, the case

(29:15):
studies as well.

Josh Hall (29:16):
How are you balancing ?
You mentioned the, the DMS thatyou might get from somebody
who's like you know they're justpoaching you.
They're not going to actuallybuy from you.
How are you protecting yourselffrom just attracting web
designers who are not a fit foryou, not a client, because
you're talking about websitetips that could apply to all web
designers, but you are doing agood job at seemingly keeping a

(29:38):
boundary between websitedesigners and then DIY business
owners, or true entrepreneurs orowners.

Yeah, I mean, coming on this podcast is not
going to help me, Sorry aboutthat.
Or owners, yeah, I mean, comingon this podcast is not going to
help me.
It's an audience of webdesigners, but I don't mind if
web designers follow me.
To be honest, it is what it is.
The more people I can getengaging on my posts, the better
.
But I do have.

(30:08):
I have a lot of particularly mystories.
A lot of my stories it'sexisting clients that see them.
It's people I know personallywho are probably not going to
become clients.
And then there will be a few,but not that many, that don't
fall into either of those camps.
A few of those might be webdesigners.
Many of them aren't.
You know, if I look at theirprofiles they're not.
But I don't generally sort oftrack who they are and who
they're not.

(30:28):
I just figure I'm going to postthe type of content that I
think is going to work for myideal clients and anybody else
who picks up on that.
Then you know, not a problem.

Josh Hall (30:38):
Well, and I just want to overview, because I'm
looking at your Instagram rightnow, let me just share some of
these titles.
I encourage everyone todefinitely check out Marie,
beyond the Kitchen.

It's Beyond the KT is your handle on Instagram and
of course, sadly beyond thekitchen table is taken and it's
somebody who doesn't use thatprofile.
It's a good profile, I think.
Or they maybe just use it toview other posts, but they don't
post as so annoying.
I think it's somebody local aswell.
I must make an effort to findout who actually has that.

Josh Hall (31:07):
Track them down, get the handle.
Yeah, yeah, so you're totallyright.
I mean even just scanning yourgrid on Instagram a lot of these
posts, whether they'recarousels or reels my top
sources for free stockphotography.
So, yeah, web designers coulduse that, but that's really good
for clients.
Websites don't need to beboring.
Let your personality shinethrough, obviously very clearly

(31:30):
to your ideal demographic.
Did you build your own website?
Good for a client?
Not sure where to put yourkeywords?
Again, some of these are webdesigner tips, but you also may
be hinting at some helpfulcontent for tech-savvy clients
too.
Who owns your website?
The rise of zero-click searchesAre your testimonials working

(31:52):
hard enough?
Why visitors are leaving yoursite without taking action?
That's good.
Keywords are not spaghetti.
That looks fun.
Yeah, All that said, want toget website photos you like?
Read on.
You're obviously like you said.
It's very clear that yourcontent is.
Yes, it can be helpful forother industries and creatives,

(32:13):
but those are the kind of thingsthat I imagine you're helping
your clients out with almostevery project, right?

Yeah, and I do want to have more website showcases
in there because I think that'sbetter at converting people
rather than just educationalcontent.
So it's probably a little biteducational heavy at the moment,
but that will hopefully change.
It hasn't.
If you go back a bit further.
It probably has been a littlebit more balanced.
But I say I have just struggledwith actually getting a format

(32:40):
that I'm happy with to do thoseshowcases, and I've also had the
situation I've got a hugeamount of work on at the moment,
but actually the number ofwebsites that I've completed in
the last couple of months hasbeen quite small, so I haven't
had as many to showcase asideally I would like.

Josh Hall (32:58):
Oh gosh, so you could go back through your portfolio,
even if it was three or fouryears ago.
Still apply today with sharingwhat works.
Did you happen to see the protraining that Kristen did last
month about her launch packs?

No, I have that one too.
I must go and watch that one,because that's something I don't
do.
I don't do launch packs forclients, but I would like to, so
it's something that's on mylist of things to do in the
summer when I'm quiet.

Josh Hall (33:23):
I was just going to say, I would like, as far as
like thinking of a good formatto showcase client results.
I mean what she did in thatit's a Canva template, but the
way she did it is so simple andso genius.
And it's also she kills twobirds with one stone with with
those launch packs, because it'sa testimonial and a case study,
like you know, portfolio piecefor you.

(33:44):
But also she tags her clientsand they can share it.
So I would definitely recommendchecking that out, just because
you may see that Maybe you'llmake your own version.
But you might be like, oh shoot, yeah, let's do that, just try
it.
Maybe try it out.
Just because I thought it was areally interesting way to again
get the most out of a casestudy piece, in that you're

(34:06):
tagging the client, they'resharing it.

It looks awesome on your grid, on your portfolio.
So, yeah, I will do thatbecause, um, I didn't realize
that was in there.
That's, that's given me a anincentive, I guess, to uh, to
look at that that sooner.
I I did actually just want topick up on something that you
said about.
You know those sort of morepersonal posts or those more
humorous posts.
Funny enough, actually, I amdoing more of that in my emails
and on LinkedIn than I am onInstagram, so I was doing it on

(34:34):
Instagram, but, as I think Isaid, I do what I call my Sunday
sermons on LinkedIn and on myemails, which is a story,
usually a personal story thathas a website lesson in it.
Sometimes it may not be apersonal story, so I did one
recently about it's Wimbledonhere and so about the lack of

(34:57):
line judges, because they'vejust replaced line judges with
tech and you know about the factthat they added style, and it's
not just about thingsfunctioning, but actually, when
it comes to a website, it's youknow style is important as well
as the functionality and askingpeople whether they missed the
line judges at Wimbledon, forexample.
But also say, sometimes I'musing it as a personal story,

(35:22):
usually something that I have,you know, to my own
embarrassment.
You know there's a time that mycar broke down outside of my
daughter's school when I waspicking her up early, and you
know, 17 year olds don't like to, they get embarrassed
incredibly easily.
We were going to have to, youknow, call out the roadside
assistance and the issue was thebattery had gone on my key fob

(35:46):
and we managed to get the carworking, but that was because I
ignored the, the uh, the warninglight on my uh, on my car for a
couple of weeks and of course,it then breaks down and again,
you know there's website lessons, so it's funny enough.
I bring in that much morepersonal into other formats and
I haven't done it so much onInstagram.
Maybe I should bring it back toInstagram, but it's a way, way
of again a finding way to dothat Uh, whilst also making sure

(36:10):
that people know that this isabout websites.

Josh Hall (36:13):
How, when you're doing you have your social media
person over to to do cause,you're doing like B roll video
and stuff.
Do you do enough content for acertain amount?
Uh, do you have a timed amountof weeks or do you just kind of
hope that lasts for a quarter?
What's a typical session?
How long does a session last toyou?

Yeah, it depends on how much time we've got between
us.
So it's at least an hour,sometimes two, and we do as much
as we can basically.
And we're a little bit short atthe moment and she's going on
holiday, I'm going on holiday,I'm going on holiday.
So we're actually we'vestruggled to find a date, which
means it's been a longer periodof time than it would normally

(36:54):
be.
So you know, probably we wereideally we do them about every
10 weeks and we do enoughcontent in that that space of
time.
So b-roll is obviously veryeasy to do.
But the talking heads, itdepends upon how many I've
actually got planned out and howmany we get done, because the

(37:14):
other thing is that she turns upand I look through the list and
go actually, no, I don't wantto do that one, no, I don't want
to do that one.
So the list gets shortened.
But I must get better atthinking okay, let's just do it
and see how it is.

Josh Hall (37:27):
So I would like to take this opportunity to have
you coach me a little bit onthis, because I'm planning on
doing a similar shoot later thissummer and I really just it's
not something I've ever done,but I love the idea of having
some more professional qualitylooking, both photos and B-roll
and talking head kind of stuffthat's probably out of my office

(37:48):
and maybe going downtown it,but I'm like, yeah, do I like go
with a list of like 30 topicsand that are all under a minute
and I just, you know, say themback to back to back to back to
back and then we chop those up?
Or do I do just, you know, alot of stills and just
photography, almost like a photoshoot?
Do I do just B-roll of mewalking around, looking at

(38:10):
buildings and then I'm going tofeel like that's going to be
super goofy?
Do I do it all and just seewhat works with posts?
Do I just have the optionality?
What do you think?
What would you advise me as Iget ready to head on this?
You know, new journey of likehaving, you know, a bulk of like
social media content.
What would your advice to me be?

a bulk of like social media content.
What would your advice to me be?
So it would probably be to tryall of them.
But of those B-roll is reallyeasy to just take and it's
interesting when you look atother people's Instagram feeds.
You know this B-roll are justpeople doing absolutely
everything.

(38:47):
You know, there's a lot ofpeople making coffees, a lot of
people walking and seeing theirfeet.
I mean, my feet are hideous.
I would not subject anybodywatching my instagram feed to
seeing my feet, but, um, it'sreally interesting to see the
wide range of things that peopleput b-roll.
Uh, use for b-roll the talkingheads.
Absolutely, it's what questionspeople always ask.
That's, that's the number onething, which is, and actually,

(39:09):
when you read through those listof topics on my Instagram posts
, it is the kind of questionsthat people ask me all the time.
That's what I'm posting about.
So, yeah, very much a case ofjust thinking what they are and
then just doing, you know, short, quick uh videos to go with

(39:32):
them.
Um, in my case, um, sorry, I'vegot too much activity going on
in my house if anybody can hearthe background noise.
Um, in my case, um, we, we justtake them on a, on an iphone.
Uh, it usually takes me a fewtakes to get them to a sense
that I'm happy with.
And then, uh, my social mediaassistant, she will go off and

(39:55):
edit it.
So sometimes that I mean it mayonly be 30 seconds, but at some
point I probably garbled mywords and re-recorded that line.
So she will go and she'll editit and take it out, but it's a
very light edit that she doesgenerally.

Josh Hall (40:07):
Are you going face to camera, like looking at the
camera, or is it like kind ofoff to where it looks like
you're talking with somebody, orjust kind of like a thought
leader type thing?
I've seen different viewpointson that as well.
I mean, I think, inevitably itseems like you're always feeling
a little awkward when someone'slooking at you and talking
online.
Yeah, I'm literally doing thatright now for YouTube watchers.
But I'm wondering, like forsocial media, do you get better

(40:30):
engagement if you're not staringstraight at a camera?

I don't know.
I tend to stare straight at thecamera and I have experimented
with different places that Itake them.
So obviously having light, so Ido them at home.
So somewhere that's not dark isobviously the requirement.
But I've got a great big windowon my staircase so for quite a
while I would sit on my stairsand do them.

(40:54):
It's pretty casual.
It looks like I've just pickedup my phone and recorded a quick
tip for somebody.
Often do them on my sofa.
I've done a chair by the window.
I've moved around a bit in termsof and also in terms of what I
wear.
I've sort of for a while I wasjust a white top, but yeah, I've

(41:15):
moved around in terms of whereI actually get them taken.
But it's just generally justpretty informal, as if you're
talking to somebody giving thema tip.
And you are right, I don'tthink you should look at the
camera the whole time, which iswhat I'm doing generally here as
well, because when you'retalking, naturally, to somebody,
you know you're looking away,you're looking down, you're
looking up, you're not lookingstraight at the camera the whole

(41:36):
time.
Personally, I just look at thecamera.
It's very easy to overthink itand I think you've just got to
remember that the first ones youdo will be rubbish.
But unless you do the firstones that are rubbish, you won't
get to the good stuff.

Josh Hall (41:51):
That's a great reminder and encouragement
booster.
Yeah, no, I appreciate that.
I'm just thinking through, likewhat's this going to look like
when I do this little likebranding content shoot?
And yeah, I think you'retotally right, this definitely
gives me some confidence just totry it all and then just have
the optionality.
I think one thing I've learnedtoo with video is that if you do
a bunch of B-roll, those couldbe stills, Like you can take a

(42:13):
still, especially if it's a highdepth camera.
I'm planning on having like ahigh depth shoot that could be a
still for a post, even if it'svideo B-roll.

Yeah, there is definitely more trend now I
think that I have seen anyway ofhaving text over images and
text over videos, rather thanjust the plain background, which
is obviously I've got quite abit of on my feed.
But there is definitely amovement towards having more
stills and that B-roll.
But you've just got to try itand see what works.

(42:45):
You've just got to try it andsee what works.
The key thing with Instagram,with reels, certainly is to
remember it is so short andcertainly for you've obviously
got people who follow you andthey will give you a little bit
more grace.
But anybody who's flickingthrough a reel speed and if you
want to capture a new audiencewhich reels are really good for
then you need to hook them instraight away, because unless

(43:08):
you get them in in a second ortwo, you've completely lost them
.
So there are tricks that peopleteach about having some
movement initially, so it mightbe movement of the head, for
example, or even your whole body.
So you'll often get people whowill do something like a swivel
in their chair straight away andthat's just to catch people's
attention.

Josh Hall (43:29):
You mentioned some trends that are happening right
now.
With that especially, I do feellike the attention span of like
the hooks are getting shorterand shorter and shorter.
What's different now,particularly with like,
instagram, marketing and maybeothers, versus our first
conversation back in 2022?
What are some differences inthree years that you've seen?

I think it's got harder is probably the first
difference because over time,people, there's a lot more
content on the platform and withAI, there's going to be even
more content.
You can certainly see I have noidea what the numbers are in
terms of the growth in content,but I would imagine it's gone up

(44:11):
hugely since 2022.
So you've got more content.
You've got more competition.
I don't think you've got anymore eyeballs and certainly
every January you see everybodywith their New Year's resolution
.
I'm going to spend less time onmy phone, I'm going to spend
less time scrolling, and thereare certain times of the year
but that is probably true.
I mean, most people probablyget to about the 3rd of January

(44:31):
and they're so fed up withsomething or other they start
picking up their phone again andeating the chocolates.
But there's definitely morecompetition.
I have seen, certainly, videobeing more important and it's
interesting to say that B-roll.
You know, if you go back to2022, I would imagine I can't

(44:54):
remember that far back but wewent through a massive phase of
pointing, dancing and pointingreels, which I never did because
they were just not me and Icouldn't quite work out the you
know the coordination for itanyway, but you had quite a lot
of.

Josh Hall (45:08):
I want to see the very tripping blooper reel.
That'd be your most popularpost right there.

Yeah, probably.
So there's quite a lot of thattype of content and that's gone
completely from the platform.
It's very rare to see anythinglike that or even the sort of
you know three tips and you knowsomebody just pointing at three
bars that come up.
You just don't do the pointing.
Now they would just come up.
So we've certainly seen achange in the type of reels that

(45:40):
people do.
So, yeah, talking heads arequite popular, but I have seen
much more of just basicallyB-roll and with text over the
top.
That has become much moreprevalent.
Carousels have definitely madea comeback as well.
They may well have been popularin 2022, but they had a bit of
a dip and they have come back.
Probably.
Quotes and what I would callthe slightly less meaningful

(46:03):
quotes.
So I used to quote quite a lotof Dr Seuss and Winnie the Pooh,
two of my favorite philosophersin terms of things that, yes,
that you know they apply to life.
I don't really do that anymoreand anybody can post that kind
of content, and so, again, Ithink that has gone out of the

(46:24):
way as well.

Josh Hall (46:25):
Gosh, it is exhausting just thinking about
keeping up with trends.
Do you, do you get to the pointwhere you're just like, like,
what content do you like tocreate?
Do you do you get?
Are you at the point where youjust do what you want to do,
regardless of the trends?
Maybe you'll experiment alittle bit, or or how do you?
I guess the question is like,how do you not get exhausted and
how do you just do what youwant to do with this?

Yeah, I kind of do a little bit.
I won't anything that I don'tfeel comfortable.
So the dancing and pointing Ididn't do when it was trendy
because I didn't feelcomfortable doing it, and so I
won't do anything I don't feelcomfortable with.
Other than that, I willprobably more follow the trends
as much as I can.
I've actually just had a reel Idon't know what it is today
actually, but you know I havejust under 2000 people follow me
and my reels will usually getseen by, I don't know, probably

(47:14):
three, 400 people.
But I had one that just lastweek was about 15, 16,000
probably now.

Josh Hall (47:22):
Yeah, the Beyonce one .
Look at that yeah.

So, and that's something we'll probably try and
do more of.
So, um, it is to to explain toyour audience it's, um, a remix
of a Beyonce uh reel and I knowthat you know that's obviously
gone out way beyond my followers.
That's it hasn't quite goneviral, but it's.
You know it's hit a bit of awave, if you like, on the Reels

(47:47):
tab and that's nothing to dowith me.
That's purely because it'sBeyonce and I think I've got
four new followers from it.
It's not really going to thekind of audience I necessarily
want to attract.
But, it's quite nice to havesomething that has become.
You know that's done well, andso we will probably do more of
that.
Know that's done well, and sowe will probably do more of that

(48:11):
.
And and the caption came first,which is about Beyonce.
You know Beyonce doesn't do itall.
She's got, you know, all ofthese people to help her, and
you know you can channel yourBeyonce.
You shouldn't be doingeverything either, and you know
there are certain things thatyou can delegate, your website
being one of them.
That was, that was a generalmessage, so that came first, and
it was actually the persondoing my social media who came

(48:32):
up with the idea of trying tofind a Beyonce reel.
She struggled to find an imageof Beyonce, which is where we
were going first of all, and soshe said, well, we could do a
remix of a Beyonce reel, andthere are lots of rules around
how you do remixes, and I'm notthe person to to know exactly
what they are um, but that one.
So that's a trend, if you like,of doing.
And she said, remixes are verypopular.

(48:54):
So, yeah, that's the kind oftrend that we may do another
couple of, but it's going to bea case of finding the right
person and the right reel andthen obviously having the right
caption to go with it.
So it would be somebody whowould very much appeal to my
demographics that I would belooking to do a remix of a reel
for.
So it's probably female, asprobably, you know, probably in

(49:16):
their 50s, maybe in their 60s.
So you know, you've got thecast of Friends and you've got
people like Madonna and Beyonceand people like that.
Maybe even a Taylor Swift youwould do.
But I wouldn't choose somebodywho would be appealing to a
teenage audience, for example.
It would be somebody who wouldeither appeal to a mixed

(49:37):
audience or certainly my kind ofdemographic.

Josh Hall (49:39):
Is your social media person an Instagram specialist
or is she doing a variety ofsocial media platforms?

Yeah, she's actually a va?
Um.
She's a little bit too busy toreally be a.
Uh, you know, I'd love toactually have her help more with
my with.
More generally, as a va?
Um in terms of social media,instagram is what she knows best
, but she is actually not.
She's not a real instagramspecialist.
She is, so she's not.

(50:09):
She's uk-based, so she's not.
It's not like getting somebodyin the philippines or somewhere
like that.
She's.
She's not cheap, but also she'snot as expensive as a as a
social media manager necessarilywould be.
And she's somebody who, when Ifound her, was fairly early on
in her journey, so she was happyto come over here, which is not
very far from her home, andfilm stuff and then repurpose it

(50:32):
.
And, as I say, she actuallylikes doing the social media
more than she likes doing any ofthe VA stuff.
So she has ended up becoming abit more of a specialist in that
and she manages quite a fewother businesses.
I know she manages thereInstagram as well.

Josh Hall (50:47):
I was just thinking for you know, website business
owners and small agency ownersor studio style shops.
Like getting an intern of ayounger generation now is
probably a genius approach tohelp with marketing, just
because they know theseplatforms better than you know
us old folk in our 30s and 40sand 50s.
So it's like if you can getsomebody who knows the trends or

(51:10):
at least is in alignment withyou, know some tips that you
don't have to research, I thinkit's a bit of a hidden gem for
marketing.

It is, but I will say that, as a parent of a 20
year old and 18 year old, isthat, although they know
instagram certainly my daughterknows instagram better than I do
, although she's more on tiktok,I think, than instagram um, but
they they don't know theaudience and you really need
somebody who knows both.
So, yes, things like recordingyour talking heads you could

(51:40):
definitely get and gettingsomebody to edit it, that's
definitely something that youcould, uh, you could get
somebody like that to do.
But coming up with the, say,those, uh, the kind of remixes
of the Beyonce video, you know,my daughter probably would never
thought about Beyonce becausethat's not necessary.
That's not her demographic.

Josh Hall (52:01):
Gotcha.
Yeah, I know I had a pro memberblaze on a little while back
who is killing it with hislittle real videos, and I
learned a lot in that discussion.
Just with the idea of like, howto like, how like he does not
go past 27 seconds on videos Ican barely get through.
You know my sentence in 27seconds less than you know, let

(52:25):
alone do that.
But and the power of like hooksand those little things like
that, that I do think it'simportant to remember.
These platforms are not thatlike long form content can't
work, but I guess I'm I'm from adifferent school, basically,
than what these platforms arecatering towards.

(52:45):
Yeah, so there is something tothat of like challenging
yourself to step out of probablyyour comfort zone, not to do
content you don't want to do,but maybe to just restructure
content, if it's going to be apriority, to make sure it's
worthwhile doing, because, like,what's this?
If I put a five minute reel out, that's just me talking.
I know it's not going to do.
Well, I would actually like todo that, but I just, you know,

(53:08):
in most cases I just it's notgonna, it's not gonna be worth
the time.

So, um, that's kind of what's not and I can't
remember how long reels you cando.
Now I think they did merge themwith longer form video.
There may not even be anyconstraint in terms of how long
you go, or it might be like 60or 90 minutes, but yeah, I was
thinking it was three minutes.
Maybe it's different now it wasthree minutes and then I don't
know whether they changed again,but I've never.
I don't go up that long, um,and it is very, very difficult

(53:33):
to keep somebody's attention forthat.
Instagram's not really theplatform for that.
The other thing to say,actually, on reels, um and I say
this more from a user point ofview is always caption, because
I, whether it's stories orwhether it's a talking head reel
, always caption it, because somany people, uh, watch Instagram
when they're with the sound off, and I do that because you know

(53:56):
there's other family membersaround.
They don't want to be listeningto my Instagram reel.

Josh Hall (54:00):
Yeah, great point.
Such good tips here.
Marie Well, this has been avery fast hour.
Always enjoy chatting with youand catching up.
I know we're going to follow upin pro.
At the time of this recordingwe just crossed mid-year, so I'm
excited to hear how the yearhas gone so far.
But yeah, I just want to saypublicly you're such a great
example.
It's one of the main reasons Iwanted to include you in the

(54:20):
insproration new space in pro.
I mean your design's great.
You're super clear about whoyou serve.
Your marketing has beenconsistent.
Your Instagram is still onewhere, when web designers are
like I want to do Instagram, butI like what type of content I'm
like, check Marie out.
This is a really good example.
There's also a bit of a mix.
Like Blaze I just mentioned isheavy on video.

(54:40):
You're a bit of a mix of likehere's, there's some video but
there's some text and it looksfun and manageable too, and
you're obviously key point ofyou not doing it alone.

So, yeah, I heard the episode with Blaze, which
was fantastic.
I thought I'd love to do thatand I just thought I haven't got
a clue how on earth I would dothat, so I would leave it to
people like him.

Josh Hall (55:02):
I'm reminded too, of how much work goes into 27
seconds.
It would probably take me threetimes longer to make a 27
second video than to do thispodcast episode.
Like easy, easily.
Three times longer.

Yeah, me too.
I wasted a whole afternoondoing a website critique of Amy
Porterfield's website and I justit just bombed.
It was so depressing becauseit'd taken me so long.
Not just, that was not one thatmy social media person helped
me with.
Uh, you know, I I went throughand I'd worked out what I was
going to say and I had thescreen rolling and everything

(55:38):
like that.
I think the reason it bombedwas because I didn't caption it
because it was difficult tocaption it with with the screen
roll and it was.
It was too static to begin withand I'd just completely bombed.
And it's like I spent a wholeafternoon and I was going to do
a series of those and pick onother people who are famous's
website and critique bothpositive and negative, and it's

(55:59):
just like it's going to take meall afternoon and it's not going
to go anywhere then.

Josh Hall (56:04):
Actually no, yeah Well, as your your coach, my
challenge is for you to gothrough kristin's training in
pro and try the launch packthere.
At the very least, showcaseyour work in a similar style.
Just because it's I.
I really think that's.
That's going to be an awesomeboost for you.
And, and as you mentioned,that's like a conversion piece
that's not just educational.
That's like here's what'sworking for clients, here's a

(56:26):
new site, that's, that's thelike.
Okay, I've been creeping on youfor a couple years now.
I'm ready to move forward, typeof thing I will.

I will certainly do that and I've got a reel coming
out, hopefully soon.
I'm not in charge of thescheduling, which is why it goes
out three times a week.
Um, I'm not in charge of thescheduling, but very soon
there's going to be.
I hit a milestone of 100websites earlier this year, so
that one one is going out,hopefully very, very soon.
And that's a flick through, notof 100 websites, because I don't
have screenshots of all of them, but of quite a lot of websites

(56:57):
, so I'm hoping that one is.
It's not quite the same asbeing a case study, but I just
put it on LinkedIn and it'sreally interesting.
You get a lot of wow 100websites.

Josh Hall (57:08):
That's huge.
That's a great milestone, Marie.
Congrats on that.
When did you get started again?
Was it 17?

It's about 2017, yeah, end of 2017.

Josh Hall (57:17):
That's awesome Congrats, because you're not
doing like a productize whereyou're kicking sites out in one
day.
I mean, you're doing a lot ofcustom work and a lot of heart
and soul in each one of thesethings.

So yeah, most of them are fairly short websites.
I mean, I don't do you know 20,30 page websites?
I've done one or two, butthey're generally pretty short.

Josh Hall (57:35):
Yeah Well, you're a total web presenter pro Marie.
I just absolutely love seeingwhat you're up to, so keep on
doing it.
I'm excited to follow along andagain, you'll just continue to
be a great example.
So thanks so much for sharing.
Again, for round two, I'malready excited to see what we
do for round two.
Maybe round three will be whenyou're all in on LinkedIn and
then you drop Instagram.
We'll see.

Yeah, maybe.
Maybe you might have to wait abit longer for that one.

Josh Hall (57:59):
Deal.
All right, marie.
Thanks for your time.
This is great.
Thank you very much.
All right, my friend.
All right, my friend.
Well, happy instagramming toyou.
If you are going to try outsome of the strategies that
marie and I covered, again,highly recommend checking her
website out atbeyondthekitchentablecouk.
You can also, unshockingly, gocheck her out on instagram and I

(58:24):
would highly recommendconnecting with her there and
see what she's up to she is atbeyond the KT is her handle on
Instagram.
So go check that out and I dohope this helps you land some
clients via Instagram if that'syour jam.
So leave us a comment.
The show notes at this episodeare going to be found at
joshhallco slash 392.

(58:44):
We'll have all the links andeverything mentioned, so head
over there.
You can also drop us a comment.
I'm sure Marie would love tosee your thoughts on this one
and your takeaways.
So, joshhallco slash 392.
And I can't wait to hear howthis one helps you.
Cheers, my friend.

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392 - Getting Clients through Instagram with Marie Brown

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}392 - Getting Clients through Instagram with Marie Brown