We shopped 306 companies in 2024 - want to hear how they did?
Secret shopping 306 companies revealed some startling insights: Are you part of the 15% not replying at all, or sending emails too long to keep attention? What happens if you follow up more than five times? In this episode, I discuss the importance of follow-up frequency and quality, and how improving these can help close more deals without spending more on leads.
Listen to this new 10-minute episode for insights on boosting your sales by enhancing your follow-up strategies and engaging effectively with those who have already reached out.
Episode Summary:
In this episode of the Wedding Business Solutions podcast, I delve into the results from shopping 306 companies in 2024. I highlight that 85% of these businesses responded to inquiries, which is a slight improvement from last year. I emphasize the importance of keeping initial communication concise, as only 44% of the companies managed to fit their first response on one smartphone screen. Additionally, I discuss the critical need for persistent follow-up, pointing out that many businesses lose potential clients by not reaching out multiple times. My advice is to focus on enhancing follow-up strategies to convert more leads without increasing advertising costs.
If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com
Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com
View the full transcript on Alan’s site: https://alanberg.com/blog/
Want to see how I can come and speak for your local association... for free? Reach out to me at Alan@WeddingBusinessSolutions.com or text or call +1.732.422.6362
I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.
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©2025 Wedding Business Solutions LLC & AlanBerg.com
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