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November 14, 2018 28 mins

My guest today is a former journalist, Emmy Award winner turned entrepreneur. Bofta Yimam

She coaches executive leaders and high-impact entrepreneurs to help them craft a compelling story to use in multiple channels. This involves laser-focused messaging and powerful storytelling techniques to move their audience into action.

Bofta uses her decade of media acumen, thousands of live on-air reports, speaker experience as well as hosting her own private workshops, she moves her clients to take action and SOAR.

Her clients call the process transformative. Those who work with her breakthrough fears, create a deeper impact and increase their visibility— within weeks.

We covered a lot, from lessons learned, what it takes to be an award winning journalist, and how to transition and be successful in following your passions, and having a clear message to do so.
Enjoy.

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