Building a Mission-Driven Brand with former NFL Athlete, Justin Kershaw

In this inspiring episode of Well Coached, Chris Weinberg sits down with Justin Kershaw—a former athlete, father of five, and co-founder of So Strong Foods, a mission-driven snack brand he built alongside his wife, Shakira. Justin shares how they went from making snacks in their basement kitchen to getting on shelves across the country. He opens up about the challenges, wins, and lessons learned while building a brand grounded in service, faith, and family—and how intentionality, personal growth, and a commitment to quality have helped him stay grounded while growing something big. What You'll Learn in This Episode: How athletic discipline and mindset translate into entrepreneurial success What it’s like building a business with your spouse—and how to make it thrive The importance of identifying a niche market and building community around it Key lessons on balancing family life with startup hustle Why trust, long-term relationships, and faith are critical to sustainable growth Learn more about your ad choices. Visit megaphone.fm/adchoices