May 7, 2025 • 28 mins
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ABOUT BEN REINBERG
Ben Reinberg is the CEO of Alliance Consolidated Group of Companies, an investor, mentor, educator, and philanthropist. Ben Reinberg is living proof that wealth can start with you and last for generations to come. Becoming a principal owner at the young age of 23, Ben has spent the last 30 years building a $500 million commercial real estate empire from the ground up.
He has acquired and managed billions of dollars of properties, developing millions of square feet of office, industrial, and medical properties throughout the United States, with offices in Deerfield, Illinois and Newport Beach, California. Ben has earned a reputation as a visionary and futurist, known for being first to market and unapologetically bold in his acquisition and investment strategies.
THIS TOPIC IN A NUTSHELL:
Ben’s Origin Story
Finding a Niche in Commercial Real Estate
Building Wealth the Smart Way
The Power of Daily Discipline
Lessons in Leadership and Team Building
Mentorship and Paying It Forward
Authentic Branding and Thought Leadership
Legacy, Balance, and Living with Purpose
Connect with Ben
KEY QUOTE:
“Empires aren't built overnight. It's with the right blueprint. It's one step at a time. It's one brick at a time.”
ABOUT THE WESTSIDE INVESTORS NETWORK
The Westside Investors Network is your community for investing knowledge for growth. For real estate professionals by real estate professionals. This show is focused on the next step in your career... investing, for those starting with nothing to multifamily syndication.
The Westside Investors Network strives to bring knowledge and education to real estate professionals that is seeking to gain more freedom in their life. The host AJ and Chris Shepard, are committed to sharing the wealth of knowledge that they have gained throughout the years to allow others the opportunity to learn and grow in their investing. They own Uptown Properties, a successful Property Management, and Brokerage Company. If you are interested in Property Management in the Portland Metro or Bend Metro Areas, please visit www.uptownpm.com. If you are interested in investing in multifamily syndication, please visit www.uptownsyndication.com.
#HardAssets #TangibleAssets #RealAssets #InflationHedge #CommercialRealEstate #CREInvestor #CREInvestment #RealEstateInvesting #RealEstateInvestor #MultifamilyInvesting #RealEstatePortfolio #CashFlowRealEstate #RentalIncome #ProtectYourWealth #RiskManagement #AssetProtection #WealthStrategy #RecessionProof #EconomicResilience #PreserveCapital #BuildWealth #WealthBuilding #FinancialFreedom #PassiveIncome #CashFlow #SmartInvesting #LongTermWealth #LegacyWealth #GenerationalWealth #EntrepreneurMindset
CONNECT WITH BEN:
Website: https://www.alliancecgc.com
LinkedIn: https://www.linkedin.com/company/allianceconsolidatedgroup
Instagram: https://www.instagram.com/alliancecgc
Facebook: https://www.facebook.com/AllianceCGC
CONNECT WITH US
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Intro speaker (00:03):
Welcome to the Westside Investors Network. WIN,
your community of investingknowledge for growth. This is
the real estate professionalsinvesting podcast for real
estate professionals by realestate professionals. This show
is focused on the next step inyour career, investing. Thank
you for listening.
And please, if you like ourcontent, rate us on your podcast
(00:23):
provider. Just a quickdisclaimer. The views and
opinions expressed in thispodcast are for educational
purposes only and should not beconstrued as an offer to buy or
sell any shares or securities,make or consider any
investments, or take any otheraction.
Trent Werner (00:40):
Welcome back to another episode of the deal deep
dive segment on the WestsideInvestors Network podcast. I'm
your host, Trent Warner. In thissegment, our future guests will
share their unique stories on aspecific deal they've invested
in. We will dive deep intofinding the deal, financing the
deal, writing an offer, and thedue diligence. Do us a solid and
smash that subscribe button,leave us a rating, and share
(01:03):
this episode.
And now let's dive deep. Welcomeback to the WIN podcast. I'm
your host, Trent Werner. Ontoday's episode, we are joined
by Ben Reinberg, the founder andCEO of Alliance Consolidated
Group of Companies. Alliancemanages investment funds across
different real estate assetclasses and focuses on medical
office investments.
(01:23):
Ben is considered an expert inmedical office and commercial
investments as he has years ofexperience helping investors
achieve their investment goals.We're also gonna talk about
Ben's new book, Hard Assets andHard Money for Hard Times. In
this book, Ben lays out ablueprint for how investors can
accumulate, grow, and defendtheir wealth for future
(01:46):
generations. We also touch oncertain questions and research
topics that investors should bedoing when they are searching
for experts in these certainfields. Now let's welcome Ben
Rineberg.
Ben Reinberg, the founder andCEO of Alliance joining the Win
podcast today. Ben, thanks somuch for being here. I'm excited
(02:09):
for our conversation on not onlyAlliance and what you guys do,
but also your new book comingout in about a month from now.
Ben, thanks for joining theshow.
Ben Reinberg (02:18):
Thanks, Trent. I really appreciate being here. I
look forward to adding a lot ofvalue to your audience and
talking about investments andhow to how to build hard assets
for your for your audience andand how to really maximize the
wealth.
Trent Werner (02:31):
Now I think this is the first time I've had a TV
show host on the Win Podcast. Doyou wanna you wanna share what
TV show you are on and what thatTV show is about?
Ben Reinberg (02:43):
So we started a podcast called Ben Rienberg, I
Own It. And we did a tremendousamount of podcasts over the
years. And we realized that it'dbe more beneficial if we have a
topic. So we turned it into a TVshow, our podcast. And so the
first season, Trent, is calledLeverage.
It's leverage from all differentwalks of life, different types
of leverage. Then secondly, whatwe decided to do for season two
(03:06):
is called Obsessed because inorder to be wildly successful,
you have to be obsessed. And soit'll be streaming soon. It's
gonna be downloading soon andstreaming soon on a bunch of
different networks and streamingacross the world. I'm really
excited about it.
It adds value. It's a great callto action. It will help
investors learn. It'll helppeople learn business. And we
(03:27):
have wonderful guests.
We interview about 13 guests perepisode, and it's all about the
topic for the season.
Trent Werner (03:33):
Very nice. Well, we'll definitely stay tuned and
be on the lookout for that. Now,Ben, tell me what Alliance does.
I know you you guys are in thereal estate space, investment
space. What does Alliance dospecifically in real estate, and
how do they help or how do youguys help investors grow their
wealth?
Ben Reinberg (03:50):
So Alliance is what we call fiduciary of
capital, Trent. We raise capitalfrom high net worth individuals
as well as family offices. Andwhat we do is we're a fiduciary
of that capital. We invest.We're experts in office,
industrial and retail.
We just opened a multifamilydivision. And because we see a
lot of opportunity inmultifamily coming, and we can
(04:12):
explain that. We are one of theleaders in medical office
investing. So we have a new fundthat we've been raising money
for, the Alliance Medical Fund.At the March, we'll have seven
assets in the fund.
We have new asset we'reacquiring this month, which
we're excited about. And so thefund's doing well. Great assets,
great cash flow, pay between 68%current return. And then you get
(04:34):
equity when we sell the fund orindividual properties and along
with tax benefits. So we've beendoing this trend for three
decades and we have two hundredplus years of leadership team
experience outside of BenReimberg myself.
And so long story short, we havea great platform. We give a
seven star experience to ourinvestors, and it's white glove
(04:55):
service.
Trent Werner (04:56):
And for these funds that you guys manage, are
they evergreen or do they have aexpiration date on them?
Ben Reinberg (05:03):
Well, there will be an expiration. We'll sell
them we'll sell it within fiveyears. Usually, there's an
expiration date, and we sell thefund usually in five to six
years. Makes sense.
Trent Werner (05:12):
So, Ben, you mentioned something about, I
guess, future opportunities inthe multifamily space. I feel
like the multifamily commercialreal estate in general is kind
of a topic around the countryright now. Multifamily in what I
mean, that's our focus. So whatI've seen is there's lot of
people that are I don't wannasay scared of multifamily, but
(05:32):
they're having a hard timefinding good deals and good
opportunities in the multifamilysector specifically. So when you
say that there's opportunitythere, what do you mean by that?
Ben Reinberg (05:42):
Well, there's Trent, there's trillions of
dollars come of loans coming duein '25 and 02/1926. And that's
going create a lot ofopportunities, especially in the
multifamily space. We knowsponsors and colleagues of ours
that put financing on that'scoming due. Now in a rising
interest rate market, you seewhat the ten year is doing,
which just has a strong footholdin the multifamily space. We've
(06:02):
seen that there's going to besome sponsors that are going to
give back properties or beforced to sell their properties.
So that's what I mean by goodopportunities, we see some good
buying opportunities in themultifamily space.
Trent Werner (06:14):
Have you looked or researched at all about
potentially placing funds in a Iguess, to save deals? I can't
think of the name off top of myhead, but, you know, like
Lifeline Capital where peoplemay be struggling in their deals
and bridging that gap to helpthem
Ben Reinberg (06:30):
get We started and we opened a hard money lending
division for commercial realestate because of lack of
liquidity in the market. So ifpeople need a hard money loan,
we're looking at thoseopportunities and seeing if it
fits our box. We do lowleverage, high high money
lending, hard money lending.
Trent Werner (06:44):
Okay. And then you guys have in house asset
management, so I'm assumingthese these buying opportunities
would just kind of fit rightinto your guys' portfolio then?
Ben Reinberg (06:54):
That's correct.
Trent Werner (06:56):
And do you guys have any current or multifamily
assets currently?
Ben Reinberg (07:01):
No. We just opened the division in 2024. We should
be buying our first round assetsshortly, we're really excited
about it.
Trent Werner (07:07):
Okay. How does how does your current investment
portfolio in, you know, medicaloffice and all these other
niches that you focus ontranslate into multifamily?
Ben Reinberg (07:18):
Well, we we're opportunistic, And so we
understand how to managemultifamily. We have people that
have managed multifamily foryears that have joined us. We
also open up a division where wehave a gentleman running it
who's been doing it for twentyfive years. And so we're fully
integrated to take on amultifamily property and manage
it very well.
Trent Werner (07:39):
And then from an investor, limited partner or
investor standpoint, I guesswhat type of investor would fit
your new fund in multifamily?And and what type of investors
fitting your current funds, orare they the same person or same
Same same
Ben Reinberg (07:54):
They want same avatar. They want diversified.
They want tax benefits. Theywant current cash flow, and they
want profitability, and that'swhat we offer.
Trent Werner (08:02):
Right. And do you do you think the returns on
these different asset classesare in the same ballpark?
Ben Reinberg (08:08):
It just depends on the risk. And so medical office
is very conservative. So we'llprobably hit a high teens IRR
track record, it's 24% IRR. Butthat's what we're looking at.
Trent, one the other things inmultifamily, it's conservative
as well, but it just depends onthe asset.
We're buying existing assetswith cash flow.
Trent Werner (08:26):
Right. What about value add multifamily?
Ben Reinberg (08:31):
Right.
Trent Werner (08:32):
You guys do guys do any of that? Or will you guys
do any of that?
Ben Reinberg (08:35):
Yeah. I mean, we're looking at core plus and
value add type multifamily.That's part of our acquisition
criteria.
Trent Werner (08:40):
Okay. Because that's in at least in our
research and our underwritingright now, it seems like there's
still a pretty decent spread inthe bid ask on some of these
value add multifamily deals thatwe're looking at. And it's I
don't wanna say it's impossible,but it's definitely harder to
get some of these deals topencil from what we've been
seeing in our underwriting.
Ben Reinberg (09:01):
Yeah. I mean, multifamily is tough because a
lot of people are financing onthese deals and the tenure is
moving and, you know, and thethere's a gap between the bid
and the ask, and so you can'tmake it work. And so, you know,
assets are devalued with risinginterest rates. And so that's
why there's gonna beopportunities because there's
gonna be opportunities peopleare gonna have to sell.
Trent Werner (09:23):
What do you what do you see the market doing when
that time comes? With all theseall these trillions of dollars
worth of debt coming, is itgonna be just a full on fire
sale panic mode? Or
Ben Reinberg (09:34):
No. There'll be there'll be some workouts.
There'll be people that willsell. There'll be people that
have to sell. There'll be somelenders that take back
properties.
There's different product type.And you have to pick and choose
what you wanna buy if if wherethe opportunities are, you know.
Trent Werner (09:49):
It's it's interesting that you you
mentioned lenders taking backproperties because I've seen it
already on, you know, a fewdifferent news stories that I've
read where I don't wanna sayit's predatory lending, but it
seems like these lenders aretaking back some pretty good
assets at really good prices forthemselves. Do you think that's
gonna be the majority of whatgoes on?
Ben Reinberg (10:09):
Well, I wouldn't I wouldn't speak in a box. I mean,
when you say majority, what doesthat mean?
Trent Werner (10:14):
I guess is that gonna be do you think there's
gonna be more of that thanpeople selling before it gets to
that point?
Ben Reinberg (10:21):
Well, I mean, I don't know if that's the case. I
think what lenders are gonna dois they're gonna appraise out
their properties and see if theyhave equity in the properties,
and then they'll make a prudentdecision what they wanna do.
Trent Werner (10:31):
Right. It seems it's just from the articles that
I've read, it seems like some ofthese lenders are adding some
assets into their portfolio thatare gonna perform pretty well
for them.
Ben Reinberg (10:42):
Yeah. I mean, it's look, if they see an opportunity
and they could take back aproperty and there's equity in
it, they might take advantage ofit. You know, it just depends on
the lender and what they'rethey're borrowing and and their
and what's internally going onat the bank or the lender.
Trent Werner (10:57):
Right. So Ben, you said before before we start
recording, you said you have anew book coming out.
Ben Reinberg (11:02):
Mhmm.
Trent Werner (11:02):
It's tailored to limited partner investors and
people wanting to place capital.Is that correct?
Ben Reinberg (11:08):
Yeah. I mean, it's it's really for anyone. You
could be broke to a billionaire.It's called Hard Asset Trent and
Hard Money for Hard Times. And Iwant to write this book because
every day I'm asked to take alook at someone's portfolio and
give feedback on investments orask how does someone get into
(11:28):
real estate, especiallycommercial real estate.
So it's been going on fordecades and I quickly learned
that most people do notunderstand how to generate
wealth. And so I took a stepback and I said, well, they
don't understand assets, theydon't understand money and time
and time is your most valuableasset. And these are all tools
to build wealth. And so I alsorealized that most of all people
(11:49):
didn't understand how medical,how to invest in medical
properties. So I was determinedI'm going to be the go to expert
in medical real estate, which Iam.
And I was surprised how manydoctors didn't know about
investing in medical. And soonce I wrote the book, need to I
need to realize I need to takeanother step. I had to go a
little bit deeper and furtherand teach people how to build a
(12:11):
hard asset empire. And so thehard asset empire is a place
where someone can generate,retain, defend, and compound
their wealth. So once you startgenerating assets, how do you
how do you defend them, compoundthem, and grow your portfolio
and make sure you could generatefor future generations as well?
(12:31):
It's generational wealth. So Icreated this vehicle in the book
to help people build and creategenerational generational wealth
for their families. And to makethis easy, Trent, for everyone,
doesn't matter what level you'reat, I provide a hard asset
blueprint in the book. And nowhere's a word from our sponsor.
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Trent Werner (13:22):
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(13:42):
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Ben Reinberg (13:46):
And so so why do hard assets matter? Right? Like,
why why why pick up the book?Why does it matter? Well, in a
world of uncertainty that we'velived with, economic volatility,
inflation, if you think aboutinflation and geopolitical
volatility, makes traditionalinvestments riskier than ever.
And so what do hard assetsprovide? Stability,
(14:08):
predictability, long termwealth. Well, hard assets could
be commercial real estate, couldbe real estate, could be gold,
silver, platinum,cryptocurrency, stocks, bonds,
list go on and on. Andthroughout history, I realized
the wealthiest individuals andfamilies secure their legacies
through hard assets. Like Imentioned, real estate, precious
(14:29):
metals and private lendingopportunities.
And so what's the problem today?Right. We ask like, what is the
issue going? Well, most peopledon't have a roadmap of how to
build and develop this hardasset empire that I've been able
to do in my career. And theylack the methodology, the
strategy and the blueprint.
And that's where this book comesin. And so, you know, it's this
(14:54):
visual framework that I createdthat simplifies complex
financial concepts that go on inour life into actual steps to
build, grow, and protect yourwealth. And so it's for
everyone. That's what I wantedto do. I want for everyone you
could take off your bookshelfand use it every time you need
it and have to look at it.
So whether aspiring investor ora seasoned professional, this
(15:17):
book is for you. It gives youall the tools to diversify and
secure your portfolio to giveyou security. And it's also
empowering independence. I wannaempower people, Trent, that the
methodology allows realtors to,like, take control of their
lives, their financial destinyrather than rely on their
financial advisers or uncertainmarkets. And so so people ask,
(15:39):
like, why do I need to read thisbook?
The Hard Asset Blueprint. Why doI need to to really take down
this book and and do this formyself? Well, you want a crisis
strategy in your life. You know,you want you wanna weather
economic downturns and bankclasses and market crashes by
anchoring their portfolio intangible income producing
(16:01):
assets. That's what I teach.
And I give a personalized roadmap. It's not a theory. It's
what's been proven over time inmy career as well as other my
colleagues. And it's proventactics, like I just said. And
so if someone's looking tocreate multi generational
wealth, that's why I wrote thebook.
You know, and hard assets aretimeless and they provide
(16:22):
opportunities to pass on wealthto your kids and your family.
And a lot of people want controland security. And that's why
I've been asked for numerousdecades, Trent. And so to have
freedom and peace of mind andknowing your wealth is secured
by tangible assets, because wetalk about the blueprint looks
like a fortress. It looks like acastle.
(16:44):
So you have your capstones, yourkeystones, your walls, you have
a floor plate that's yourfoundation, you have vaults.
Like no one talks about securityand data. We do. That's one of
your vaults is how do youprotect your assets? How do you
protect your data?
So we we allow people to think,and I want people to think. So
why is this book different? Whyhas it never been done before?
(17:06):
Because it's something thatpeople don't wanna talk about in
detail, I feel. And so it'svisually engaging and
actionable.
That's why I did it, and that'swhat it's great about. It's
accessible to all, like I talkedabout, no matter what level of
life you're at. And it's a truecompanion guide because it's not
gonna be a one time read. Iwanted to make it evergreen. And
(17:27):
it's a resource that readerswill revisit as they build their
empire, adjust strategies, amendthem, compound them and grow in
their portfolio, learn how todefend them as well.
So you're gonna have toconstantly bring it off to be
able to revisit it frequently.And that's what I want. I want
people to be able to use it as atool to save them time and
(17:49):
increase their their financialwealth. And so, you know, if
your listeners out there and youjust feel tired of uncertain
about your financial future andyou want to take control and
build something tangible thatlasts, that's what this book is
about. That's why it took me ayear to write Trent, and I'm
very proud of it.
Launches at the March, andeveryone's blueprint awaits for
(18:11):
them. And people say, well, Idon't have money. When do I get
started? You get started rightaway. You start building hard
assets to build wealth.
And I don't care if you have $10in your pocket. You figure out
how do you generate wealth andinvest. Maybe it's a stock, a
bond. Maybe you can invest inother crypto or whatever you
need to do. Start pull thattrigger and start building.
(18:31):
Don't wait. And, you know,empires aren't built overnight.
It's it's one it's with theright blueprint. It's one step
at a time. It's one brick at atime.
And then as you keep building,it's an it's inevitable that
you'll build your empire. Butyou have to be consistent. You
have to focus on your niche. Youneed to invest in smart money.
(18:53):
So for example, I'm a commercialreal estate expert, Trent.
That's what I do for a living.That's my bailiwick. And if
that's my bailiwick, that's myfocus. I'm gonna invest in other
people's smart money to build myempire. Cryptocurrency.
I'm gonna invest in specialistsin private equity. Maybe I'm
gonna invest in, you know,stocks and bonds. Maybe I'm
(19:14):
gonna invest in companies,whatever it is, tech,
technology, you name it. Well,there's only so much time in the
world. And if there's only somuch time in the world, who has
the time to go up the learningcurve of every one of these hard
assets?
So I encourage people invest insmart money.
Trent Werner (19:33):
Yeah, Ben, I have a mentor of mine that has in a
summary, he said there's a fewphases in terms of wealth, your
wealth journey, your wealthcareer. There's the accumulation
phase, the growth phase, andthen the conservation phase
where you're trying to keep itand defend it and not lose it,
especially like you said formultiple generations to come.
Ben Reinberg (19:55):
Right.
Trent Werner (19:55):
In in this book, or in your opinion, does it
actually flow in that timeline?Or are there different detours
that people have to take intheir blueprint in their journey
to wealth accumulation?
Ben Reinberg (20:07):
Wealth accumulation, you're gonna fail.
You're gonna you gotta bepersistent. You're gonna make
decisions. I say, show me yourfriends, I'll show you your
future. Look at who you'resurroundings yourself with.
Build good resources, and keepgoing, keep being persistent,
and that will hit your formulayou're talking about. But
throughout your journey, you'realways defending, you're always
(20:29):
compounding, you're alwayspreserving, you're learning,
you're growing. So you have tocontinue to grow as well.
Trent Werner (20:36):
Yeah. And and, like, like you said, if someone
has $10 in their pocket, maybethey're investing in crypto or
or stocks, something that's alittle bit lower barrier to
entry. But how do they get from$10 in their pocket to, you
know, having real estate andother private placement, private
business investments? How dothey get from $10 in their
(20:57):
pocket to really buildinggenerational wealth?
Ben Reinberg (21:00):
Well, you're gonna, let's say you're younger.
And let's say you're anemployee, you start pulling
money out of your paycheck andstart saving it and redeploying
it. That's how you start. Or youstart your own business. And so
you take your focus, and that'sgonna start building your hard
asset empire.
So if my focus commercial realestate, that's how I started
building.
Trent Werner (21:21):
Right. And it sounds like you have a fairly
conservative investment approachand and and plan. So if someone
is a w two employee and they'vebeen dumping money into their
four zero one k and all of asudden they have a decent decent
sized four zero one k, how doessomeone go from that to
diversifying into other assetclasses?
Ben Reinberg (21:42):
Well, you can put money aside for other
investments. You can investthrough an IRA, you can invest
in different vehicles, you cansay, hey, I'm gonna take $1,000
this year and invest it in amutual fund or whatever you need
to produce cash flow. You wannabuy assets that produce cash
flow, especially when you'reyounger.
Trent Werner (21:58):
Right, but you're not recommending self directed
four zero one ks's andleveraging against that.
Ben Reinberg (22:03):
Let me be very clear. I am not recommending any
investment vehicle, that's notmy job. My job is to educate you
on how to build a hard assetempire. I say focus on your
niche. And so I don't makerecommendations or warranties or
expressions about investments.
I know our investments. If youwant to build wealth or
(22:23):
commercial real estate, feelfree. You know, you can go to
AllianceCGC.com. So click investnow, fill out the form, and you
can start investing with us,which a lot of people do. But as
it pertains to vehicles and howpeople need to do it, it's just
really a matter of what's yourplan.
I say surround yourself with agood attorney, good accountants,
(22:44):
good advisors, and that willhelp you accumulate wealth.
Trent Werner (22:48):
And how does an investor that, let's say, they
focused on stocks specificallyuntil this point, how does
investor go about findingsomeone that's an expert like
you or other people that areexperts in their fields?
Ben Reinberg (23:01):
Well, I mean, we live in a digital world now.
It's pretty easy. I mean, we'reall over the place at Alliance.
I mean, you can go to ourwebsite and start investing with
us. So you could Google andyou'll find us.
As it pertains to a book, you goto benreinberg.com and you go to
benreinberg.com/book, you'lllearn all about us. You'll learn
all about me. So the socialmedia and online is pretty
(23:24):
prevalent where you can finddifferent resource investments.
And you ask, you ask people thatyour advisor, where do you
invest in? Where do I findresources?
Trent Werner (23:35):
In in a digital and social media focused world
that we're in, it is it is easyto access the information. But
in some cases, it may be moredifficult to verify that
information
Ben Reinberg (23:46):
Right.
Trent Werner (23:47):
And and know that the person or people that you
are communicating with orplanning to invest with are
legit and have a you know, anactual track record that you can
trust, what would you say tosomeone that, you know, yeah.
Hey. I found someone that soundslike an expert. How do I verify
that? How do I trust that whatthey're telling me is accurate
and true?
Ben Reinberg (24:07):
Well, you gotta you gotta look at their track
record, you gotta understand howthey deal with challenges, how
long they've been in business,you need to ask questions. So
asking questions like for us, wehave two hundred plus years of
leadership team experience. Wehave a great track record. We've
been in business for thirty plusyears. So it kind of stands on
its own.
So when you're younger andgetting started and you're gonna
raise equity, you're gonna haveto immediately go to friends and
(24:30):
family. You're gonna have to goto people that know and trust
and like you to start. And thenyou can go out to the masses
like we do.
Trent Werner (24:37):
Do you have a question or a couple questions
that limited partners should beasking people that they're
planning on investing with?
Ben Reinberg (24:45):
I would say the best question is how you deal
with challenges. That's numberone question. Anyone can pay a
preferred return. But when thechips are down, how do you deal
with it? Those are the peopleI'm investing in.
That's why people invest inalliance.
Trent Werner (24:59):
Someone who's who's felt the pain a time or
two and and come out stronger onthe other side.
Ben Reinberg (25:04):
Been through different cycles. Yeah. He's
been through different cyclesand has been through different
deals. You know, the more dealsyou go, the higher on the
learning curve you are.
Trent Werner (25:14):
And do you are you able to know the book's not out
yet, but are you able to share?Sounds like a fantastic book
through and through, but are youable to share, you know, one or
two, pieces from the book thatyou think will really connect
with, we'll say, newer investor?
Ben Reinberg (25:29):
Well, we talk about not overleveraging
properties or assets that you'reacquiring. And that's something
we touch on in the book. Andwhen you read the book, you can
understand why that is. Becausecommercial real estate is about
the ability to hold, ability tohold, ability to hold, and how
you do that. The book outlinesexamples of why that's
important.
Trent Werner (25:50):
That's very interesting because there are
plenty of people out there thata guy whose initials are are GC
will tell you, you know, whenyou get capital, get rid of it,
leverage your leverage yourassets to keep growing and and,
you know, make sure that yournew assets are covering your
leverage. Right. I think a lotof people subscribe to that
model of going fast and andhitting the ground hard.
Ben Reinberg (26:12):
Mhmm.
Trent Werner (26:13):
But they fail to realize that there's a lot of
inherent risk when you do itthat way instead of protecting
your assets and defending youryour wealth.
Ben Reinberg (26:21):
Right.
Trent Werner (26:22):
That's interesting. Because not many
people, especially the newerpeople in this in this business
or these investment industrieswill tell you, hey. Let's be
conservative. Let's let's lettime do its thing and and stick
to your plan. Everyone wantsinstant gratification, and
they're trying to figure out howcan I get there faster?
Ben Reinberg (26:38):
Yeah. Well, that's why you need to diversify. You
need to invest with smart money.
Trent Werner (26:43):
And know how to defend.
Ben Reinberg (26:44):
Yep. It'll always be the case. But building hard
assets is the best way to buildwealth.
Trent Werner (26:50):
Absolutely. Well, Ben, is there anything else you
want to share with our listenerstoday or where they can connect
and learn more from you and yourcompany?
Ben Reinberg (26:58):
Well, if they go to alliancecgc.com,
alliancecharliegeorgecharlieCom, and they want to invest,
they click on invest now, fillit out, we'll have someone reach
out to them, and we'll qualifythem if they're a good fit for
what we do in our funds. If theywant to learn more about me, go
to benreinberg.com. You go tobenreinberg.com/book, Pre order
(27:20):
a new book. We have thousands ofpeople that wanted to order a
book. It's coming out soon.
And learn how you can build yourhard asset empire. And follow me
on all different social mediaplatforms. Go to
benreinberg.com. I'm all overthe place on social media.
Trent Werner (27:33):
Very nice. Well, Ben, thank you so much for
sharing about Alliance and yournew book coming out. I will be
on the list of preorders as soonas we're done with our
conversation today.
Ben Reinberg (27:42):
Thanks, Trent. Appreciate it. Thank you
Intro speaker (27:44):
for listening to this episode of the Real Estate
Professionals Investing Podcaston WIN, your community of
investing knowledge for growth.We hope that this episode has
increased your knowledge andadded value to your path to
freedom. If you would, pleasetake a second to rate us so that
we can get more great investorsto interview. If you or someone
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westsideinvestors.com and fillout our form to be on the show.
(28:08):
Thank you again, and enjoy yourday.
Welcome to the Westside Investors Network. WIN,
your community of investingknowledge for growth. This is
the real estate professionalsinvesting podcast for real
estate professionals by realestate professionals. This show
is focused on the next step inyour career, investing. Thank
you for listening.
And please, if you like ourcontent, rate us on your podcast
(00:23):
provider. Just a quickdisclaimer. The views and
opinions expressed in thispodcast are for educational
purposes only and should not beconstrued as an offer to buy or
sell any shares or securities,make or consider any
investments, or take any otheraction.
Trent Werner (00:40):
Welcome back to another episode of the deal deep
dive segment on the WestsideInvestors Network podcast. I'm
your host, Trent Warner. In thissegment, our future guests will
share their unique stories on aspecific deal they've invested
in. We will dive deep intofinding the deal, financing the
deal, writing an offer, and thedue diligence. Do us a solid and
smash that subscribe button,leave us a rating, and share
(01:03):
this episode.
And now let's dive deep. Welcomeback to the WIN podcast. I'm
your host, Trent Werner. Ontoday's episode, we are joined
by Ben Reinberg, the founder andCEO of Alliance Consolidated
Group of Companies. Alliancemanages investment funds across
different real estate assetclasses and focuses on medical
office investments.
(01:23):
Ben is considered an expert inmedical office and commercial
investments as he has years ofexperience helping investors
achieve their investment goals.We're also gonna talk about
Ben's new book, Hard Assets andHard Money for Hard Times. In
this book, Ben lays out ablueprint for how investors can
accumulate, grow, and defendtheir wealth for future
(01:46):
generations. We also touch oncertain questions and research
topics that investors should bedoing when they are searching
for experts in these certainfields. Now let's welcome Ben
Rineberg.
Ben Reinberg, the founder andCEO of Alliance joining the Win
podcast today. Ben, thanks somuch for being here. I'm excited
(02:09):
for our conversation on not onlyAlliance and what you guys do,
but also your new book comingout in about a month from now.
Ben, thanks for joining theshow.
Ben Reinberg (02:18):
Thanks, Trent. I really appreciate being here. I
look forward to adding a lot ofvalue to your audience and
talking about investments andhow to how to build hard assets
for your for your audience andand how to really maximize the
wealth.
Trent Werner (02:31):
Now I think this is the first time I've had a TV
show host on the Win Podcast. Doyou wanna you wanna share what
TV show you are on and what thatTV show is about?
Ben Reinberg (02:43):
So we started a podcast called Ben Rienberg, I
Own It. And we did a tremendousamount of podcasts over the
years. And we realized that it'dbe more beneficial if we have a
topic. So we turned it into a TVshow, our podcast. And so the
first season, Trent, is calledLeverage.
It's leverage from all differentwalks of life, different types
of leverage. Then secondly, whatwe decided to do for season two
(03:06):
is called Obsessed because inorder to be wildly successful,
you have to be obsessed. And soit'll be streaming soon. It's
gonna be downloading soon andstreaming soon on a bunch of
different networks and streamingacross the world. I'm really
excited about it.
It adds value. It's a great callto action. It will help
investors learn. It'll helppeople learn business. And we
(03:27):
have wonderful guests.
We interview about 13 guests perepisode, and it's all about the
topic for the season.
Trent Werner (03:33):
Very nice. Well, we'll definitely stay tuned and
be on the lookout for that. Now,Ben, tell me what Alliance does.
I know you you guys are in thereal estate space, investment
space. What does Alliance dospecifically in real estate, and
how do they help or how do youguys help investors grow their
wealth?
Ben Reinberg (03:50):
So Alliance is what we call fiduciary of
capital, Trent. We raise capitalfrom high net worth individuals
as well as family offices. Andwhat we do is we're a fiduciary
of that capital. We invest.We're experts in office,
industrial and retail.
We just opened a multifamilydivision. And because we see a
lot of opportunity inmultifamily coming, and we can
(04:12):
explain that. We are one of theleaders in medical office
investing. So we have a new fundthat we've been raising money
for, the Alliance Medical Fund.At the March, we'll have seven
assets in the fund.
We have new asset we'reacquiring this month, which
we're excited about. And so thefund's doing well. Great assets,
great cash flow, pay between 68%current return. And then you get
(04:34):
equity when we sell the fund orindividual properties and along
with tax benefits. So we've beendoing this trend for three
decades and we have two hundredplus years of leadership team
experience outside of BenReimberg myself.
And so long story short, we havea great platform. We give a
seven star experience to ourinvestors, and it's white glove
(04:55):
service.
Trent Werner (04:56):
And for these funds that you guys manage, are
they evergreen or do they have aexpiration date on them?
Ben Reinberg (05:03):
Well, there will be an expiration. We'll sell
them we'll sell it within fiveyears. Usually, there's an
expiration date, and we sell thefund usually in five to six
years. Makes sense.
Trent Werner (05:12):
So, Ben, you mentioned something about, I
guess, future opportunities inthe multifamily space. I feel
like the multifamily commercialreal estate in general is kind
of a topic around the countryright now. Multifamily in what I
mean, that's our focus. So whatI've seen is there's lot of
people that are I don't wannasay scared of multifamily, but
(05:32):
they're having a hard timefinding good deals and good
opportunities in the multifamilysector specifically. So when you
say that there's opportunitythere, what do you mean by that?
Ben Reinberg (05:42):
Well, there's Trent, there's trillions of
dollars come of loans coming duein '25 and 02/1926. And that's
going create a lot ofopportunities, especially in the
multifamily space. We knowsponsors and colleagues of ours
that put financing on that'scoming due. Now in a rising
interest rate market, you seewhat the ten year is doing,
which just has a strong footholdin the multifamily space. We've
(06:02):
seen that there's going to besome sponsors that are going to
give back properties or beforced to sell their properties.
So that's what I mean by goodopportunities, we see some good
buying opportunities in themultifamily space.
Trent Werner (06:14):
Have you looked or researched at all about
potentially placing funds in a Iguess, to save deals? I can't
think of the name off top of myhead, but, you know, like
Lifeline Capital where peoplemay be struggling in their deals
and bridging that gap to helpthem
Ben Reinberg (06:30):
get We started and we opened a hard money lending
division for commercial realestate because of lack of
liquidity in the market. So ifpeople need a hard money loan,
we're looking at thoseopportunities and seeing if it
fits our box. We do lowleverage, high high money
lending, hard money lending.
Trent Werner (06:44):
Okay. And then you guys have in house asset
management, so I'm assumingthese these buying opportunities
would just kind of fit rightinto your guys' portfolio then?
Ben Reinberg (06:54):
That's correct.
Trent Werner (06:56):
And do you guys have any current or multifamily
assets currently?
Ben Reinberg (07:01):
No. We just opened the division in 2024. We should
be buying our first round assetsshortly, we're really excited
about it.
Trent Werner (07:07):
Okay. How does how does your current investment
portfolio in, you know, medicaloffice and all these other
niches that you focus ontranslate into multifamily?
Ben Reinberg (07:18):
Well, we we're opportunistic, And so we
understand how to managemultifamily. We have people that
have managed multifamily foryears that have joined us. We
also open up a division where wehave a gentleman running it
who's been doing it for twentyfive years. And so we're fully
integrated to take on amultifamily property and manage
it very well.
Trent Werner (07:39):
And then from an investor, limited partner or
investor standpoint, I guesswhat type of investor would fit
your new fund in multifamily?And and what type of investors
fitting your current funds, orare they the same person or same
Same same
Ben Reinberg (07:54):
They want same avatar. They want diversified.
They want tax benefits. Theywant current cash flow, and they
want profitability, and that'swhat we offer.
Trent Werner (08:02):
Right. And do you do you think the returns on
these different asset classesare in the same ballpark?
Ben Reinberg (08:08):
It just depends on the risk. And so medical office
is very conservative. So we'llprobably hit a high teens IRR
track record, it's 24% IRR. Butthat's what we're looking at.
Trent, one the other things inmultifamily, it's conservative
as well, but it just depends onthe asset.
We're buying existing assetswith cash flow.
Trent Werner (08:26):
Right. What about value add multifamily?
Ben Reinberg (08:31):
Right.
Trent Werner (08:32):
You guys do guys do any of that? Or will you guys
do any of that?
Ben Reinberg (08:35):
Yeah. I mean, we're looking at core plus and
value add type multifamily.That's part of our acquisition
criteria.
Trent Werner (08:40):
Okay. Because that's in at least in our
research and our underwritingright now, it seems like there's
still a pretty decent spread inthe bid ask on some of these
value add multifamily deals thatwe're looking at. And it's I
don't wanna say it's impossible,but it's definitely harder to
get some of these deals topencil from what we've been
seeing in our underwriting.
Ben Reinberg (09:01):
Yeah. I mean, multifamily is tough because a
lot of people are financing onthese deals and the tenure is
moving and, you know, and thethere's a gap between the bid
and the ask, and so you can'tmake it work. And so, you know,
assets are devalued with risinginterest rates. And so that's
why there's gonna beopportunities because there's
gonna be opportunities peopleare gonna have to sell.
Trent Werner (09:23):
What do you what do you see the market doing when
that time comes? With all theseall these trillions of dollars
worth of debt coming, is itgonna be just a full on fire
sale panic mode? Or
Ben Reinberg (09:34):
No. There'll be there'll be some workouts.
There'll be people that willsell. There'll be people that
have to sell. There'll be somelenders that take back
properties.
There's different product type.And you have to pick and choose
what you wanna buy if if wherethe opportunities are, you know.
Trent Werner (09:49):
It's it's interesting that you you
mentioned lenders taking backproperties because I've seen it
already on, you know, a fewdifferent news stories that I've
read where I don't wanna sayit's predatory lending, but it
seems like these lenders aretaking back some pretty good
assets at really good prices forthemselves. Do you think that's
gonna be the majority of whatgoes on?
Ben Reinberg (10:09):
Well, I wouldn't I wouldn't speak in a box. I mean,
when you say majority, what doesthat mean?
Trent Werner (10:14):
I guess is that gonna be do you think there's
gonna be more of that thanpeople selling before it gets to
that point?
Ben Reinberg (10:21):
Well, I mean, I don't know if that's the case. I
think what lenders are gonna dois they're gonna appraise out
their properties and see if theyhave equity in the properties,
and then they'll make a prudentdecision what they wanna do.
Trent Werner (10:31):
Right. It seems it's just from the articles that
I've read, it seems like some ofthese lenders are adding some
assets into their portfolio thatare gonna perform pretty well
for them.
Ben Reinberg (10:42):
Yeah. I mean, it's look, if they see an opportunity
and they could take back aproperty and there's equity in
it, they might take advantage ofit. You know, it just depends on
the lender and what they'rethey're borrowing and and their
and what's internally going onat the bank or the lender.
Trent Werner (10:57):
Right. So Ben, you said before before we start
recording, you said you have anew book coming out.
Ben Reinberg (11:02):
Mhmm.
Trent Werner (11:02):
It's tailored to limited partner investors and
people wanting to place capital.Is that correct?
Ben Reinberg (11:08):
Yeah. I mean, it's it's really for anyone. You
could be broke to a billionaire.It's called Hard Asset Trent and
Hard Money for Hard Times. And Iwant to write this book because
every day I'm asked to take alook at someone's portfolio and
give feedback on investments orask how does someone get into
(11:28):
real estate, especiallycommercial real estate.
So it's been going on fordecades and I quickly learned
that most people do notunderstand how to generate
wealth. And so I took a stepback and I said, well, they
don't understand assets, theydon't understand money and time
and time is your most valuableasset. And these are all tools
to build wealth. And so I alsorealized that most of all people
(11:49):
didn't understand how medical,how to invest in medical
properties. So I was determinedI'm going to be the go to expert
in medical real estate, which Iam.
And I was surprised how manydoctors didn't know about
investing in medical. And soonce I wrote the book, need to I
need to realize I need to takeanother step. I had to go a
little bit deeper and furtherand teach people how to build a
(12:11):
hard asset empire. And so thehard asset empire is a place
where someone can generate,retain, defend, and compound
their wealth. So once you startgenerating assets, how do you
how do you defend them, compoundthem, and grow your portfolio
and make sure you could generatefor future generations as well?
(12:31):
It's generational wealth. So Icreated this vehicle in the book
to help people build and creategenerational generational wealth
for their families. And to makethis easy, Trent, for everyone,
doesn't matter what level you'reat, I provide a hard asset
blueprint in the book. And nowhere's a word from our sponsor.
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Trent Werner (13:22):
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Ben Reinberg (13:46):
And so so why do hard assets matter? Right? Like,
why why why pick up the book?Why does it matter? Well, in a
world of uncertainty that we'velived with, economic volatility,
inflation, if you think aboutinflation and geopolitical
volatility, makes traditionalinvestments riskier than ever.
And so what do hard assetsprovide? Stability,
(14:08):
predictability, long termwealth. Well, hard assets could
be commercial real estate, couldbe real estate, could be gold,
silver, platinum,cryptocurrency, stocks, bonds,
list go on and on. Andthroughout history, I realized
the wealthiest individuals andfamilies secure their legacies
through hard assets. Like Imentioned, real estate, precious
(14:29):
metals and private lendingopportunities.
And so what's the problem today?Right. We ask like, what is the
issue going? Well, most peopledon't have a roadmap of how to
build and develop this hardasset empire that I've been able
to do in my career. And theylack the methodology, the
strategy and the blueprint.
And that's where this book comesin. And so, you know, it's this
(14:54):
visual framework that I createdthat simplifies complex
financial concepts that go on inour life into actual steps to
build, grow, and protect yourwealth. And so it's for
everyone. That's what I wantedto do. I want for everyone you
could take off your bookshelfand use it every time you need
it and have to look at it.
So whether aspiring investor ora seasoned professional, this
(15:17):
book is for you. It gives youall the tools to diversify and
secure your portfolio to giveyou security. And it's also
empowering independence. I wannaempower people, Trent, that the
methodology allows realtors to,like, take control of their
lives, their financial destinyrather than rely on their
financial advisers or uncertainmarkets. And so so people ask,
(15:39):
like, why do I need to read thisbook?
The Hard Asset Blueprint. Why doI need to to really take down
this book and and do this formyself? Well, you want a crisis
strategy in your life. You know,you want you wanna weather
economic downturns and bankclasses and market crashes by
anchoring their portfolio intangible income producing
(16:01):
assets. That's what I teach.
And I give a personalized roadmap. It's not a theory. It's
what's been proven over time inmy career as well as other my
colleagues. And it's proventactics, like I just said. And
so if someone's looking tocreate multi generational
wealth, that's why I wrote thebook.
You know, and hard assets aretimeless and they provide
(16:22):
opportunities to pass on wealthto your kids and your family.
And a lot of people want controland security. And that's why
I've been asked for numerousdecades, Trent. And so to have
freedom and peace of mind andknowing your wealth is secured
by tangible assets, because wetalk about the blueprint looks
like a fortress. It looks like acastle.
(16:44):
So you have your capstones, yourkeystones, your walls, you have
a floor plate that's yourfoundation, you have vaults.
Like no one talks about securityand data. We do. That's one of
your vaults is how do youprotect your assets? How do you
protect your data?
So we we allow people to think,and I want people to think. So
why is this book different? Whyhas it never been done before?
(17:06):
Because it's something thatpeople don't wanna talk about in
detail, I feel. And so it'svisually engaging and
actionable.
That's why I did it, and that'swhat it's great about. It's
accessible to all, like I talkedabout, no matter what level of
life you're at. And it's a truecompanion guide because it's not
gonna be a one time read. Iwanted to make it evergreen. And
(17:27):
it's a resource that readerswill revisit as they build their
empire, adjust strategies, amendthem, compound them and grow in
their portfolio, learn how todefend them as well.
So you're gonna have toconstantly bring it off to be
able to revisit it frequently.And that's what I want. I want
people to be able to use it as atool to save them time and
(17:49):
increase their their financialwealth. And so, you know, if
your listeners out there and youjust feel tired of uncertain
about your financial future andyou want to take control and
build something tangible thatlasts, that's what this book is
about. That's why it took me ayear to write Trent, and I'm
very proud of it.
Launches at the March, andeveryone's blueprint awaits for
(18:11):
them. And people say, well, Idon't have money. When do I get
started? You get started rightaway. You start building hard
assets to build wealth.
And I don't care if you have $10in your pocket. You figure out
how do you generate wealth andinvest. Maybe it's a stock, a
bond. Maybe you can invest inother crypto or whatever you
need to do. Start pull thattrigger and start building.
(18:31):
Don't wait. And, you know,empires aren't built overnight.
It's it's one it's with theright blueprint. It's one step
at a time. It's one brick at atime.
And then as you keep building,it's an it's inevitable that
you'll build your empire. Butyou have to be consistent. You
have to focus on your niche. Youneed to invest in smart money.
(18:53):
So for example, I'm a commercialreal estate expert, Trent.
That's what I do for a living.That's my bailiwick. And if
that's my bailiwick, that's myfocus. I'm gonna invest in other
people's smart money to build myempire. Cryptocurrency.
I'm gonna invest in specialistsin private equity. Maybe I'm
gonna invest in, you know,stocks and bonds. Maybe I'm
(19:14):
gonna invest in companies,whatever it is, tech,
technology, you name it. Well,there's only so much time in the
world. And if there's only somuch time in the world, who has
the time to go up the learningcurve of every one of these hard
assets?
So I encourage people invest insmart money.
Trent Werner (19:33):
Yeah, Ben, I have a mentor of mine that has in a
summary, he said there's a fewphases in terms of wealth, your
wealth journey, your wealthcareer. There's the accumulation
phase, the growth phase, andthen the conservation phase
where you're trying to keep itand defend it and not lose it,
especially like you said formultiple generations to come.
Ben Reinberg (19:55):
Right.
Trent Werner (19:55):
In in this book, or in your opinion, does it
actually flow in that timeline?Or are there different detours
that people have to take intheir blueprint in their journey
to wealth accumulation?
Ben Reinberg (20:07):
Wealth accumulation, you're gonna fail.
You're gonna you gotta bepersistent. You're gonna make
decisions. I say, show me yourfriends, I'll show you your
future. Look at who you'resurroundings yourself with.
Build good resources, and keepgoing, keep being persistent,
and that will hit your formulayou're talking about. But
throughout your journey, you'realways defending, you're always
(20:29):
compounding, you're alwayspreserving, you're learning,
you're growing. So you have tocontinue to grow as well.
Trent Werner (20:36):
Yeah. And and, like, like you said, if someone
has $10 in their pocket, maybethey're investing in crypto or
or stocks, something that's alittle bit lower barrier to
entry. But how do they get from$10 in their pocket to, you
know, having real estate andother private placement, private
business investments? How dothey get from $10 in their
(20:57):
pocket to really buildinggenerational wealth?
Ben Reinberg (21:00):
Well, you're gonna, let's say you're younger.
And let's say you're anemployee, you start pulling
money out of your paycheck andstart saving it and redeploying
it. That's how you start. Or youstart your own business. And so
you take your focus, and that'sgonna start building your hard
asset empire.
So if my focus commercial realestate, that's how I started
building.
Trent Werner (21:21):
Right. And it sounds like you have a fairly
conservative investment approachand and and plan. So if someone
is a w two employee and they'vebeen dumping money into their
four zero one k and all of asudden they have a decent decent
sized four zero one k, how doessomeone go from that to
diversifying into other assetclasses?
Ben Reinberg (21:42):
Well, you can put money aside for other
investments. You can investthrough an IRA, you can invest
in different vehicles, you cansay, hey, I'm gonna take $1,000
this year and invest it in amutual fund or whatever you need
to produce cash flow. You wannabuy assets that produce cash
flow, especially when you'reyounger.
Trent Werner (21:58):
Right, but you're not recommending self directed
four zero one ks's andleveraging against that.
Ben Reinberg (22:03):
Let me be very clear. I am not recommending any
investment vehicle, that's notmy job. My job is to educate you
on how to build a hard assetempire. I say focus on your
niche. And so I don't makerecommendations or warranties or
expressions about investments.
I know our investments. If youwant to build wealth or
(22:23):
commercial real estate, feelfree. You know, you can go to
AllianceCGC.com. So click investnow, fill out the form, and you
can start investing with us,which a lot of people do. But as
it pertains to vehicles and howpeople need to do it, it's just
really a matter of what's yourplan.
I say surround yourself with agood attorney, good accountants,
(22:44):
good advisors, and that willhelp you accumulate wealth.
Trent Werner (22:48):
And how does an investor that, let's say, they
focused on stocks specificallyuntil this point, how does
investor go about findingsomeone that's an expert like
you or other people that areexperts in their fields?
Ben Reinberg (23:01):
Well, I mean, we live in a digital world now.
It's pretty easy. I mean, we'reall over the place at Alliance.
I mean, you can go to ourwebsite and start investing with
us. So you could Google andyou'll find us.
As it pertains to a book, you goto benreinberg.com and you go to
benreinberg.com/book, you'lllearn all about us. You'll learn
all about me. So the socialmedia and online is pretty
(23:24):
prevalent where you can finddifferent resource investments.
And you ask, you ask people thatyour advisor, where do you
invest in? Where do I findresources?
Trent Werner (23:35):
In in a digital and social media focused world
that we're in, it is it is easyto access the information. But
in some cases, it may be moredifficult to verify that
information
Ben Reinberg (23:46):
Right.
Trent Werner (23:47):
And and know that the person or people that you
are communicating with orplanning to invest with are
legit and have a you know, anactual track record that you can
trust, what would you say tosomeone that, you know, yeah.
Hey. I found someone that soundslike an expert. How do I verify
that? How do I trust that whatthey're telling me is accurate
and true?
Ben Reinberg (24:07):
Well, you gotta you gotta look at their track
record, you gotta understand howthey deal with challenges, how
long they've been in business,you need to ask questions. So
asking questions like for us, wehave two hundred plus years of
leadership team experience. Wehave a great track record. We've
been in business for thirty plusyears. So it kind of stands on
its own.
So when you're younger andgetting started and you're gonna
raise equity, you're gonna haveto immediately go to friends and
(24:30):
family. You're gonna have to goto people that know and trust
and like you to start. And thenyou can go out to the masses
like we do.
Trent Werner (24:37):
Do you have a question or a couple questions
that limited partners should beasking people that they're
planning on investing with?
Ben Reinberg (24:45):
I would say the best question is how you deal
with challenges. That's numberone question. Anyone can pay a
preferred return. But when thechips are down, how do you deal
with it? Those are the peopleI'm investing in.
That's why people invest inalliance.
Trent Werner (24:59):
Someone who's who's felt the pain a time or
two and and come out stronger onthe other side.
Ben Reinberg (25:04):
Been through different cycles. Yeah. He's
been through different cyclesand has been through different
deals. You know, the more dealsyou go, the higher on the
learning curve you are.
Trent Werner (25:14):
And do you are you able to know the book's not out
yet, but are you able to share?Sounds like a fantastic book
through and through, but are youable to share, you know, one or
two, pieces from the book thatyou think will really connect
with, we'll say, newer investor?
Ben Reinberg (25:29):
Well, we talk about not overleveraging
properties or assets that you'reacquiring. And that's something
we touch on in the book. Andwhen you read the book, you can
understand why that is. Becausecommercial real estate is about
the ability to hold, ability tohold, ability to hold, and how
you do that. The book outlinesexamples of why that's
important.
Trent Werner (25:50):
That's very interesting because there are
plenty of people out there thata guy whose initials are are GC
will tell you, you know, whenyou get capital, get rid of it,
leverage your leverage yourassets to keep growing and and,
you know, make sure that yournew assets are covering your
leverage. Right. I think a lotof people subscribe to that
model of going fast and andhitting the ground hard.
Ben Reinberg (26:12):
Mhmm.
Trent Werner (26:13):
But they fail to realize that there's a lot of
inherent risk when you do itthat way instead of protecting
your assets and defending youryour wealth.
Ben Reinberg (26:21):
Right.
Trent Werner (26:22):
That's interesting. Because not many
people, especially the newerpeople in this in this business
or these investment industrieswill tell you, hey. Let's be
conservative. Let's let's lettime do its thing and and stick
to your plan. Everyone wantsinstant gratification, and
they're trying to figure out howcan I get there faster?
Ben Reinberg (26:38):
Yeah. Well, that's why you need to diversify. You
need to invest with smart money.
Trent Werner (26:43):
And know how to defend.
Ben Reinberg (26:44):
Yep. It'll always be the case. But building hard
assets is the best way to buildwealth.
Trent Werner (26:50):
Absolutely. Well, Ben, is there anything else you
want to share with our listenerstoday or where they can connect
and learn more from you and yourcompany?
Ben Reinberg (26:58):
Well, if they go to alliancecgc.com,
alliancecharliegeorgecharlieCom, and they want to invest,
they click on invest now, fillit out, we'll have someone reach
out to them, and we'll qualifythem if they're a good fit for
what we do in our funds. If theywant to learn more about me, go
to benreinberg.com. You go tobenreinberg.com/book, Pre order
(27:20):
a new book. We have thousands ofpeople that wanted to order a
book. It's coming out soon.
And learn how you can build yourhard asset empire. And follow me
on all different social mediaplatforms. Go to
benreinberg.com. I'm all overthe place on social media.
Trent Werner (27:33):
Very nice. Well, Ben, thank you so much for
sharing about Alliance and yournew book coming out. I will be
on the list of preorders as soonas we're done with our
conversation today.
Ben Reinberg (27:42):
Thanks, Trent. Appreciate it. Thank you
Intro speaker (27:44):
for listening to this episode of the Real Estate
Professionals Investing Podcaston WIN, your community of
investing knowledge for growth.We hope that this episode has
increased your knowledge andadded value to your path to
freedom. If you would, pleasetake a second to rate us so that
we can get more great investorsto interview. If you or someone
that you know wants to be on,please visit
westsideinvestors.com and fillout our form to be on the show.
(28:08):
Thank you again, and enjoy yourday.
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