128: Clean Data: Transforming Data Collection to Decision-Making with Tim Lockie

Have you heard the myths that data management in nonprofits is too difficult, too expensive, and too time-consuming? Don't believe everything you hear! Join this conversion with Tim Lockie to learn the truth about developing a sustainable relationship with data in your organization. As Tim reminds us, data becomes information, and information becomes insight. Hailing from Bozeman, Montana, Tim's expertise lies in the intricate relationship between data, technology, and human behavior. As the Founder & CEO of The Human Stack, Tim has demonstrated a strong commitment to helping nonprofit leaders harness the power of data to make informed decisions. Throughout his career, he excelled at combining data, technology, and human relationships. However, during a conference in 2019, Tim was struck by a statistic: While 90% of organizations collect data, only 5% use it to make decisions. This realization led Tim to question his entire approach to helping organizations, ultimately prompting him to develop a new method that focused on teaching people how to effectively utilize their data. There is so much to learn from Tim's unique perspective and extensive knowledge in the world of data management so dive in to this episode and meet Tim! In this episode, we talk about: How to enhance trust in nonprofit data by confronting data avoidance. The Human Stack framework for optimizing technology usage. How to establish a long-lasting, healthy relationship with data within organizations. How to streamline data management and cleanup by prioritizing the right categories. How to conquer data anxiety and ignite a passion for data-driven curiosity. Get all the resources from today’s episode here.  Many thanks to our sponsor, Keela for making this episode possible and I want to invite you to join me for an upcoming webinar where are going to bust through the "clean data” myths and actually talk about how you focus on what’s actually important when acquiring and maintaining donor data, how to forge meaningful connections using that data, and how data can integrate with best practices in behavior design to get funders to say yes more easily. I'll help you overcome data challenges (including the perfectionism and overwhelm that often accompanies our data management) and build good habits for cleaner, more usable data. Sign up today at keela.co/wtf. Connect with me: Instagram: https://www.instagram.com/whatthefundraising_ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link.