All Episodes

February 8, 2022 53 min

Francesco Ambrogetti leads Supporter Engagement for UNICEF worldwide. He has over 20 years’ international experience and has worked for organizations like the WWF, MSF, and the Red Cross World Bank across four different continents. His most recent book, “Hooked on a Feeling”, inspired this episode as it dives deep into the neuroscience of fundraising and explores a number of different topics not typically explained (but highly relevant) when we’re taught fundraising best practices. In this episode, we’re covering many topics inside this amazing book, like how memory works and the way dopamine and serotonin actually shape the donor’s experience and the likelihood they will stay involved in the organization in an ongoing way. We are often told to make a thank you call to a donor within 48 hours because of it’s impact on donor retention, but do you know WHY it has such an impact? Listen to this episode to learn the science behind that fundraising recommendation, and many new science-backed strategies and tips that will change your fundraising immediately! 

This series is inspired by Neon One’s new donor report: titled ‘ Donors: Understanding The Future Of Individual Giving’. Get early access to the report by going to neonone.com/mallory.


Episode highlights : 

02:42 - Introducing Francesco Ambrogetti: An author passionate about fundraising and neuroscience.


6:24 - The science behind our relationship with donors: Understanding the chemical reactions that happen around fundraising work and how memory comes into play.


17:24 - Empathy and social proof: Analyzing the causes of higher retention rates based on collective giving moments.


24:42 - The peaks that cement our memory: Key reinforcements in the donor’s journey and how giving is linked to the irrational side of our brains.


30:44 - The relationship between memory and motivation: What are the things that we should be paying attention to after the donation is made?


43:18 - Celebration over transaction: Discussing the effectiveness of monthly giving programs.

Share
Mark as Played

Advertise With Us

Popular Podcasts

The Ron Burgundy Podcast

The Ron Burgundy Podcast

Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never knew we wanted to know. Join America’s favorite Anchorman, continuing to delight audiences with the comical musings of Ron Burgundy – and leave them wanting more!

Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.

Stuff You Should Know

Stuff You Should Know

If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks then look no further. Josh and Chuck have you covered.

For You

    Music, radio and podcasts, all free. Listen online or download the iHeart App.

    Connect

    © 2022 iHeartMedia, Inc.