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February 22, 2023 81 mins

Have you ever bought anything online and wondered “is this real”? Did you buy a “genuine” Rolex while vacationing overseas? Do you own a Bored Ape – but the JPEG version?

Safe to say then that you’ve probably wondered whether what you have is real and therefore valuable.

Special guest James Smyth of Prüf joins Jason and Philip to and educate on how blockchain can help with establishing and tracking the history and authenticity of physical and digital assets and how his decentralized, DAO governed protocol works.

Join as they pontificate (in a fun way?) about what value authenticity brings, why it’s important and why it’s dumb to fetishize tech.

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