Ep 122: Off the Vine, On the Line: How Great Design Moves Bottles – Featuring Kraftwerk Design

🍇 Where Wine Takes You - Episode Highlights 🍷    In this episode of Where Wine Takes You, we're pulling back the curtain on something you might not think about—but it’s the first thing you see when you pick up a bottle of wine: the label. A great wine label isn’t just about looking pretty—it’s storytelling, branding, and marketing all wrapped into one, and it can make or break a wine’s success. To explore this, Thomas Reiss, founder of Kraftwerk Design in San Luis Obispo, joins us. Thomas has worked with some of the most respected wineries, designing labels that don’t just catch your eye—they tell the winery's story in an instant. From bold, modern aesthetics to timeless classics, we break down how wineries decide what face their bottle will wear and why it matters. We also highlight Paso’s vibrant community with our Travel Paso Spotlight, featuring Candice Custodio from At Her Table and Alexandra from The Alchemists' Garden. They’re teaming up for a Fashion Show celebrating Women’s History Month—a perfect blend of style, community, and Paso vibes. It’s more than just fashion; it's about celebrating women-owned businesses and the creativity that fuels Paso. And, of course, we hit the latest in Paso wine country with the Paso Wine Wire: CabFrancMasters is back March 16-17, 2025, celebrating all things Cabernet Franc with tastings, masterclasses, and some of Paso's top producers. Ledge Vineyards welcomes Chris Hammell as their new Vineyard Manager. A perfect fit, considering Chris Hammell's legendary status from Bien Nacido and Ledge’s commitment to world-class fruit. Vina Robles opened a sleek new tasting room off Highway 101, complete with barrel-crafted tables, wood-fired pizzas, and a perfect indoor-outdoor flow for sipping Paso’s finest. Don’t forget: Where Wine Takes You was recently ranked #3 on Feedspot’s Top 100 Wine Podcasts!  We’re honored, grateful, and setting our sights on that #1 spot—because Paso deserves nothing less. Links from the Show: Kraftwerk Design: kraftwerkdesign.com At Her Table: athertable.com The Alchemists' Garden: alchemistsgarden.com   For planning your next adventure in Paso Robles, check out TravelPaso.com. Before we wrap up, don’t miss Adam’s insider info: Tickets are now on sale for Paso Wine Fest (May 15–18, 2025) and BlendFest on the Coast (Feb. 20–23, 2025). These are two can’t-miss events celebrating the very best of Paso wine. Head to pasowine.com for details and tickets. Attention San Luis Obispo County residents! You can take advantage of the exclusive Locals Only tickets at a special price. On sale now through Friday, Feb. 28, locals enjoy discounted General Admission tickets for the Grand Tasting on Saturday, May 17, for $99. This significant savings is only for SLO County residents. Visit www.pasowine.com/winefest/ to learn more. ******** Where Wine Takes You (WWTY) is Executive Produced by Paso Wine.  WWTY is recorded, edited, produced, and hosted by Adam Montiel. Follow Adam on Instagram @AdamOnTheAir and check out his daily podcast Up + Adam as well as The Pour with Adam Montiel. To connect with Adam, learn more, or for Spotify or other pod links, visit AdamMontiel.com For the latest in Paso Robles Wine Country, check out PasoWine.com and follow on Instagram @PasoWine. Download the free Paso Wine App as your guide to all things wine country.  Original music on WWTY, “Good Company,” performed by Moonshiner Collective. ©2025 Where Wine Takes You, All Rights Reserved.