Episode Transcript
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Beverly (00:00):
Did you know that toxic
or neglectful relationships
don't just hurt your heart?
They can derail your health,your joy, and even your business
success.
Today's guest is on a mission tochange all of that.
I'm your host, Beverly Cornell,the founder and fairy godmother
of brand clarity.
Here at Wickedly Branded, we'vehelped hundreds of overwhelmed
(00:20):
overachieving consultants,creatives, and coaches awaken
their brand magic and boldlybring their marketing to life so
that they feel more confidentand attract their absolute most
favorite and most profitableclients.
Today I am joined by C alsoknown as the Epic Love
Entrepreneur.
She's a dynamic speaker andrelationship expert who founded
(00:40):
the hashtag Love Lightermovement to help women lit up
their own love.
She empowers high achievingwomen to choose healthy
partners, heal from the past andcreate epic love that fuels
their lives.
I am so excited for thisconversation.
Welcome Chaya.
Chaya (00:57):
Thank you.
I love it.
It is so nice to be here.
Thank you so much for having me.
Beverly (01:02):
I wanna talk a little
bit how you get to an epic love
movement, because that's a bigdeal.
Let's go back to the beginningof your entrepreneurial journey.
What was the spark and what didthose early days look like for
you?
Chaya?
Chaya (01:13):
Yeah.
So there's two differentcomponents to my business.
One is now where I'm global andI'm all over the world and I
speak on really big stages, i'mnow married in my eighth year
with kids.
And then there was a differentpart where I was single and
changed my job from working forsomeone else to working for
myself.
So if you were to gauge thatquestion to those two stages,
(01:36):
which one would you want moredirect questions on?
Beverly (01:40):
The one that really
made you the entrepreneur you
are today.
Which one informed you more?
Chaya (01:44):
The truth is I always
planned on doing big things and
changing the world.
God just niched me down.
So basically I guess I'll startfrom more recent.
I had a private practice.
That I kept when I started mycompany, and then I realized you
need to get a really healthyrelationship with money.
You need a lot of resources ifyou're gonna do any positive
(02:06):
impact in the world.
So for me, that spark was, Icame back from an event, someone
ran an ad, 500 bucks, go to thisevent down, threw it 30 minutes
away.
Yeah, sure.
Spent the money showed up.
And then at the end of theevent, I was like, Adam, you
need to quit your job.
Adam is my amazing husband.
And since we've been, we're inour eighth year of marriage now,
(02:29):
and for almost eight years, he'shad one job really well paying
in high tech.
And I was like, Adam, you haveto quit your job.
He's what do you mean?
And he's the perfection ofstability.
And I was like, I can't heal theworld if I don't have you
helping me with all the backend.
It was a really beautifulemotional mess, but at the same
time, it was a pivotal time nowin my entrepreneurial journey
(02:50):
that if you don't go all in,you're just out.
There's no two options in anentrepreneurial journey.
You either are doing it forsomething bigger and beyond you,
or you lose.
'Cause if it's only focused onyourself or money, you don't
have the energy, you don't havethe drive, you don't have the
consistency, and you definitelycan't handle the pain.
So for me it was that moment,when I restarted it to go
(03:13):
global.
That sparked my, if you're gonnado this, you gotta go all in and
you gotta go now.
Beverly (03:19):
How did it feel to make
that decision?
Because it feels like itmight've been a little scary and
the things that scare ussometimes are the best things we
need to do.
They go out your comfort zone.
They push you to really be morein alignment.
It's very scary to make some ofthese choices and decisions.
So how did you overcome that?
Chaya (03:35):
Fear means go and go
faster.
And I just love that.
And so I've trained myself andI'm also a very godly,
faith-based person, so I'm like,okay, there's just two different
energies in the world.
There's the god energy thatwants you to go and create.
Fulfill your purpose.
And then there's the evil energyor what I like to call is just
the stagnant.
How I perceive it as that energyjust wants to keep you stagnant,
(03:57):
like not growing.
And fear is his ammo of justkeeping you stuck.
I'm fully aware that there'sgreat resistance before massive
blessing, action transformation.
So I've gotten comfortablefeeling that resistance as an
indication of, I might feel souncomfortable, but it's a sign
(04:17):
that there's something great ofcreation that can come from.
Beverly (04:20):
That's beautiful.
I definitely am a veryfaith-based and believe in God
as well.
But I call those doubts andthose fears, the flying monkeys
of distraction, like they reallywanna get in there.
I'm a very imaginative, creativeperson.
So I have this whole visual inmy head of these flying monkeys
of imposter syndrome andperfectionism and doubt and
fear, like they have names.
And I literally have to bat themaway.
(04:42):
Not today.
We're not doing this today.
I know for myself it has totallychanged how I handle those
moments of uncertainty and fearand the idea we talk about,
you're not born with confidence.
Although my 9-year-old, my10-year-old now has a whole lot
of confidence.
You have to build yourconfidence and when you bat
those away and make thosechoices again and again for
yourself, you build confidencein a way that now it's a lot
(05:05):
easier to bath them away becauseI've done it.
I have confidence in it.
But yeah, it's beautiful whenyou make those choices for
yourself and not based on fearor I call it the should suitcase
too.
We have a should suitcase fromsociety that tells us all the
shoulds we should do becausewe're women and we are business
owners and all the things.
And, when you can set down theshit suitcase and bat away the
flying monkeys, that's whereyou're supposed to live.
(05:26):
And that's a really wonderfulplace for it.
So I love the idea of gettingcomfortable doing that.
'cause that is your confidence,that's your zone.
That's when you know, I can dothis.
I can trust myself that nomatter what, I can make this
work.
Chaya (05:40):
Yeah, and I think a big
thing that makes it a better,
more enjoyable process is toremove timelines.
Is like what I decide, that Iknow what I want.
Then there comes some form ofinternal pressure that I create.
God is like beyond time andspace and I am very finite.
He's infinite on finite.
So I'm like, okay.
So I decided what I want now.
(06:00):
I want now.
And what fuels me in a negativeway is when I feel like I'm not
there yet.
And what fuels me in a positiveway is what you're going to get
there and everything is in itsperfect time.
And what just, what do you haveto do today?
What would make you proud if youaccomplish today?
What would make you proud ofyourself if you accomplish this
week?
Because I think as entrepreneurswe're really driven souls and
(06:22):
it's a powerful thing.
But like we were speaking aboutearlier, with power comes a lot
of resistance and fear.
'cause the devil or whatever youwanna call him, the stagnant
energy is don't do it.
It's too scary.
Just try again later.
So for me, it's like coming tothis place of not feeling
inadequate because I'm not whereI want to be, yet believing that
(06:45):
there are processes and stepsthat I need to take and that
eventually I will get there.
Beverly (06:50):
So do you follow Taylor
Swift?
Chaya (06:52):
No I like her.
I just don't follow her.
Beverly (06:55):
She's like the most
epic pop star of our generation
for sure.
she's super smart and brilliantand all these things, and she
does all these Easter eggs forher fans.
And from a marketer'sperspective, she's brilliant.
I just love all the things thatshe does and how she speaks to
her fans and treats them.
She really is quite special inher own right.
She did this thing on her tourwhere every night at the end of
(07:16):
her ERAS tour, she would go indive under the stage Her last.
concert.
She had an orange door, comedown.
And she said it was like leavingone era, going to another era,
like opening a door ofpossibilities for herself.
This wasn't the end.
I actually have goosebumps liketalking about it.
Like it's not the end.
There's something more on theother side of the door'cause her
eras tours, but all herdifferent eras that she's done
(07:37):
so far, right?
So it's not like this is theculmination of her life.
So she not only did it from amental perspective, but she did
it from a very physicalperspective for herself.
And I think that was such a giftfor herself to there's more on
the other side of this, eventhough this has been the most
amazing tour, the biggest ever,all these accomplishments she's
had because of it.
And so even when you're sosuccessful, it's still important
(07:59):
to make those choices.
And the other thing that kindacame up for me when you were
talking Chaya, is the idea ofthe book is the Gap in the game.
Have you read that book?
Chaya (08:07):
I have not, but I'm gonna
add it to my list.
I buy books like other peoplebuy candy.
Beverly (08:12):
Yeah.
I'm the same way.
I love a good book.
So the Gap in the gain talksabout how you need to live more
in your gains and lessen thegaps.
I don't have this thing, butwhat I do have is this.
So I'm this much closer to thegoal.
And it just because I haven'treached the final destination,
which entrepreneurs arenotorious for moving the
goalposts.
So we are constantly changingthe destination.
Sadly not living enough in thesuccesses that we do have.
(08:33):
But this idea of I'm that muchcloser.
I like timelines.
I take a goal, I break it into10 steps.
But even if I don't finish thegoal, I am so much closer than I
would've been had I not made aplan and been intentional about
the thing that I wanted to do.
So recently I've written a book,but I also have a new book in
the works and I'm like, I justneed to find the right publisher
(08:54):
and editor for this book.
And.
When you say something like thatto the universe, like things
shift and unlock and likeserendipity and all the things
start to happen when you areintentional with what you want.
Even though there wasn't atimeline, it was just like, in
the next year I'd like to figurethis out.
And somebody became a guest onthe podcast and she was a
publisher editor, and I waslike, she was perfect.
(09:15):
This is exactly what I've beenlooking for.
Somebody I jive with somebody Ilike their business practices,
somebody who gets me.
And we just had great chemistryfrom the very beginning.
So I feel like you said, whenyou sit back and there's some
things that happen outside ofeven your own control that's
shifting to help things happenwhen you are intentional like
that, even if you don't have atimeline or don't have all the
(09:35):
details worked out things cancome to you when you're open to
the possibilities andopportunities.
Chaya (09:40):
A hundred percent.
And it's just about staying inthat gratitude, staying in that
present moment.
Like you said, we're alwaysgonna have goalposts moving or
bigger goals.
And we're meant to, we're meantto grow.
We're meant to think bigger andhow we can do more and more.
But at the same time, if we missthe gratitude, if we miss the
present moment, and that'ssomething that I really worked
on this year, I tell myselfevery single day has its own
(10:01):
flow.
And as someone who went toprogram, I dated an addict,
which is part of my originstory.
I didn't really understandaddiction, like at all.
I didn't understand that I hadcodependency.
I just didn't know anything ofit.
I had two degrees.
I was a very successful person.
No one teaches you about theillness that can live in your
mind.
So I started going to programthe Nar-Anon, which is Al-Anon
for narcotics users, it forfriends and family members of
(10:24):
people who do drugs.
I went to Nar-Anon and basicallyone of the slogans of the 12
step program is one Day at aTime.
So many years later, Itransitioned it to my own way,
every single day has its ownflow.
And what really drives me.
To not hurt myself emotionallyslash mentally is I tell myself
I just don't wanna get sick as Imake my millions because I hang
(10:46):
around a lot of millionaires andbillionaires.
And the truth is, in business, alot of people who scale and are
very successful are very sick,physically.
I was sick mentally, butphysically, their bodies break
their relationships and theyare, have high levels of
addiction immorality.
So I'm like, you're gonna makeyour millions, you're gonna
change the world, but you'realso gonna do to enjoy, be
present for your family and keepyour body healthy because you're
(11:09):
not overly stressed.
Beverly (11:10):
So how do you do that?
Because, I feel, I'm gonna saythis very lovingly, I feel a
little attacked'cause I'm 50 andI've had a lot of health
problems.
I have had major hip surgery.
I'm having some heart issues.
And for me, what has helped mesay centered has been having a
coach and a therapist.
But maybe that's different foryou.
I feel that you see me in thatsense because, I made some very
(11:32):
intentional decisions two yearsago because I was unhappy,
overwhelmed, burnt out.
That should suitcase was veryheavy.
And I decided to invest inmyself because that is not
success to me.
That's not happiness.
I was an accidentalentrepreneur.
So I didn't have this big grandplan and all of a sudden clients
started dictating my business.
And I wasn't in control of myagency.
(11:52):
I almost quit.
So by cleaning house and doingthe things, I was able to take
back some of my agency and dothe things that bring me joy,
that bring me more peace that,that give me more purpose.
And and like I said, I investedin a coach.
I started with a therapist.
I started actually working onsome of that stuff and I have
taken back my time.
I've taken back the activitiesthat drive me, not drain me.
(12:15):
I've done so much intentionalwork to do that.
My clients are the same, they'reoverwhelmed, overachievers.
That's who they are.
They're women who are, workinghard.
They're doing their things andthey wanna help the world, but
they're losing themselves in theprocess.
So how do you balance that?
Chaya (12:32):
So our body, when it
starts to deteriorate are
basically traumas in our bodies,and it's just resentment, anger,
or guilt.
Essentially it's a lack offorgiveness for people who have
hurt us, for people who haveabused us, for things that have
happened to us, or things thatwe've done that we're ashamed
of.
When your body gets sick, it'sjust a representation.
(12:53):
It's a manifestation of illnessthat has accumulated over time
until it literally turns intodestruction or deterioration.
So for me, like I'm so aware ofthat.
That I consciously choose not tohurt myself, even though, you
want to, or you think it fails,right?
Is just so much forgivenesswork.
I love me.
I, forgive me, I forgive thepeople who hurt me.
(13:14):
I never want to hold resentmentand anger, then I will be that
hurt person who will then hurtother people even by accident.
And then I am just the creatorand continuator of hurt.
People hurt.
And if I really don't wanna dowhat has been done to me or what
I'm ashamed of, then I need tolearn that.
I want myself.
Loving yourself, forgivingyourself.
(13:34):
Accepting yourself is theculmination of a joyful life
where you are not breaking downphysically or emotionally.
And then an answer to yourquestion, how I do it.
One is I focus per day.
The other thing is, I happen tobe in an extraordinary marriage
that helps.
I worked really hard on myselfto attract such an amazing man.
But I do a lot of things.
I take vitamins, I exerciseregularly.
(13:56):
I drink a ton of water.
I eat ridiculously healthy.
I spend quality time with mykids.
I don't watch Netflix.
I don't watch movies.
If I watch, it's something ofeducation on business or
healing.
And I pray and I write myselflove notes every day.
The most important thing is thatI know that I need a
relationship with myself if I'mever gonna be truly good to my
(14:17):
clients, to my husband or mykids.
For me, it's like I need mefirst.
So loving myself, I understandeven though some days it's
easier than others, is the pointof joy and health.
And I wanna be there for myselfand others.
So I keep going back.
Beverly (14:32):
What is resonating for
me and what I am feeling when
you talk about that is this ideaof focusing on yourself and the
healing of yourself.
The love notes.
I love the love notes.
I give myself permission slips.
But this idea of loving yourselfto attract and to get the kind
of relationships you want inlife, like with a partner and
also in business.
(14:53):
So what are some intentionalthings we can do for ourselves
besides the love notes, to bemore intentional about who we
are so that we do get theperfect partner for us.
We do that work with ourclients.
It's so funny, I joke, I'm amarketing therapist.
When I do some of the work withthem.
cause I look at where they'vebeen, where they are, where they
wanna go, and the challengesthey're facing.
And I can see things differentlythan them.
(15:13):
So I can look at that and say,that seems like a confidence
issue, a mindset issue.
I see things in them and oncethey do that mindset work, maybe
I even challenge them to do somethings like write their eulogy
and what they want their legacyto be and they start thinking
differently about what thefuture looks like, they start to
attract the perfect clients forthemselves.
And I feel like you can do thevery same process for yourself
(15:35):
or a partner.
So talk a little bit about howthat works what the thought
process is behind that.
Chaya (15:39):
So I think a really big
foundational component slash
mindset that I teach is gonna bethe title of my podcast, the
epic love show.
'cause that's what I do with allmy stuff.
I teach people how to go fromeh, to epic and love truly.
And so I work with single womento help them attract their best
partner in love and romancethat's sustainable and
successful.
(15:59):
And essentially I can guaranteethem that if they learn the
courses that I teach, theinformation that I teach but
they'll never be abandoned.
But the next one will be theone.
And it's a really big promise.
But I've studied one thing for20 years.
I've done it myself, and I'veseen it over and over again.
So I feel pretty confident inthe proof of the success.
But the work isn't easy, simple,but not easy.
Part of that is really justbelieving that you're a hundred
(16:19):
percent f-ed up and a hundredpercent lovable.
If you can really believe thatyou're a, superpower.
See, most women know the crapthey've been through.
They know their dark side, theyknow their weird stuff.
They've thought about, they knowthe stupid stuff they've done.
They hold onto a lot of shamefor people who have hurt them.
Everyone has their own crazystory and they've done things
(16:41):
that they're not proud of, andso they think that they're less
than, there's like a beliefsystem inside of these women,
these beautiful women that likeif people only really knew my
crazy side, my weird side, mydark side, like no one would
really love me.
Like I have to be beautiful.
I have to be happy, I have to bean inspirer.
I have to give.
Beverly (17:00):
The should suitcase.
Chaya (17:01):
Yes.
So when you believe I'm ahundred percent f-ed up and I'm
a hundred percent lovable.
Your should suitcase has nowhereto go.
Everyone has their own weirdstuff.
By the time you're an adult,everyone has had traumas.
It's just the way life works.
Beverly (17:14):
All the trauma makes
you an interesting person and if
you had no trauma, noexperiences, you would be the
most incredibly boring personand have no empathy or
compassion for the world aroundyou.
Chaya (17:23):
A lot of people have
trauma and no empathy because
they're hard on themselves fortheir trauma.
That's why they attract thewrong partners who facilitate
and continue the abuse.
Without their intention.
They don't want to continue theabuse, they don't want to get
left, they don't wanna getabandoned, they don't wanna get
cheated on.
But if you've gone throughtrauma and you don't process it
properly, you're a hurt personwho continues to hurt, even if
that's not your intention.
(17:44):
So it doesn't develop empathyunless you become empathetic to
yourself and you do the secondpart of that belief system,
which is, and I'm a hundredpercent lovable.
Beverly (17:53):
That's powerful.
So how do you build a brandaround that?
How has your process been tobuild your marketing and brand
around these concepts that helpwomen understand exactly what
you do and how you help them?
Chaya (18:03):
It is really an evolving
process.
So we've niched it down now tosingle successful spiritual
women.
So a woman who works hard, she'sa high achieve, she's driven,
she's accomplished, she hasmoney.
But behind closed doors in herprivate life.
It's not as successful And then25 to 55, even though we have
really every age in my programwe have literally twenties to
(18:24):
eighties, like one of our newestclients is 74, another client's.
34.
The thing is if you don't learnthis information that I educate
women on, which are twocomponents.
One, how to love yourself, andthe other one, which is how to
see signs of unhealthy behaviorin the first date during the
dating process.
So how do you see activeaddiction on date One, how do
you see active narcissism?
On date one.
(18:44):
How do you see control orbehavioral issues on date one.
Because if you don't know, youdon't know.
It doesn't come with trial anderror and it doesn't come with
age.
So I think what I do is likelife saving.
'cause if you're in the wrongrelationship, every other part
of your life suffers.
So in answer your question inthe marketing, it's a really
hard call for me and I reallythink about it a lot'cause I do
have big goals.
(19:05):
My goals are so big and themarketing is a really tricky
thing.
So I've niched it down to singlesuccessful women who are
spiritual.
You have to believe in God,otherwise, I personally wouldn't
be your right coach.
How can you heal if you don'tbelieve in something greater
yourself?
It's just, and then I'mexpensive, so you need money
because I give rapidtransformation really fast and
I'm worth it.
And your life will change.
Either you pay for like divorcelawyers, which are by the time
(19:26):
you're done divorce and movingfees and your therapist way more
expensive
Beverly (19:30):
The investment upfront
is a lot less than the
investment at the end.
Chaya (19:33):
You know, the marketing's
being really tricky and also
branding it between Epic loveand just my name, which
obviously no one can pronounce,but I love my name.
'Cause my name means life inHebrew and I'm very much someone
who believes you should have avery.
Like amazing life and I can justtell you how to do it.
So maybe you can givesuggestions on the marketing.
Beverly (19:50):
Oh, I have ideas
already, but I feel like I would
need to spend a little bit oftime with you.
I'd have to do a little bit ofmarketing therapy with you.
I love that you're beingextremely vulnerable in this and
that it's not like where youwant it to be yet.
And that's exactly I think,correlates and parallels our
lives as humans.
Like we're always evolving andgrowing and that your branding
and marketing needs to evolveand grow as you evolve and to
grow.
And I love that you have aniche.
(20:12):
I have a very similar niche.
It's overwhelmed, overachievingfemale founders who are
consultants, coaches andcreatives who are overwhelmed
with this marketing thing.
What do I do?
What do I say?
I've been checking all theboxes, but it's just not
landing.
It doesn't feel right.
I don't know what to do anymore.
But I still have an NFL profootball player.
As a client, it doesn't meanthat I'm not working with men.
It just means that they have tofeel that way or connect with
(20:32):
the messaging to be the rightfit.
And I'm perfectly okay.
I love men working with men aswell.
Just, my niche and my focus isthere and there's nothing wrong
with that limitation.
And other people who aresupposed to be in your orbit
will come to you.
It doesn't matter.
So I call it liberation asopposed to limitation.
It liberates you to work withthe right people that you really
feel connected with and wannahelp.
(20:53):
I love that you've gone nicheand you like have your little
square engine and you're gonnago as deep as you can there and
then whoever's supposed to showup will show up.
It's so good.
That's a great start.
And that helps clarify so manyother things when you come to
messaging and where you shouldhang out as far as your
marketing concerned because nowyou know exactly where those
people are and you're able tocommunicate directly to them.
Chaya (21:12):
My messaging is clear.
I don't have issues with theclients.
My messaging is if you're asingle successful spiritual
woman who wants to attract ahealthy, stable partner and you
want guidance so that you don't,so that you don't have
abandonment, then I'm the rightperson for you.
But when it's such a deep issue,there's so many different
components.
There's education, there's selflove, there's the dating, then
(21:34):
there's the mental illness,which is prevalent.
There's a addiction, which isprevalent.
I can niche down to, are youpost AOR and you dated a
narcissist or an addict?
I'll be the perfect coach foryou.
Beverly (21:44):
That's a good niche
though.
There's a lot of people who'vebeen there.
If you could serve a thousandpeople in that niche, you'd be
very successful.
I guarantee you especially witha divorce rate as high as it is.
So I would suggest as youevolve, you will niche further
and that is not a bad thing atall.
It's a good thing.
Let's talk a little bit aboutmarketing successes and
challenges.
So what has worked really wellfor you and what's been the
(22:04):
biggest marketing mistake you'vemade, do you think?
Chaya (22:06):
Marketing has worked
really well for me.
I think people like me, I thinkit's because I'm vulnerable and
real.
I've done the work.
I'm not speaking at them.
I'm speaking with them.
I have an amazing marriage.
99.9% of dating coaches haveeither no marriage, Or they have
a half ass marriage.
There's something wrong here.
If you're trying to make amillion dollars and you ask your
(22:27):
auntie who only made 50 K ayear, how to make a billion or
what you should do with yourmoney.
You're just going to the wrongperson.
So I have the educationbachelor's degree, two years
pre-PA master's re-licensing,all that.
But then I also attractedaddicts my whole life and how to
go to the rooms and how torewire my brain and how to
rewire my soul and how to have ahealthy relationship with God
instead of a punishingrelationship with God.
(22:48):
So there was like so much work Idid on myself, like endless and
endless.
I've recently realized thatgetting qualified leads is the
answer to your second question,which what hasn't been working.
So we've gotten so many leads.
As most women are not in healthyrelationships.
And the question is now findingthe qualified ones because I'm
not cheap, because I'm that goodand I give so much rapid
(23:09):
transformation and I know I'msaving you so much money down
the road.
What they pay for me is afraction of what they would pay
in the wrong relationship.
So it's the marketing of findingqualified leads, leads who are a
completely ready.
There's a difference betweenwanting it and being ready to do
the work.
cause I can give youinformation, I can't do your
(23:30):
work.
And two is where they haveenough money to spend freely.
It's not even that they havemoney.
It's like they have money andthey want to invest in
themselves.
What you were saying earlier, atsome point you decided I wanna
invest in me and that is whatyou would be my perfect client.
Okay.
Problem aware.
Has money and then also wants toput it in you.
Yeah.
And so those three components iswhere I need more clarity in the
(23:55):
marketing to get that rightclient.
Beverly (23:57):
That's a great way to
position it though.
I love you have the threedifferent very key things that
need to happen to create thequalifications for yourself.
So many people think I'm justgonna help everyone and I'm
gonna help everyone just feelbetter.
I think even the awareness ofyou have this abandonment wound
or the trauma of somethingthat's happened to you and sadly
there's so many of us that arestruggling with these exact
(24:17):
things in the world.
I think that just resonates sostrongly.
I put my pricing on my websitebecause I'm like, if you're
gonna work with me, this is howmuch it costs.
I have no problem saying that.
Yeah.
And I'm not the cheapest, andI'm not the most expensive, but
you have to make an investmentin your business.
So my pricing's up there.
I say put it up there, be veryclear about it.
And the people who can, will,and the people who can't, won't,
(24:38):
you do have to create the valuein the messaging and marketing.
A lot of consistency andpersistency and just being
really bullish about what youhave to say and share is key.
Confidence in that is key.
And then how you show up onpodcasts and things like that
and how you repeat thosemessages and share your personal
stories, shows that you're theperfect guide for them to be the
hero of their own story, right?
If you haven't read Story Brandby Donald Miller, you have to
(25:00):
read StoryBrand by DonaldMiller.
If you like books, that's agreat book for you to read.
It'll change how you even thinkabout your niche entirely.
Putting them at the center asthe hero of their own journey of
them taking control of thissituation, of them doing the
work, of them creating thisopportunity for themselves.
That's how we position ourmarketing as well.
Like you have an opportunity tocreate the exact business you
(25:22):
want.
Chaya (25:23):
I love it.
Beverly (25:23):
Anybody who's listening
could benefit from reading
StoryBrand.
That is really how we positionour marketing, especially with
consultants, coaches, andcreatives.
You are the guide.
You've been there.
You've come out the other side,you know the pain, you know the
process, you know the work thatyou did, and you are the perfect
person to help somebody else whois going through this very
similar thing.
Chaya (25:42):
A hundred percent.
And so if any listener is singleand looking for a perfect
romantic partner, that is notgoing to abandon you.
I am gonna say my prices, causeit's a good time and it's a
wonderful practice and thereforeyou don't have to go on my
website.
It's 2,900 for three months fora 90 day acceleration.
It's all close to 5,000 for sixmonths, which is a group
(26:05):
coaching plus monthly privates.
And then it's 10,000 for theyear, a year long program of
weekly group coaching as well asprivates, biweekly.
So just for those who are like,I wonder how much it costs, I
wonder how much people charge.
That's how much I charge.
So it's for you to invest inyourself.
This is a pitch to choose youand to love you because no one
(26:27):
can do that for you.
And it's a really powerfuldecision when you turn your
energy from going outside toinside.
Beverly (26:33):
Yeah, I love it so
much.
You said you were like Kavannacoaching before and now your
epic love, at what point didthat identity, that change click
for you?
Was there something thathappened that made you switch to
that?
Because I recently went from BCand Associates Marketing to
Wickedly branded.
That was a jump.
so we did a lot of work and thistwo years of work helped me find
(26:53):
my brand.
You went from Kavanna coachingto epic love.
And that's such a differentvibe.
So how did you get there?
Chaya (27:00):
Kavanna coaching is dear
into my heart, and it is my
registered LLC, Kavanna inHebrew means intention.
And the way that I've been ableto change my life, heal myself,
have really fantastic kids, havea great husband, is'cause I
literally put intention intoeverything that I do.
When I buy a gift for someone,when I thank somebody, when I'm
at a register, I literally haveso much intention that I wanna
(27:23):
be a good person, that I wannaconnect with them, that I wanna
make eye contact.
What do I wanna be for my kids?
Who do I want my husband to bebefore I had him in my life.
And intention is a reallypowerful tool that most people
don't activate, don't useregularly.
But it's the best way to createand create with so much
specificity.
So that's how that came.
Most people don't know thatword.
(27:43):
And I went to Funnel HackingLive with Russell Brunson and
Myron Golden and all thegoodies.
And it was just an epiphany thatGod gave me after funnel hacking
live, that it's just epic love,because I really have an epic
love and most people don't havelove, and most people have what
I say, eh, that's the slogan.
Go from eh to epic.
So epic love is really what Ihear on earth to help women
(28:05):
achieve because it's not just toget a relationship.
Like life can be that amazing ifyou learn how to love yourself.
Beverly (28:11):
It's an action of epic
love.
When we did Wickedly branded, wewanted an action in our name be
bolder, be a little sassy, andwomen have been said that
they're witches over the years.
And wicked also means awesomeand other things there's so many
connotations to it.
So what's one belief or likemindset or pattern you've had do
you think that you had to reallyrelease to fully step into this
(28:34):
epic love kind of concept foryourself?
Chaya (28:36):
I really needed to
believe that I'm good inside.
That was my last straw.
I was already so far in myhealing process.
I had already hired my owntherapist, sat in the program
rooms, had my degrees.
I was really far along myhealing process, but I attracted
this one guy who was so closewith everything that I wanted,
but also not fully healthy.
(28:57):
And we ended the relationship.
So when I attracted him and thenhe was not, I was like, what do
I need to learn?
And what about him is the thingthat I really feel that I need
to learn about me that Iattracted based on who I am.
So I did a lot of work on thatjust with myself, and it was
that I need to believe I'm goodinside because I already thought
I was amazing.
Here's the thing about myclients.
(29:18):
They're do you believe you'reamazing?
I'm amazing.
Do you love yourself?
I love myself, but the beliefthat I'm lovable a hundred
percent the belief that I'm goodinside, a hundred percent the
belief that I deserve only good.
Beverly (29:31):
so good.
I think, any human, even mychildren, helping them
understand that as a parent, Ialways joke that I'm probably
gonna mess them up in some way,shape, or form, but I also wanna
give them the tools to help healthemselves as well.
I wanna give them both because Idon't think I was necessarily
given those tools.
My mom and dad loved me, ofcourse.
But I don't feel like I wasgiven tools to really process
some of the trauma process, someof the fear process.
(29:53):
So I wanna give my kids that.
I wanna give them a toolbox tobe able to understand.
So if someone's being mean, Iactually have them to do like a
reality check.
Are you really that way?
Like I have them do thethinking.
cause you need to reframe it foryourself I want them to come to
the realization so that when I'mnot around at some point they
can do it for themselves.
So giving them tools on theother side of it as well, I
think is super important as aparent.
(30:14):
And I think we even do that withour clients too.
We question their mindset, likesome of those limiting beliefs.
And this idea I wrote down we'reall effed up.
And also, I am incredibly goodinside.
There's this dichotomy we livewith in the world and you can be
both, you can be incrediblyeffed up and you can be an
incredibly good person, and thatyou are lovable despite being
(30:35):
effed up and despite yourhistory and despite that
experience and you deserve good.
I like all those things, Chaya.
I wanna challenge my listeners,if this is resonating for you
right now, if you're hearingthis and feeling this Hey, I am
a little effed up.
I am good inside.
If that's something you neededto hear, maybe somebody else
needed to hear this too.
So share this episode with yourfriends that you know are
struggling with their identityand who they are.
(30:57):
All of us women could use alittle bit more of this.
Than some of the other shouldsuitcase stuff.
So we need to combat some ofthat negative stuff out there
and put some of this good stuff.
So share it with people who, youknow, your friends that need
this.
So I have a magic hat.
It's purpley and glittery andsuper fun.
And in the hat are questions.
They're just fun questions.
Chaya, they're more of a rapidfire, so it's quick answers.
(31:20):
What's one thing you believedabout branding or marketing that
turned out to be complete bs?
Chaya (31:25):
I just hear so many
different things.
Some people say if you wannamarket, just be authentic.
Then some people say you have tohave the right psychology.
I see so much of it, but at thesame time, I think you just have
to think about what you'veresonated with.
I don't know if I have onemarketing thing that I was like,
that's just not true.
But I think you just have to saywhat do I wanna be in the world?
(31:45):
Like when you spoke about eulogyand legacy, when I die, how do I
wanna be remembered?
Just do it consistently everysingle day without an excuse
because we all just need truth,authenticity, and connection.
Beverly (31:56):
Authenticity is way
overused.
But that is it.
When you're in alignment, whenyou know what your purpose is,
when you are more intentional.
Intentionality is such a gift.
It's so incredibly powerful.
I have a very young team and I'mteaching them intentionality and
some of that, and they're like,whoa, I didn't realize, and like
it's changing them.
If I had been more intentionalat 22, boy, would my life be
(32:17):
very different.
If you could collaborate withany brand or entrepreneur, who
would it be and why?
Chaya (32:23):
Brené Brown because I am
very vulnerable and I love that
I can talk about how sick I wasand how successful I was.
I love that I can talk about,not that we're going into this
'cause we're ending the podcast,but the death of my brother who
was murdered in front of my mombecause he didn't sleep for a
few nights and the police cameto get him stabilized and they
were completely untrained incrisis or mental health issues
(32:46):
and out of fear, they shot himin front of my mom and I had no
qualms with vulnerability, withdeath, with life.
But Brene Brown is a powerfulsource of vulnerability and
connection and lack of shame,and I think that really is the
key to having everyone believethat they're f up and a hundred
percent lovable.
Beverly (33:05):
She's brilliant.
I love everything she does.
I totally agree with you.
What's been your mostunexpected, serendipitous moment
in business?
Chaya (33:12):
I went to Aspire about a
year and a half ago, which is
the largest business conference.
It was in Atlanta where I live.
And Jesse Itzler, who is thehusband of Sarah Blakely and in
his own right, a phenomenalentrepreneur.
And I didn't know who JesseItzler was a year and a half
ago.
But he came on stage and hebrought a dj and he basically
(33:32):
spoke with his soul instead ofwith his brain.
And he changed my life.
It was a really powerful momentwhere I said, if I'm gonna heal
the world, then I can't have aprivate practice.
I need to be able to go global.
And it was through Jesse and hispowerful speech and the fact
that he didn't have.
To come on stage and change hislife.
Like he was gonna get his ahundred K no matter what, for
(33:53):
showing up like everyone else.
And there was a lot of speakersand not one of them even
compared.
And it proved to me and changedmy life that when you show up
with your soul and you genuinelylove people and put your all in.
Not because you have to.
But because you want to and youcan.
You're that much more powerful,magical and memorable.
Beverly (34:10):
Magical, yes.
Speaking of magic, I have a wandand the wand takes us in the
past and in the future.
We're gonna go to 18-year-oldChaya.
What is one piece of advice youwish Chaya had at 18 that you
have now that would've saved hera little bit of grief and
frustration?
Chaya (34:24):
18 year Chaya was so
confused.
I'm so glad that I was soscrewed up and I was still a
powerhouse.
I was still doing the best thatI could 18-year-old.
Chaya.
I would say you don't need men.
You don't want men.
You need you and you want you.
Beverly (34:40):
What would 18-year-old
Hiya think of you now?
Chaya (34:42):
She's so proud of me.
She thinks I'm the coolest.
Beverly (34:45):
Nice.
If I wave the wand to the futurefar in the future, when you pass
away, what is the one thing,what is the biggest impact that
you want to have made?
Chaya (34:52):
She saved millions and
millions of kids while she was
alive and after her death.
That millions and millions ofbabies are gonna be born into
safe and loving stable homes.
And how to love yourself andchoose your best.
Beverly (35:07):
I love that so much.
I'm gonna wave the wind again,and we're gonna go right to the
present right now.
Tell me what Wickedly brandedmeans to you and how do you show
up Wickedly branded?
And what advice would you giveto our listeners to be more
wickedly branded?
Chaya (35:19):
I think that you just
have to realize you're not here
to brand anything but your trueself.
That you are your best friend,you are your biggest fan, and
that no one else is here to rootyou on but you.
So instead of waiting forsomeone else to believe in you,
to choose you to figure out yourperfect marketing.
(35:39):
Become that cheerleader foryourself and brand yourself
based on you feeling bold andsecure.
Beverly (35:47):
That's so good.
So tell everyone, Chaya, wherethey can connect with you.
They can learn more about yourwork, follow you.
where can they hear more aboutthis Epic Love movement and
Chaya?
Chaya (35:59):
So you can find them
Instagram at Epic Love expert,
or you can type in my name ChayaGarcia and you'll see a bunch of
cool stuff pop out.
Chaya is spelled C-H-A-Y-A andGarcia's.
It's G-A-R-C-I-A and if youwanna connect immediately, if
one of those courses sounded, ifyou're a successful single
spiritual woman who is ready forthat next relationship to be the
(36:22):
relationship, then you can booka call with me at Connect with
Chaya, C-H-A-Y-A.com.
And again, that website's ww dotconnect with Chaya, C-H-A-Y-A
.com., and it's my calendarlink.
And we'll actually hop on a calland have a great conversation
about who you are, what yourrelationships have been like,
(36:43):
and what you want the next oneto be so we can get you there
happily.
Beverly (36:46):
Thank you so much,
Chaya for sharing this time with
me today and sharing your storyand your wisdom.
It's always so good to meetother women who've done things
that are going through thingsthat have invested in themselves
and made improvements.
When I get to talk to otherpeople like that's on their own
journey, it's inspiring for me.
So I really appreciate your timetoday and to my listeners.
(37:07):
I hope today's episode lit alittle bit of a fire under you
and gave you some new ideas andmost of all, inspired you to
take action.
Whether you are a single founderor it's for your business
because here's the thing, yourmessage, you.
Matter, your work matters andthe world needs to hear more of
what you have to say when you'refully aligned and fully healthy
(37:30):
and happy.
Marketing isn't just aboutvisibility, it's also about the
impact that you make in theworld.
It's about connecting with theright people in a way that feels
true to you.
So keep showing up, keep sharingyour brilliance and keep making
magic in the world.
And hey, if you ever feel stuck,know that you don't have to do
this alone.
Chaya can help you, or we'rehere to help you turn that spark
(37:51):
into a wildfire.
So until next time, dare to bewickedly branded.