Mike Ita WINS by supporting one niche specialization.

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Host Carrie Richardson sits down with Mike Ita, founder and CEO of IT Corps, a managed service provider based in Ohio. Mike shares his inspiring journey from a general IT consultant to a highly successful niche business specializing in IT services for veterinary practices. He talks about the challenges and triumphs of carving out a unique space in the market, his strategies for building lasting relationships, and how IT Corps adapted to industry changes driven by private equity and cloud-based technologies. This is a must-listen episode for entrepreneurs, IT professionals, and anyone looking to specialize their business in a competitive industry.

Episode Highlights:

• [00:00:29] Mike's start in IT Corps after a business partnership fallout.
• [00:01:44] How a sick cat led Mike to discover his veterinary niche.
• [00:03:41] Early challenges in acquiring veterinary clients and the breakthrough at the Midwest Veterinary Conference.
• [00:05:52] Mike's transition from attending events to speaking at them and gaining more clients.
• [00:07:45] The explosive growth of IT Corps' veterinary client base after a successful conference.
• [00:10:17] How private equity acquisitions of veterinary practices impact his business.
• [00:14:33] Telemedicine opportunities in veterinary practices and Mike’s attempt to break into the market.
• [00:18:12] Carrie and Mike discuss niche specialization and pricing strategies in IT services.
• [00:26:47] The importance of maintaining personal relationships with clients and Mike’s approach to customer retention.

Notable Guest Quotes:

• "I realized I loved working with veterinary clinics—they’re appreciative, and the relationships are just better." – Mike Ita
• "People love their pets, and they’re willing to pay for the best care, including making sure their systems work efficiently." – Mike Ita
• "Specialists can charge whatever they want. If you’re a specialist in veterinary IT support, you set the price." – Carrie Richardson

Guest Information: Mike Ita is the founder and CEO of IT Corps, a managed service provider that focuses exclusively on veterinary practices. With years of experience in various industries, Mike pivoted to specialize in veterinary IT services, helping clinics manage their IT infrastructure more efficiently. He’s a frequent speaker at industry events and has been featured

Carrie Richardson and Ian Richardson host the WIN Podcast - What's Important Now?

Serial entrepreneurs, life partners and business partners, they have successfully exited from multiple businesses (IT, call center, real estate, marketing) and they help other business owners create their own versions of success.

Ian is certified in Eagle Center For Leadership Making A Difference, Paterson StratOp, and LifePlan.

Carrie has helped create and execute successful outbound sales strategies for over 1200 technology-focused businesses including MSPs, manufacturers, distributors and SaaS firms.

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