Episode Transcript
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Speaker 1 (00:05):
Welcome to the Win
Today podcast, a weekly resource
thoughtfully crafted to equippeople with tools to build and
refine discipline, accomplishyour goals, fortify your mindset
and be of service to somebodyin this world.
My name is Ryan Cass and I amyour host, and every week, you
will learn from either myself ora renowned expert in their
field, where we will educate andinspire you and give away
(00:28):
pieces of our winning playbooksfor you to incorporate into your
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more people in this world.
We believe that everybody inthis world is meant to do
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(00:48):
in that.
Thank you for tuning in andlet's win today.
Negative thoughts visiteverybody, even those that have
the most resilient minds andpeople that we often recognize
as mental powerhouses.
Whether it be David Gogginspushing through a 200 plus mile
(01:11):
race with broken bones, or EdMilet redefining his story for
his family, coming from havinglearning disabilities to being a
now nearly billionaire in thepersonal development and
speaking space, nobody and Imean nobody is immune to
(01:35):
negative thoughts, at leastpaying them a visit.
What we're going to talk aboutis how to hold negative thoughts
as not true, rather, how to nothold negative thoughts as true,
because it's often our thoughtsthat can shape our reality and,
(01:59):
as we're in this new year,really focusing on the first few
episodes being tailored togiving tips and strategies that
you can incorporate to ensurethat 2025 and beyond are amazing
years for you.
One thing that I oftenexperience in people that I get
(02:23):
to work with and people thathave enrolled in the mastermind
that I coach, that I see in thecorporate world, it's not that
they don't have the ability orcapability to do things.
Most people have the capabilityto do so much, yet are held
captive by what's going on intheir minds and everything that
(02:48):
they hold to be true.
That really isn't true.
Now, the opportunity there, andwhat excites me about that, is
that all of that can be shifted,because our minds and our
brains are so malleable that wecan reprogram how we think about
(03:10):
these things and what we dowhen these negative thoughts pay
us a visit, and we have so muchpower that we can rewire them.
Rewire them.
This is also coming fromsomebody that for many years
(03:32):
allowed himself to hear negativestories and make them true and
wonder why my life couldn't benormal quote normal like
everybody else, because theneverything would be a-okay.
And what I know now is thatthere really aren't too many
(03:53):
quote bad things in life,because everything delivers good
, even the people that don'tshow you love.
In my view, now they areshowing love because they're
giving so much energy and driveand fuel to prove them wrong.
(04:14):
And even that, like, how can weget people to see somebody not
showing them love as showingthem love?
I highly recommend reading theObstacle is the Way by Ryan
Holiday, because it really digsinto all of that.
How can we look at the badthing actually being the good
thing and wire our minds to seeit as such?
(04:38):
Because, going back to the verybeginning, nobody is immune to
the negative thoughts.
Nobody is immune to thenegative thoughts.
Nobody is immune to thenegative instances.
Nobody is immune to things notgoing your way.
So I'm going to start off with astory to illustrate this.
I love telling stories.
Last week we talked about howpeople remember things.
(05:00):
Because of stories.
We can say don't hold negativethoughts.
Okay, great, roger, that.
But if there's no story tiedbehind it, then maybe it doesn't
create any meaning for you, oryou can say yeah, everyone says
(05:21):
that, ryan.
So here's a story.
I often like to share stories inmy corporate world with my team
during weekly leadership teammeetings.
Some of them are old legends,some of them are stories from
experience.
But, bottom line, there'salways a lesson to be imparted
on the team in each story thatis told, and there's always a
(05:42):
lesson that is to be imparted inlisteners when it's told here
on the podcast, and people lovestories.
So here's a fun one.
All right, put yourself in aforest and we're looking at a
tribe of frogs.
Yes, a tribe of frogs.
(06:03):
Frogs yes, a tribe of frogs.
And there's one frog that hasdecided that he is going to
climb to the top of the highesttree in the forest.
And frogs, as you may know,they do climb trees, but a frog
usually does not have businessclimbing to the top of a tree,
(06:24):
because then they're going tobecome more vulnerable, because
who hangs out at the top of thetree?
The birds, the hawks.
So it's not advantageous for afrog to go up there, but this
frog decides he's going to goall the way to the top.
So, as this frog is in hispursuit, all the other frogs,
(06:44):
the tribe of frogs at the bottom, are jumping up and down.
They're going crazy.
And really what they're sayingin their frog language is get
down, get down.
What are you doing?
You're crazy, you idiot.
You can never make it to thetop.
No frog goes to the top.
Frogs aren't supposed to be upthere.
We can't do this, you'reincapable.
(07:04):
Frog goes to the top.
Frogs aren't supposed to be upthere, we can't do this, You're
uncapable.
And this frog, you know he seesthe tribe of frogs that are
going up and down, but he has noclue.
He thinks that they're cheeringfor them.
So he makes it all the way tothe top and gets, gets back down
, and the frogs are now a littlemore at ease because their
(07:29):
friend has made it back down tothe bottom and what they realize
is at the bottom.
The frog that just climbed tothe top of the tree is deaf and
he thought that all the otherfrogs were just cheering for him
the whole time to make it tothe top.
(07:52):
So what he did was he didn'tcreate this story in his mind
that everybody's rooting for meto not make it to the top and
not succeed.
Everybody's rooting for me tonot make it to the top and not
succeed.
He rewired that, or all heallowed himself to hear is that
these frogs are cheering for himand rooting for him and they
(08:22):
want him to be successful.
And now think about that.
With normal life and us humans,what do we allow ourselves to
hear?
Do we allow ourselves to hearmore negativity and believe what
everyone has to say down at thebottom?
Or are we believing that peopleare rooting for us and there's
(08:45):
no reason why we can't get tothe top of whatever tree we're
climbing, the tree being afigurative thing now being
whatever we're pursuing, gettingto the top of whatever goal
we're running towards orclimbing towards.
Getting to the top of whatevergoal we're running towards or
(09:08):
climbing towards, it's oftenwhat we choose to hear when
people are communicating to usthat can keep us climbing or
keep us on the ground and notmoving towards our goals.
So a few things that we'regoing to cover today in how to
not hold negative thoughts astrue.
(09:29):
I've got four things that we'regoing to run through with the
intent that it allows you torewire your relationship with
negative thoughts and helpcreate more positive energy to
move forward, regardless of whatmay get in the way or
(09:52):
regardless of the tribe of frogsthat may be yelling at you.
Not to go after whatever it isthat you may be going after in
life right now.
Not to focus on whatever youdeem as most important in your
life.
So the first thing is look atthe evidence.
(10:12):
Look at the evidence thatyou've created for yourself what
I think about here.
I had an amazing conversationrecently with my friend,
jonathan Cohen, who is going tobe on the podcast soon.
We recorded recently and heshares this really powerful
(10:34):
story about how he wanted to goto a certain law school and he
had a learning disabilitygrowing up, had struggled with
critical thinking and when heshared this vision with one of
his academic advisors, with hisparents in the room, she
(10:56):
literally laughed in his faceand said your parents are going
to have to buy a building foryou to even have a chance to get
into this law school.
And Jonathan now is asuccessful attorney up in New
York City and also a podcasthost.
He's had some of the mostprominent thought leaders in the
(11:20):
world on his show Inside themachine inside of him and gave
him so much fuel, like no woman.
You're wrong, and here's why.
And he said that he looked backat everything that he had done
(11:44):
to get to that point ofovercoming his learning
disability, making it throughchallenging himself to sign up
for more difficult classes, tobe in the classes at the
learning level that they deemedwas going to be incomprehensible
for him.
He had been involved inextracurricular activities.
(12:09):
So, looking back at theevidence, the evidence of his
journey doesn't support theclaim that this woman was making
, and I think about that.
In our lives, there's a conceptthat we also discussed and it's
(12:32):
something that I absolutely love.
We also discussed and it'ssomething that I absolutely love
.
It's from Dr Ben Hardy and theconcept is the gap and the gain,
and as humans, we often live inthe gap.
So living in the gap means thatwe're not appreciative or awake
(12:53):
to the journey that we've taken, and this is something that is
common in highly ambitiouspeople, that being probably many
of you listening because ifyou're not highly ambitious or
going after big things, you'reprobably not tuning into
podcasts like this.
I know that I catch myself inthe gap from time to time as
(13:13):
well, and the gap can be.
Here's an example I recentlyran a 150 mile ultra marathon
and raised $7,000 for familiesthat have a loved one battling
cancer.
That we've given away roughly$4,000 so far to two families,
so two more to go.
(13:34):
Living in the gap would beforgetting about that moment and
now getting upset at myselfthat, oh well, there's so many
people that have ran 200 milesand have raised $200,000 and
helped 50 families and thisisn't good enough.
(13:54):
What you've just done, eventhough that was one of the
hardest things I've ever done inmy life spent 43 hours out
there, struggled for almost twodays straight, versus living in
the game.
Here's everything it took toget to that point.
Versus living in the gain.
Here's everything it took toget to that point.
Thousands of miles daily, reps,waking up early, working out
(14:22):
when you don't want to, learninghow to raise money, learning
how to fundraise, building anetwork of people that are
gracious enough to support thesecauses.
So when I look at all theevidence there and look at the
gain and recognize the journey,then it keeps me pushing these
(14:44):
negative voices aside thatyou're not enough.
You haven't done enough.
Somebody else is doing more.
Look at the evidence.
What has gotten you to whereyou are right now.
(15:11):
Discipline is a key component ofthis podcast and a key thing
that we preach.
We view discipline as the fuelto help you create the life that
you ultimately desire, anddiscipline being the fuel that
gets your habits and systems incheck so that you can actually
accomplish your goals.
If you're looking to level upin 2025, I am happy to be a part
of that and encourage you tojoin the Unshakable Discipline
(15:34):
Mastermind Group.
This has been my baby for acouple years and we're finally
launching it here in 2025.
The group consists of aself-paced course that teaches
you how to form core habits andmindset that will allow you to
accomplish your goals.
A daily accountability channelto keep you on track, motivated
(15:56):
and in alignment with ourmembers, and weekly mastermind
sessions where you're going tolearn from either myself or a
suite of renowned guests manywho have been on the podcast
that are going to share piecesof their winning playbooks
directly with you their winningplaybooks directly with you.
(16:19):
I've learned that being a partof groups over the years has
helped propel me to so many newlevels in life.
If you want to go fast, go alone.
If you want to go far, then gotogether, and it's my wish that
the Unshakable Crew is a choicethat makes sense for you in 2025
.
We are growing up to 100members this year and have
(16:42):
limited time founding memberpricing for 12 more folks before
we permanently increase pricingto $97 a month.
You can get in now for $67 amonth, locked in for life, and
be a part of the adventure thatwe're creating with our members.
If you're somebody that cravesdiscipline, seeks it or wants it
(17:06):
this year, and you're reallycommitted to making lasting
changes in your life and beingaround others that are committed
to winning and serving theworld and sharing what they
learn with others so that wemake this world a better place,
then join the Unshakeable crew.
Go to unshakabledisciplinecomand you can sign up.
(17:28):
It is also in the show notesUnshakeable shake, as in
milkshake,unshakabledisciplinecom, and
we're excited to have you in2025.
Let's go.
What are the monumental steps?
What are the things you'veovercome?
(17:49):
What are the challenges you'veovercome?
What are the naysayers thatyou've proven wrong?
How many times have you provenyourself right?
How much evidence have youcreated that supports this false
claim in your mind that youcan't do something?
(18:11):
We often forget about how farwe've come when a negative
thought comes into our mind andthen we allow that negative
thought to serve as true.
That's crazy.
It's absolutely crazy.
So here's a call to action toallow yourself, and remind
(18:38):
yourself, to explore theevidence that has gotten you
where you are today.
The second piece, along withlook back at the evidence that's
gotten you where you are today.
Create new evidence.
Create new evidence day in, dayout, week in, week out, month
(19:01):
in, month out.
How do you do that?
Build a system around thethings that are most important
to you.
How do you do that?
Identify what it is that ismost important to you in life
and what does success look likein those things that are most
important to you?
Now, let's build a systemaround it.
What are the daily habits, whatare the daily things that we
(19:25):
can do that align to getting uscloser to that goal, to creating
that reality?
I've been talking a lot aboutthe Unshakable Discipline
Mastermind group and one thingthat's really cool about that
half the people in there I'venever met in person.
(19:46):
One thing that I'm doing now.
One thing I'm doing to createnew evidence is I'm reaching out
to people on LinkedIn that haveengaged with my content, that I
haven't met, building arelationship with them,
connecting with them and thenencouraging them to join the
(20:07):
group, building sales skills,but making a habit of reaching
out and having genuineconversations with people that I
don't know.
And now it is building thisamazing mastermind community.
So now, when I had previousthoughts of this mastermind
(20:31):
community you've wanted to buildand you've been dreaming of of
having hundreds of people inthere, maybe this isnmind
community you've wanted to buildand you've been dreaming of of
having hundreds of people inthere.
Maybe this isn't for you,because look at all these other
folks that have hundreds offolks in their mastermind groups
.
They must just be 10 timesbetter at selling than you.
Okay, I can sit there and if Imade that true, I can say, yeah,
maybe it's not for me.
(20:52):
Or I can build a system aroundmy goal of getting 100 people in
reaching out to people,learning how to ask more
powerful questions.
And here we are 50% of peopleI've never met On the topic of
not holding negative thoughts astrue and staying upbeat and
(21:13):
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Create new evidence for yourselfthat does not allow you to hold
the negative thought true as towhatever you may be going after
in this life.
So what we're getting at here,the intent behind this I'm
(24:08):
attempting to get you to stacksome wins and stack a few
different tips, tools, tricksthat you can put into your
arsenal, so that, in this case,I'm going to give you four
things.
So now you've got four ways tobeat any negative thought that
may come your way or anynaysayer that may come at you.
(24:31):
The next one is create space tobe with your thoughts.
Create space to be with yourthoughts so anytime that you
have a thought about I can't dothis, or this person said I
can't, so I guess I can't.
Maybe it's not for me.
(24:51):
Spend some time with it for aminute.
What's triggering you in thatparticular thought?
Or with that what thatparticular person said, what
really dug at you?
Okay, is it true?
The most powerful, one of themost powerful questions in the
(25:12):
world, I believe, is is it true?
What makes this true?
What makes this thought true?
What makes this person saying Ican't do?
This is true.
Now you can go back to theevidence.
Or now, if you understand howit allowed you to trigger you,
(25:34):
how can we rewire that?
Or what was the deeper meaningbehind this thought, the deeper
meaning behind what this personsaid?
Sometimes we hear things thatpeople say, or sometimes we even
hear things with certainthoughts that do not align with
the actual intent of what thatperson meant to communicate, or
(25:57):
what that person or what youeven thought.
An example of that is I look atmy mom.
I love my mom to death.
My mom, to this day we just hada snowstorm in Charleston will
ask me or remind me am I wearingmy jacket as if I'm six years
(26:18):
old and it drives me nuts?
And I used to sit there andthink she doesn't trust me, she
doesn't think that I'm capableof being an adult by myself, and
, gosh, I just wish she wouldunderstand.
Okay, what really triggered mein that moment is I didn't feel
(26:42):
that I was trusted, and that'ssomething that's important to me
.
I didn't feel that I wascapable, rather, and that's
something that's important to me.
But I know that.
Okay, is it true?
No, okay, what's the underlyingmeaning behind what she's doing
?
Or what's the underlying thingthat she, she's doing?
Or what's the underlying thingthat she's doing?
(27:03):
Hmm, she's just loving me,she's just showing me some love.
That's it.
We often create thesedefinitions for ourselves and
the thoughts that we have andthe things that people say to us
.
So now, every time, you know, Iknow if there's another snow
storm or if there's bad weather,I know my mom's going to tell
(27:25):
me to wear my jacket and ratherthan allow myself to think she
believes I'm incapable, whichisn't true I've rewired that to
hey, it's somebody that loves me.
It's just somebody showing mesome love that loves me.
It's just somebody showing mesome love, and that's a
beautiful thing.
(27:45):
You want people in your lifethat love you and care about you
and by allowing yourself alittle bit of extra time to be
with your thoughts and reallybreak them down.
And break down what people tellyou.
Then you can explore the goodintent or the good message
(28:06):
that's really behind the thingsthat sometimes we hear as
negative.
What are we choosing to hear?
Go back to the frog.
The frog chose to feel support,even though he couldn't really
hear anything.
He imagined that those peoplewere just cheering him on by
(28:30):
choice.
If he thought that all thosefrogs were telling him that he's
incapable, or if he chose tohear that in his mind, he would
have never made it to the top ofthe tree.
So spend time with yourthoughts.
The last one is and we'vetouched it a little bit but
(28:55):
rewire the messages that youreceive.
So Jonathan, at the verybeginning, with his academic
advisor, said he would never getinto a certain school.
Now he's an amazing attorney.
He rewired that to become fuel.
(29:18):
One thing that I see with peoplethat leave nasty messages or
haters the way I look at it nowis hey, if you want to leave me
some hate or say that I'mincapable of doing something,
you just gave me the bestcompliment.
Because now I'm going to proveyou wrong.
(29:41):
And here's exactly.
Here's why, because here's allthis evidence I have that
doesn't support your claim.
Oh and, by the way, if youleave a bad message, I love you
Because you're probably someonethat needs a little bit of love.
Bit of love.
(30:06):
Think about that.
Someone said something bad.
Hey, I wish you the best and Iappreciate the fuel that you
just gave me, and I'll holdanything against you for it, by
the way.
Thank you so much.
Thank you so much.
It took a long time to be ableto arrive at that and a lot of
practice.
I just finished reading thisbook by Naval Ravikant.
(30:29):
It's actually the almanac ofNaval Ravikant and as we're
talking through these things, itmakes me think about happiness,
and people bring up happiness alot as if it's this thing that
we gain after certain outcomes,and it's not, and often, when we
(30:50):
think about what gets in theway of happiness, it's our
relationship with our thoughts.
So I'm going to pull somethingfrom the book that I found to be
really useful and applicable towhat we're talking about here,
and this is from page 134.
Happiness is a choice you makeand a skill you develop.
(31:11):
The mind is just as malleable asthe body.
We spend so much time andeffort trying to change the
external world, other people andour own bodies, all while
accepting ourselves the waywe're programmed in our youths.
We accept the voice in our headas the source of all truth, but
(31:32):
all of it is malleable andevery day is new.
Memory and identity are burdensfrom the past preventing us
from living freely in thepresent.
At any given time.
When you're walking down thestreets, a very small percentage
(31:54):
of your brain is focused on thepresent.
The rest is planning the futureor regarding the past.
This keeps you from having anincredible experience.
It's keeping you from seeingthe beauty in everything and for
being grateful for where youare.
You can literally destroy yourhappiness if you spend all of
your time living in delusions ofthe future.
(32:18):
I just don't believe in anythingfrom my past Anything, no
memories, the future I justdon't believe in anything from
my past Anything, no memories,no regrets, no people, no trips,
nothing.
A lot of our unhappiness comesfrom comparing things from the
past to the present.
Now, the last piece there canbe a little challenging to hear.
(32:40):
I don't believe anything fromthe past and I believe some of
that comes across as discardingmemories.
But the first piece I love thatfirst piece, that memory, and
rather I love that first piecethat our minds are malleable.
So this means that everybodyhas the opportunity to recreate
(33:06):
the stories, to recreate thedefinitions, to rewire, to
redefine what these negativethoughts mean.
That goes to you, that goes tome, that goes to everybody.
So it's my wish that you takethese tips and tricks and place
(33:27):
them into your arsenal so thatyou will not hold negative
thoughts true in 2025 and wintoday.
Thanks so much.