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Speaker 1 (00:00):
My challenge to people is to be the one.
My invitation is like yo, youare the one, be the one today.
And so it's not just a clicheconcept, it's like.
You know, you have gifts andtalents and the rest of us need
you to play all out.
There's an old saying that saysevil prevails when good men and
women do nothing Like.
We need you, because if you'renot, you know, going out there
(00:21):
and living your best life, thenthen some of someone else that
has ulterior motives they're theones out there that are, you
know, are the voices that we allhear.
So we need you to.
You know, spread your love,spread your heart, spread your
work ethic, spread your uniquekind of humor and talent, all
those unique things that youhave with the rest of us welcome
(00:43):
to the win today podcast, aweekly tool intentionally
crafted to help people enhanceperformance, feel inspired and
conquer life.
Speaker 2 (00:53):
Our commitment is that you would learn from some
of the most disciplined,heartwarming and inspiring
people on the globe, in additionto receiving a piece of a
winning playbook from myself ora renowned expert in their field
.
My name is Ryan Cass and I'myour host, and it is my purpose
in this world to inspire people,to establish a foundation for
(01:14):
sustained success by developingsystems that will enable you to
accomplish your goals, breaksystemic trends of adversity and
chart a desirable course forlife.
Thank you so much for tuning in.
Please help us achieve ourvision of becoming one of the
top podcasts in the world bysubscribing to the show, sharing
it with somebody who youbelieve will benefit from it and
(01:35):
leaving a review.
Let's connect with our guest.
There's a question that you mayhave asked yourself and ask of
others is how do you become theone?
The one whether it's for abusiness, for a family,
something meaningful to you?
I know for myself, I often askthat question, given what I saw
(02:00):
growing up and knowing that Iwanted to be the one for my
family and the one that's wantedto be the one for my family and
the one that's going to breakthe chain, and I would often
generate answers that I'llbecome the one.
After I get X, y and Z orobtain something or get
something tangible.
Then I'll be seen as the one,or can call myself the one.
(02:24):
It's something that I thinkabout as reflective of the when
I, then I, then I syndrome,which is, when I X, then I will
Y.
You may have heard this mostcommonly referenced, and when I
lose 20 pounds, then I will behappy and then the goalpost is
constantly moving.
So when we think about beingthe one, it's actually a
(02:49):
completely different narrativethan achieving something
tangible.
Everybody has the opportunityto be the one.
I'm bringing back thisconversation I had with Justin
Prince in 2024.
Justin is an author of the bookBe the One, which we're going
to learn about, and has alsoamassed a very successful
(03:14):
business career, is currentlybuilding another company right
now in the pharmaceutical spaceand has generated over $3
billion in sales.
But he is amazing.
I love to bring back impactfulinterviews like this, especially
as we're now entering thehalfway point into 2025.
And this is an opportunity tostart focusing on or rather
(03:40):
refocusing, perhaps on what youreally want to get done.
So here's the one thing I'llleave you with for this
discussion with Justin, you haveeverything you need to be the
one, and being the one, inwhatever it is it's important to
you, isn't a matter of having X, y and Z, matter of having X, y
(04:12):
and Z.
It's all about who you'reactually being in relation to
the thing that is most importantto you, and is it in alignment
with the greater vision.
Enjoy this with Justin.
Remember, you have the tools tobe the one.
Right now, success story is ariver of tears, a mountain of
obstacles, an ocean ofimpossible odds and an
(04:35):
unbreakable warrior spirit, andwith that, you have the one
person that emerges Behind everysuccess story is one person
that chooses to persist abovethe circumstances and conditions
, and we have the one with ustoday Mr Justin Prince.
He is, first and foremost, afamily man and author of Be the
(05:00):
One, founder of the Make makewellness group, and has shared
his inspiring message in over 30countries across the world.
Justin, you're an inspirationand really appreciate you being
here with us today.
Speaker 1 (05:15):
Brother, oh man, brian honored to be on with you,
man, appreciate you.
Appreciate you having me andfired up to be able to see if we
can pour into your you knowyour audience and just admire
the platform you're building andthe audience you serve.
I love it, man.
Speaker 2 (05:28):
Now a quick search, we can see that you've led
organizations to multiplebillion dollars in revenue.
You've got the bestselling book.
There's a lot of really neatthings there.
What people may see or assumewhen they see that is this guy's
always had it figured out.
I would like for you to sharewith us.
You know what is it that makesyou human and you're just a
(05:53):
normal person like all of us.
You know, and didn't have itall figured out.
Speaker 1 (05:59):
Well, listen, I have four kids from 20 to 12.
So my girls are 15 and 17.
I have bookend boys.
My kids remind me a lot that Iam normal and I try and tell
them guys, I'm cool.
Guys, right, dad, take out thegarbage, it's okay.
So you're not that cool.
You know it's funny.
I'll take pictures of peoplethat are like you probably get
(06:22):
so sick, like at an event for 15year old daughters.
Don't think you're that.
They don't think you're thatcool.
But, uh, listen, you know I umright.
As I look back at like myjourney, it's like it's one of
those things where in many ways,I feel like I would have been
voted more of like the leastlikely to succeed.
Right, you, you had.
I have no professionalbackground.
(06:42):
I was making pizzas.
I was doing construction work.
I used to work at a mall kioskselling animated Bible videos.
I was the guy that used to tryand avoid eye contact with at
the mall.
For those of you that rememberthe mall, the mall is where we
all used to go when the Amazonwas a river.
When I was 12, my folks gotdivorced.
We lived 13 times in the sevenyears through the teenage years.
I never, never really had likea community, you know, like your
(07:04):
church community or maybe thescouts or whatever it is,
because we kept moving.
So you're in these differentneighborhoods, you never really
kind of get locked in with areal, you know, tight group of
friends and but, you know, gotmarried at 22.
We're pregnant at 23.
My wife and I, you know, had alittle baby.
You know, let me rephrase thatMarried at 22, had a baby at 23,
(07:25):
.
You know, right after, about 12or about 13 months later, and
so I just we just kind of add itfast, you know what I'm saying
Like you had a lot coming at youfast, how to make some dollars,
how to support your wife, howto support your kid.
And you know, I always had bigdreams and I always had big
goals.
I always wanted to do somethingwith my life, with my life.
And I hope all of you listening, I hope you can relate to this.
I hope you have like that firein your soul.
(07:45):
You know what I'm saying.
Like you have dreams and goals.
You want to like feel a littlebit of a calling in your life
and many of us that some of thatfires burned out a little bit.
You know it's like, yeah, wehad big dreams, had big goals,
but now it's just like, dude,we're just like you know.
(08:11):
I told my wife we're going tobe successful and the business
failed.
Uh, we were below zerofinancially, back on credit
cards, back on taxes.
Uh, my pregnant wife and nowtwo babies into the loft of my
wife's parents' garage.
So, ryan, check this out, I gotkids, two kids sleeping in the
closet.
My wife and I are sleeping inthis little loft area.
I pick up two part-time jobswhen I did in the week weekends,
when I did in the week days,and so I'm just grinding, trying
to be come free, you know, andjust like, see if I can do this
thing.
And I remember listening to anaudio series by a guy named Jim
(08:33):
Rohn.
Some of you guys know that name, jim Rohn.
For those of you that don't, hewas Tony Robbins and in 2004,
he had this event he did inAnaheim, california, where he
had all these great speakerscome, all these kind of iconic
personal development speakers.
They all poured into people.
At the very end of the weekend,jim Rohn stands up and he says,
to kind of conclude the wholeevent, he says we now have
(08:54):
enough testimonials and enoughpersonal experiences to conclude
that it's possible to createand to design an extraordinary
life.
And, ryan, I knew it waspossible for other people to do
it.
I just didn't know if it wasgoing to be possible for me to
do it and so kept grinding.
You know I ultimately, you know, since that time, to your point
, I've gone on to build multiplemultimillion dollar businesses.
(09:14):
My last business we did, youknow, two and a half billion in
revenue.
I think this next business thatwe're launching will be
multiple, multiple times biggerthan that.
Uh, you know we're launchinghere, coming up real soon, and
so just have a lot of.
You know, as you look back atthat journey, it's like, you
know it's the dream, struggle,victory, they're, they're.
There's three sections to thejourney.
There's like the dream, thestruggle, the victory, they're
(09:35):
all equal.
Because I think what a lot ofus want in life is we want, like
, big, huge dreams, super smallstruggles, big, huge victories.
You know I'm saying yeah's justas we know it's just not how it
works.
You know they're equal, they'recommensurate.
So it's like you signedyourself up for a big dream.
You signed yourself up for astruggle equal to the size of
the dream, but then also avictory equal to the size of the
struggle.
And I now get it.
Here's what's what's cool forme, and I now get to add my name
(10:01):
to this proverbial list ofpeople that, with my own
testimonial and with my ownpersonal experience, I can share
with you, that it's possible,that your dreams and goals are
possible, that it's possible foryou to create and to design an
extraordinary life, and I canshare in other people.
(10:30):
So, man, you know, as you lookback you'd say how did a kid
from you know, divorced parents,no college education, no
professional background, firstbusiness failing the whole thing
, back on credit cards, back ontaxes, you know, staggered in
debt, how did they go pull thisoff?
And that's the power of youknow, working through the
struggle.
So there's a lot ofrelatability in there, hopefully
(10:52):
for folks as they go throughtheir journey.
Speaker 2 (10:54):
I love it and you just mentioned there that,
coming from a divorced family,and you and I share that in
common and I'm curious what roledid brokenness play in your
success?
And ultimately, you mentionedone of the frameworks where,
(11:18):
yeah, we have the dream, we wanta small struggle and then
massive success.
Every success story, there's ariver of tears, a mountain of
obstacles, an ocean ofimpossible odds.
There's tough stuff that we'regoing to go through and even now
, we'll call it, you're in thestage where, yeah, you've got
the frameworks, you've got itquote figured out.
(11:38):
That doesn't mean that you areimmune to difficult times to
come in the future.
So what role did brokennessplay for you and ultimately, for
future difficult moments?
You know how do you reshapethat to into something positive
that keeps you moving forward.
Speaker 1 (11:58):
Yeah, I mean, look, let me start by saying this I
had amazing, I have amazingparents, you know, even though
they got the worst whole thing,just just amazing parents.
And one of the things I wouldshare is you know how it is.
You look back and it's like youpicked up some of these
characteristics from your mom.
You picked up some of thesecharacteristics from your dad or
you know whatever One of thethings from both of them.
But my dad, specifically, waswork ethic.
(12:19):
I was just like, I just waswilling to work hard and just
put in some effort.
By the way, as you know, ryan,it's not just work hard, it's
not just the hours, it's likestaying mentally dialed in
during the hours, it's likereally putting in honest work
during the time.
Do you know what I'm saying?
A lot of people are at work foreight or nine hours, but
(12:39):
they're not crushing the goalsfor eight or nine hours.
I feel like I look back at thatand and you know, I also have
parents.
You know, I worked with afriend of mine that worked in
the school districts acrossAmerica and he said something to
me once I almost feelembarrassed to say this because
it was so obvious to me and itwas really sad to hear this.
(13:01):
But he said he works in schooldistricts, as you imagine, in
Detroit.
And then you know all over, youknow all over middle America,
all over back East, et cetera.
And he said to me he goes.
Your parents told you as a kidthat you could accomplish
anything you put your mind to.
If you're willing to work hardenough, you could accomplish it.
And I remember, as he said,that I thought of course they
did, because I had this likeself-evidence of, of course
that's true If you really wantto go for it.
(13:23):
Now, when we say that, I thinkwe all would say, okay, look, I
was never going to play in theNBA, I get it.
When you're five foot, nothing,a hundred, nothing, you're not
going to play in the NBA, I getit.
But could I accomplish someother goals and dreams?
Of course he goes.
You are really blessed.
He goes because most kids,their parents, told them they're
losers and they're never goingto accomplish anything.
And so I was, just I was.
(13:44):
I was blessed to have parentsthat said, hey, if you're
willing to put in the effort,you can do it.
So that's one thing, but here'sthe flip side, a lot of that
pain.
It builds muscle, like itbuilds emotional muscle, like it
builds resilience and strength.
And it's this idea of, insteadof it, bearing you, it's the
(14:05):
stuff that sets you free.
There's an old story.
I'll share this with you.
There's an old story of an oldmule that's on an old, dried up,
you know kind of an old farm.
But he falls into this dried upwell, the well has dried up and
falls down, accidentally, looksup, he's like, oh crap, I'm
going to die down here, there'sno way out.
And he, and he sees the oldfarmer and he thinks, oh, thank
goodness the farmer's going torescue me.
(14:26):
Well, the farmer, instead ofgrabbing rope, grabs a shovel
because he figures it's an oldmule and it's an old well.
So he starts to like bury themule.
And the mule looks up andinstead of instead of him, like
helping him out, boom, gets hitwith all the dirt and the rock
and the gravel.
And then boom, all the dirt andthe rock and gravel.
And imagine, you know, you guysknow how life is, if it's like,
if it's not one thing, it'sanother.
It's like you think you're likedoing good and something, bam,
(14:47):
you get hit with more dirt, rock, gravel.
You're like, oh my gosh, youknow.
And finally the mule says I'mgoing to die down here and it
off and step up, and shake itoff, and step up, and shake it
off and step up.
(15:07):
The things that were meant tobury me are the things that will
set me free.
And as I think back to like myjourney, I swear to you that's
what's happened.
It's like it built strongershoulders, it built emotional
strength, it built mentalresilience.
So I could like shake it offand step up and keep going, keep
moving forward, because you'dovercome some challenging things
(15:28):
, you know, in the past.
So it's one of those things wesaid this uh, off air before you
and I jumped on.
It's one of those like clichesthat is so true.
It really is so true.
It's like life is not happeningto you.
It s it is happening for you ifyou're willing to shake it off
and step up.
Speaker 2 (15:44):
I appreciate the to your parents because at times, I
believe you know, when you hearsomeone coming from a broken
family and you know I come fromthat as well the people might
think, all right, well, who wentwrong?
Or what'd your parents do wrong?
And everyone you know one thingI've learned is people do the
best they can with what theyhave.
You know one thing I've learnedis people do the best they can
(16:04):
with what they have.
My dad struggled with alcoholand created some pain for the
family, but also, you know, whatI know now is and I love him to
death he's one of my best buds.
He was my greatest teacher,intentionally and
unintentionally.
Intentionally with the workethic, and I got to see what he
(16:29):
did with the restaurants that heran.
It was be number one, or you'reall in or not, and I got that
from him in that sense ofcompetitiveness.
Unintentionally with hisstruggles, because that showed
me all right, I'm not going todo this in the future and I
actually have notes that I'vewritten to myself.
I write myself an annualreflection letter and then I was
(16:51):
looking back in my 2023 one andyou know it mentioned continue
to be the one for your familyand you know the goal board
right behind me.
I have a vision board on therethat says break the chain and
make sure that the buck stopswith me.
So my dad's struggles is whatshowed me how to be the one to
(17:17):
break the chain for the family.
Now, around the theme of be theone jumping into the book,
significance of becoming the one.
Speaker 1 (17:30):
Yeah, so check this out.
For me, it was two things.
It's it's two things.
The first thing is success isan identity process and you're
never going to outperform theway you see yourself.
If you see yourself as a loser,you're not going to show up and
play like a winner.
If you see yourself as a winner, you won't roll over and quit
like a loser, like it wouldn'tbe consistent with your self
identity.
And so, when you realize thatyou're the one, like when you
(17:52):
realize like, if you were totake your parents and your
grandparents and yourgreat-grandparents and your
great-great-grandparents, if youwere to go up, 12 generations,
12 generations was 4,094 people.
4,094 people from all over theworld came together to create
you.
You are the one and you are theone.
These folks lived for, bled for, cried for, died for, gave
everything they had for was foryou to have this moment, for you
(18:14):
to be the one.
So you have that first part.
Second part is realizing thatit's, it's this idea of, instead
of like I need to become theone, it's like yo, I am the one.
And so the challenge is to be,or the invitation is to be, the
one today.
It's like the Gandhi concept ofof be the change you wish to
see it's like.
Be the one that lives a life,be the one that writes a story
(18:36):
that future generations look upinto their family lineage and
they say it was him or it washer.
Like she's the one for ourfamily, like the generational
curse of abuse or addiction, oreven you know the challenges
that we were facing, for it allended.
You know, the temper ended withher, the addiction ended with
him.
The financial principles thatset our family free forever they
(18:57):
started with my great, greatgreat grandpa and they're
telling your story Like theyknow who you are, like your life
has value and significance andyou make an impact with this
time that you get, these breathsthat you get, and you make a
difference because you are theone and every one of your
decisions matter.
So check this out.
The word decision there'sinteresting meanings to words.
The decision came from theLatin, so the decision meant to
(19:20):
cut.
The D meant off.
So when you made a decision,you cut off all their
possibilities.
An incision when they createdthat word cut in where a
decision cut off otherpossibilities.
And here's what I want you toknow, my friends, as you listen
to this today You've never beenthis old before and you'll never
be this young again.
And you can't always controlwhat happens, but you can
(19:40):
control what happens next andyou can make a new decision
right now to be the one to cutoff all other possibilities, to
be the one that lives a lifethat future generations know who
you are.
Speaker 2 (19:49):
Hmm, hmm, that hits, that hits deep.
I listen and think, okay, let'stake a family that there's
multiple siblings and I have ayounger sister.
She's three years younger thanme, love her to death, just
finished nursing school andshe's a full-time nurse now
(20:11):
doing amazing things and savinglives.
There may be other familieswhere maybe there's a sibling
that's like no, big brother isthe one, or little sister is the
one.
It's not me.
Some people may struggle withthe belief that, okay, I
(20:31):
understand that anybody can bethe one.
It's really a process ofbecoming.
I don't know if that's me.
So how can people that may hearwhat you just said and wrestle
with some thoughts, those voicesin our heads, like is it really
me?
What are some ways to overcomethat and understand that?
No, this is something that isinside everyone.
Speaker 1 (20:55):
Yeah, yeah, I mean, let me just say this there's an
old, uh, there's an old Biblestory, and I'm an amateur on the
Bible, so just hang with me onthis, regardless of where you're
at from a faith perspective.
I think it's a.
It's an interesting story.
So the story basically saysthere's a it's what's called the
parable of the talents, andthere's, you know, basically
(21:17):
like the, the master of thehouse, and then there's, you
know, basically, like the, themaster of the house, and then
there's these three servants andthe one servant they give.
They're given talents or coinsas a way to think about them,
like almost gold pieces is a wayto think about it, like a
talent or a coin, but all of ushave talents, right?
So the one person gets one, theone gets two, the one gets five
.
Lesson number one we all gotsomething, so maybe you got five
, maybe I only got one.
We all got something, so maybeyou got five, maybe I only got
(21:38):
one, but no one got zero.
And you know these gifts andtalents and calling on your life
, that your life has like asignificant purpose or reason to
be here, it's not just byaccident or random.
Second thing is the one withfive basically did something
with it.
They took the five I don't knowthey magnified it, they did
something with it.
They took the five I don't knowthey magnified it, they did
something with it.
They turned the five to 10, theone with two turned the two to
(22:00):
four.
So they went out there and madesomething of themselves, right?
The one with one if you rememberthe story, those of you that
you know know these stories whatdid the one with one do?
Well, they buried it.
Why did they bury it?
Like, why'd they hide it?
They buried it Not because theywere, you know, lazy or
something.
They buried it because theywere fearful.
They were fearful that if that,they would lose it.
(22:21):
So, like, almost like goodintentions, like I don't want to
lose this thing, I want to hangon to it.
But there's a what's called thelaw of use.
The law of use basically sayswhat you don't use, you lose.
Like when I was 15, if I showedyou my shoulder, right here I
have a big scar from shouldersurgery when I was 15.
So my, my, my arm was in asling for, for you know, six
weeks.
Well, guess what happens toyour muscle when you don't use
(22:42):
it for six weeks it atrophies,right.
It like, it gets smaller, itgoes away If you don't use it.
You lose it, right?
You lose that muscle that youspent so much time trying to
build.
Same thing with these gifts andtalents, like we all got
something, but most of us we'vehit our talents our whole life.
You know what I'm saying.
We get into our head of, likeGod, I don't know if, maybe it's
somebody else, maybe it's notme, my friends, you, you have
(23:04):
gifts and talents.
You do not just everyone else,you not just your brother, not
just your sister.
Like you and you, your lifematters, like those gifts and
talents.
The best way for you to giveglory to the giver of the gifts
is to go out there and utilizethe gifts.
Because here's the last part ofthe story.
The master says to the personthat hid it he's like basically,
where's your talent?
He's like well, I hid it and inthe hiding process he lost it,
(23:27):
and basically calls him anunwise and slothful servant.
So you know, there's a lot ofthings you don't want to be
called, and unwise and slothfulis probably two of them.
And why?
Why was that not one of hisoptions, to hide it?
Here's, I think the moral of thewhole story.
Your gifts and talents weren'tgiven to you for you.
Your gifts and talents weregiven to you for the rest of us,
and so your hiding or buryingyour talents is not one of your
(23:52):
options, because we need you tobe the best version of yourself.
We need you to step it up.
You may not be, you know, tonyRobbins or Elon Musk Cool, it
doesn't matter.
But guess what?
Your kids need you, yourcommunity needs you, your church
needs you, your business needsyou, your employees need you,
(24:13):
and they need you at the verybest version of yourself.
Your spouse needs you.
By the way, you need you rightLike like.
You need you to be happier.
You need you to get in bettershape.
You know what I'm saying.
Like you're, you need you tostep it up a little bit too.
So my challenge to people is tobe the one.
My invitation is like yo, youare the one, be the one today.
(24:33):
And so it's not just a clicheconcept, it's like yo, you have
gifts and talents and the restof us need you to play all out.
There's an old saying that saysevil prevails when good men and
women do nothing Like.
We need you because if you'renot, you know, going out there
and living your best life, thensomeone else that has ulterior
motives.
(24:53):
They're the ones out there thatare, you know, are the voices
that we all hear.
So we need you to spread yourlove, spread your heart, spread
your work ethic, spread yourunique kind of humor and talent,
all those unique things thatyou have with the rest of us.
Speaker 2 (25:11):
I love the parable of the talents and it's timely.
I was on a coaching call withour friend, marcus Collius,
who's been on the podcast before.
I highly recommend folks goback and check that episode out.
Marcus is amazing, but on ourcall a couple weeks ago he
shared the parable of thetalents and that was something
that was on his heart and toyour point there.
(25:35):
And one thing that I also loveabout you, justin, is you have
shared the stage with so manyremarkable people, including one
of my favorites in the world,ed Milet and I've watched gosh
probably every Ed Milet speechthat's available on YouTube, and
he often will start withtelling the audience you were
(25:58):
meant to do something great withyour life.
So everybody listening and whatyou just reaffirmed, justin, is
you.
Everyone listening, whoever istuned in right now, are meant to
do something great with yourlife, and you are the one.
You have gifts.
(26:20):
Each of us have these giftswithin us that can help serve at
least one person, and I believethat to make a difference in
this world, yes, help yourself,but also help one person,
because you never know what thatone person may do.
They may help five and thosefive may help ten, and then we
(26:41):
create this amazing compoundeffect.
One thing that stood out fromthe book I I love frameworks and
I mentioned that this book hasbeen my running and driving
buddy the last few days and whenI was running recently.
You talk about 3D vision.
(27:02):
When we talk about being theone, you talk about establishing
3D vision.
Can you unpack 3D vision?
And then, within that, there'sone thing I'm going to extract
from it.
But what is it?
How, what is the significanceof 3D vision and how does that
aid us in this journey of beingthe one?
Yeah, great question.
Speaker 1 (27:25):
Listen, I think it all starts with this concept of
why is vision so important?
Right, so you know.
In other words, why are wetalking about the next level of
vision, the kind of a 3D or anoptical like where you can look
at vision from all?
You know all areas.
Why is vision so important?
Vision answers a question thateveryone that is going through a
hard time is asking.
So, whether it's a hard time inyour mental health, whether
(27:47):
it's a hard time in yourmarriage, whether it's a hard
time in your business, whetherit's a hard time in your
physical fitness, whether it's ahard time with a friendship,
everyone asks the same questionsubconsciously when they go
through challenges, which isthis will it always be this way?
Will it always be this way?
In other words, vision is whatyou lead with during hard times,
because you remind yourself andremind the person, remind the
(28:09):
team, remind the spouse.
That's not always going to bethis way.
Look, we're having a roughnight tonight, you know like
we're in an argument, buttomorrow morning sun's coming up
in the East.
We're going to give each othera hug, kiss, to say, hey, babe,
I love you, I'm sorry.
She says I'm sorry and you moveyourself through it.
So vision's what pulls peoplethrough.
(28:33):
You know, if it's always saythat where there is no vision,
the people perish.
Like, vision is just soimportant for a business, it's
so important for someone's life,it's so important for a
marriage, it's so important fora parent to cast vision for a 15
year old child that'sstruggling with.
You know, whatever it is, likeyou, you the vision of like, oh,
your life's more than this,like, don't, don't go down this
path.
You got a big vision for whatyou can accomplish.
(28:55):
That's so important.
And so a 3d vision is this ideathat you really take this to a
whole different level.
So the first D is to define you, define the vision.
And one of the questions I liketo ask people is what do you
want?
What do you want your life?
What are you looking toaccomplish?
What is your life?
What do you want?
And you know it's sointeresting.
(29:15):
People will be like what do youwant your life?
What are you looking toaccomplish?
What is your life, what do youwant?
And you know it's sointeresting.
People will be like I want tobe successful.
You know it's like we haven'teven thought of the answer to
this stuff, you know and theysay no.
So what do you want?
What does success mean?
And you just start drillingdown into, like, what do you
really want?
Just take one moment, just askyourself what do I want?
Where do I want to live?
What does success look like?
Why do I want success so bad?
What is success right?
(29:36):
Start defining this stuff.
Is it an amount of papers youhave with dead presidents' faces
on them, or is there othercomponents of success to you
that are meaningful and drivepassion for you?
So first thing is, what do youwant?
That's vision you startdefining.
Here's what I want toaccomplish with these breasts
that I get this life that I'mgoing to live.
(29:57):
Like this is what I want.
I think a lot of us, you knowHenry David Thoreau once said
that most men, most women, leadlives of quiet desperation.
It's just like we're.
Like I tell people, most of usreact to the distractions of
life versus intentionally createa life.
You want to remember.
You're here to create stuff, myfriends, you're a creator and
(30:20):
so you say what do I want?
What do I want to create?
What do I want to feelexperience?
Where do I want to go?
Like?
What do I want to do with thistime that I get.
That's first thing is youdefine it, and I have some, as
you know, ryan, some workshopsand frameworks in the book to
help you do that.
Yep.
Second thing is once you defineit, you want to declare it.
This is the second D you wantto declare it.
Brandon Burchard did the largeststudy of high performers in
human history.
It's a book called HighPerformance Habits, and what
(30:43):
they found in the book was thatthe highest performers in the
world, they could answer thequestion what is your latest
dream?
Or what is your latest vision,or what is your latest goal.
So imagine you tap them on theshoulder.
So if I tapped you on theshoulder and said hey, you know,
whatever your name is, I saidhey, what's your latest goal,
what's your latest dream?
They said high performers cananswer that question seven to 10
(31:06):
seconds faster than the rest ofthe population.
Why the reason is is becausethey've clearly defined it and
it's a dominant thought.
It on the top of their mind.
Dreams in the back of your mindwon't motivate you.
These, these things need to betip.
They're tip of your tongue.
You think about this stuff, youknow stuff that you're actually
passionate about, and so if yougo to any high performer hey,
what's your latest vision, dude?
They could just rattle stuff.
(31:27):
I'm trying to get in shape downto this much body fat, or I'm
trying to build this business,or I'm you know, this is the.
I think they'll just talk aboutall the stuff that they're up
to, because it's really clearand it's it's on the tip of
their tongue, yep.
And then the third thing is onceyou've defined it and once
you've declared it.
By the way, declaring it willhelp you to hold yourself
accountable, because most of uswould let ourselves down more
(31:48):
than we would let other peopledown.
It's the most interesting abouthumans.
In other words, we'll do thingsfor other people we won't even
do for ourselves If we putourselves out there, and our
public integrity oftentimes ismore important to us, sometimes
even than our private integrity.
Now the goal obviously, is tosync them right.
Where your public and privateintegrity are synced, you are in
(32:09):
private, who you are in public,etc.
You'd hold yourself accountable, just like you would have a
friend hold you accountable.
But for a lot of us, thatpublic declaration of like I'm
going to go build this businessor I'm going to go get in shape.
That public declaration helpsus to hold ourselves accountable
when it's when it's easy to youknow.
No one will know except we.
If we eat the, if we eat thismeal, you know and no one knows.
(32:32):
And then, lastly, is, onceyou've defined it and you've
declared it, then, third, is youdedicate yourself to it.
You dedicate your life to yourvision.
You look at any of the great,you know success stories.
These are folks that werededicated.
Another word for it, by the way, is maybe obsessed.
They were obsessed and I knowthat has almost a negative
connotation.
But listen, there's no lukewarmwinters, my friends, like no
(32:54):
one accidentally just stumbleson top of the biggest mountains.
You've got to, you've got to behighly intentional and you've
got to have a level of ofdedication to make stuff happen
in your life.
I know, you know that, but, man, it's true, dedicate yourself
to the stuff.
Don't be wishy washy.
You know you want to stick to atask until it sticks to you.
Beginners are many, finishersare few.
(33:15):
Be a finisher in your life,don't.
Most people are big talkers,small doers.
Most people in Texas, they saythey're all hat, no cattle.
Most people they, they.
They start a lot of things andthey finish very few.
You want to be the kind ofperson that starts very few and
finishes them all.
And you, like, you don't startstuff, you don't stop, you don't
.
You don't make a commitmentwith your word that you're not
planning on keeping and when youstart doing that, you dedicate
(33:38):
yourself to stuff, you reallyget dedicated.
Your success odds becomeinevitable.
You know, because you you'll,you'll just pay the price to win
.
You know you might have toadjust and adapt and pivot, but,
man, you'll persist until yousucceed because you're dedicated
to what you're doing, howclearly you articulated the 3D
(33:59):
vision and my favorite set ofstats that align to that that.
Speaker 2 (34:05):
These are the things I'll never shut up about.
There's a big reason whythere's a whiteboard behind me
with my goals for the year, andthat's because every single day
when I wake up and comedownstairs before I head off to
the office, I'm getting thispicture of here's what I'm
intending to achieve, and it's aconstant reminder.
(34:28):
So there's no guesswork.
There should never be anyguesswork as to, hey, what are
you going after right now,justin?
What does success look like in2024, 2025?
There shouldn't be anyhead-scratching moments.
So to the point you made aboutBrendan Burchard, that when you
define it and then declare it,you should be able to rattle it
(34:50):
off.
No problem, and that's one thingthat'll help you writing it
down.
But just by writing down whatit is that, let's just say, you
define, studies show you're 42%more likely to accomplish that
thing when you share what youwant to accomplish with a group
of people, when you put it outthere in the world because now
(35:11):
many people that and everyonelistening values being their
word show that your odds ofachieving that thing increased
to 70% when you share that samething to the same group of
people repeatedly, you are 95%more likely to accomplish it
(35:32):
just by doing exactly what yousaid.
Just by doing exactly what yousaid.
One thing with vision that I'mcurious about is is it something
that has been fixed for you,justin?
Is it something that you know?
You went through this exerciseand you have the same vision
today that you did five yearsago?
(35:53):
Or is it something that hasevolved into now, maybe
something you could have neverimagined when you first started
doing this?
Speaker 1 (36:01):
It's a great question .
The simple answer is it evolves.
I'll give you the best analogyI can use, you know, to think
about this.
If you've ever, hopefully someof you can relate to this.
Have you ever been hiking,whether it's on a hill or even
on a mountain, when you get tothe top?
So when you look at the this,have you ever been hiking,
whether it's on a hill or evenon a mountain, when you get to
the top?
So when you look at the bottom,you're at the bottom, you're
looking up at this hill.
(36:21):
All you can see.
Your whole vantage point is thehill.
In other words, you can't seepast it.
You can't see peaks or otherhills or other mountain peaks or
other valleys.
You know past it.
But when you get on top of thehill, all of a sudden your
vantage point changes.
You're like, oh huh, no kidding, well, dude, I'm going to hike
that one over there, that one'seven you know, like that's what
(36:43):
we'll do next weekend, you knowkind of thing.
And you come back down and then, all of a sudden, you just take
different ways and you get tothat vantage point and then to
the next vantage point, that's.
I think that's what happens.
It's you start.
You start.
It's what I call stringing winstogether.
It's like you start stringingsmall wins together.
Keep on your word, doing whatyou say you're going to do.
You know, waking up at the timeyou say you're going to wake up
(37:03):
, you start stringing some winstogether and you start stringing
enough wins together.
Next thing, you know, tellpeople listen, today's,
tomorrow's past.
It's like if you have a crappypast and you're like I don't
know if I have what it takes togo change my life, be the one
and all the stuff Listen.
Make a decision today to be theone.
Make a decision today to givelife your personal best, because
(37:25):
if you do your personal besttoday, what happens is your
personal best today leads to abetter tomorrow.
So, in other words, today istomorrow's past.
If today's your personal best.
Also, we start stringing somewins together, stringing
positive wins.
If we do a couple of bestpersonal to best days, we have a
personal best week, a couple ofbest personal best week,
personal best month of your lifeHoly cow, and it started with
the decision today.
(37:46):
And then string a few personalbest months together.
Personal best quarter it's yourbest quarter of your life.
String a few of those togetheryour best, literally your
personal best year.
You're giving it the very bestyou got, string a few of those
we got a decade, string thosefew of those together.
You look back and you're like mypast was this.
My past was not predictive, itdidn't decide my future, because
(38:06):
I made new decisions to changemy life, you know, and to start
on and just give life the best Igot.
Give it all I've got tonight,you know, give the very, very
best.
Remember, your personal bestmay not be my personal best,
your personal best may not beRyan's or, you know, oprah's,
but listen, your personal bestis your personal best and all
you can do is all you can do andall you can do is enough, but
give life the best you got.
(38:27):
Swing your punches as hard asyou can, you know, and when you
do that, you start to get intothis thing of like man.
I have new vision, like Ididn't think it was possible for
me to hit that, but now I can.
In this case I can go hit thatand you start pulling success
closer to you.
Success one of the reasons wedon't go chase it is it feels so
freaking far away and you pullit closer Also, you're like I
could go chase that thing down.
(38:48):
I'm not eight years away fromgetting in the best shape of my
life, I'm like 12 weeks, like Icould do this thing.
You know, pull it a little bitcloser and it's.
It becomes much easier to gochase.
Speaker 2 (38:58):
That just occurred to me as we're having this
conversation and had a lot ofsimilar conversations with
people about okay, how do weachieve quote success and
success being however we defineit and how can we reframe
difficult moments.
It occurred to me I've neverasked someone this For somebody
(39:19):
that has accomplished what youhave and you have a clear vision
for the future and clearlydestined for more amazing things
, personally, professionally andwith your family.
Have you ever struggled withwhat I say is smelling the roses
?
One thing that I often remindmyself now because I've been the
(39:42):
worst about this I have beenI'm getting better is knocking
things off that gold list rightbehind me and then immediately
focusing on all right, we got togo after what's next and not
quote smelling the roses andthen it's all right, I reached
(40:06):
this milestone, but now I'mupset that I'm not at this one,
even though getting to that lastmilestone was a monumental
effort.
Have you ever struggled withthat?
Speaker 1 (40:16):
was a monumental effort.
Have you ever struggled withthat?
Yeah, look, that's a greatquestion.
It's a great question.
The short answer is yes, but Idon't know if I I want to just
reframe it a little bit becauseI don't know if I look at it as
a struggle now.
Now, by the way, it may be, itmay be maybe I need to go, need
to really go re-examine it, butlike, go, you need to really go
(40:41):
re-examine it.
But, like I, I have feltimmense gratitude for things.
I felt, you know, when you hitbig goals and accomplish big
things, but, dude, I am alwayson to that next thing.
It doesn't mean, I don't, youknow, have the dinner and eat
the you know like, eat the steakand enjoy the celebration and
give the hugs and the wholething.
I'm I feel like I've done that.
But I'll give you an example.
I've done a lot of work withJohn Maxwell.
So John Maxwell for those ofyou that don't know him, he's,
you know, one of the top well,inc magazine says the world's
(41:03):
foremost authority on leadership.
He's written almost a hundredleadership books.
He's a super, super, specialman.
I've done a lot of work.
He actually did the forward tomy.
He has written 100 plus books.
He's sold 35 million copies allover the world.
(41:24):
He's built the largest coachingcompany in the world, meaning
there's more like John Maxwellcoaches than certified coaches
than any.
So he has an entire, I thinkit's like.
Last I checked it was like70,000.
There's probably 100,000 now.
But the point is it's just ahuge community of impact, right?
The point is just hugecommunity of impact, right?
I've gone to Costa Rica anddone country transformations
(41:51):
with them on multiple occasions,where I'll teach value and
principle-based leadership toall of, like the heads of all
the countries.
So it's whether it's government, whether it's sports, whether
it's healthcare, whether it'sbusiness, entrepreneurship,
whether you know, like you knowthe education systems.
I mean just really amazingstuff, impactful work, right.
Guess how much John Maxwelltalks about what he used to do,
or like prior victories, or likezero.
He always, always, always, islike talking about this vision.
(42:16):
Now John's 76 and he has thisright, and it's the most
interesting thing thing, he hasthis like wellspring of energy,
like this wellspring I Iremember when I was with him so
this has been the last time Iwas with him was, uh, three
years ago.
So three years ago would havebeen 2021, right, so I'd have
(42:37):
been, I'd have been 41 years old, he would have been 73.
There was times I remember.
I remember I was like man, I amtired, and I'm not the one, you
know, he's the one that, like,is has to go present and do all
the stuff, right, but I'm likewith him and I'm tired.
I remember thinking to myselflike man, this guy's got like
some superchargers of energy,you know, and what is his
supercharger is this vision hehas, you know, to just have
(43:04):
urgency in his life, to livewith urgency.
And it doesn't mean I don'tthink he smells the roses, I
think you should, but, man, Ithink most people I don't know,
this is my take I think mostpeople were too busy, we're not
putting in enough work.
It's like guess what?
I would say we're not puttingin enough work, like we're not
urgent enough.
We're acting like we're goingto have lots of tomorrows.
We don't.
And like Marcus Aurelius said,you know, you want to live life
right now, like you know, hesaid.
(43:25):
He said how did he?
He said you could leave liferight now.
He said you could leave liferight now.
Let it determine what you do,say and think.
And it's memento mori meditateon mortality, remind yourself
you may not get tomorrow.
So so I don't try and justcelebrate too much, as I guess
what I'm saying.
I'm kind of like onto the nextthing big vision, let's go,
(43:45):
let's serve more people, addmore value.
It doesn't mean I can't, Idon't think we should celebrate.
I'll give you one last quickthing.
Did you ever see this interviewwith Kobe Bryant?
This to me kind of sums upwhere I feel like I am coming
from he, they, they're up two0in the NBA finals.
And the reporter says to him inthe postgame interview.
The reporter says to him, hesays he says basically Kobe, no,
(44:09):
smile, no smile, jobs notfinished.
And Kobe says jobs not done andhe goes.
He goes yeah, because you're up2-0.
And he goes.
Is the job finished?
He goes no, if the job's notfinished, he goes.
Job's not finished.
Like I don't know what you wantme to do, like I'm not here to
celebrate.
That's kind of how I feel.
That's kind of how I feel it'slike I do think we can high five
after the win, I do think wecan say good game, but listen,
(44:35):
dude, job's not finished.
Like we got more things to godo, to go accomplish the bigger
dreams, bigger goals.
So try and rest too much onwhat I did.
I'm always trying to, like castthe vision of where I'm headed.
Speaker 2 (44:43):
Yeah, and, and I appreciate the context there and
by the way, that was.
Speaker 1 (44:47):
That was probably.
That was probably more in inarticulate than I, because I'm
processing that through as I sayit out loud.
But I think that Kobe, thatKobe lens, probably have it some
the whole thing job's notfinished, like you still got
things to accomplish, you know.
Speaker 2 (45:00):
Yeah, and I appreciate that and I think
that's one thing with with highperformers we're on a mountain
with no peak mountain with nopeak.
Now, with that, can we stillembrace?
Oh man, well, we just got tothis new summit Like all right,
great, we're still climbing themountain, we're always, we're
still climbing the mountain,we're always, we're always
(45:21):
climbing.
But it's maybe something I'll anew question I'll add into the
mix and appreciate you talkingabout mr maxwell.
He he gave a sermon at a localchurch a couple years ago and
got to go watch him and what apowerful, just amazing human.
(45:41):
He can just sit there in achair and captivate an audience.
And he's not going to be likejumping out at you and has this
energy where he's jumping acrossthe stage.
I mean he could if he wanted to.
He just sits there and he saysmy name is John and I'm your
friend and right there he just.
He just has you hooked.
Here's a good one to wrap upwith influence in your life and
(46:06):
further encouragement that wecan give people listeners.
Multiple references in the bookand other interviews that I've
listened to you on about fourwords that John spoke to you and
the impact that it's made inyour life, and I believe these
four words are things thateverybody should take away.
(46:28):
Talk through that.
Speaker 1 (46:30):
Yeah, yeah.
So.
So check this out to your pointabout him sitting on a stool.
So I'm, I'm, uh, I mean, I'm inCosta Rica.
We've we've had this you know,crazy experience where you're
traveling around the country,you're meeting with the heads of
, I mean, we went to the U?
S embassy.
It's like sitting there next tothe U S ambassador and John
Maxwell, I'm like what ishappening in my life and one of
(46:50):
the stops who make is at thislocal university and there's
about 500 college students.
So I want you to envision it'slike a theater style, so
auditorium, theater style.
So, instead of like flat withchairs, it's, it's.
It's like a theater style,right?
So there's a big stage down inthe middle.
It's completely full in this,you know, and you're talking to
college kids.
So imagine talking to collegekids.
You're talking to, let's callit, 18 to 22 year olds.
(47:11):
These are, you know, in essence, they're kids.
You know, you get a littleolder.
These are, you know, they're,they're kids.
So John's up there, years old,and he's teaching sitting on a
stool.
Next to him on the stoolthere's a high boy table,
there's iPad, and the next tothat high boy table is another
stool.
When I say stool.
It's a high, it's a high chair,right it's got it's got the
(47:32):
back, but it's a big, tall chair.
But next to him is JV.
His name is Juan Vareik andJuan is is.
They call him the LatinAmerican, john Maxwell.
So he's not only a wonderfulinterpreter as far as the
language, but he's also aninterpreter as far as, like, the
motion and you know the wholething.
So John's teaching these kidsteaching, teaching, teaching.
It's kind of normal stuff, theynormally teach.
(47:53):
And then all of a sudden, ryan,he just stops and he sits back
in the stool like this and putshis hand on his chin and it's
like he's thinking you, it'slike he's, he's like like
something hit him and he said ifthere was only one thing that I
could share with you that wouldhave the most impact in your
life, it would be this one thing.
And I want to share this isparticularly to close this
(48:14):
discussion.
If there's only one thing Icould leave you with at our
discussion and be this one thing.
So he still is back on hisseats.
Everyone gets their notes, getstheir pen ready to hear the one
thing from this kind of, youknow, leadership legend.
But he still hasn't saidanything other than there's a
one thing, you know.
So he stands up off of hischair and walks to the edge of a
stage and just holds his armsstraight up like this, like just
(48:36):
his right arm, straight up inthe air, but it still doesn't
say anything.
It's right on the edge of thestage and you know, 10 seconds
have passed, you know 5 seconds.
10 seconds, 15 seconds.
It feels like 5 minutes.
Right, it feels like aneternity.
And then finally, juan Ferreiraand JV.
He sees that John's doing that,so he like, stands up, you know
, walks over to him, he puts hisarms straight up in the air,
like this, no-transcript, youknow, 500 people stand up, arms
(49:10):
straight up in the air.
And John still got his armsstraight up in the air and he
says, if there was only.
He said most people have uphillhopes and downhill habits.
And he says you don'taccidentally go up hills, you
(49:31):
only intentionally go up hills.
So live an intentional life.
And man, four words live anintentional life.
I remember thinking myself howintentional am I being with my
life, like, how intentional am Ibeing in my marriage?
How intentional am I being witheach one of my children?
How intentional am I being inmy career and business.
Am I really creating thingswith high intention?
If you don't live a life ofhigh intention, you'll live a
(49:54):
life of high reaction.
You'll just react to all thedistractions of life Everyone
else's agenda, everyone else'sreactions, everyone else's fires
, everyone else's chaos versussaying no, I don't subscribe to
that Like I'm going to live ahighly intentional life and go
make things happen.
And so it was a really, reallyimpactful kind of moment for me
(50:15):
and as I look back on it, um, itreally changed my life because
I started to become much, muchmore focused, much more
intentional, much lessdistracted, much less scattered
and much more intentional.
And I look at the, the uh, theresults in business and you know
, career and health and just allthose things.
It's just like it's like theywere exponential, it's like the
(50:37):
curve just got exponentialbecause I wasn't kind of focused
, I was hyper-focused, I wasn'tkind of dialed in, I was
hyper-dialed in, I wasn't kindof intentional, I was super
intentional.
And, man, you live anintentional life and the whole
game changes 100%.
Speaker 2 (50:51):
That's man.
What a beautiful story too, andI appreciate that.
You shared the moment and itmade me want to raise my hand
too.
I'm like all right, what's next?
What's next, justin?
This has been such an amazingdiscussion.
We wrap up with a rapid firesession.
The way this works is I'm goingto ask you three questions, and
(51:14):
the amount of time you have toanswer each question is the
amount of time it takes to go upone elevator floor.
So imagine that there's a daythat comes in the future where
you and I get to connect face toface and we're going to go up
one elevator floor.
So imagine that there's a daythat comes in the future where
you and I get to connectface-to-face and we're going to
go to lunch somewhere on a nicerooftop and we're going up three
floors to get there.
On each floor somebody's goingto get in the elevator.
(51:35):
They're going to go up onefloor.
They walk in, they recognizewho you are, they've read be the
one, and they've got onequestion for you.
So the first person walks inand they say justin, what's one
gem that you have, whether it bea quote or a mantra that you
live your life by, that I canput in my back pocket and live
(51:56):
my life by too I would just sayto persist until you succeed.
Speaker 1 (52:01):
It's a famous augmenting scroll, you know.
You persist until you persistuntil you succeed.
Speaker 2 (52:08):
Next person gets in.
I recognize you have, justin.
What's one step that I can taketoday to be the?
Speaker 1 (52:16):
one.
There's two steps to be the one.
For me, two things.
One is how can I change myattitude?
And two is what's the nextphysical action I can take?
So have an attitude shift.
And then two is take actionLike what's the next action you
can take to move towards yourdream, move towards your goal.
Speaker 2 (52:33):
Last one, and this could be the hardest one.
What's one book, in addition,to be the one that we can read
to bolster our mindset?
Speaker 1 (52:45):
that we can read to bolster our mindset.
Yeah, look, there's so many.
You know, jim Rohn, I believethat the books that you read
will define you.
If I had to limit it to onebook and, by the way, I'm going
to exclude religious books,because those are ultimately the
books that you should bereading and studying if you only
had one, if you literally couldonly read one, like, for
example, the Bible is the mostdistributed book in the history
of the world and it.
No books changed the world more.
Uh, after the, you know, theGutenberg printing press, no
(53:08):
books had more impact on theworld.
So take those out.
One book, I'll tell you one,just right off, the just jumps
out.
It's seven habits of highlyeffective people by Cubby.
I mean, you just it, just, youjust can't, you just can't get
any better.
I mean it's just so good.
Again, there's a thousand otherones that are amazing too, but
that one's, that one's just sogood.
Classic.
Speaker 2 (53:25):
Justin, this was amazing.
How do we keep up with you,support you in all the amazing
things that you are putting intothis world?
Speaker 1 (53:34):
Yeah, ryan, first of all, honored to be on thing man,
Appreciate you making theeffort, so listen you go to.
I am Justin Prince on Instagram.
You know come follow me thereacross, across all platforms,
and if I can support you atvalue, I put out a ton of free
content.
You know stuff that I think canhelp change your whole life,
(53:54):
and so you know love to getconnected in there and and you
know see what I can do tosupport and add value to your
dreams and goals and what you'reworking on.
Speaker 2 (54:01):
Highly recommend that , folks, and a reminder to
everyone listening that you arethe one you are meant to do
something great with your lifeand you have all the tools
available to you right now tocreate whatever it is that you
desire and, by keeping up withJustin and diving into be the
(54:26):
one you can create the life thatyou ultimately envision and win
today.
Thanks so much for tuning inOutro Music.
My challenge to people is to be the one.
My invitation is like yo, youare the one, be the one today.
And so it's not just a clicheconcept, it's like.
You know, you have gifts andtalents and the rest of us need
you to play all out.
There's an old saying that saysevil prevails when good men and
women do nothing Like.
We need you, because if you'renot, you know, going out there
(00:21):
and living your best life, thenthen some of someone else that
has ulterior motives they're theones out there that are, you
know, are the voices that we allhear.
So we need you to.
You know, spread your love,spread your heart, spread your
work ethic, spread your uniquekind of humor and talent, all
those unique things that youhave with the rest of us welcome
(00:43):
to the win today podcast, aweekly tool intentionally
crafted to help people enhanceperformance, feel inspired and
conquer life.
Speaker 2 (00:53):
Our commitment is that you would learn from some
of the most disciplined,heartwarming and inspiring
people on the globe, in additionto receiving a piece of a
winning playbook from myself ora renowned expert in their field
.
My name is Ryan Cass and I'myour host, and it is my purpose
in this world to inspire people,to establish a foundation for
(01:14):
sustained success by developingsystems that will enable you to
accomplish your goals, breaksystemic trends of adversity and
chart a desirable course forlife.
Thank you so much for tuning in.
Please help us achieve ourvision of becoming one of the
top podcasts in the world bysubscribing to the show, sharing
it with somebody who youbelieve will benefit from it and
(01:35):
leaving a review.
Let's connect with our guest.
There's a question that you mayhave asked yourself and ask of
others is how do you become theone?
The one whether it's for abusiness, for a family,
something meaningful to you?
I know for myself, I often askthat question, given what I saw
(02:00):
growing up and knowing that Iwanted to be the one for my
family and the one that's wantedto be the one for my family and
the one that's going to breakthe chain, and I would often
generate answers that I'llbecome the one.
After I get X, y and Z orobtain something or get
something tangible.
Then I'll be seen as the one,or can call myself the one.
(02:24):
It's something that I thinkabout as reflective of the when
I, then I, then I syndrome,which is, when I X, then I will
Y.
You may have heard this mostcommonly referenced, and when I
lose 20 pounds, then I will behappy and then the goalpost is
constantly moving.
So when we think about beingthe one, it's actually a
(02:49):
completely different narrativethan achieving something
tangible.
Everybody has the opportunityto be the one.
I'm bringing back thisconversation I had with Justin
Prince in 2024.
Justin is an author of the bookBe the One, which we're going
to learn about, and has alsoamassed a very successful
(03:14):
business career, is currentlybuilding another company right
now in the pharmaceutical spaceand has generated over $3
billion in sales.
But he is amazing.
I love to bring back impactfulinterviews like this, especially
as we're now entering thehalfway point into 2025.
And this is an opportunity tostart focusing on or rather
(03:40):
refocusing, perhaps on what youreally want to get done.
So here's the one thing I'llleave you with for this
discussion with Justin, you haveeverything you need to be the
one, and being the one, inwhatever it is it's important to
you, isn't a matter of having X, y and Z, matter of having X, y
(04:12):
and Z.
It's all about who you'reactually being in relation to
the thing that is most importantto you, and is it in alignment
with the greater vision.
Enjoy this with Justin.
Remember, you have the tools tobe the one.
Right now, success story is ariver of tears, a mountain of
obstacles, an ocean ofimpossible odds and an
(04:35):
unbreakable warrior spirit, andwith that, you have the one
person that emerges Behind everysuccess story is one person
that chooses to persist abovethe circumstances and conditions
, and we have the one with ustoday Mr Justin Prince.
He is, first and foremost, afamily man and author of Be the
(05:00):
One, founder of the Make makewellness group, and has shared
his inspiring message in over 30countries across the world.
Justin, you're an inspirationand really appreciate you being
here with us today.
Speaker 1 (05:15):
Brother, oh man, brian honored to be on with you,
man, appreciate you.
Appreciate you having me andfired up to be able to see if we
can pour into your you knowyour audience and just admire
the platform you're building andthe audience you serve.
I love it, man.
Speaker 2 (05:28):
Now a quick search, we can see that you've led
organizations to multiplebillion dollars in revenue.
You've got the bestselling book.
There's a lot of really neatthings there.
What people may see or assumewhen they see that is this guy's
always had it figured out.
I would like for you to sharewith us.
You know what is it that makesyou human and you're just a
(05:53):
normal person like all of us.
You know, and didn't have itall figured out.
Speaker 1 (05:59):
Well, listen, I have four kids from 20 to 12.
So my girls are 15 and 17.
I have bookend boys.
My kids remind me a lot that Iam normal and I try and tell
them guys, I'm cool.
Guys, right, dad, take out thegarbage, it's okay.
So you're not that cool.
You know it's funny.
I'll take pictures of peoplethat are like you probably get
(06:22):
so sick, like at an event for 15year old daughters.
Don't think you're that.
They don't think you're thatcool.
But, uh, listen, you know I umright.
As I look back at like myjourney, it's like it's one of
those things where in many ways,I feel like I would have been
voted more of like the leastlikely to succeed.
Right, you, you had.
I have no professionalbackground.
(06:42):
I was making pizzas.
I was doing construction work.
I used to work at a mall kioskselling animated Bible videos.
I was the guy that used to tryand avoid eye contact with at
the mall.
For those of you that rememberthe mall, the mall is where we
all used to go when the Amazonwas a river.
When I was 12, my folks gotdivorced.
We lived 13 times in the sevenyears through the teenage years.
I never, never really had likea community, you know, like your
(07:04):
church community or maybe thescouts or whatever it is,
because we kept moving.
So you're in these differentneighborhoods, you never really
kind of get locked in with areal, you know, tight group of
friends and but, you know, gotmarried at 22.
We're pregnant at 23.
My wife and I, you know, had alittle baby.
You know, let me rephrase thatMarried at 22, had a baby at 23,
(07:25):
.
You know, right after, about 12or about 13 months later, and
so I just we just kind of add itfast, you know what I'm saying
Like you had a lot coming at youfast, how to make some dollars,
how to support your wife, howto support your kid.
And you know, I always had bigdreams and I always had big
goals.
I always wanted to do somethingwith my life, with my life.
And I hope all of you listening, I hope you can relate to this.
I hope you have like that firein your soul.
(07:45):
You know what I'm saying.
Like you have dreams and goals.
You want to like feel a littlebit of a calling in your life
and many of us that some of thatfires burned out a little bit.
You know it's like, yeah, wehad big dreams, had big goals,
but now it's just like, dude,we're just like you know.
(08:11):
I told my wife we're going tobe successful and the business
failed.
Uh, we were below zerofinancially, back on credit
cards, back on taxes.
Uh, my pregnant wife and nowtwo babies into the loft of my
wife's parents' garage.
So, ryan, check this out, I gotkids, two kids sleeping in the
closet.
My wife and I are sleeping inthis little loft area.
I pick up two part-time jobswhen I did in the week weekends,
when I did in the week days,and so I'm just grinding, trying
to be come free, you know, andjust like, see if I can do this
thing.
And I remember listening to anaudio series by a guy named Jim
(08:33):
Rohn.
Some of you guys know that name, jim Rohn.
For those of you that don't, hewas Tony Robbins and in 2004,
he had this event he did inAnaheim, california, where he
had all these great speakerscome, all these kind of iconic
personal development speakers.
They all poured into people.
At the very end of the weekend,jim Rohn stands up and he says,
to kind of conclude the wholeevent, he says we now have
(08:54):
enough testimonials and enoughpersonal experiences to conclude
that it's possible to createand to design an extraordinary
life.
And, ryan, I knew it waspossible for other people to do
it.
I just didn't know if it wasgoing to be possible for me to
do it and so kept grinding.
You know I ultimately, you know, since that time, to your point
, I've gone on to build multiplemultimillion dollar businesses.
(09:14):
My last business we did, youknow, two and a half billion in
revenue.
I think this next business thatwe're launching will be
multiple, multiple times biggerthan that.
Uh, you know we're launchinghere, coming up real soon, and
so just have a lot of.
You know, as you look back atthat journey, it's like, you
know it's the dream, struggle,victory, they're, they're.
There's three sections to thejourney.
There's like the dream, thestruggle, the victory, they're
(09:35):
all equal.
Because I think what a lot ofus want in life is we want, like
, big, huge dreams, super smallstruggles, big, huge victories.
You know I'm saying yeah's justas we know it's just not how it
works.
You know they're equal, they'recommensurate.
So it's like you signedyourself up for a big dream.
You signed yourself up for astruggle equal to the size of
the dream, but then also avictory equal to the size of the
struggle.
And I now get it.
Here's what's what's cool forme, and I now get to add my name
(10:01):
to this proverbial list ofpeople that, with my own
testimonial and with my ownpersonal experience, I can share
with you, that it's possible,that your dreams and goals are
possible, that it's possible foryou to create and to design an
extraordinary life, and I canshare in other people.
(10:30):
So, man, you know, as you lookback you'd say how did a kid
from you know, divorced parents,no college education, no
professional background, firstbusiness failing the whole thing
, back on credit cards, back ontaxes, you know, staggered in
debt, how did they go pull thisoff?
And that's the power of youknow, working through the
struggle.
So there's a lot ofrelatability in there, hopefully
(10:52):
for folks as they go throughtheir journey.
Speaker 2 (10:54):
I love it and you just mentioned there that,
coming from a divorced family,and you and I share that in
common and I'm curious what roledid brokenness play in your
success?
And ultimately, you mentionedone of the frameworks where,
(11:18):
yeah, we have the dream, we wanta small struggle and then
massive success.
Every success story, there's ariver of tears, a mountain of
obstacles, an ocean ofimpossible odds.
There's tough stuff that we'regoing to go through and even now
, we'll call it, you're in thestage where, yeah, you've got
the frameworks, you've got itquote figured out.
(11:38):
That doesn't mean that you areimmune to difficult times to
come in the future.
So what role did brokennessplay for you and ultimately, for
future difficult moments?
You know how do you reshapethat to into something positive
that keeps you moving forward.
Speaker 1 (11:58):
Yeah, I mean, look, let me start by saying this I
had amazing, I have amazingparents, you know, even though
they got the worst whole thing,just just amazing parents.
And one of the things I wouldshare is you know how it is.
You look back and it's like youpicked up some of these
characteristics from your mom.
You picked up some of thesecharacteristics from your dad or
you know whatever One of thethings from both of them.
But my dad, specifically, waswork ethic.
(12:19):
I was just like, I just waswilling to work hard and just
put in some effort.
By the way, as you know, ryan,it's not just work hard, it's
not just the hours, it's likestaying mentally dialed in
during the hours, it's likereally putting in honest work
during the time.
Do you know what I'm saying?
A lot of people are at work foreight or nine hours, but
(12:39):
they're not crushing the goalsfor eight or nine hours.
I feel like I look back at thatand and you know, I also have
parents.
You know, I worked with afriend of mine that worked in
the school districts acrossAmerica and he said something to
me once I almost feelembarrassed to say this because
it was so obvious to me and itwas really sad to hear this.
(13:01):
But he said he works in schooldistricts, as you imagine, in
Detroit.
And then you know all over, youknow all over middle America,
all over back East, et cetera.
And he said to me he goes.
Your parents told you as a kidthat you could accomplish
anything you put your mind to.
If you're willing to work hardenough, you could accomplish it.
And I remember, as he said,that I thought of course they
did, because I had this likeself-evidence of, of course
that's true If you really wantto go for it.
(13:23):
Now, when we say that, I thinkwe all would say, okay, look, I
was never going to play in theNBA, I get it.
When you're five foot, nothing,a hundred, nothing, you're not
going to play in the NBA, I getit.
But could I accomplish someother goals and dreams?
Of course he goes.
You are really blessed.
He goes because most kids,their parents, told them they're
losers and they're never goingto accomplish anything.
And so I was, just I was.
(13:44):
I was blessed to have parentsthat said, hey, if you're
willing to put in the effort,you can do it.
So that's one thing, but here'sthe flip side, a lot of that
pain.
It builds muscle, like itbuilds emotional muscle, like it
builds resilience and strength.
And it's this idea of, insteadof it, bearing you, it's the
(14:05):
stuff that sets you free.
There's an old story.
I'll share this with you.
There's an old story of an oldmule that's on an old, dried up,
you know kind of an old farm.
But he falls into this dried upwell, the well has dried up and
falls down, accidentally, looksup, he's like, oh crap, I'm
going to die down here, there'sno way out.
And he, and he sees the oldfarmer and he thinks, oh, thank
goodness the farmer's going torescue me.
(14:26):
Well, the farmer, instead ofgrabbing rope, grabs a shovel
because he figures it's an oldmule and it's an old well.
So he starts to like bury themule.
And the mule looks up andinstead of instead of him, like
helping him out, boom, gets hitwith all the dirt and the rock
and the gravel.
And then boom, all the dirt andthe rock and gravel.
And imagine, you know, you guysknow how life is, if it's like,
if it's not one thing, it'sanother.
It's like you think you're likedoing good and something, bam,
(14:47):
you get hit with more dirt, rock, gravel.
You're like, oh my gosh, youknow.
And finally the mule says I'mgoing to die down here and it
off and step up, and shake itoff, and step up, and shake it
off and step up.
(15:07):
The things that were meant tobury me are the things that will
set me free.
And as I think back to like myjourney, I swear to you that's
what's happened.
It's like it built strongershoulders, it built emotional
strength, it built mentalresilience.
So I could like shake it offand step up and keep going, keep
moving forward, because you'dovercome some challenging things
(15:28):
, you know, in the past.
So it's one of those things wesaid this uh, off air before you
and I jumped on.
It's one of those like clichesthat is so true.
It really is so true.
It's like life is not happeningto you.
It s it is happening for you ifyou're willing to shake it off
and step up.
Speaker 2 (15:44):
I appreciate the to your parents because at times, I
believe you know, when you hearsomeone coming from a broken
family and you know I come fromthat as well the people might
think, all right, well, who wentwrong?
Or what'd your parents do wrong?
And everyone you know one thingI've learned is people do the
best they can with what theyhave.
You know one thing I've learnedis people do the best they can
(16:04):
with what they have.
My dad struggled with alcoholand created some pain for the
family, but also, you know, whatI know now is and I love him to
death he's one of my best buds.
He was my greatest teacher,intentionally and
unintentionally.
Intentionally with the workethic, and I got to see what he
(16:29):
did with the restaurants that heran.
It was be number one, or you'reall in or not, and I got that
from him in that sense ofcompetitiveness.
Unintentionally with hisstruggles, because that showed
me all right, I'm not going todo this in the future and I
actually have notes that I'vewritten to myself.
I write myself an annualreflection letter and then I was
(16:51):
looking back in my 2023 one andyou know it mentioned continue
to be the one for your familyand you know the goal board
right behind me.
I have a vision board on therethat says break the chain and
make sure that the buck stopswith me.
So my dad's struggles is whatshowed me how to be the one to
(17:17):
break the chain for the family.
Now, around the theme of be theone jumping into the book,
significance of becoming the one.
Speaker 1 (17:30):
Yeah, so check this out.
For me, it was two things.
It's it's two things.
The first thing is success isan identity process and you're
never going to outperform theway you see yourself.
If you see yourself as a loser,you're not going to show up and
play like a winner.
If you see yourself as a winner, you won't roll over and quit
like a loser, like it wouldn'tbe consistent with your self
identity.
And so, when you realize thatyou're the one, like when you
(17:52):
realize like, if you were totake your parents and your
grandparents and yourgreat-grandparents and your
great-great-grandparents, if youwere to go up, 12 generations,
12 generations was 4,094 people.
4,094 people from all over theworld came together to create
you.
You are the one and you are theone.
These folks lived for, bled for, cried for, died for, gave
everything they had for was foryou to have this moment, for you
(18:14):
to be the one.
So you have that first part.
Second part is realizing thatit's, it's this idea of, instead
of like I need to become theone, it's like yo, I am the one.
And so the challenge is to be,or the invitation is to be, the
one today.
It's like the Gandhi concept ofof be the change you wish to
see it's like.
Be the one that lives a life,be the one that writes a story
(18:36):
that future generations look upinto their family lineage and
they say it was him or it washer.
Like she's the one for ourfamily, like the generational
curse of abuse or addiction, oreven you know the challenges
that we were facing, for it allended.
You know, the temper ended withher, the addiction ended with
him.
The financial principles thatset our family free forever they
(18:57):
started with my great, greatgreat grandpa and they're
telling your story Like theyknow who you are, like your life
has value and significance andyou make an impact with this
time that you get, these breathsthat you get, and you make a
difference because you are theone and every one of your
decisions matter.
So check this out.
The word decision there'sinteresting meanings to words.
The decision came from theLatin, so the decision meant to
(19:20):
cut.
The D meant off.
So when you made a decision,you cut off all their
possibilities.
An incision when they createdthat word cut in where a
decision cut off otherpossibilities.
And here's what I want you toknow, my friends, as you listen
to this today You've never beenthis old before and you'll never
be this young again.
And you can't always controlwhat happens, but you can
(19:40):
control what happens next andyou can make a new decision
right now to be the one to cutoff all other possibilities, to
be the one that lives a lifethat future generations know who
you are.
Speaker 2 (19:49):
Hmm, hmm, that hits, that hits deep.
I listen and think, okay, let'stake a family that there's
multiple siblings and I have ayounger sister.
She's three years younger thanme, love her to death, just
finished nursing school andshe's a full-time nurse now
(20:11):
doing amazing things and savinglives.
There may be other familieswhere maybe there's a sibling
that's like no, big brother isthe one, or little sister is the
one.
It's not me.
Some people may struggle withthe belief that, okay, I
(20:31):
understand that anybody can bethe one.
It's really a process ofbecoming.
I don't know if that's me.
So how can people that may hearwhat you just said and wrestle
with some thoughts, those voicesin our heads, like is it really
me?
What are some ways to overcomethat and understand that?
No, this is something that isinside everyone.
Speaker 1 (20:55):
Yeah, yeah, I mean, let me just say this there's an
old, uh, there's an old Biblestory, and I'm an amateur on the
Bible, so just hang with me onthis, regardless of where you're
at from a faith perspective.
I think it's a.
It's an interesting story.
So the story basically saysthere's a it's what's called the
parable of the talents, andthere's, you know, basically
(21:17):
like the, the master of thehouse, and then there's, you
know, basically, like the, themaster of the house, and then
there's these three servants andthe one servant they give.
They're given talents or coinsas a way to think about them,
like almost gold pieces is a wayto think about it, like a
talent or a coin, but all of ushave talents, right?
So the one person gets one, theone gets two, the one gets five
.
Lesson number one we all gotsomething, so maybe you got five
, maybe I only got one.
We all got something, so maybeyou got five, maybe I only got
(21:38):
one, but no one got zero.
And you know these gifts andtalents and calling on your life
, that your life has like asignificant purpose or reason to
be here, it's not just byaccident or random.
Second thing is the one withfive basically did something
with it.
They took the five I don't knowthey magnified it, they did
something with it.
They took the five I don't knowthey magnified it, they did
something with it.
They turned the five to 10, theone with two turned the two to
(22:00):
four.
So they went out there and madesomething of themselves, right?
The one with one if you rememberthe story, those of you that
you know know these stories whatdid the one with one do?
Well, they buried it.
Why did they bury it?
Like, why'd they hide it?
They buried it Not because theywere, you know, lazy or
something.
They buried it because theywere fearful.
They were fearful that if that,they would lose it.
(22:21):
So, like, almost like goodintentions, like I don't want to
lose this thing, I want to hangon to it.
But there's a what's called thelaw of use.
The law of use basically sayswhat you don't use, you lose.
Like when I was 15, if I showedyou my shoulder, right here I
have a big scar from shouldersurgery when I was 15.
So my, my, my arm was in asling for, for you know, six
weeks.
Well, guess what happens toyour muscle when you don't use
(22:42):
it for six weeks it atrophies,right.
It like, it gets smaller, itgoes away If you don't use it.
You lose it, right?
You lose that muscle that youspent so much time trying to
build.
Same thing with these gifts andtalents, like we all got
something, but most of us we'vehit our talents our whole life.
You know what I'm saying.
We get into our head of, likeGod, I don't know if, maybe it's
somebody else, maybe it's notme, my friends, you, you have
(23:04):
gifts and talents.
You do not just everyone else,you not just your brother, not
just your sister.
Like you and you, your lifematters, like those gifts and
talents.
The best way for you to giveglory to the giver of the gifts
is to go out there and utilizethe gifts.
Because here's the last part ofthe story.
The master says to the personthat hid it he's like basically,
where's your talent?
He's like well, I hid it and inthe hiding process he lost it,
(23:27):
and basically calls him anunwise and slothful servant.
So you know, there's a lot ofthings you don't want to be
called, and unwise and slothfulis probably two of them.
And why?
Why was that not one of hisoptions, to hide it?
Here's, I think the moral of thewhole story.
Your gifts and talents weren'tgiven to you for you.
Your gifts and talents weregiven to you for the rest of us,
and so your hiding or buryingyour talents is not one of your
(23:52):
options, because we need you tobe the best version of yourself.
We need you to step it up.
You may not be, you know, tonyRobbins or Elon Musk Cool, it
doesn't matter.
But guess what?
Your kids need you, yourcommunity needs you, your church
needs you, your business needsyou, your employees need you,
(24:13):
and they need you at the verybest version of yourself.
Your spouse needs you.
By the way, you need you rightLike like.
You need you to be happier.
You need you to get in bettershape.
You know what I'm saying.
Like you're, you need you tostep it up a little bit too.
So my challenge to people is tobe the one.
My invitation is like yo, youare the one, be the one today.
(24:33):
And so it's not just a clicheconcept, it's like yo, you have
gifts and talents and the restof us need you to play all out.
There's an old saying that saysevil prevails when good men and
women do nothing Like.
We need you because if you'renot, you know, going out there
and living your best life, thensomeone else that has ulterior
motives.
(24:53):
They're the ones out there thatare, you know, are the voices
that we all hear.
So we need you to spread yourlove, spread your heart, spread
your work ethic, spread yourunique kind of humor and talent,
all those unique things thatyou have with the rest of us.
Speaker 2 (25:11):
I love the parable of the talents and it's timely.
I was on a coaching call withour friend, marcus Collius,
who's been on the podcast before.
I highly recommend folks goback and check that episode out.
Marcus is amazing, but on ourcall a couple weeks ago he
shared the parable of thetalents and that was something
that was on his heart and toyour point there.
(25:35):
And one thing that I also loveabout you, justin, is you have
shared the stage with so manyremarkable people, including one
of my favorites in the world,ed Milet and I've watched gosh
probably every Ed Milet speechthat's available on YouTube, and
he often will start withtelling the audience you were
(25:58):
meant to do something great withyour life.
So everybody listening and whatyou just reaffirmed, justin, is
you.
Everyone listening, whoever istuned in right now, are meant to
do something great with yourlife, and you are the one.
You have gifts.
(26:20):
Each of us have these giftswithin us that can help serve at
least one person, and I believethat to make a difference in
this world, yes, help yourself,but also help one person,
because you never know what thatone person may do.
They may help five and thosefive may help ten, and then we
(26:41):
create this amazing compoundeffect.
One thing that stood out fromthe book I I love frameworks and
I mentioned that this book hasbeen my running and driving
buddy the last few days and whenI was running recently.
You talk about 3D vision.
(27:02):
When we talk about being theone, you talk about establishing
3D vision.
Can you unpack 3D vision?
And then, within that, there'sone thing I'm going to extract
from it.
But what is it?
How, what is the significanceof 3D vision and how does that
aid us in this journey of beingthe one?
Yeah, great question.
Speaker 1 (27:25):
Listen, I think it all starts with this concept of
why is vision so important?
Right, so you know.
In other words, why are wetalking about the next level of
vision, the kind of a 3D or anoptical like where you can look
at vision from all?
You know all areas.
Why is vision so important?
Vision answers a question thateveryone that is going through a
hard time is asking.
So, whether it's a hard time inyour mental health, whether
(27:47):
it's a hard time in yourmarriage, whether it's a hard
time in your business, whetherit's a hard time in your
physical fitness, whether it's ahard time with a friendship,
everyone asks the same questionsubconsciously when they go
through challenges, which isthis will it always be this way?
Will it always be this way?
In other words, vision is whatyou lead with during hard times,
because you remind yourself andremind the person, remind the
(28:09):
team, remind the spouse.
That's not always going to bethis way.
Look, we're having a roughnight tonight, you know like
we're in an argument, buttomorrow morning sun's coming up
in the East.
We're going to give each othera hug, kiss, to say, hey, babe,
I love you, I'm sorry.
She says I'm sorry and you moveyourself through it.
So vision's what pulls peoplethrough.
(28:33):
You know, if it's always saythat where there is no vision,
the people perish.
Like, vision is just soimportant for a business, it's
so important for someone's life,it's so important for a
marriage, it's so important fora parent to cast vision for a 15
year old child that'sstruggling with.
You know, whatever it is, likeyou, you the vision of like, oh,
your life's more than this,like, don't, don't go down this
path.
You got a big vision for whatyou can accomplish.
(28:55):
That's so important.
And so a 3d vision is this ideathat you really take this to a
whole different level.
So the first D is to define you, define the vision.
And one of the questions I liketo ask people is what do you
want?
What do you want your life?
What are you looking toaccomplish?
What is your life?
What do you want?
And you know it's sointeresting.
(29:15):
People will be like what do youwant your life?
What are you looking toaccomplish?
What is your life, what do youwant?
And you know it's sointeresting.
People will be like I want tobe successful.
You know it's like we haven'teven thought of the answer to
this stuff, you know and theysay no.
So what do you want?
What does success mean?
And you just start drillingdown into, like, what do you
really want?
Just take one moment, just askyourself what do I want?
Where do I want to live?
What does success look like?
Why do I want success so bad?
What is success right?
(29:36):
Start defining this stuff.
Is it an amount of papers youhave with dead presidents' faces
on them, or is there othercomponents of success to you
that are meaningful and drivepassion for you?
So first thing is, what do youwant?
That's vision you startdefining.
Here's what I want toaccomplish with these breasts
that I get this life that I'mgoing to live.
(29:57):
Like this is what I want.
I think a lot of us, you knowHenry David Thoreau once said
that most men, most women, leadlives of quiet desperation.
It's just like we're.
Like I tell people, most of usreact to the distractions of
life versus intentionally createa life.
You want to remember.
You're here to create stuff, myfriends, you're a creator and
(30:20):
so you say what do I want?
What do I want to create?
What do I want to feelexperience?
Where do I want to go?
Like?
What do I want to do with thistime that I get.
That's first thing is youdefine it, and I have some, as
you know, ryan, some workshopsand frameworks in the book to
help you do that.
Yep.
Second thing is once you defineit, you want to declare it.
This is the second D you wantto declare it.
Brandon Burchard did the largeststudy of high performers in
human history.
It's a book called HighPerformance Habits, and what
(30:43):
they found in the book was thatthe highest performers in the
world, they could answer thequestion what is your latest
dream?
Or what is your latest vision,or what is your latest goal.
So imagine you tap them on theshoulder.
So if I tapped you on theshoulder and said hey, you know,
whatever your name is, I saidhey, what's your latest goal,
what's your latest dream?
They said high performers cananswer that question seven to 10
(31:06):
seconds faster than the rest ofthe population.
Why the reason is is becausethey've clearly defined it and
it's a dominant thought.
It on the top of their mind.
Dreams in the back of your mindwon't motivate you.
These, these things need to betip.
They're tip of your tongue.
You think about this stuff, youknow stuff that you're actually
passionate about, and so if yougo to any high performer hey,
what's your latest vision, dude?
They could just rattle stuff.
(31:27):
I'm trying to get in shape downto this much body fat, or I'm
trying to build this business,or I'm you know, this is the.
I think they'll just talk aboutall the stuff that they're up
to, because it's really clearand it's it's on the tip of
their tongue, yep.
And then the third thing is onceyou've defined it and once
you've declared it.
By the way, declaring it willhelp you to hold yourself
accountable, because most of uswould let ourselves down more
(31:48):
than we would let other peopledown.
It's the most interesting abouthumans.
In other words, we'll do thingsfor other people we won't even
do for ourselves If we putourselves out there, and our
public integrity oftentimes ismore important to us, sometimes
even than our private integrity.
Now the goal obviously, is tosync them right.
Where your public and privateintegrity are synced, you are in
(32:09):
private, who you are in public,etc.
You'd hold yourself accountable, just like you would have a
friend hold you accountable.
But for a lot of us, thatpublic declaration of like I'm
going to go build this businessor I'm going to go get in shape.
That public declaration helpsus to hold ourselves accountable
when it's when it's easy to youknow.
No one will know except we.
If we eat the, if we eat thismeal, you know and no one knows.
(32:32):
And then, lastly, is, onceyou've defined it and you've
declared it, then, third, is youdedicate yourself to it.
You dedicate your life to yourvision.
You look at any of the great,you know success stories.
These are folks that werededicated.
Another word for it, by the way, is maybe obsessed.
They were obsessed and I knowthat has almost a negative
connotation.
But listen, there's no lukewarmwinters, my friends, like no
(32:54):
one accidentally just stumbleson top of the biggest mountains.
You've got to, you've got to behighly intentional and you've
got to have a level of ofdedication to make stuff happen
in your life.
I know, you know that, but, man, it's true, dedicate yourself
to the stuff.
Don't be wishy washy.
You know you want to stick to atask until it sticks to you.
Beginners are many, finishersare few.
(33:15):
Be a finisher in your life,don't.
Most people are big talkers,small doers.
Most people in Texas, they saythey're all hat, no cattle.
Most people they, they.
They start a lot of things andthey finish very few.
You want to be the kind ofperson that starts very few and
finishes them all.
And you, like, you don't startstuff, you don't stop, you don't
.
You don't make a commitmentwith your word that you're not
planning on keeping and when youstart doing that, you dedicate
(33:38):
yourself to stuff, you reallyget dedicated.
Your success odds becomeinevitable.
You know, because you you'll,you'll just pay the price to win
.
You know you might have toadjust and adapt and pivot, but,
man, you'll persist until yousucceed because you're dedicated
to what you're doing, howclearly you articulated the 3D
(33:59):
vision and my favorite set ofstats that align to that that.
Speaker 2 (34:05):
These are the things I'll never shut up about.
There's a big reason whythere's a whiteboard behind me
with my goals for the year, andthat's because every single day
when I wake up and comedownstairs before I head off to
the office, I'm getting thispicture of here's what I'm
intending to achieve, and it's aconstant reminder.
(34:28):
So there's no guesswork.
There should never be anyguesswork as to, hey, what are
you going after right now,justin?
What does success look like in2024, 2025?
There shouldn't be anyhead-scratching moments.
So to the point you made aboutBrendan Burchard, that when you
define it and then declare it,you should be able to rattle it
(34:50):
off.
No problem, and that's one thingthat'll help you writing it
down.
But just by writing down whatit is that, let's just say, you
define, studies show you're 42%more likely to accomplish that
thing when you share what youwant to accomplish with a group
of people, when you put it outthere in the world because now
(35:11):
many people that and everyonelistening values being their
word show that your odds ofachieving that thing increased
to 70% when you share that samething to the same group of
people repeatedly, you are 95%more likely to accomplish it
(35:32):
just by doing exactly what yousaid.
Just by doing exactly what yousaid.
One thing with vision that I'mcurious about is is it something
that has been fixed for you,justin?
Is it something that you know?
You went through this exerciseand you have the same vision
today that you did five yearsago?
(35:53):
Or is it something that hasevolved into now, maybe
something you could have neverimagined when you first started
doing this?
Speaker 1 (36:01):
It's a great question .
The simple answer is it evolves.
I'll give you the best analogyI can use, you know, to think
about this.
If you've ever, hopefully someof you can relate to this.
Have you ever been hiking,whether it's on a hill or even
on a mountain, when you get tothe top?
So when you look at the this,have you ever been hiking,
whether it's on a hill or evenon a mountain, when you get to
the top?
So when you look at the bottom,you're at the bottom, you're
looking up at this hill.
(36:21):
All you can see.
Your whole vantage point is thehill.
In other words, you can't seepast it.
You can't see peaks or otherhills or other mountain peaks or
other valleys.
You know past it.
But when you get on top of thehill, all of a sudden your
vantage point changes.
You're like, oh huh, no kidding, well, dude, I'm going to hike
that one over there, that one'seven you know, like that's what
(36:43):
we'll do next weekend, you knowkind of thing.
And you come back down and then, all of a sudden, you just take
different ways and you get tothat vantage point and then to
the next vantage point, that's.
I think that's what happens.
It's you start.
You start.
It's what I call stringing winstogether.
It's like you start stringingsmall wins together.
Keep on your word, doing whatyou say you're going to do.
You know, waking up at the timeyou say you're going to wake up
(37:03):
, you start stringing some winstogether and you start stringing
enough wins together.
Next thing, you know, tellpeople listen, today's,
tomorrow's past.
It's like if you have a crappypast and you're like I don't
know if I have what it takes togo change my life, be the one
and all the stuff Listen.
Make a decision today to be theone.
Make a decision today to givelife your personal best, because
(37:25):
if you do your personal besttoday, what happens is your
personal best today leads to abetter tomorrow.
So, in other words, today istomorrow's past.
If today's your personal best.
Also, we start stringing somewins together, stringing
positive wins.
If we do a couple of bestpersonal to best days, we have a
personal best week, a couple ofbest personal best week,
personal best month of your lifeHoly cow, and it started with
the decision today.
(37:46):
And then string a few personalbest months together.
Personal best quarter it's yourbest quarter of your life.
String a few of those togetheryour best, literally your
personal best year.
You're giving it the very bestyou got, string a few of those
we got a decade, string thosefew of those together.
You look back and you're like mypast was this.
My past was not predictive, itdidn't decide my future, because
(38:06):
I made new decisions to changemy life, you know, and to start
on and just give life the best Igot.
Give it all I've got tonight,you know, give the very, very
best.
Remember, your personal bestmay not be my personal best,
your personal best may not beRyan's or, you know, oprah's,
but listen, your personal bestis your personal best and all
you can do is all you can do andall you can do is enough, but
give life the best you got.
(38:27):
Swing your punches as hard asyou can, you know, and when you
do that, you start to get intothis thing of like man.
I have new vision, like Ididn't think it was possible for
me to hit that, but now I can.
In this case I can go hit thatand you start pulling success
closer to you.
Success one of the reasons wedon't go chase it is it feels so
freaking far away and you pullit closer Also, you're like I
could go chase that thing down.
(38:48):
I'm not eight years away fromgetting in the best shape of my
life, I'm like 12 weeks, like Icould do this thing.
You know, pull it a little bitcloser and it's.
It becomes much easier to gochase.
Speaker 2 (38:58):
That just occurred to me as we're having this
conversation and had a lot ofsimilar conversations with
people about okay, how do weachieve quote success and
success being however we defineit and how can we reframe
difficult moments.
It occurred to me I've neverasked someone this For somebody
(39:19):
that has accomplished what youhave and you have a clear vision
for the future and clearlydestined for more amazing things
, personally, professionally andwith your family.
Have you ever struggled withwhat I say is smelling the roses
?
One thing that I often remindmyself now because I've been the
(39:42):
worst about this I have beenI'm getting better is knocking
things off that gold list rightbehind me and then immediately
focusing on all right, we got togo after what's next and not
quote smelling the roses andthen it's all right, I reached
(40:06):
this milestone, but now I'mupset that I'm not at this one,
even though getting to that lastmilestone was a monumental
effort.
Have you ever struggled withthat?
Speaker 1 (40:16):
was a monumental effort.
Have you ever struggled withthat?
Yeah, look, that's a greatquestion.
It's a great question.
The short answer is yes, but Idon't know if I I want to just
reframe it a little bit becauseI don't know if I look at it as
a struggle now.
Now, by the way, it may be, itmay be maybe I need to go, need
to really go re-examine it, butlike, go, you need to really go
(40:41):
re-examine it.
But, like I, I have feltimmense gratitude for things.
I felt, you know, when you hitbig goals and accomplish big
things, but, dude, I am alwayson to that next thing.
It doesn't mean, I don't, youknow, have the dinner and eat
the you know like, eat the steakand enjoy the celebration and
give the hugs and the wholething.
I'm I feel like I've done that.
But I'll give you an example.
I've done a lot of work withJohn Maxwell.
So John Maxwell for those ofyou that don't know him, he's,
you know, one of the top well,inc magazine says the world's
(41:03):
foremost authority on leadership.
He's written almost a hundredleadership books.
He's a super, super, specialman.
I've done a lot of work.
He actually did the forward tomy.
He has written 100 plus books.
He's sold 35 million copies allover the world.
(41:24):
He's built the largest coachingcompany in the world, meaning
there's more like John Maxwellcoaches than certified coaches
than any.
So he has an entire, I thinkit's like.
Last I checked it was like70,000.
There's probably 100,000 now.
But the point is it's just ahuge community of impact, right?
The point is just hugecommunity of impact, right?
I've gone to Costa Rica anddone country transformations
(41:51):
with them on multiple occasions,where I'll teach value and
principle-based leadership toall of, like the heads of all
the countries.
So it's whether it's government, whether it's sports, whether
it's healthcare, whether it'sbusiness, entrepreneurship,
whether you know, like you knowthe education systems.
I mean just really amazingstuff, impactful work, right.
Guess how much John Maxwelltalks about what he used to do,
or like prior victories, or likezero.
He always, always, always, islike talking about this vision.
(42:16):
Now John's 76 and he has thisright, and it's the most
interesting thing thing, he hasthis like wellspring of energy,
like this wellspring I Iremember when I was with him so
this has been the last time Iwas with him was, uh, three
years ago.
So three years ago would havebeen 2021, right, so I'd have
(42:37):
been, I'd have been 41 years old, he would have been 73.
There was times I remember.
I remember I was like man, I amtired, and I'm not the one, you
know, he's the one that, like,is has to go present and do all
the stuff, right, but I'm likewith him and I'm tired.
I remember thinking to myselflike man, this guy's got like
some superchargers of energy,you know, and what is his
supercharger is this vision hehas, you know, to just have
(43:04):
urgency in his life, to livewith urgency.
And it doesn't mean I don'tthink he smells the roses, I
think you should, but, man, Ithink most people I don't know,
this is my take I think mostpeople were too busy, we're not
putting in enough work.
It's like guess what?
I would say we're not puttingin enough work, like we're not
urgent enough.
We're acting like we're goingto have lots of tomorrows.
We don't.
And like Marcus Aurelius said,you know, you want to live life
right now, like you know, hesaid.
(43:25):
He said how did he?
He said you could leave liferight now.
He said you could leave liferight now.
Let it determine what you do,say and think.
And it's memento mori meditateon mortality, remind yourself
you may not get tomorrow.
So so I don't try and justcelebrate too much, as I guess
what I'm saying.
I'm kind of like onto the nextthing big vision, let's go,
(43:45):
let's serve more people, addmore value.
It doesn't mean I can't, Idon't think we should celebrate.
I'll give you one last quickthing.
Did you ever see this interviewwith Kobe Bryant?
This to me kind of sums upwhere I feel like I am coming
from he, they, they're up two0in the NBA finals.
And the reporter says to him inthe postgame interview.
The reporter says to him, hesays he says basically Kobe, no,
(44:09):
smile, no smile, jobs notfinished.
And Kobe says jobs not done andhe goes.
He goes yeah, because you're up2-0.
And he goes.
Is the job finished?
He goes no, if the job's notfinished, he goes.
Job's not finished.
Like I don't know what you wantme to do, like I'm not here to
celebrate.
That's kind of how I feel.
That's kind of how I feel it'slike I do think we can high five
after the win, I do think wecan say good game, but listen,
(44:35):
dude, job's not finished.
Like we got more things to godo, to go accomplish the bigger
dreams, bigger goals.
So try and rest too much onwhat I did.
I'm always trying to, like castthe vision of where I'm headed.
Speaker 2 (44:43):
Yeah, and, and I appreciate the context there and
by the way, that was.
Speaker 1 (44:47):
That was probably.
That was probably more in inarticulate than I, because I'm
processing that through as I sayit out loud.
But I think that Kobe, thatKobe lens, probably have it some
the whole thing job's notfinished, like you still got
things to accomplish, you know.
Speaker 2 (45:00):
Yeah, and I appreciate that and I think
that's one thing with with highperformers we're on a mountain
with no peak mountain with nopeak.
Now, with that, can we stillembrace?
Oh man, well, we just got tothis new summit Like all right,
great, we're still climbing themountain, we're always, we're
still climbing the mountain,we're always, we're always
(45:21):
climbing.
But it's maybe something I'll anew question I'll add into the
mix and appreciate you talkingabout mr maxwell.
He he gave a sermon at a localchurch a couple years ago and
got to go watch him and what apowerful, just amazing human.
(45:41):
He can just sit there in achair and captivate an audience.
And he's not going to be likejumping out at you and has this
energy where he's jumping acrossthe stage.
I mean he could if he wanted to.
He just sits there and he saysmy name is John and I'm your
friend and right there he just.
He just has you hooked.
Here's a good one to wrap upwith influence in your life and
(46:06):
further encouragement that wecan give people listeners.
Multiple references in the bookand other interviews that I've
listened to you on about fourwords that John spoke to you and
the impact that it's made inyour life, and I believe these
four words are things thateverybody should take away.
(46:28):
Talk through that.
Speaker 1 (46:30):
Yeah, yeah.
So.
So check this out to your pointabout him sitting on a stool.
So I'm, I'm, uh, I mean, I'm inCosta Rica.
We've we've had this you know,crazy experience where you're
traveling around the country,you're meeting with the heads of
, I mean, we went to the U?
S embassy.
It's like sitting there next tothe U S ambassador and John
Maxwell, I'm like what ishappening in my life and one of
(46:50):
the stops who make is at thislocal university and there's
about 500 college students.
So I want you to envision it'slike a theater style, so
auditorium, theater style.
So, instead of like flat withchairs, it's, it's.
It's like a theater style,right?
So there's a big stage down inthe middle.
It's completely full in this,you know, and you're talking to
college kids.
So imagine talking to collegekids.
You're talking to, let's callit, 18 to 22 year olds.
(47:11):
These are, you know, in essence, they're kids.
You know, you get a littleolder.
These are, you know, they're,they're kids.
So John's up there, years old,and he's teaching sitting on a
stool.
Next to him on the stoolthere's a high boy table,
there's iPad, and the next tothat high boy table is another
stool.
When I say stool.
It's a high, it's a high chair,right it's got it's got the
(47:32):
back, but it's a big, tall chair.
But next to him is JV.
His name is Juan Vareik andJuan is is.
They call him the LatinAmerican, john Maxwell.
So he's not only a wonderfulinterpreter as far as the
language, but he's also aninterpreter as far as, like, the
motion and you know the wholething.
So John's teaching these kidsteaching, teaching, teaching.
It's kind of normal stuff, theynormally teach.
(47:53):
And then all of a sudden, ryan,he just stops and he sits back
in the stool like this and putshis hand on his chin and it's
like he's thinking you, it'slike he's, he's like like
something hit him and he said ifthere was only one thing that I
could share with you that wouldhave the most impact in your
life, it would be this one thing.
And I want to share this isparticularly to close this
(48:14):
discussion.
If there's only one thing Icould leave you with at our
discussion and be this one thing.
So he still is back on hisseats.
Everyone gets their notes, getstheir pen ready to hear the one
thing from this kind of, youknow, leadership legend.
But he still hasn't saidanything other than there's a
one thing, you know.
So he stands up off of hischair and walks to the edge of a
stage and just holds his armsstraight up like this, like just
(48:36):
his right arm, straight up inthe air, but it still doesn't
say anything.
It's right on the edge of thestage and you know, 10 seconds
have passed, you know 5 seconds.
10 seconds, 15 seconds.
It feels like 5 minutes.
Right, it feels like aneternity.
And then finally, juan Ferreiraand JV.
He sees that John's doing that,so he like, stands up, you know
, walks over to him, he puts hisarms straight up in the air,
like this, no-transcript, youknow, 500 people stand up, arms
(49:10):
straight up in the air.
And John still got his armsstraight up in the air and he
says, if there was only.
He said most people have uphillhopes and downhill habits.
And he says you don'taccidentally go up hills, you
(49:31):
only intentionally go up hills.
So live an intentional life.
And man, four words live anintentional life.
I remember thinking myself howintentional am I being with my
life, like, how intentional am Ibeing in my marriage?
How intentional am I being witheach one of my children?
How intentional am I being inmy career and business.
Am I really creating thingswith high intention?
If you don't live a life ofhigh intention, you'll live a
(49:54):
life of high reaction.
You'll just react to all thedistractions of life Everyone
else's agenda, everyone else'sreactions, everyone else's fires
, everyone else's chaos versussaying no, I don't subscribe to
that Like I'm going to live ahighly intentional life and go
make things happen.
And so it was a really, reallyimpactful kind of moment for me
(50:15):
and as I look back on it, um, itreally changed my life because
I started to become much, muchmore focused, much more
intentional, much lessdistracted, much less scattered
and much more intentional.
And I look at the, the uh, theresults in business and you know
, career and health and just allthose things.
It's just like it's like theywere exponential, it's like the
(50:37):
curve just got exponentialbecause I wasn't kind of focused
, I was hyper-focused, I wasn'tkind of dialed in, I was
hyper-dialed in, I wasn't kindof intentional, I was super
intentional.
And, man, you live anintentional life and the whole
game changes 100%.
Speaker 2 (50:51):
That's man.
What a beautiful story too, andI appreciate that.
You shared the moment and itmade me want to raise my hand
too.
I'm like all right, what's next?
What's next, justin?
This has been such an amazingdiscussion.
We wrap up with a rapid firesession.
The way this works is I'm goingto ask you three questions, and
(51:14):
the amount of time you have toanswer each question is the
amount of time it takes to go upone elevator floor.
So imagine that there's a daythat comes in the future where
you and I get to connect face toface and we're going to go up
one elevator floor.
So imagine that there's a daythat comes in the future where
you and I get to connectface-to-face and we're going to
go to lunch somewhere on a nicerooftop and we're going up three
floors to get there.
On each floor somebody's goingto get in the elevator.
(51:35):
They're going to go up onefloor.
They walk in, they recognizewho you are, they've read be the
one, and they've got onequestion for you.
So the first person walks inand they say justin, what's one
gem that you have, whether it bea quote or a mantra that you
live your life by, that I canput in my back pocket and live
(51:56):
my life by too I would just sayto persist until you succeed.
Speaker 1 (52:01):
It's a famous augmenting scroll, you know.
You persist until you persistuntil you succeed.
Speaker 2 (52:08):
Next person gets in.
I recognize you have, justin.
What's one step that I can taketoday to be the?
Speaker 1 (52:16):
one.
There's two steps to be the one.
For me, two things.
One is how can I change myattitude?
And two is what's the nextphysical action I can take?
So have an attitude shift.
And then two is take actionLike what's the next action you
can take to move towards yourdream, move towards your goal.
Speaker 2 (52:33):
Last one, and this could be the hardest one.
What's one book, in addition,to be the one that we can read
to bolster our mindset?
Speaker 1 (52:45):
that we can read to bolster our mindset.
Yeah, look, there's so many.
You know, jim Rohn, I believethat the books that you read
will define you.
If I had to limit it to onebook and, by the way, I'm going
to exclude religious books,because those are ultimately the
books that you should bereading and studying if you only
had one, if you literally couldonly read one, like, for
example, the Bible is the mostdistributed book in the history
of the world and it.
No books changed the world more.
Uh, after the, you know, theGutenberg printing press, no
(53:08):
books had more impact on theworld.
So take those out.
One book, I'll tell you one,just right off, the just jumps
out.
It's seven habits of highlyeffective people by Cubby.
I mean, you just it, just, youjust can't, you just can't get
any better.
I mean it's just so good.
Again, there's a thousand otherones that are amazing too, but
that one's, that one's just sogood.
Classic.
Speaker 2 (53:25):
Justin, this was amazing.
How do we keep up with you,support you in all the amazing
things that you are putting intothis world?
Speaker 1 (53:34):
Yeah, ryan, first of all, honored to be on thing man,
Appreciate you making theeffort, so listen you go to.
I am Justin Prince on Instagram.
You know come follow me thereacross, across all platforms,
and if I can support you atvalue, I put out a ton of free
content.
You know stuff that I think canhelp change your whole life,
(53:54):
and so you know love to getconnected in there and and you
know see what I can do tosupport and add value to your
dreams and goals and what you'reworking on.
Speaker 2 (54:01):
Highly recommend that , folks, and a reminder to
everyone listening that you arethe one you are meant to do
something great with your lifeand you have all the tools
available to you right now tocreate whatever it is that you
desire and, by keeping up withJustin and diving into be the
(54:26):
one you can create the life thatyou ultimately envision and win
today.
Thanks so much for tuning inOutro Music.
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