August 4, 2025 • 27 mins
On December 4th, I’ll run over 200 miles across South Carolina to raise a goal of at least $20,000 for families battling cancer through Breaking Ribbons, an initiative born from deep personal loss and a desire to do hard things for those going through even harder things. This challenge isn’t about running—it's about choosing voluntary suffering to serve those who don’t have that choice. Tune in, share the mission, and ask yourself: what hard thing is calling you?
3 Key Takeaways:
- Voluntary suffering can become a vessel for healing and hope.
- Breaking Ribbons honors loved ones lost and supports those still in the fight.
- When you move with purpose, your pain creates impact far beyond yourself.
Thank you for tuning in! If you feel led, please subscribe & share the show to others who you believe would benefit from it.
Keep in touch below!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Do hard things.
Help one person, be good and dogood, live a life of discipline
and you will always win.
You have all the tools that youneed to succeed.
Welcome to win today.
Thank you so much for tuning in.
My name is Ryan Cass and I amyour host.
My purpose in this world is tohelp push people further and
(00:22):
harder than they believepossible and become unshakable
in what matters most to them intheir lives.
Every week, you're going tolearn from either myself or a
renowned expert in their fieldand we're going to unveil pieces
of our playbook to help you wintoday.
Please, if you love this show,subscribe and share it with
somebody that will benefit fromit.
Let's dig in and share it withsomebody that will benefit from
(00:50):
it.
Let's dig in.
To give anything less than yourbest is to sacrifice the gift.
That's one of my favorite quotesfrom Steve Prefontaine, and I
know that my running friendswill certainly recognize that
name.
But for those that don't, steveor he is better known by Pre
for Prefontaine.
(01:10):
But Pre was one of the mostdecorated and revered track and
field athletes ever, and he wasknown for his very gritty racing
style.
Steve often broke the normsthat you need to go out and pace
(01:33):
yourself in a race.
Steve was very much of thestance that I'm going to go out
there as hard as I can andyou're going to have to bleed to
beat me.
He has a whole slew of amazingquotes.
My second favorite is the bestpace is a suicide pace and today
(01:55):
looks like a good day to die.
So that describes Pri in anutshell just very, very gritty,
determined and didn't care togo for or with what the majority
(02:16):
of the field was doing or whatcultural coaching norms and best
practices were, and I reallyresonate with the grittiness.
So that's why we're startingoff with him and, of course,
we're going to lead into thenext big challenge for 2025, the
(02:37):
next big thing on the list, asmany of you know, and as a
lesson here, or something that Ioften preach, that can help
anyone with accomplishing bigthings.
Accomplishing your goals,achieving your vision, getting
to the destination that youdream most of is to share it
(03:03):
with somebody, write it down,put it in front of you, build a
system around it and share itwith people.
That has been one of theenablers to why I've been able
to do the things that I have inmy life.
It's often the most simplepractice that have the most
profound impact.
(03:23):
So we are taking a page out ofthe playbook and announcing here
, four months in advance fromtoday, that I'll be running
across the entire state of SouthCarolina, from Fort Mill, south
Carolina my hometown, toCharleston, south Carolina.
(03:44):
From Fort Mill, south Carolina,my hometown, to Charleston,
south Carolina, beginning onDecember 4th.
God willing, to raise money forfamilies that have a loved one
currently battling cancer.
Some of you all are familiarwith Breaking Ribbons, and
Breaking Ribbons is whatoriginated as a passion project
(04:07):
of mine to give back to thosethat have been impacted by some
form of cancer through the sportof running, doing something
hard for people that are goingthrough something even harder
and indefinite.
It started off in 2023.
(04:31):
And actually even before then.
I've been running for yearswith a custom singlet with three
ribbons on there for threepeople in my life that are no
longer physically with us due tovarious forms of cancer Anita
Cass, my grandmother.
Noah Mayberry, a family friendfrom back home, and Julia
(04:56):
Tomasovich, my best friend oneof my best friend and brother
Andrew, his mother, brotherAndrew, his mother all no longer
physically with us due tovarious forms of cancer, and I
figured I wanted to make running, just as I do many things in
life, something bigger than meand that, rather than do these
(05:20):
really challenging quests justto see what I'm capable of and
what I have inside of me, whynot make it bigger and do it for
that reason also, to inspireothers to do the same, but even
bigger than that, to help othersthat are going through
(05:42):
something even more challenging.
Help others that are goingthrough something even more
challenging.
The thing with these runningpursuits endurance pursuits,
whether it's the marathon or thedeath race or some of the other
items, or even outside of that,whether it's high rocks,
triathlons, anything through theentire training block and to
(06:02):
the end of the race, there is adefined ending point.
There is a defined point inwhere the pain will stop and it
can be controlled, and it can becontrolled on a day-to-day
basis.
Are you actually going to go,lace up your shoes and put in
(06:24):
the work, or are you going tosit on the couch and make up
excuses?
People that are battlingvarious forms of cancer and
other illnesses.
They don't have a date from adoctor that says, hey, such and
such, on August 6th, you willbecome cancer-free and you will
(06:48):
no longer have pain.
These people are fighting dayin and day out for the
opportunity to beat this disease, but there is no defined point,
whereas in a marathon, in atraining block, there's the day
that you're going to run therace and there's everything that
(07:09):
you're going up to run the raceand then after, of course,
you'll be sore for a few days,but you can literally stop at
any point in time.
I often think about how thethings that we do and the things
I choose to do, how hard theyare.
(07:30):
But, zooming out, there'salways somebody in a group of
people that are going throughsomething astronomically more
difficult and I want to be ableto help them, and my preferred
method is to do something veryhard for something for people
(07:54):
that are going through somethingeven harder.
So, breaking ribbons in aperfect world, we don't have
these cancer ribbons because wehave cures, and when you win a
race, you see that the runnercommonly breaks tape or breaks a
ribbon.
So that's how Breaking Ribbonswas born in 2023.
And I remember having thatvision.
(08:15):
Let's do something really hard.
So I decided to put out in theworld that I'm going to run 100
miles on the Ravenel Bridge herein Charleston, south Carolina,
20 laps back and forth to raisemoney for families.
(08:35):
That was very successful and webrought in just over $5,000
that first year and supportedfour families that had someone
fighting the good fight In 2024,last year decided to up the
ante again and go back to thebridge for 150 miles, 30 laps
(08:58):
back and forth on the RavenelBridge in Charleston, south
Carolina, and that brought inabout $8,000.
So collectively over the lasttwo years, over $13,000 has been
provided to eight familiesacross the Southeast through the
help of individuals andnonprofits that have helped
(09:20):
identify these folks.
And in 2025, what I've writtendown on my goal board is to run
across the entire state from myhometown to my current hometown
in effort to raise more moneythan ever raised in the last two
years.
So 10,000 plus, but ideally20,000 plus, but ideally $20,000
(09:43):
plus in 2025.
That will go to at least fourmore families that have a loved
one fighting the good fight.
This is clearly something thatscares me and I know and
encourage others that if there'ssomething that is continuing to
(10:06):
knock on your door and itscares you a little bit,
consider that a sign that that'sthe thing that you're intended
to go and do.
Don't shy away from the fear.
That could be the very thingthat is creating the invitation
(10:27):
for you to go and get after it.
I know for me that's one of mycalling signs is, if something
continues to be put on my mindand heart and I feel this
magnetic draw then and a littlebit of fear in there too, that's
(10:49):
my sign that, okay, this iswhat we're supposed to go do
next.
And as I was reflecting on lastyear and the bridge run, this
thought kept coming up of howcool would it be to literally
run across the state from whereyou grew up to where you live
(11:12):
now, and along the way there'sgoing to be hundreds of people
that join you.
Now I'm speaking the futureinto reality, or this is what's
going to happen.
Rather, there's going to behundreds of different people
that jump on board and join you.
There's going to be hundreds ofdifferent people that jump on
(11:36):
board and join you, and you'regoing to impact more families
than you ever had.
You're going to run furtherthan you ever have before at a
place that did so much for youat the Citadel, at your alma
mater, and it's going to be oneof the most memorable
(12:02):
experiences of your life, butmore so the lives that you're
about to impact.
And this vision kept playing inmy mind of starting from the
wrestling room at Fort Mill, oneplace that really started to
(12:22):
change my life, to finishing atanother place that has had an
unthinkable impact, unimaginableimpact on my life, at the
Citadel Go about 200, if not alittle more than 200 miles and
(12:43):
bring a lot of people along theway.
And I know that at first I wasthinking man, I'm not sure how
the heck are we even going to dothat?
And it kept coming up and herewe are, so I put it on paper and
now I'm speaking it out.
(13:04):
Route is not planned yet, a lotof things are not planned yet,
but this will, god willing, behappening and I'll be running
alongside my brother, edwinMartin.
He is committed to run theentire distance with me, and
(13:25):
that invitation is open foranybody that is listening, is
open for anybody that islistening, and the invitation is
open for people to join for one, some or all of the miles.
(13:58):
So that's the Berlin Marathoncoming up next month, in
September, followed by theChicago Marathon, followed by
the Javelina 100 in Arizona, 100miles in the desert about two
weeks after Chicago, in Octoberand then not long after that,
(14:21):
about five weeks or so, we'regoing to be running across the
whole state.
So if there's one request Icould make, it's that there's
prayers that this body stayslean, mean and strong throughout
the entire process.
I'm working to get in the bestshape of my life right now.
(14:42):
That was the two things I wrotedown for my physical goals this
year to run across the entirestate and to get in the best
physically fit condition ever,strongest, best endurance.
All of the measures and we'rewe're getting there.
(15:02):
We're certainly getting thereand we're going to make this
happen.
So, more of the what's to beexpected and more of the vision
here and then, as always, withthe intent to give a few tools
(15:25):
what's to be expected and what'sthe vision be expected and
what's the vision.
Ideally, we're going to surpassboth 2023 and 2024's fundraising
in one year, and I look andoften visualize giving away at
(15:47):
least $20,000 plus to at leastfour families, if not more, that
can really use it, that don'thave that definite end date as
to when the pain goes away.
I envision that we'll have someamazing brands that want to get
(16:11):
behind this and help out andhelp spread the good word and
share their powerful vision andmission behind why they do what
they do, and we've got some ofthat in work right now as well.
What I'm getting at here isthat when that finish line is
(16:34):
crossed on likely December 6th,maybe December 7th that it's not
going to be just myself andEdwin that have crossed the
finish line, and perhaps othersthat are going to be with us.
There's going to be us crossingthis finish line.
There's going to be thepowerful message of multiple
(16:58):
brands that are being put intolife through us, and we get to
carry that out every step of theway.
There are going to be, as aresult of this, dozens of people
(17:20):
that then make the choice to goand do something very hard for
themselves, to push themselvesand to honor somebody else or a
cause that's important to themalong the way, I envision that
(17:43):
we're going to experience thepain cave in a whole new way and
a way that we could have neverimagined, and a way that is
going to help us forge an evenstronger friendship.
(18:08):
Speaking for Edwin and I andwhoever's with us, I envision
that we're going to have a bunchof people coming and visiting
us on back roads and whereverthis route takes us, because it
doesn't look like we're going tobe able to go straight down
Highway 77 and 26.
(18:28):
Although, if that's what ittakes, that's what it takes, and
we will forest gump this thingif we have to.
Whatever it takes, I envisionthat we're going to have people
that decide to join us and gofurther and harder than they
ever have before.
Further and harder than theyever have before, as a result of
(18:51):
us choosing to live out ourpurpose and do something hard in
service of others.
I envision that this willgenerate an impact for not just
(19:12):
2025, but for decades to come,and that by doing this annual
pursuit as we have since 2023 tonow 2024, with 150 in 2025,
that this is the invitation orthe catalyst for many others to
(19:37):
start something on an annualbasis.
It is more than the miles, morethan the miles.
That's something that many ofus in our group like to say.
Between Edwin Sean, the WashedUp Coffee Club crew, what we're
(19:59):
doing is far bigger than whatour watch says.
It's far bigger than the pace.
It's far bigger than thedistance, the calories burned.
This is about changing livesand impacting generations by
(20:24):
helping one life.
We'll never truly understandthe impact of our actions.
Some people give you feedbackthat, because of what you did,
they did X, y, z.
Some people might not come backfor years and then tell you all
the things that they didbecause of X, y and Z.
(20:46):
What's important is that youare clear on what it is that you
really want to create in thisworld, regardless of if you want
to help one person or 5 million.
It all starts with one and doingone thing and taking the action
(21:06):
.
This just happens to be mypreferred way of doing it Going
after what appears to be themost physically and mentally and
(21:27):
emotionally, spirituallydaunting tasks to help pave the
way and show others what'spossible of themselves when they
push past the voices, and howthat can then be turned into
creating something incrediblefor our community, for our state
, for our world, for our region.
It starts with you.
You have all the tools.
(21:48):
There's more to come, but fornow, december 4th, which is a
very special date.
First because, as I mentionedin the very beginning, three
lives are represented on theBreaking Ribbon singlet Anita,
(22:09):
julia and Noah ribbon singletAnita, julia and Noah.
Anita's passing date excuse me,julia's passing date is
December 4th, so we get to honorJulia on December 4th and that
also happens to be my 33rdbirthday, and I couldn't think
(22:29):
of a better way to celebrate anew year of life than by living
it on purpose.
What better gift than to giveback?
The best gift in this world, inmy view, is to give back to
(22:50):
help one person, is to give backto help one person to do
something that's in alignmentwith your goals, your vision,
your mission, your purpose.
To get clear on what are yourgoals, mission, vision and
purpose so that you can act inalignment with it.
(23:11):
December 4th through December6th, maybe 7th, we'll see At
least 200 miles the breakingribbons.
200 run across the entire stateof South Carolina is going down
.
Run across the entire state ofSouth Carolina is going down.
(23:31):
And if you listen to last week'sepisode about the introduction
of winning is where I simplydefined it as winning is living
in.
Rather, winning is being inconstant creation in alignment
with your goals.
And then, in addition or underthat, winning is a lot of things
(23:57):
.
Winning is doing very hardthings.
Winning in life, in my view, isdoing very hard things in
service of others, and that'swhat we are choosing to do and
it's going to be an incredibleexperience are choosing to do,
and it's going to be anincredible experience.
If I can ask anything of y'allthat are listening as you see
(24:17):
this and see much that's goingto be coming out in the media
about this, is that you helpshare and spread the good word,
in that this is what's going toimpact many lives of people that
are going through something farmore difficult than what these
200 miles are going to bring.
(24:37):
We get to control our pain level.
These people do not Thinkthrough that.
Next time you're reallystruggling, as it relates to
something physical, you get tocontrol that pain lever.
If you really wanted to.
You can slow your pace down,you can stop, you can walk, you
(25:00):
can crawl, you can drink water.
You can bring your body back tospeed.
There is somebody in this worldthat would love to have your
pain because it's controllable.
I often think about that.
There is somebody in this worldthat would love to have your
biggest quote problem the longwalk from the parking lot to the
(25:25):
grocery store.
The person that doesn't havelegs or is paralyzed would love
to have your long walk in the 95degree heat.
The person that is battlingcancer right now and is stage
four and going through chemowould love nothing more than to
(25:48):
feel the suffer that you get togo through on a hard run in the
humidity.
What a blessing it is to suffer, to do hard things, to make the
choice to do things inalignment with your purpose.
(26:09):
That is winning.
With your purpose.
That is winning.
Help spread the good word, helpjoin the journey.
December 4th more to comehere's some accountability that
this is happening.
We're doing it.
We're doing big things.
We're doing hard things.
We're going to impact manylives and inspire many people
(26:33):
along the way so that they toocan push themselves further and
harder than they believepossible and win today.
Thanks so much you.
Do hard things.
Help one person, be good and dogood, live a life of discipline
and you will always win.
You have all the tools that youneed to succeed.
Welcome to win today.
Thank you so much for tuning in.
My name is Ryan Cass and I amyour host.
My purpose in this world is tohelp push people further and
(00:22):
harder than they believepossible and become unshakable
in what matters most to them intheir lives.
Every week, you're going tolearn from either myself or a
renowned expert in their fieldand we're going to unveil pieces
of our playbook to help you wintoday.
Please, if you love this show,subscribe and share it with
somebody that will benefit fromit.
Let's dig in and share it withsomebody that will benefit from
(00:50):
it.
Let's dig in.
To give anything less than yourbest is to sacrifice the gift.
That's one of my favorite quotesfrom Steve Prefontaine, and I
know that my running friendswill certainly recognize that
name.
But for those that don't, steveor he is better known by Pre
for Prefontaine.
(01:10):
But Pre was one of the mostdecorated and revered track and
field athletes ever, and he wasknown for his very gritty racing
style.
Steve often broke the normsthat you need to go out and pace
(01:33):
yourself in a race.
Steve was very much of thestance that I'm going to go out
there as hard as I can andyou're going to have to bleed to
beat me.
He has a whole slew of amazingquotes.
My second favorite is the bestpace is a suicide pace and today
(01:55):
looks like a good day to die.
So that describes Pri in anutshell just very, very gritty,
determined and didn't care togo for or with what the majority
(02:16):
of the field was doing or whatcultural coaching norms and best
practices were, and I reallyresonate with the grittiness.
So that's why we're startingoff with him and, of course,
we're going to lead into thenext big challenge for 2025, the
(02:37):
next big thing on the list, asmany of you know, and as a
lesson here, or something that Ioften preach, that can help
anyone with accomplishing bigthings.
Accomplishing your goals,achieving your vision, getting
to the destination that youdream most of is to share it
(03:03):
with somebody, write it down,put it in front of you, build a
system around it and share itwith people.
That has been one of theenablers to why I've been able
to do the things that I have inmy life.
It's often the most simplepractice that have the most
profound impact.
(03:23):
So we are taking a page out ofthe playbook and announcing here
, four months in advance fromtoday, that I'll be running
across the entire state of SouthCarolina, from Fort Mill, south
Carolina my hometown, toCharleston, south Carolina.
(03:44):
From Fort Mill, south Carolina,my hometown, to Charleston,
south Carolina, beginning onDecember 4th.
God willing, to raise money forfamilies that have a loved one
currently battling cancer.
Some of you all are familiarwith Breaking Ribbons, and
Breaking Ribbons is whatoriginated as a passion project
(04:07):
of mine to give back to thosethat have been impacted by some
form of cancer through the sportof running, doing something
hard for people that are goingthrough something even harder
and indefinite.
It started off in 2023.
(04:31):
And actually even before then.
I've been running for yearswith a custom singlet with three
ribbons on there for threepeople in my life that are no
longer physically with us due tovarious forms of cancer Anita
Cass, my grandmother.
Noah Mayberry, a family friendfrom back home, and Julia
(04:56):
Tomasovich, my best friend oneof my best friend and brother
Andrew, his mother, brotherAndrew, his mother all no longer
physically with us due tovarious forms of cancer, and I
figured I wanted to make running, just as I do many things in
life, something bigger than meand that, rather than do these
(05:20):
really challenging quests justto see what I'm capable of and
what I have inside of me, whynot make it bigger and do it for
that reason also, to inspireothers to do the same, but even
bigger than that, to help othersthat are going through
(05:42):
something even more challenging.
Help others that are goingthrough something even more
challenging.
The thing with these runningpursuits endurance pursuits,
whether it's the marathon or thedeath race or some of the other
items, or even outside of that,whether it's high rocks,
triathlons, anything through theentire training block and to
(06:02):
the end of the race, there is adefined ending point.
There is a defined point inwhere the pain will stop and it
can be controlled, and it can becontrolled on a day-to-day
basis.
Are you actually going to go,lace up your shoes and put in
(06:24):
the work, or are you going tosit on the couch and make up
excuses?
People that are battlingvarious forms of cancer and
other illnesses.
They don't have a date from adoctor that says, hey, such and
such, on August 6th, you willbecome cancer-free and you will
(06:48):
no longer have pain.
These people are fighting dayin and day out for the
opportunity to beat this disease, but there is no defined point,
whereas in a marathon, in atraining block, there's the day
that you're going to run therace and there's everything that
(07:09):
you're going up to run the raceand then after, of course,
you'll be sore for a few days,but you can literally stop at
any point in time.
I often think about how thethings that we do and the things
I choose to do, how hard theyare.
(07:30):
But, zooming out, there'salways somebody in a group of
people that are going throughsomething astronomically more
difficult and I want to be ableto help them, and my preferred
method is to do something veryhard for something for people
(07:54):
that are going through somethingeven harder.
So, breaking ribbons in aperfect world, we don't have
these cancer ribbons because wehave cures, and when you win a
race, you see that the runnercommonly breaks tape or breaks a
ribbon.
So that's how Breaking Ribbonswas born in 2023.
And I remember having thatvision.
(08:15):
Let's do something really hard.
So I decided to put out in theworld that I'm going to run 100
miles on the Ravenel Bridge herein Charleston, south Carolina,
20 laps back and forth to raisemoney for families.
(08:35):
That was very successful and webrought in just over $5,000
that first year and supportedfour families that had someone
fighting the good fight In 2024,last year decided to up the
ante again and go back to thebridge for 150 miles, 30 laps
(08:58):
back and forth on the RavenelBridge in Charleston, south
Carolina, and that brought inabout $8,000.
So collectively over the lasttwo years, over $13,000 has been
provided to eight familiesacross the Southeast through the
help of individuals andnonprofits that have helped
(09:20):
identify these folks.
And in 2025, what I've writtendown on my goal board is to run
across the entire state from myhometown to my current hometown
in effort to raise more moneythan ever raised in the last two
years.
So 10,000 plus, but ideally20,000 plus, but ideally $20,000
(09:43):
plus in 2025.
That will go to at least fourmore families that have a loved
one fighting the good fight.
This is clearly something thatscares me and I know and
encourage others that if there'ssomething that is continuing to
(10:06):
knock on your door and itscares you a little bit,
consider that a sign that that'sthe thing that you're intended
to go and do.
Don't shy away from the fear.
That could be the very thingthat is creating the invitation
(10:27):
for you to go and get after it.
I know for me that's one of mycalling signs is, if something
continues to be put on my mindand heart and I feel this
magnetic draw then and a littlebit of fear in there too, that's
(10:49):
my sign that, okay, this iswhat we're supposed to go do
next.
And as I was reflecting on lastyear and the bridge run, this
thought kept coming up of howcool would it be to literally
run across the state from whereyou grew up to where you live
(11:12):
now, and along the way there'sgoing to be hundreds of people
that join you.
Now I'm speaking the futureinto reality, or this is what's
going to happen.
Rather, there's going to behundreds of different people
that jump on board and join you.
There's going to be hundreds ofdifferent people that jump on
(11:36):
board and join you, and you'regoing to impact more families
than you ever had.
You're going to run furtherthan you ever have before at a
place that did so much for youat the Citadel, at your alma
mater, and it's going to be oneof the most memorable
(12:02):
experiences of your life, butmore so the lives that you're
about to impact.
And this vision kept playing inmy mind of starting from the
wrestling room at Fort Mill, oneplace that really started to
(12:22):
change my life, to finishing atanother place that has had an
unthinkable impact, unimaginableimpact on my life, at the
Citadel Go about 200, if not alittle more than 200 miles and
(12:43):
bring a lot of people along theway.
And I know that at first I wasthinking man, I'm not sure how
the heck are we even going to dothat?
And it kept coming up and herewe are, so I put it on paper and
now I'm speaking it out.
(13:04):
Route is not planned yet, a lotof things are not planned yet,
but this will, god willing, behappening and I'll be running
alongside my brother, edwinMartin.
He is committed to run theentire distance with me, and
(13:25):
that invitation is open foranybody that is listening, is
open for anybody that islistening, and the invitation is
open for people to join for one, some or all of the miles.
(13:58):
So that's the Berlin Marathoncoming up next month, in
September, followed by theChicago Marathon, followed by
the Javelina 100 in Arizona, 100miles in the desert about two
weeks after Chicago, in Octoberand then not long after that,
(14:21):
about five weeks or so, we'regoing to be running across the
whole state.
So if there's one request Icould make, it's that there's
prayers that this body stayslean, mean and strong throughout
the entire process.
I'm working to get in the bestshape of my life right now.
(14:42):
That was the two things I wrotedown for my physical goals this
year to run across the entirestate and to get in the best
physically fit condition ever,strongest, best endurance.
All of the measures and we'rewe're getting there.
(15:02):
We're certainly getting thereand we're going to make this
happen.
So, more of the what's to beexpected and more of the vision
here and then, as always, withthe intent to give a few tools
(15:25):
what's to be expected and what'sthe vision be expected and
what's the vision.
Ideally, we're going to surpassboth 2023 and 2024's fundraising
in one year, and I look andoften visualize giving away at
(15:47):
least $20,000 plus to at leastfour families, if not more, that
can really use it, that don'thave that definite end date as
to when the pain goes away.
I envision that we'll have someamazing brands that want to get
(16:11):
behind this and help out andhelp spread the good word and
share their powerful vision andmission behind why they do what
they do, and we've got some ofthat in work right now as well.
What I'm getting at here isthat when that finish line is
(16:34):
crossed on likely December 6th,maybe December 7th that it's not
going to be just myself andEdwin that have crossed the
finish line, and perhaps othersthat are going to be with us.
There's going to be us crossingthis finish line.
There's going to be thepowerful message of multiple
(16:58):
brands that are being put intolife through us, and we get to
carry that out every step of theway.
There are going to be, as aresult of this, dozens of people
(17:20):
that then make the choice to goand do something very hard for
themselves, to push themselvesand to honor somebody else or a
cause that's important to themalong the way, I envision that
(17:43):
we're going to experience thepain cave in a whole new way and
a way that we could have neverimagined, and a way that is
going to help us forge an evenstronger friendship.
(18:08):
Speaking for Edwin and I andwhoever's with us, I envision
that we're going to have a bunchof people coming and visiting
us on back roads and whereverthis route takes us, because it
doesn't look like we're going tobe able to go straight down
Highway 77 and 26.
(18:28):
Although, if that's what ittakes, that's what it takes, and
we will forest gump this thingif we have to.
Whatever it takes, I envisionthat we're going to have people
that decide to join us and gofurther and harder than they
ever have before.
Further and harder than theyever have before, as a result of
(18:51):
us choosing to live out ourpurpose and do something hard in
service of others.
I envision that this willgenerate an impact for not just
(19:12):
2025, but for decades to come,and that by doing this annual
pursuit as we have since 2023 tonow 2024, with 150 in 2025,
that this is the invitation orthe catalyst for many others to
(19:37):
start something on an annualbasis.
It is more than the miles, morethan the miles.
That's something that many ofus in our group like to say.
Between Edwin Sean, the WashedUp Coffee Club crew, what we're
(19:59):
doing is far bigger than whatour watch says.
It's far bigger than the pace.
It's far bigger than thedistance, the calories burned.
This is about changing livesand impacting generations by
(20:24):
helping one life.
We'll never truly understandthe impact of our actions.
Some people give you feedbackthat, because of what you did,
they did X, y, z.
Some people might not come backfor years and then tell you all
the things that they didbecause of X, y and Z.
(20:46):
What's important is that youare clear on what it is that you
really want to create in thisworld, regardless of if you want
to help one person or 5 million.
It all starts with one and doingone thing and taking the action
(21:06):
.
This just happens to be mypreferred way of doing it Going
after what appears to be themost physically and mentally and
(21:27):
emotionally, spirituallydaunting tasks to help pave the
way and show others what'spossible of themselves when they
push past the voices, and howthat can then be turned into
creating something incrediblefor our community, for our state
, for our world, for our region.
It starts with you.
You have all the tools.
(21:48):
There's more to come, but fornow, december 4th, which is a
very special date.
First because, as I mentionedin the very beginning, three
lives are represented on theBreaking Ribbon singlet Anita,
(22:09):
julia and Noah ribbon singletAnita, julia and Noah.
Anita's passing date excuse me,julia's passing date is
December 4th, so we get to honorJulia on December 4th and that
also happens to be my 33rdbirthday, and I couldn't think
(22:29):
of a better way to celebrate anew year of life than by living
it on purpose.
What better gift than to giveback?
The best gift in this world, inmy view, is to give back to
(22:50):
help one person, is to give backto help one person to do
something that's in alignmentwith your goals, your vision,
your mission, your purpose.
To get clear on what are yourgoals, mission, vision and
purpose so that you can act inalignment with it.
(23:11):
December 4th through December6th, maybe 7th, we'll see At
least 200 miles the breakingribbons.
200 run across the entire stateof South Carolina is going down
.
Run across the entire state ofSouth Carolina is going down.
(23:31):
And if you listen to last week'sepisode about the introduction
of winning is where I simplydefined it as winning is living
in.
Rather, winning is being inconstant creation in alignment
with your goals.
And then, in addition or underthat, winning is a lot of things
(23:57):
.
Winning is doing very hardthings.
Winning in life, in my view, isdoing very hard things in
service of others, and that'swhat we are choosing to do and
it's going to be an incredibleexperience are choosing to do,
and it's going to be anincredible experience.
If I can ask anything of y'allthat are listening as you see
(24:17):
this and see much that's goingto be coming out in the media
about this, is that you helpshare and spread the good word,
in that this is what's going toimpact many lives of people that
are going through something farmore difficult than what these
200 miles are going to bring.
(24:37):
We get to control our pain level.
These people do not Thinkthrough that.
Next time you're reallystruggling, as it relates to
something physical, you get tocontrol that pain lever.
If you really wanted to.
You can slow your pace down,you can stop, you can walk, you
(25:00):
can crawl, you can drink water.
You can bring your body back tospeed.
There is somebody in this worldthat would love to have your
pain because it's controllable.
I often think about that.
There is somebody in this worldthat would love to have your
biggest quote problem the longwalk from the parking lot to the
(25:25):
grocery store.
The person that doesn't havelegs or is paralyzed would love
to have your long walk in the 95degree heat.
The person that is battlingcancer right now and is stage
four and going through chemowould love nothing more than to
(25:48):
feel the suffer that you get togo through on a hard run in the
humidity.
What a blessing it is to suffer, to do hard things, to make the
choice to do things inalignment with your purpose.
(26:09):
That is winning.
With your purpose.
That is winning.
Help spread the good word, helpjoin the journey.
December 4th more to comehere's some accountability that
this is happening.
We're doing it.
We're doing big things.
We're doing hard things.
We're going to impact manylives and inspire many people
(26:33):
along the way so that they toocan push themselves further and
harder than they believepossible and win today.
Thanks so much you.
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