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September 8, 2025 • 10 mins

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Speaker 1 (00:00):
Do hard things.
Help one person, be good and dogood, live a life of discipline
, and you will always win.
You have all the tools that youneed to succeed.
Welcome to win today.
Thank you so much for tuning in.
My name is Ryan Cass and I amyour host.
My purpose in this world is tohelp push people further and

(00:22):
harder than they believepossible and become unshakable
in what matters most to them intheir lives.
Every week, you're going tolearn from either myself or a
renowned expert in their field,and we're going to unveil pieces
of our playbook to help you wintoday.
Please, if you love this show,subscribe and share it with
somebody that will benefit fromit.
Let's dig in and share it withsomebody that will benefit from

(00:49):
it.
Let's dig in.
Sindra, you actually get to bethe first person that I get to
create this conversation with,so I recently started exploring,
as I was thinking about thebusiness and the podcast and
life.
There are a lot of topics thatwe talk about that can be
defined so many different ways.
Take even confidence andmotivation.
What it means to you might becompletely different to what it

(01:11):
means to somebody else.
Same for motivation Now, whenwe think about winning.
I launched a newsletterrecently called winning is dot
dot dot, because how I definewinning and how you define
winning may be different, butthrough our varying perspectives
we may be giving somebody atool or helping unlock a new

(01:34):
thought pattern that can helpsomebody gain higher performance
or that mental edge.
So if I ask you what is winning?
To you, winning is dot dot dot.
What does that blank look likefor you?
I?

Speaker 2 (01:49):
think of two answers.
I think winning is being yourbest consistently, because
winning is actually somethingyou can't control, but you can
control how you show up.
And I also think of winning asthis acronym what's important
now.
And I like that acronym becauseyou can't be your best if

(02:12):
you're not in the present moment, and you know we only spend 47%
of our time in the presentmoment.
53% of our time is we'refocused on something other than
what we're doing, which is veryscary.
That study was conducted by twoHarvard professors and it's
like what's important now?

(02:33):
Can you be your best more often?
That's what I think winning is,because we ultimately can't
control the outcome of the gameor the outcome of if you get
that promotion or not.
It's out of your control.
You can control showing up asyour very best.

Speaker 1 (02:47):
How do you believe how you just defined winning
today would have looked like ifwe asked the syndra that was
running at Iowa and was the bestof the best and then went to
college and found out oh wow,we're around a lot of people

(03:10):
that are also the best of thebest.
What do you believe thedifference, if there is one,
would have been in that response.

Speaker 2 (03:18):
I think it's very different.
I think I spent most of myfocus on the outcome in college
and I was so outcome focused,like I wanted to run a certain
time or I wanted to get in thetop five or the top three, and I
defined my identity by myoutcome and that's ultimately

(03:38):
like why I think I struggled andwhy I.
You know it was a lot, therewas a lot of inner limits for me
at the time, like constantcomparison, constant judgment,
but I wish that I would havefocused on the small steps to
get there and I wish I wouldhave like I, I wish I would have
evaluated my own success basedon my process, you know, like,

(04:02):
can I, um, implement my raceplan?
Can I talk to myself powerfullyin the race?
Can I, um, you know, give mybest effort?
Those are all the things Icould control and I think most
of my college career I wasfocused on things I could not
control and that's why I justkept on being in that downward

(04:22):
spiral, you know.
And so I think college syndromethinks very differently than
you know, professional syndromeright now, and I think those are
things I just had to learn andyou know so much of.
I think our identity can be tiedup into like the outcome.

(04:43):
And the outcome is completelyout of your control, you know,
for example, I used to.
Even when I first startedspeaking.
It was like I identified.
Did I get a standing ovation?
Okay, that meant I did reallygood.
But now it's like my onlyjudgment of myself, or my

(05:04):
keynotes, is like did I show upfully as Cinder Campoff?
Like that's what my definitionof success is.
Because when I show up fully asCinder Campoff, you know with
you Ryan, and you show up fullyas Ryan, you know, then there's
no barriers to connection andthat's where we can make the
most impact.
When our true authentic self sothat's how I define success now

(05:29):
is like can I show up as mytrue authentic self?

Speaker 1 (05:33):
you know, moment after moment, which can be
difficult, to be honest, yeah,more of a shift, in that it's
not so binary and it's not asoutcome driven, as we believe it
it may be, or as the word, asthe word may appear to be.

(06:00):
As you mentioned before and I'mwith you as well winning
certainly would have been tiedto a scoreboard or some sort of
outcome, but now it's somethingmuch deeper.
For you it's with presence.
For me, it's being in constantcreation and alignment with my

(06:20):
goals and values, and constantcreation of powerful
conversations like this,constant creation of meaningful
experiences with people in theworld.
And 22-year-old Ryan 10 yearsago would have said something
completely different.
So one last bit on this is ifyou were to give someone one

(06:42):
piece of advice as to how theycould define what winning is for
their life, what would that be?

Speaker 2 (06:48):
A piece of advice would be to think about what
definition would propel youforward and to use that
definition when you think aboutwhat.
Do you really need winning tobe like, to be your best?
What does that mean to you?
And I would just give themadvice to say be careful that

(07:09):
it's not the outcome, becauseyou can't ultimately control if
you can reach that outcome.
And you know, we know, ryan,that some of the world's best
athletes, for example, they dohave outcome goals, like they
want to make it to the Olympicsor they want to make it to the
Superbowl.
And I would also say is youknow, they have other goals

(07:30):
along with those and they usethose goals to like, motivate
them, those outcome goals.
But every day they focus on youknow what they can control.
So I would say so, consideryour definition of success and
winning to be something you cancontrol, because that's going to
get you further along and keepyou more motivated that comes

(08:09):
out on Mondays.

Speaker 1 (08:10):
So I'm exploring what does winning actually mean?
And asking high performers andpeople that have created
successful lives and howeverthey define that, but what
appears to be outwardlysuccessful lives, what does that
mean to them?
Because I believe winning isfar more than an outcome and
it's interesting to see thatshift now across various

(08:33):
industries, but in the personaldevelopment world as well,
winning isn't so much of anoutcome.
Maybe it is to you, but Ibelieve that through exploring
this question, we're going tofind different ways to look at
our lives, create differentperspectives, create
perspectives that maybe that'sthe one thing we needed to hear,

(08:54):
or the one shift that we neededto have in our life that day,
that week, that season thatwe're in, so that we can look at
things from a different lens.
So Dr Sindra Kampoff she was onthe podcast last week.
She is a performance coach, hasworked with a lot of elite

(09:16):
athletes and teams, includingthe Minnesota Vikings and USA
Track and Field, and that wasinteresting what she just said
there with the first thing afterthe question came up, and that
was interesting what she justsaid there with the first thing
after the question came upWinning is consistently showing
up as your best self.

(09:37):
It makes me think of a Nick Bearquote that has come up a lot
and has been sticking with merecently it is better to be
consistently good thanoccasionally great great.
So let this serve as ainvitation or a call to action
this week to be more consistentand evaluate are you as
consistent as you would like tobe in the things that are most

(09:59):
meaningful to you and the thingsthat you're most set on
creating and pursuing in thiscurrent season of life and this
year?
It is better to be consistentlygood than occasionally great.
But the challenge for you allthis week, as it relates to
winning, is to consistently showup as your best self and think

(10:23):
through what that is.
Appreciate y'all Check outWinning Is.
You can check out the notes andsubscribe.
Lots of great stuff comingthere.
Make it a great week and wintoday.
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