In today’s episode of Winning IR, Mark Fasken sits down with Alex Jorgensen, Managing Director and Head of IR at Prosek Partners to talk all things IPO.
Navigating an initial public offering is no small feat, with many moving pieces and requirements to successfully launch a company into the public markets. Alex has advised on over 35 go-to-market transactions and shares his experience, best practices, and things to avoid.
Listen to the full episode to learn more about
- The team you need to go public, and their importance throughout the process
- The importance of positioning and narrative
- Building your prospectus
- The difference between public and private market investors
- Crafting a story around the IPO
- Where companies under-invest during the IPO process
- The most common challenges that come up during an IPO
- Going public in a tough market
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