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December 23, 2025 65 mins

The way brands grow is shifting fast. Between evolving trade landscapes, smarter tech, and changing content habits, the playbook for standing out looks nothing like it did a few years ago.


This WinsDay, we’re joined by two innovators who are shaping what modern growth really means:


Ricky Ho, CEO and Co-Founder of SourceReady, brings deep insight into how global trade and sourcing are evolving post-pandemic and how technology is helping brands choose better suppliers, move faster, and scale smarter.


Jesse Wroblewski, CEO and “Supervillain” of Decommoditized.com, helps brands break free from sameness. He challenges the traditional marketing playbook with bold differentiation that builds loyalty and long-term visibility.


We’ll be diving into:


1. Standing Out in a Crowded Market

2. Global Trade Trends: Post-Pandemic Sourcing Strategies

3. The Future of Content Consumption

4. Choosing the Right Suppliers with Tech


If you’re thinking about how to future-proof your brand, whether through smarter sourcing, stronger storytelling, or sharper strategy, this conversation is one you’ll want to catch.

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