Trust Over Tactics: Building Brands That Scale Organically

In this episode of WinsDay, we’re exploring what it really takes to build brands that last, without the megaphone, the paid ads, or the shortcuts.

Joining Jessie Lizak are two amazing women who’ve built brands rooted in trust, connection, and strategy:

Dylan Jahraus, CEO and Founder of The Ultimate Etsy Course and etSEO, has helped over 2,000 Etsy sellers grow from side hustles into multi-six-figure businesses, all without relying on paid ads. With deep expertise in e-commerce, pricing, and product development, Dylan shares what it takes to scale organically and sustainably.

Jaymi Helen Cook, CMP, Founder and Chief Strategist of Leadout Communications, LLC, helps small businesses and nonprofits build brands that work as hard as they do. She brings a strategic approach to brand storytelling and communication, showing how trust and clarity become the foundation of every lasting brand.

Together, they’ll uncover how purpose-driven marketing, authentic connection, and smart systems lead to growth that actually sticks.

Topics include:

1. Scaling Without Ads: How to Build a Multi-Million Dollar Brand Organically

2. Trust is the Real Marketing Currency: Why brand trust

3. Marketing Without the Megaphone: Making Connection Your Strategy

4. Turning Expertise into a Scalable Offer: The Framework Behind a $10M Coaching Brand

If you’re focused on scaling authentically, strengthening your brand foundation, and building trust that converts, this conversation is your roadmap to long-term growth.