#AI #Advertising #WomenInTech
šļø Seizing the AI Moment | Ep. [4]
Guest: Alena Morris, VP of Product Marketing, Kargo
Host: Filiz Bahmanpour | Women in Technology Hollywood (WiTH)
In this episode of Seizing the AI Moment, we sit down with Alena Morris, VP of Product Marketing at Kargo, to explore how AI is reshaping the future of digital advertisingāfrom workflow automation to creative intelligence.
Alena brings a powerful career perspective spanning CBS Interactive, Quantcast, PubMatic, and Kargo, sharing how a creative-first, performance-driven mindset is redefining the ad-tech ecosystem.
š” What We Cover in This Episode:
š 1. The AI Revolution in Advertising
How generative AI is transforming everything from RFP automation to cross-channel media planningāand what it means for ad-ops, planners, and creatives.
šØ 2. Creativity Meets Computation
Why AI should amplify human storytelling, not replace itāand how leading brands are experimenting with AI-driven creative production and predictive virality scoring.
š¤ 3. Conversational Media Buying
Imagine building a campaign through chat. We unpack how agentic AI could make media planning conversationalāand the new skill sets this demands.
āļø 4. Workflow Automation & Efficiency
From supply-side (SSP) to demand-side (DSP), we discuss how AI can streamline the RFP process, pacing, and reporting, creating unified, insight-driven ad workflows.
š§ 5. Ethics, Bias & Human Oversight
Alena dives into AI bias mitigation, transparency, and why human review remains crucial in an automated ecosystem.
š® 6. The Bold Predictions
Will AI soon predict which ad creatives go viralāor blur the lines between DSPs and SSPs? Alena offers a reality check on whatās next for AI in media and advertising.
š§ Final Thoughts:
Stay curious. Ask questions. Build cross-functional relationships. Alena reminds us that thriving in the AI era requires both adaptability and creative courage.
š Subscribe for more episodes exploring the future of AI, media & technology.
š§ Available on all major podcast platforms.
š¬ Drop your thoughts in the commentsāletās keep the conversation going!
#AI #Advertising #GenerativeAI #WomenInTech #AdTech #ProgrammaticAdvertising #CreativeOptimization #AIDrivenMarketing #MediaInnovation #AIethics #ConversationalAI #PredictiveAnalytics #AIinMedia #SeizingTheAIMoment #WiTH
Ā© 2024 Women in Technology Hollywood Foundation, Inc. a 501(c)3 non-profit corporation.
Learn more at www.WiTHollywood.org
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