What you “name” something is everything.
For example, when you’re looking for a plumber.
You look for a “plumber” on Yelp and Google and have some options.
Even though it has been a big part of my brand since the beginning, I realized the phrase “Color Your Dreams,” the former title of my podcast, doesn’t mean anything to someone searching for podcasts.
My conclusion: I need to change the title to grow my podcast, and continue to provide accessible education for women of color and allies.
SO…we have changed our name to “WOC and Allies Business & Career Real Talk.”
I know it’s a mouthful, BUT search on Spotify for “WOC Business” or “WOC Career” under “Podcasts & Shows.” I’m #1.
That’s the power of a name AND search engine.
In this episode, we dive into our podcast's evolution from "Color Your Dreams" to "WOC and Allies Business & Career Real Talk." We focus on the power of SEO and its role in connecting with our audience.
What We Cover in This Episode:
- Evolution of the Podcast Name: From "Color Your Dreams" to "WOC and Allies Business & Career Real Talk"
- The Power of SEO: Understanding the importance of being searchable and relatable.
- Marketing Strategies: Insights on how to be more visible and engaging.
- Reflecting on Growth and Adaptability: How to use feedback and data for continuous improvement.
- How I’ve merged my business and executive career coaching clients together so we can learn from one another, and why I’m only working with 24 clients simultaneously.
Related Podcast Episodes
Episode 57. How to Work When You or a Friend is Neurodivergent (ADHD, Bipolar, Anxiety) with Monica Schrock
Episode 48. Smackdown: Marketing vs. Systems vs. Strategy - Which One Do You Need? with Monica Schrock and Juliana Wise
Episode 4. How to Start Being Less Dependent on Social Media with Monica Schrock
Episode 38. Part 2. One Year Later, How I Became Less Dependent on Social Media with Monica Schrock
Episode 70. 64: How We Get Consistent Clients Without Launching with Monica Schrock
Resources Mentioned:
Connect with Monica Schrock
Follow Elaine on Instagram
Connect with Elaine on LinkedIn
Get Elaine’s GIFS + Gifts Newsletter
Where We Can Connect:
Apply to schedule a call to see if the Color Your Dreams Mastermind is a good fit for you
Schedule a call with me to see if it’s a good fit to work together. We only work with 24 clients at one time to ensure client results
Join my weekly GIFS & Gifts Newsletter
Follow the Podcast
Follow Me on Facebook
Follow Me on Instagram
Connect With Me on LinkedIn
Check out our other podcasts for Women of Color
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