Tanya Zyabkina, Consultant at Probabilistically, joins us to discuss her journey in marketing and digital analytics over the years. We also cover key developments, trends, and common misconceptions in the area.
About Tanya
Tanya Zyabkina is a Principal at her analytics consulting practice, Probabilistically, where her goal is to help companies make better decisions based on data.
Tanya’s expertise comes from leading the analytics function for Fortune 500 companies in the retail and telecom industries. Her experience spans from qualitative market research in the fashion industry to building an enterprise data warehouse for an online publishing company.
She received her MBA in Marketing from the Ohio State University and her most recent formal education was a Graduate Certificate in Data Science from Harvard University Extension School.
A transplant from Siberia to the Midwest, Tanya resides in Columbus, Ohio with her family, and she finds Ohio winters a bit too warm for her taste.
She writes about analytics on her personal website zyabkina.com and on her practice website probabilistically.com.
Relevant Links
Follow Tanya
- Website
Follow Lauren
- Website
Transcript
________________________________
Interested in sponsoring an episode of the WIA After Hours Podcast? Visit womeninanalytics.com/podcast for sponsorship information.
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.