What It Means to Be "The New Designer"

Designers hold a considerable influence on the world through the choices they make. However, there is an excessive emphasis on aesthetics rather than ethics in the design discourse. Manuel Lima, a renowned author and designer, aims to shift this focus with his book, The New Designer. He challenges commonly held myths and misconceptions about what defines good design and highlights the importance of designers taking accountability for the personal, societal, cultural, and environmental impacts of their work. It is essential for designers to avoid following standard templates and instead prioritize ethical considerations.