Women Team Leaders in Real Estate

Do you want to grow your referral business? What if I told you that by doing so your advertising budget would decrease and your profits would increase?

 Recently, I heard a title executive say that in Arizona most women real estate agents have success in two areas. One is customer satisfaction, and the other is repeat or referral business.

 Competition is strong and it may seem difficult or even impossible to grow your business much ...

Do you ever feel like you are living on a roller coaster? One day you are upbeat and positive with everything going perfectly and the next down it’s all downhill. It’s mentally exhausting, right? Women are more susceptible as we tend to be emotional beings. 

 I remember in my real estate career I would enjoy a wonderful day. A perfect Arizona spring with the sun shining and the brilliant blue sky hanging overhead. My team worked bea...

As a team leader in real estate, do you find it difficult at times to decide? You vacillate and aren’t sure which way to go. One day you’re sure and the next you’re doubting. Why is it so hard?

 That was me for a long time. I would second guess my decision and prolong the agony. Sometimes it was whether to retain an agent on my team. And other times it was a delay in a marketing decision.

 I’m not talking about doing your due diligen...

Real estate is an industry that requires a sense of urgency. It’s a “you snooze you lose” type of business. And it’s imperative that your agents get it. Because if they don’t, they’re costing you a hard-earned reputation and productivity.

 It takes years to gain the trust and respect of your clients and you’ve done an excellent job building those relationships. They are the heart and soul of your business, and you don’t want to lose...

A buyer, in an interview consultation, asked me “what do you do that other Realtor’s don’t?” Great question! But it stopped me in my tracks. Why?

·        Because every single Realtor should be doing the same thing.

·        How we do it may differ, but everyone should be doing the same job.

So, how would you answer that question? How would your agents on your team answer?

But you know as well as I do that not every Realtor does the sa...

Do you ever find yourself feeling stuck? Despite your best attempts you just can’t seem to move forward, and it feels as if it is paralyzing you.

 When I think of times where I felt stuck, I liken it to sitting on a freeway behind a sea of red brake lights. I have no idea what’s ahead or how long this traffic jam will take to clear. But one thing I do know is that I have felt like it was a huge waste of my time.

 I don’t know of many...

I remember days in real estate where my confidence as a team leader was strong and I felt like I could conquer the world. And other days, it faltered, and I felt as though I couldn’t make a good decision.

 Have you ever felt that way? Most of us have. 

 As a woman team leader, haven’t you experienced greater productivity on those high confidence days? And then out of nowhere it disappeared. Or more accurately, it was shaken by someth...

I recall that feeling of frustration when I hired real estate agents for my team. Other team leaders seemed to have the best and most productive talent. I wondered how I could attract that kind of impactful person to join my team.

 You aren’t alone if you are having similar thoughts. Every team leader shares this same desire and often wonders aloud “What’s the secret to hiring the right person?”

 Upon hiring a couple of agents that l...

Women team leaders I work with are telling me they have had an uptick in the number of contracts that fall out. Is that happening to your team?

 I’ll bet you’ve had a few of those in your real estate career. Everyone does and sometimes a cancellation is legitimate. But what about those that aren’t? 

 Do you track all the listings and purchase contracts written under your team, so you know why real estate deals fall through?

 It could ...

If you play golf or know someone who does, you’ve heard the term sweet spot. It’s a precise place where the clubface and the ball meet. And when you connect, the ball soars through the air effortlessly and beautifully.

 Wouldn’t you love to hit the sweet spot in your real estate business? You know where your team is committed and productive. Mental blocks melt like salt on ice. Clarity beams light a floodlight. Sounds too good to be...

Criticism, accusation, and judgment are a part of real estate life, but I don’t like it and I’ll bet you don’t either. No one likes to feel the pain from another’s critical and harsh words. And it’s especially hurtful when what’s simply isn’t true.

I’ve spoken to clients who tell me they have a hard time getting over hurtful words and it often affects productivity and the ability to lead effectively. But it doesn’t have to derail yo...

You’ve worked hard for your real estate clients and have the blood sweat and tears to prove it. In today’s world it’s difficult to gain new clients and even harder to keep them. Competition is fierce.

I understand that all too well. In my real estate career as a team leader, I witnessed the competition increase every year. Often, newbies would offer commission discounts to break into the market. And that caused other well-known agen...

You’ve heard the breaking news. The National Association of Realtors (NAR) was the target of a Missouri class action lawsuit. The verdict came in and the NAR lost. What does it mean? How will it affect your real estate team? As a woman team leader, you’re looking for answers and a positive message to share with your real estate agents.

I get it. As a team leader in real estate, I wanted my team and our clients to feel confident and ...

Wouldn’t you love a real estate business dominated by referrals? 

  And a straightforward process that would make that happen? That’s what every team leader I work with desires so why does it seem so elusive? We’ll explore that in today’s episode.

You’ve worked hard to earn those clients and develop relationships. And no doubt invested a substantial sum in advertising and marketing to produce impressive results. Now is the time to st...

No doubt you have been asked by an agent on your team to raise the commission splits after a year or two on the team. What do you say?

 Every team has established splits, and they vary from team to team. Consider today it’s 50/50. An agent comes to you and desires to raise their cut to 60/40 or even 70/30. It’s only for business they bring in on their own they share. 

 Remember, you are a savvy leader in real estate and hire persuasi...

If you’ve ever embarked on a weight loss program, you know what it feels like to carry around the extra load. A few years ago, I lost 30 pounds. You may have done the same or more. It’s what we carry around that serves no purpose and is unhealthy.

You may be lugging dead weight on your real estate team. You know, the person who isn’t committed to your mission and whose production has consistently fallen below your standards. Even th...

In your real estate career, have you ever been a part of a dynamic team? One that shares mutual respect up, down, and across. One where the common goals of the team and individual goals of each agent are important?

 That can be a rare experience for many agents. And, when you step up to the Team Leader role, having that experience teaches you how to create a cohesive team of agents that appreciate you and each other.

 If you have NOT...

Do you know someone who shows up consistently negative and is always finding fault? It brings you down, right? 

Similarly, if you bring a sour attitude to work or react harshly to stress, it affects the way your team responds to their clients. That’s a sobering thought!

 Now, think of a person who shows up positive and encouraging no matter what’s going on in their world. They leave you feeling more alive and motivated.

 I hear you th...

Women Team Leaders  in Real Estate Podcast is hosted by Becky Kolb, mentor for women team leaders in real estate. This show offers insights and strategies to help women grow a winning team — the linchpin to long term success. Episodes will cover how to master your mindset and gain confidence, hire, and retain great talent, build relationships of trust and respect, and prioritize your time so you can find more balance. Applying thes...