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July 18, 2025 52 mins

Karrie Sullivan has been on the edge of digital transformation since the earliest days of digital media, with a stint at Cars.com during the late '90 internet boom. She knows about getting people to change behavior, to adopt the new, to do things differently. 

As she said, people won't change behavior just because you ask them. People will change behavior to fit in. Especially if you hand them proven peer produced playbooks.

Today, Karrie leads Culminate Strategy Group, where she and her team specialize in accelerating new technology adoption by identifying and working with key change agents. That influential 15% sits between the early adopters (the "bleeding edge" 5–7%) and the risk-averse majority (the "we've always done it this way" 80%). The Resilient middle 15% hold the key to broader adoption of the new, in this case, more people in the organization putting the power of AI to work for them in their daily tasks. 

Please join me in welcoming Karrie Sullivan to the Work 20XX podcast.

In this wide ranging conversation, we cover the interaction of workplace, AI, transformation, psychology, behavioral science, change, adaptability, and a whole lot more. Karrie brings clarity to the chaos of transformation.

The through line: how to increase AI adoption, and more broadly, how to assimilate change faster, so your people can do more, with less, faster, by putting the right tools to work.

Karrie Sullivan: Results, Resilient, Reluctant, Readiness | Work 20XX podcast with Jeff Frick Ep51

YouTube - Click Here 

https://www.youtube.com/watch?v=jt66YYGRCMs&list=PLZURvMqWbYjmmJlwGj0L0jWbWdCej1Jlt

 

Transcript and Show Notes - Click Here 

https://www.work20xx.com/episode/karrie-sullivan-results-resilient-reluctant-readiness-work-20xx-podcast-with-jeff-frick-ep51

 

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