September 29, 2025 âą 38 mins
Do you ever feel like social media is running you instead of the other way around? đ„âš
In this episode, Work Besties Jess & Claude sit down with Britney Crosson (Founder, Fun Love Media) and Megan Colwell (Art Director at Fun Love Media + artist behind Megan Creates Art) to explore how to make showing up online fun againâand sustainable.
What Youâll Hear:
- Their work bestie origin story (including a giant jar of olives đ«)
- Why digital community > follower counts
- How to avoid burnout with Britneyâs Focus / Fine / Force posting framework
- The two âgut-checkâ questions before you post: Would someone share this? & Do I think itâs funny?
- How Fun Love Media helps clients build camera confidence and authentic brand voices
Whether youâre a creator, entrepreneur, or just someone trying to post without pressure, this episode reminds us that social success isnât about numbersâitâs about people, connection, and joy.
You can watch the full episode on Youtube
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Please rate, comment and provide suggestions for upcoming episodes
Work Besties! Theme Song Written by Ralph Lentini @therallyband
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Britney (00:00):
Community in the digital world is gosh, it's
everything.
My I whenpostptttt askedmyself, do I think it's funny?
It's not me, me, me about allabout me.
It's about them.
Because if they connect withit, then they're gonna share it.
It is my best friend, and it'sonly because of social media.
Um It's so deep, we even havematching tattoos.
Claude (00:21):
Hi, I'm Claude.
And I'm Jess.
We are corporate employees byday, entrepreneurs by night, and
work besties for life.
Jess (00:29):
Join us as we explore how work besties lift each other up,
laugh through the chaos, andthrive together in every
industry.
Work besties.
Work besties real talk.
Do you ever feel like socialmedia is running you instead of
the other way around?
Today we're joined with Britneyand Megan, and they're here to
(00:50):
help us flip the script on howto actually enjoy showing up
online and connect withoutburning.
Hi guys, welcome to ourpodcast.
We're so excited to have you.
Britney (01:00):
Hi, thank you.
Do you want to introduceyourself?
All right.
I am Britney Crosson.
I am the founder and creativedirector at Fun Love Media,
which is a creative marketingagency based in Houston.
We serve the entire country.
And we love fun.
We love getting creative withworking with bold brands, people
(01:20):
that want to get in there andjust be real and get on camera
and do a bunch of video.
We're video people.
And we met you guys when we hadour conference in 2025 here in
Houston.
You guys were able to come.
That was wonderful.
And thank you for having usback.
Megan (01:38):
Yeah, it was so great meeting you guys.
I am Megan.
I am the art director of FunLove Media, and I am in charge
of things, aesthetics andbranding and making clients look
good.
I am not in Houston,unfortunately.
I miss Britt all the timebecause she's halfway across the
country.
I am in community Go Chiefs.
(02:00):
But um, yeah, that's what I do.
I focus on making sure thatclients look their best, present
their best, that everything iscohesive.
And uh that's really my jam.
In my free time, I'm an artist.
It really goes hand in handwith my work marketing at Fun
Love Media.
What kind of artist?
I am a pyrography artist, so Ispecialize in wood burning,
(02:20):
specifically pet portraits, andI've been doing that for about
10 years.
And actually, just recentlythis fall, I got nominated for
best of Kansas City Local CraftArtists.
So that's that's a huge dealhere in Kansas City.
Jess (02:36):
That is really, really cool.
That was very specific.
I was not anticipating thatanswer.
It's very cool.
Very niche.
Know your community, right?
That's right.
Um, how did you two meet andbecome friends and work
colleagues?
Britney (02:52):
We met we met in a Facebook group um back in like
2018 or 17?
Megan (03:00):
I think it was like 2018, but it was for sure a Facebook
group, which is very alignedwith what we do now.
We met on social media, ofcourse.
Britney (03:07):
I always say I meet the best people on social media or
because of social media, andit's very, very true.
Um but yeah, that's how we met.
It was like a like a smallbusiness owner, kind of
entrepreneurial Facebook groupwhere uh, you know, they had
like different things you couldinteract with and network with
each other, and it was reallypopular to have those kinds of
Facebook groups at the time.
We were in there, and thenMegan was like one of the early
(03:27):
guests on my podcast, like backin 2019, after we just kind of
known each other that way for awhile.
Megan (03:34):
At the time in 2018, I was working as a virtual
assistant and taught myself howto just get by because I was
living in a camper full-time andI needed some way to make money
on the road.
So I came a virtual assistantand I was just looking for
clients, and I joined all theseFacebook groups to really just
network at that time becausethere wasn't enough
(03:54):
opportunities to meet people inperson for me.
And Britt was in that group andshe had just launched Social
Sunshine, which was all aboutsocial media and marketing, and
she needed someone to come in.
And I think it was justcaptions, right?
Britney (04:07):
I just wanted some help because I knew that I needed to
go in that direction.
I didn't want to always doeverything by myself, and I was
a one-woman show at the timefrom my business and the
podcast.
And I know I need to getsomeone else involved and figure
out how to handle that and seewhat happens.
Honestly, Megan was super niceand super smart, and she could
(04:28):
take on a smaller amount oftasks because I couldn't afford
to pay for very much.
And I was like, Can you maketwo podcast assets a week or
something like that?
And she's like, Yeah.
And then it was like, Okay, canyou do this?
And we'll add this.
She just kept taking more workfrom me, um, and all kinds of
work though.
It expanded into the clients Iwas helping with social media
(04:48):
management, anything I wasdoing.
And it's great because Meganand I have that in common where
we have backgrounds inadministrative positions where
we learned how to do such avariety of tasks.
She proved that quickly to me.
And I was like, oh my god, thisgirl's nice and she's smart and
she's just doing what I askedher to do, and like we're
getting along.
This is magic.
And then it's like that thatyou became work besties.
(05:11):
Megan, I was one of herclients, but then at like a
couple years later, we kind ofwant to make this like
exclusive.
Jess (05:22):
We did it.
I don't I don't want to workwith anyone else.
That's so true.
Britney (05:28):
You had the talk, exclusive talk.
We had the talk, it was aserious talk.
And Megan was like, hell yeah,let's do it.
But we we knew each other andworked together, you guys,
virtually for multiple yearsbefore we met in person.
Jess (05:42):
So 2019 is when you started.
When did you make that likefinal transition?
And when did you actually meet?
Britney (05:48):
In 2018 online.
We started working together inthe 2019, and then we didn't
meet in person until June of 22.
Megan (05:57):
But what's insane is we were talk literally didn't
realize it, but we were liketalking almost every day from
2018 until 2022, and then whenwe met, it was the first social
success.
Claude (06:07):
Yeah, the first social and what happened, like you just
fell in each other's arms.
We embraced.
Megan (06:15):
I did have a giant jar of olives because was helping
someone bring in food.
We had snacks for the firstsocial success, and Britney
loved olives, and it was a bigjar of olives, right?
Britney (06:25):
Well, we have a video that was taken of us first
meeting, and she's holding myfavorite olives from Costco, and
we're we're hugging.
Hugging with olives.
Megan (06:37):
That's the title of it.
It was definitely a me cute.
If you've ever seen the othersister, um, it's a movie from
like the late 90s, olive juice,and it it's supposed to
represent I love you.
So it really is again analignment, Britt, that I was
holding your favorite olive.
Britney (06:53):
We call it a love fest.
Megan and I can get a littlecarried away with the with the
loving best friend things, andso we just say love fest, or we
say hashtag love fest becauseyou know blame it on the day
job.
Jess (07:04):
What you guys did is similar to your backgrounds with
social media, you created likethe community together.
So, what does the community inthe digital world mean to you?
Good question.
Britney (07:14):
Community in the digital world, gosh, it's
everything.
And I just had another friendtalking to me yesterday, and he
met up with another person thathas come to one of my events,
and then they got together tocollaborate.
And and he was saying, You'vereally built something cool with
this because now we're allhanging with each other.
And it's so beautiful to seethat.
(07:35):
It's really, really meaningful.
Uh, when it comes to socialmedia, it's bad rap for all
kinds of reasons, but it'sthat's all silly.
If you don't like it, you'renot using it right.
It's so beautiful the way itbrings people together, you
know.
Claude (07:47):
And I mean, I but it's life-changing.
We are still new to the socialmedia community and all that,
and so far we everybody has beenso nice and embracing us and
and really helping us.
And I have to say, like yousay, social media is you have to
know how to use it, but thiscommunity is so um inviting.
Jess (08:08):
I wanted you guys on because I think you do it
justice in a way that we talkabout it, but it's it's not the
same as you've been in it for solong.
What we loved about yourconference, and we are loving
about just being on all thedifferent social platforms, is
how kind the community is.
If you reach out and askquestions, everybody writes
back.
Well, not everybody, but alarge portion of them do.
(08:30):
And they're all so willing topitch in and help.
Britney (08:33):
It's it's I mean, it's it's amazing.
I mean, you end up withrelationships with people all
over the world.
It wouldn't have existed hadthat not been the case.
So not only are we buildingcareers around it and a company,
but it's true relationships.
Like it is my best friend, andit's only because of social
media.
Um, you know, I mean, it'svery, very deep.
Megan (08:55):
It's so deep, we even have matching tattoos.
Jess (09:00):
Oh my god, that's oh my god, they're the hearts.
Britney (09:10):
Do you remember when you fancy?
Jess (09:12):
There's gotta be a story behind that.
Britney (09:14):
It wasn't it was it was the first half of the night, so
we remember it.
Okay, the other tattoos theydo.
Jess (09:23):
So from from that, you guys now have created this
community and niche as you havebecome more involved with other
companies.
We're curious, asking for afriend, what mistakes do people
make when they are trying tocreate a presence on social
media?
Megan (09:39):
I think going too hard too fast, like trying to commit
to five, seven posts a week orsomething, and they're gonna do
all the things all the time, andthen they get burnt out real
quick.
Claude (09:49):
That's interesting.
That's true, right?
We hear several things.
Some people say just post,don't think, right?
If you don't post, nothing isgoing to happen.
I appreciate also don't gocrazy either, or you're going to
burn out.
So, how with the algorithm islike the more you put, the more
engagement, the more it goes up.
So, how do you go to that levelthen without being burned out?
Megan (10:12):
A spectrum that's wide, it's from person to person.
You kind of have to find thatflow for yourself.
I personally, with my artistryaccount, I only post a couple of
times a week, but I've beendoing it consistently since I
joined Instagram in 2013.
Even though I don't do artshows, I'm still getting orders.
It's the fact that I'veremained consistent that has
(10:32):
gotten me to the point that Iam.
I've just kept going,therefore, I have outlasted
others.
Claude (10:37):
So consistency is the key.
Britney (10:38):
It depends on the goals.
Megan talking about twice aweek for her and staying
consistent.
And then on the other hand, onmy Britney accounts, I a lot of
days I'm posting multiple timesa day.
And I'm talking seven days aweek, all year.
This is because one, I want to.
I like it.
It's different.
It's not it's not a businessaccount, it's an entertainment
account.
So that's also different.
So it see, there's so manyvariables, right?
(11:00):
For me, I want to reach biggernumbers at a faster pace that
that aligns with my personalgoals, my career goals, as my
personal brand, what I'm tryingto build, how it all weeds
together.
It all makes sense because ofwhat I want to accomplish.
So of course I want to try toshare on social media a lot and
really, really reach as manypeople as possible.
(11:21):
But it aligns with my goals.
I think that people get reallymessed up on that and their
efforts and their goals don'tmatch up.
Because most brands, whetherit's a personal brand or a
business brand, most don't needreally, really large numbers of
followers, views, of engagement,right?
Think about it.
(11:41):
Who needs that?
Most people don't.
You have to be real withyourself.
What am I trying to accomplish?
I don't need to post every dayif my goals don't align with
that.
Claude (11:51):
Well, that's every business.
It's you do your business planwith your goal, and then from
there, that's how you reach it.
Britney (11:57):
I made up this thing called um focus, fine, and
force.
It's like three levels for asocial media uh approach and
quantity.
And focus is smaller, fine isin the middle, and force is big.
And it's just a matter oflooking at like if it's a
business, say it's a therapistand they work on their own, they
can talk with one client at atime.
Well, that they don't need amillion followers.
(12:18):
What is that?
Yeah, can't see them all.
Yeah, they can help a millionpeople in one year.
Right with that business model,they can't, right?
If you don't want to post tosocial media tons and tons in
that kind of career, you don'thave to because as long as you
have everything focused andstrategized to reach the right
people, you get your smalleramount, there's your clients,
(12:39):
good to go.
So it just depends on whatyou're need.
Jess (12:42):
How did you decide what you guys wanted to focus on from
your social presence?
How did you start the process?
Britney (12:48):
I I wanted to share entertaining content on social
media because I am anentertainer.
I've been a performer since Iwas a child, and I've all just,
you know, acting and dancing andwhatever, like whatever kind of
stage I could get on.
So for me, it's a personaldecision.
It's my purpose as a human isto bring joy to others, even if
it means that I need to be alittle ridiculous.
(13:09):
It's fine.
And it makes me happy and ithelps me know I'm doing what I'm
supposed to do to fulfill whatI'm here to do.
Thankfully, I was able to getinto the business of social
media, create a business andhave fun, love media, and then
use all those experiences thatI'm having as a creator to help
the people that we help, right?
Because I'm when you're inthere and you're actually having
(13:30):
to create, it's good.
It keeps you, it keeps you, youknow, um in the know of of
what's working and what's not,and can understand how to help
our clients better.
That's why, that's why I do it,is because I'm an entertainer
and I love it.
And we never know what thesethings will lead to.
Social media can changeeverything in amazing ways.
So I don't know, let's getlet's get a TV show.
(13:53):
Let's get on broad.
Let's get on broad, bring iton.
Whoever's listening, we'reready.
Megan (13:58):
Similar to what we were saying earlier, like for me, I
can only do so much art becauseI have a full-time job as an art
director.
So I have a nine to five Mondaythrough Friday.
Weekends essentially are myonly time to make art, and
there's only so many weekends ayear.
So what's important for me toreach wide, wide audiences?
I'm happy if I proposesomething and then I get a lead
(14:21):
for a customer or thankfullylike um an actual order.
But that's why I was able to doless, and I and as an artist,
it's kind of like the number twoor the person behind the
camera, and I have a harder timebeing in front.
I really see the value becauseI work in this industry of
(14:43):
showing yourself and presentingauthentically having people get
to know the artist, but I canonly do so much of that.
I only have so much bandwidth.
So, like for me, especiallyover the years, I found out like
kind of every month I have acertain routine and there's
certain days in the month beforethat I feel good.
I know my hair looks great andI didn't want to make a pet that
(15:04):
day.
So I'm like, I'm gonna batchthis content, I'm gonna make as
much content as possible so Ican chill, and then all I have
to do is like produce and post,produce and post.
I found that quantity thatworked for me when and it and it
ranges between two to sometimesfour posts a week.
Um, and I find that that's howI'm able to stay consistent.
There was a point in time whereI did try to do a post every
(15:26):
single day, and I would takebits and pieces off my behind
the scenes and making ofcontent.
It was just a lot for me.
So I think everybody just kindof has to be very present with
themselves making and postingcontent and then engaging in it.
That takes time.
And just, you know, check in.
Like, how do you feel?
And if you feel icky, if youfeel tired, if you don't feel
(15:48):
inspired, but if you're like,oh, I don't want to do this,
then like okay, that's yournotification to say, let's take
a beat, let's refigure and seehow to make this strategy
sustainable and not such abummer.
Claude (15:59):
So talking about your personal accounts, Britney, what
is your handle?
My name is Britney Croson.
Britney Crosen.
And you make an your handlewith your heart.
Jess (16:11):
Sure, my she does have a big heart though.
She does have a big heart withart.
Megan (16:17):
My Instagram handle for my artistry is Megan Creates
Art.
Try to keep it super simple.
Jess (16:22):
How cute is that?
Very on brand.
Yes.
Britney (16:27):
Okay, and I'm gonna I'm gonna add because y'all saw me
making faces when she wastalking.
Yeah, she may not love tocreate as large a quantity as I
do and all that stuff, but don'tshe don't let her fool you that
if that she's not great at itor she's not good on camera,
blah blah blah, because she'sreally good on camera, and she's
really, really funny and has areally unique style and really
(16:50):
great at it.
Jess (16:51):
I feel like you guys are such a great example of work
besties and the yin and the yangbecause you both enjoy it, but
different elements of it, right?
Britney, you're probably themore outgoing who wants to be
content, like loves that, andMegan, you're good at it.
You probably come up with somelike really amazing clips, but
maybe you don't want to be infront of the camera all the
time.
Megan (17:09):
I saw on TikTok there's this thing where like you'll
have like black cat and goldenretriever energy.
And I feel like Britney's agolden retriever and I'm more of
a black cat, but I can't begolden retriever.
Yeah, you can't.
Britney (17:21):
I'm happy, I'm happy.
Yes, yes, yes.
Actually, that's a really greatway to put it, Megan.
Oh my god.
So I feel like you're right.
I feel like a larger percent ofthe time, percentage of the
time, I am a golden retriever,you're a black cat.
But I actually we swapsometimes.
Megan (17:35):
I mean, when we need to make that a swap, you know.
And with your content, Britt,you're doing you're you love
music.
You're so inspired by music,and you just like leaned into it
and it's just done so well foryou.
So I think it's more simplifiedfor you to make content because
you're just like going on tothe next song.
And for me, I'm like, does thisaudio work for an artist?
(17:55):
Does it work for my humor?
There's there's variablesthere.
Claude (17:58):
I can see that you're very authentic, right?
In on your and all on the wayyou're you're showing everybody.
How do you grow without sellingout?
Jess (18:08):
Hang on, we're getting deep.
Hang on, let me take my look atmy wine.
Hold on.
Britney (18:15):
The way that I act on camera on social media, one is a
heightened version of mebecause it is for entertainment
in my case.
You know, people say, like,dance like nobody's watching,
dance like everybody's watching.
It kind of goes both ways, butalso like to think how do you
act when you're by yourself,Britney?
If nobody was there, and in mycase, it's a lot of music.
If there's music on, what howwould I be acting if nobody was
(18:39):
there?
But so just make sure that'show it's looking on social media
because I really do getridiculous by myself in my
kitchen when my music is on, andthat's really how I feel about
it.
But I think it takes time toobecause people can think they're
being real and not selling outand be wrong.
It's a it's a journey withsocial media.
I think sometimes you have totry things and then reflect on
(19:00):
it and be like, oh no, thatdoesn't feel right, you know,
and not representing anything,any values that aren't really
yours, not trying to be likesomebody else.
It's easier said than done.
Jess (19:10):
I love the idea of pausing because once you get you get
the rush of something goingviral, you could go really heavy
on it, but maybe that isn'treally your but also like it's
all I also want to say this it'sokay to for it to be a
performance.
Yeah.
Britney (19:26):
I'm not here to tell all of the world my intimate
secrets necessarily.
I you know, it depends on whatyou're trying to do.
And I always say, like, yeah,you have to think about who
you're doing this for, and it'snot for you.
And the joke is like, I'll sayto somebody, I'll be like, it's
the Britney show, but it's notthe Britney show.
Every time I make something,I'm like, think about these
(19:47):
people that are watching thatwhat's in it for them, not not
me, me, me, me, me, you know,and I think that helps us not
sell out.
Claude (19:55):
Yeah, and if it comes out naturally, people actually
see it, right?
They they can see that it'sgenuine.
Megan (20:01):
I also question how are we defining out if it's you
completely abandoning yourauthenticity, yeah, then then
that's selling out.
But also, a hot take.
I kind of want to sell out asan artist.
I want someone to buy all mystuff.
I if I'm an author, I wouldwant to sell my book, I would
want to sell tickets to myevent.
(20:22):
What is so wrong?
What's the point?
Why don't you sell out yourown?
Honestly.
Britney (20:29):
Well, it's about attention.
We're trying to get people tosay, You're just trying to get
attention.
Yes, yes, I am.
This is true.
What the hell?
Of course I'm trying to getattention.
Like, but we're gettingattention for whatever reason,
right?
To support our business, tosupport our career, to support
our art, to support ourpassions, our nonprofit,
whatever it is.
Like, there's a reason.
You gotta know your reason.
If you know your reason, thendo whatever it takes, as long as
(20:53):
I guess it's not likedangerous.
Do whatever it takes to getattention.
Now, is everybody get gonna getattention from a million
people?
No.
But would it be helpful to youand your brand if you got
attention from 500 people versusfive people?
Probably so.
So try to get their attention.
There's nothing like Megansaid, there's nothing wrong with
that.
Megan (21:10):
I don't think there's anything wrong.
I'm not mad at Shaquille O'Nealfor selling icy hot.
He's in pain.
Make your paper, boo-boo.
Jess (21:16):
And you believe that I was gonna say you believe it from
him, right?
Megan (21:20):
No, I understand right.
Britney (21:21):
Megan, you don't know.
I have I think I have a crushon Shaquille O'Neal.
Megan (21:25):
Do you really that and the rock?
You just love you just love astrong man.
Strong big man.
Jess (21:32):
I don't know about Shaquille O'Neal, though.
Britney (21:34):
Follow him on Instagram and then come back and check
with me later.
Let me know how you feel aboutShaquille O'Neal.
Jess (21:39):
Okay.
He knows his community, let'ssay that.
Middle middle-aged womenpublicly that I have a crush on
Shaquille O'Neal.
Here I am.
I ought to be.
You've heard it here first,people.
Shaq, call us back.
I know.
When you meet Shaq, we want towe want you to be like, thank
you, Jessica Claude, for makingthis happen.
Britney (22:01):
You guys get the credit.
We're all the credit.
unknown (22:05):
I talked to allow them.
Jess (22:08):
Uh maybe what what what you think about when you're
posting for yourself or as anindividual, but you guys do work
with other companies.
So as you decide to work withthese companies, what's that
process that you have to reallyget in that creator's mindset
and help them with their brandor the positioning of what
they're trying to do?
Britney (22:28):
We we really have to learn about these businesses
that we help them with theirsocial media marketing.
I mean, we really need to learnit because one, if we're gonna
work together, like we need toknow things about you.
But what we specialize in isorganic social media marketing.
So we're not an ads agency, sowe're having to really get in
there and go in person and havevideo shoots and get to know
(22:52):
like what they do and how theyfeel about what they do and why
they're different and whythey're special and all that
really like deeper stuff about abrand.
We film it and then we're gonnawatch it and edit it and see it
over and over and over.
So then we're gonna learn.
And if we have a betterunderstanding for that, then
we're gonna be able to be abetter brand voice for them
because we're creating contentfor them, we're representing
(23:12):
them.
And a lot of times we're goingon social media and actually
posting for them and writing andall the stuff, and we're doing
the full process.
So, like we really need toknow.
So it does, it is a lot of getto know you, and if it's you
gotta like make them likeMegan's great at making people
laugh at a content shoot ormaking them feel better, or
whatever we can do to loosenpeople up so they'll open up and
(23:33):
we can learn more.
Megan (23:34):
Personalities are big.
I think you know intuitively ifyou're gonna work well
together.
And there's been a lot ofcoolities and alignments with
our clients of something frommaybe our past work has helped
us do even better at this job.
For example, I used to work ingovernment construction project
(23:54):
management.
Now we have clients who arebreaking grounds in a new office
who want to tell the story ofthe construction.
And it's just like, wow, thisis so amazing.
I had no idea that somethingthat I learned more than a
decade ago will apply tomarketing and telling this brand
history.
And that's how I know it'llwork.
(24:14):
That's how I know we are gonnaget recurring business.
Claude (24:17):
And do you specialize in specific business or you really
work with a wide range?
Wide range.
Britney (24:26):
It's a range, but I've noticed what's happened.
It's happened organically thatwe we do tend to attract certain
types of business owners andbusiness leaders, the people
that are in charge of hiring usand making those decisions, but
also some specific industries,but it's multiple.
But they kind of all havethings in common, right?
It's just something I wanted tosee happen organically over
(24:46):
time.
I didn't want to force it andbe like, we are only doing
social media marketing or youknow, restaurants.
Jess (24:54):
You do.
And you would never think aboutconstruction that way or
sweeping a dish that way orsomething without having it.
Britney (25:02):
You never know what you're gonna learn.
And it's really, reallyfascinating all the time.
And we I we have organicallyattracted like beauty brands,
entertainment brands, whether itbe like a wine bar or even a
live theater of kind of funthings like that.
And we've attracted a certainkind of person, though, I think.
Yeah, it's really about likethese individuals that are
business owners or leaders inthe business that have like this
(25:24):
real passion for what they doand they want to tell the world
about it.
Yeah, really.
Claude (25:29):
It's really that passion, like more or less, is
something that you do have alsowith your business.
So it's like passion meetingpassion, right?
So it's right.
Britney (25:38):
And we're helping amplify their voice, is what
we're doing.
So it's people that havesomething to say and they say,
I'm doing my business and it'sgoing fine.
But I want to really shout fromthe rooftops what we're doing,
why we're doing it, why we'reimportant, the impact we're
making on our community, why Iwant to be a leader in this
industry, all that stuff.
I want to get it out there andwe get it out there for them.
Megan (25:58):
I love that.
I think there's a lot ofqualities in our clients, even
though they come from a lot ofdifferent backgrounds.
Most of our clients are verymission-driven.
They have big dreams.
I mean, not just passionate,but they want to help other
people.
And also, our ideal clientstypically are creative and
flexible and willing to take onsome unique kinds of contents.
(26:22):
A lot of times they don't wantto be on camera, but then they
get on camera and they're like,oh my gosh, okay, yeah, thank
you for helping me try somethingnew.
And then they see that itworks, and then they become more
confident, and then it justgoes so much more smooth.
Jess (26:38):
What's like a the common theme that you've seen in
working with these companies?
Britney (26:42):
It just depends on the brand.
Yeah, I think a lot of peopleare nervous to get on camera,
and it's interesting, like Meganwas saying, because we get to
watch people blossom, peoplethat it's cool to see because I
I am used to that personallysince I was a little kid being
in front of audiences.
But then to have to realizethat that's not the case for
everybody.
Back in the day, we were notlike all on camera people, we're
(27:04):
just working jobs, you know,living life.
And and and so now it's it'scool.
It's it's helped me havecompassion for people that
aren't used to that and aren'treally all that comfortable with
that.
And then we really are kind oflike these like coaches and
counselors along the way.
We're really helping them alongthe way, and it's very, very
satisfying to watch someonestart to get more comfortable
(27:25):
and more confident.
Megan (27:26):
It's my favorite part.
I think being a director andbeing able to visually see all
of it and help someone be betteron camera or be more
comfortable and confident oncamera.
One of our clients that I shoothere in Kansas City is a wine
bar and a brewery.
And at first they did not wantto be on camera.
So a lot of the content wasmore like educational, maybe
like graphics that you scrollthrough.
(27:48):
And now the whole bar staff haswhat they are calling reels
fever.
So they're just like sendingme, let's do this one, let's do
this trend, let's do it.
Now that they like have theconfidence to be on camera,
they're seeing the post performwell and they're seeing their
community like be excited thatthey're seeing them and they're
doing it.
I saw that post that was sofunky and they like it.
(28:09):
It's just it's a wonderful,symbiotic relationship.
Jess (28:12):
It comes back to what we talked about before at the
community aspect.
You do feel through socialmedia that you it's the new way
to connect.
It's it's a powerful, powerfulway to do it.
I love it.
I do have to say, Megan, thisis a total side note.
I've been jotting down likerandom things that you have been
saying.
You need a podcast of your ownbetween living in a camper and
(28:33):
like some of these, yourartistry.
I'm like, this woman isfascinating.
How do we learn more?
We need a reality TV show.
That's how many times we needto say it before it comes true.
Yeah.
Bravo.
Yes, yes, special guest,Shaquille O'Neal.
Britney (28:52):
I think you're so right about Megan.
And that's also a cool thingabout our relationship is that
Megan and I have found um thingsthat we are like almost
identical twins on, right?
And then there's this wholeother category of things that we
are opposite.
I would never live in a camper.
Are you kidding me?
You mean I'm gonna step out thedoor and there could be an
(29:14):
animal?
I'm thinking, what do I do withmy clothes?
I'm in the I'm in the nature,those kinds of hobbies and that
kinds of thing.
We're very different on, whichis cool because then you can
learn about each other.
Yeah, but but we're also likeidentical in other ways.
So many parallels.
I mean, even going down to likea struggle we're having, we're
(29:34):
like find out, wait, you'restruggling with that too, and
it's like the same problem we'rehaving.
So it's very cool to have thatkind of relationship where we're
able to learn new things fromeach other, but then also have
enough in common that we canjive and like we're on the same
page.
Yeah.
Jess (29:49):
Which makes you more willing to learn about those
other things too, even if you'relike that.
Britney (29:53):
That's just yeah, because otherwise I'd be like,
who cares about living in acamper?
And you really want to learnabout what it is to live in a
camper?
Jess (29:59):
I do.
I would never do it.
I'm sorry, Megan.
I'm Team Britney on this one.
No way would you ever get meagain?
I think I'm out of my mind.
Fascinating too.
Britney (30:08):
But it's beautiful though to have that, right?
To have people in your lifethat have had other kinds of
experiences, and then you hearabout it, and it's like, wow,
that is really cool.
Everybody's out there just kindof living their life and and
doing their thing, you know?
Yeah.
Listening to others is very isa it's a good thing to do.
Megan (30:27):
But if I had never lived in the camper, I would never
have become a virtual assistant.
I would have never met Brit.
And so big picture wise, it allhas worked out.
And I just find myself sograteful that the universe even
brought us together.
Jess (30:39):
So I I have a couple of quick, like lightning round
questions.
First one, what is yourfavorite community that you're
part of right now?
Megan (30:46):
Instagram?
I do like Instagram.
I like Instagram threadsbecause it's more like
word-based.
Yeah.
You don't have to like putyourself out there so much.
You can just kind of be witty.
But I I need each down hardfavorite community is the wood
burning community.
And there's literally dozens ofus.
So it's pretty strong.
Really?
Yeah, there's more than that.
Jess (31:08):
There's dozens of us.
I'm going to bring us back tothe uh the lightning round.
This is a very slow lightninground.
Slow burning.
Okay.
Coffee or go-to snack whenyou're on a content deadline.
I I'm a coffee.
Megan (31:20):
I like a peanut butter sandwich.
I like a breakfast burrito.
Read me.
I thought you were going tomention a mocha.
Oh, yes.
Oh, yeah.
I have this whole personacalled Mocha Meggie.
If I drink a mocha latte, I'dbecome a different person and
she's amazing.
Mocha, Mocha Meggie isenergetic.
Mocha Meggie is even more thanwhat this is right now.
Mocha Meggie's.
She's something.
Jess (31:40):
She's something.
Oh my God.
Um, that is now gonna be in thewritten script of our reality
show.
You have to have a mocha beforethe start of the shoot.
Britney (31:51):
She's making her mocha chat for the mocha.
Megan (31:56):
Once we get interns, be like, where is her mocha?
Britney (31:59):
Oh my god.
Lately I make a coffee at homeand I do like an iced uh coffee.
It's a recipe I got fromBethany Frankel from TikTok,
summer of 2024.
She is one of my heroes in lifeand social media, and it's this
like uh powder, like you can dolike a it's like an ice roast
nest cafe thing, and you put itin the water and you blend it,
(32:20):
and you add the ice and themilk, and it's oh, it's like a
frappe, it's like a Greekfrappe.
Claude (32:25):
So good.
Megan (32:26):
You've also been liking those chomps.
Britney (32:29):
Why is that?
Chomps, but I do the turkeybecause I don't eat beef, but
y'all, the turkey one isamazing.
Chomps are everything callchomps, call me Shaq, call me.
Let's make a list.
unknown (32:42):
Yeah.
Britney (32:46):
I do love diet call them, yeah.
Yeah, we're just making a wishlist here on the show.
Jess (32:51):
One thing your work bestie does that makes work way
better.
Megan (32:55):
Yeah, Britt, she checks in on me every day.
So even though like I'm notthere physically, the one of the
first voices I hear every dayis Britt.
Britney (33:03):
Um Megan, there's so many things, but Megan injects
humor into so much, but indifferent ways.
So she's good at of course, ifwe're talking, like change voice
messages, there's there's gonnabe some sort of humor in there
somehow, something she's gonnasay.
Um but even in like the writtenmessage, like a like a text or
an email, it doesn't reallymatter, but I just know there's
(33:25):
gonna be something that's gonnamake me smile and that's gonna
be funny.
And that's amazing.
Because honestly, a lot ofpeople work with people they
don't like.
Yeah, and that's sad, right?
And I'm just happy that we likeeach other so much and
genuinely have fun.
Megan (33:38):
We do and genuinely support each other, not just
with work stuff, but outside ofwork.
So it's not always about doinga job, sometimes just about
being a friend.
Jess (33:48):
Yeah, we're family.
All right, so we're ready forour final question.
Are you guys ready?
If there was one simplequestion people could ask of
themselves before posting onlineand thinking about making it
authentic and not stressful,what would be that one question?
Megan (34:07):
My I when I post, I literally asked myself, do I
think it's funny?
Because if I'm postingsomething that I don't like or I
don't think is funny, itdoesn't matter if someone likes
it because I don't care.
So I wouldn't know that whatI'm putting out is the most
authentic.
So I usually ask that thereneeds to be something that's
highly shareable about it.
(34:27):
But generally speaking, I wantto make sure that I like the
content first before anyone elsedoes.
Britney (34:31):
Ask myself and I would advise anyone else to ask
themselves would someone thatwatches this video share it with
someone else?
Would they have a reason to?
Just any reason to, right?
Because then you know it's notme, me, me about all about me.
It's about them.
Because if they connect withit, then they're gonna share it.
And that's what that representsto me.
(34:52):
It means that you really got inthere and you connected with
the person you were trying toconnect with, and we have to
quit making it about ourselves.
I love that.
Claude (35:01):
It's true, no, it's so good, you know.
To that really, is itshareable?
It's taking it away from ourlittle self.
Britney (35:09):
Think about the things that you share.
We all do it, right?
On social media.
Yeah, whenever somebody's got apost, it's just things about
me.
Look at me, me.
Why would we share that?
It's just about them.
Cool, we might like them.
There's just something aboutwhen somebody wants to share
something of yours, it's sospecial, right?
Jess (35:26):
It means it's relatable.
Megan (35:28):
Definitely zooming things out before you post and making
it more general.
Like for me, am I am Iappealing to artists?
I'm am I appealing to an artcollector?
How is this relating to mybrand?
Am I just doing a a trend justbecause it just actually makes
sense for my content and mybrand and what I'm doing?
Claude (35:46):
Sometimes there are those trends that people will go
on the wagon, the backwagon orwhatever.
Join the bandwagon.
And when it makes no sense fortheir own content.
Megan (35:57):
Yeah, and then if you go viral off that content, it
doesn't even make sense.
It'll funnel into your accountand then like none of this makes
sense, none of this matches up.
Jess (36:06):
Yeah, it's not a strong way to build a community or just
building numbers versus actualengagement.
Right.
Well, thank you guys so much.
This was so lovely, and welearned so much from you guys
from this conversation.
Claude (36:21):
And and I think now, even more on a personal, you
know, way to really know who isBritney, who is um so for our
listeners, Britney, you know,your handle is Britney Croissan,
and Megan is Megan Creates Art.
And if anybody needs help withthe social media, how would they
(36:43):
contact you?
Britney (36:44):
You can go to funlovemedia.com.
You can also follow funlovediaon all platforms.
It's just under fun love media.
And um and look and see how wecan help you.
And if if nothing else, justfollow along on social.
That's free.
And you'll pick up some nuggetshere and there and some ideas
and some inspiration for yourcreativity.
Jess (37:04):
Thank you again, Britney and Megan.
We feel so honored to have youguys on our pod and to share
with our work bestie community.
We know they're gonna lovethis, and for reminding us that
social success isn't reallyabout numbers, but it's also
about people and realconnection, real joy.
So whether you're sharing memeswith your work bestie, posting
your side hustle like we do, orjust trying to show up more
(37:27):
authentically, start with yourheart.
Claude (37:30):
And don't forget the magic question they left us
with.
Use it before you post to keepsocial media simple and
stress-free.
Jess (37:37):
So now it's your turn, Work Besties.
Tag your fellow work bestiesand tell us one way you're
making social media fun againthis week, whether reaching out
to us online or in real life.
Claude (37:48):
And don't forget to follow us at WorkBesties Who
Podcast and Briday and Megan formore inspiration to grow your
presence with intention.
Jess (37:57):
Thank you.
Remember, whether you'reswapping snacks in the break
room, rescuing each other fromendless meetings, or just
sending that perfectly timedmeme.
Having a work bestie is likehaving your own personal hype
squad.
Claude (38:11):
So keep lifting each other up, laughing through the
chaos, and of course, thriving.
Until next time, stay positive,stay productive, and don't
forget to keep supporting eachother.
Jess (38:24):
Work besties!
Community in the digital world is gosh, it's
everything.
My I whenpostptttt askedmyself, do I think it's funny?
It's not me, me, me about allabout me.
It's about them.
Because if they connect withit, then they're gonna share it.
It is my best friend, and it'sonly because of social media.
Um It's so deep, we even havematching tattoos.
Claude (00:21):
Hi, I'm Claude.
And I'm Jess.
We are corporate employees byday, entrepreneurs by night, and
work besties for life.
Jess (00:29):
Join us as we explore how work besties lift each other up,
laugh through the chaos, andthrive together in every
industry.
Work besties.
Work besties real talk.
Do you ever feel like socialmedia is running you instead of
the other way around?
Today we're joined with Britneyand Megan, and they're here to
(00:50):
help us flip the script on howto actually enjoy showing up
online and connect withoutburning.
Hi guys, welcome to ourpodcast.
We're so excited to have you.
Britney (01:00):
Hi, thank you.
Do you want to introduceyourself?
All right.
I am Britney Crosson.
I am the founder and creativedirector at Fun Love Media,
which is a creative marketingagency based in Houston.
We serve the entire country.
And we love fun.
We love getting creative withworking with bold brands, people
(01:20):
that want to get in there andjust be real and get on camera
and do a bunch of video.
We're video people.
And we met you guys when we hadour conference in 2025 here in
Houston.
You guys were able to come.
That was wonderful.
And thank you for having usback.
Megan (01:38):
Yeah, it was so great meeting you guys.
I am Megan.
I am the art director of FunLove Media, and I am in charge
of things, aesthetics andbranding and making clients look
good.
I am not in Houston,unfortunately.
I miss Britt all the timebecause she's halfway across the
country.
I am in community Go Chiefs.
(02:00):
But um, yeah, that's what I do.
I focus on making sure thatclients look their best, present
their best, that everything iscohesive.
And uh that's really my jam.
In my free time, I'm an artist.
It really goes hand in handwith my work marketing at Fun
Love Media.
What kind of artist?
I am a pyrography artist, so Ispecialize in wood burning,
(02:20):
specifically pet portraits, andI've been doing that for about
10 years.
And actually, just recentlythis fall, I got nominated for
best of Kansas City Local CraftArtists.
So that's that's a huge dealhere in Kansas City.
Jess (02:36):
That is really, really cool.
That was very specific.
I was not anticipating thatanswer.
It's very cool.
Very niche.
Know your community, right?
That's right.
Um, how did you two meet andbecome friends and work
colleagues?
Britney (02:52):
We met we met in a Facebook group um back in like
2018 or 17?
Megan (03:00):
I think it was like 2018, but it was for sure a Facebook
group, which is very alignedwith what we do now.
We met on social media, ofcourse.
Britney (03:07):
I always say I meet the best people on social media or
because of social media, andit's very, very true.
Um but yeah, that's how we met.
It was like a like a smallbusiness owner, kind of
entrepreneurial Facebook groupwhere uh, you know, they had
like different things you couldinteract with and network with
each other, and it was reallypopular to have those kinds of
Facebook groups at the time.
We were in there, and thenMegan was like one of the early
(03:27):
guests on my podcast, like backin 2019, after we just kind of
known each other that way for awhile.
Megan (03:34):
At the time in 2018, I was working as a virtual
assistant and taught myself howto just get by because I was
living in a camper full-time andI needed some way to make money
on the road.
So I came a virtual assistantand I was just looking for
clients, and I joined all theseFacebook groups to really just
network at that time becausethere wasn't enough
(03:54):
opportunities to meet people inperson for me.
And Britt was in that group andshe had just launched Social
Sunshine, which was all aboutsocial media and marketing, and
she needed someone to come in.
And I think it was justcaptions, right?
Britney (04:07):
I just wanted some help because I knew that I needed to
go in that direction.
I didn't want to always doeverything by myself, and I was
a one-woman show at the timefrom my business and the
podcast.
And I know I need to getsomeone else involved and figure
out how to handle that and seewhat happens.
Honestly, Megan was super niceand super smart, and she could
(04:28):
take on a smaller amount oftasks because I couldn't afford
to pay for very much.
And I was like, Can you maketwo podcast assets a week or
something like that?
And she's like, Yeah.
And then it was like, Okay, canyou do this?
And we'll add this.
She just kept taking more workfrom me, um, and all kinds of
work though.
It expanded into the clients Iwas helping with social media
(04:48):
management, anything I wasdoing.
And it's great because Meganand I have that in common where
we have backgrounds inadministrative positions where
we learned how to do such avariety of tasks.
She proved that quickly to me.
And I was like, oh my god, thisgirl's nice and she's smart and
she's just doing what I askedher to do, and like we're
getting along.
This is magic.
And then it's like that thatyou became work besties.
(05:11):
Megan, I was one of herclients, but then at like a
couple years later, we kind ofwant to make this like
exclusive.
Jess (05:22):
We did it.
I don't I don't want to workwith anyone else.
That's so true.
Britney (05:28):
You had the talk, exclusive talk.
We had the talk, it was aserious talk.
And Megan was like, hell yeah,let's do it.
But we we knew each other andworked together, you guys,
virtually for multiple yearsbefore we met in person.
Jess (05:42):
So 2019 is when you started.
When did you make that likefinal transition?
And when did you actually meet?
Britney (05:48):
In 2018 online.
We started working together inthe 2019, and then we didn't
meet in person until June of 22.
Megan (05:57):
But what's insane is we were talk literally didn't
realize it, but we were liketalking almost every day from
2018 until 2022, and then whenwe met, it was the first social
success.
Claude (06:07):
Yeah, the first social and what happened, like you just
fell in each other's arms.
We embraced.
Megan (06:15):
I did have a giant jar of olives because was helping
someone bring in food.
We had snacks for the firstsocial success, and Britney
loved olives, and it was a bigjar of olives, right?
Britney (06:25):
Well, we have a video that was taken of us first
meeting, and she's holding myfavorite olives from Costco, and
we're we're hugging.
Hugging with olives.
Megan (06:37):
That's the title of it.
It was definitely a me cute.
If you've ever seen the othersister, um, it's a movie from
like the late 90s, olive juice,and it it's supposed to
represent I love you.
So it really is again analignment, Britt, that I was
holding your favorite olive.
Britney (06:53):
We call it a love fest.
Megan and I can get a littlecarried away with the with the
loving best friend things, andso we just say love fest, or we
say hashtag love fest becauseyou know blame it on the day
job.
Jess (07:04):
What you guys did is similar to your backgrounds with
social media, you created likethe community together.
So, what does the community inthe digital world mean to you?
Good question.
Britney (07:14):
Community in the digital world, gosh, it's
everything.
And I just had another friendtalking to me yesterday, and he
met up with another person thathas come to one of my events,
and then they got together tocollaborate.
And and he was saying, You'vereally built something cool with
this because now we're allhanging with each other.
And it's so beautiful to seethat.
(07:35):
It's really, really meaningful.
Uh, when it comes to socialmedia, it's bad rap for all
kinds of reasons, but it'sthat's all silly.
If you don't like it, you'renot using it right.
It's so beautiful the way itbrings people together, you
know.
Claude (07:47):
And I mean, I but it's life-changing.
We are still new to the socialmedia community and all that,
and so far we everybody has beenso nice and embracing us and
and really helping us.
And I have to say, like yousay, social media is you have to
know how to use it, but thiscommunity is so um inviting.
Jess (08:08):
I wanted you guys on because I think you do it
justice in a way that we talkabout it, but it's it's not the
same as you've been in it for solong.
What we loved about yourconference, and we are loving
about just being on all thedifferent social platforms, is
how kind the community is.
If you reach out and askquestions, everybody writes
back.
Well, not everybody, but alarge portion of them do.
(08:30):
And they're all so willing topitch in and help.
Britney (08:33):
It's it's I mean, it's it's amazing.
I mean, you end up withrelationships with people all
over the world.
It wouldn't have existed hadthat not been the case.
So not only are we buildingcareers around it and a company,
but it's true relationships.
Like it is my best friend, andit's only because of social
media.
Um, you know, I mean, it'svery, very deep.
Megan (08:55):
It's so deep, we even have matching tattoos.
Jess (09:00):
Oh my god, that's oh my god, they're the hearts.
Britney (09:10):
Do you remember when you fancy?
Jess (09:12):
There's gotta be a story behind that.
Britney (09:14):
It wasn't it was it was the first half of the night, so
we remember it.
Okay, the other tattoos theydo.
Jess (09:23):
So from from that, you guys now have created this
community and niche as you havebecome more involved with other
companies.
We're curious, asking for afriend, what mistakes do people
make when they are trying tocreate a presence on social
media?
Megan (09:39):
I think going too hard too fast, like trying to commit
to five, seven posts a week orsomething, and they're gonna do
all the things all the time, andthen they get burnt out real
quick.
Claude (09:49):
That's interesting.
That's true, right?
We hear several things.
Some people say just post,don't think, right?
If you don't post, nothing isgoing to happen.
I appreciate also don't gocrazy either, or you're going to
burn out.
So, how with the algorithm islike the more you put, the more
engagement, the more it goes up.
So, how do you go to that levelthen without being burned out?
Megan (10:12):
A spectrum that's wide, it's from person to person.
You kind of have to find thatflow for yourself.
I personally, with my artistryaccount, I only post a couple of
times a week, but I've beendoing it consistently since I
joined Instagram in 2013.
Even though I don't do artshows, I'm still getting orders.
It's the fact that I'veremained consistent that has
(10:32):
gotten me to the point that Iam.
I've just kept going,therefore, I have outlasted
others.
Claude (10:37):
So consistency is the key.
Britney (10:38):
It depends on the goals.
Megan talking about twice aweek for her and staying
consistent.
And then on the other hand, onmy Britney accounts, I a lot of
days I'm posting multiple timesa day.
And I'm talking seven days aweek, all year.
This is because one, I want to.
I like it.
It's different.
It's not it's not a businessaccount, it's an entertainment
account.
So that's also different.
So it see, there's so manyvariables, right?
(11:00):
For me, I want to reach biggernumbers at a faster pace that
that aligns with my personalgoals, my career goals, as my
personal brand, what I'm tryingto build, how it all weeds
together.
It all makes sense because ofwhat I want to accomplish.
So of course I want to try toshare on social media a lot and
really, really reach as manypeople as possible.
(11:21):
But it aligns with my goals.
I think that people get reallymessed up on that and their
efforts and their goals don'tmatch up.
Because most brands, whetherit's a personal brand or a
business brand, most don't needreally, really large numbers of
followers, views, of engagement,right?
Think about it.
(11:41):
Who needs that?
Most people don't.
You have to be real withyourself.
What am I trying to accomplish?
I don't need to post every dayif my goals don't align with
that.
Claude (11:51):
Well, that's every business.
It's you do your business planwith your goal, and then from
there, that's how you reach it.
Britney (11:57):
I made up this thing called um focus, fine, and
force.
It's like three levels for asocial media uh approach and
quantity.
And focus is smaller, fine isin the middle, and force is big.
And it's just a matter oflooking at like if it's a
business, say it's a therapistand they work on their own, they
can talk with one client at atime.
Well, that they don't need amillion followers.
(12:18):
What is that?
Yeah, can't see them all.
Yeah, they can help a millionpeople in one year.
Right with that business model,they can't, right?
If you don't want to post tosocial media tons and tons in
that kind of career, you don'thave to because as long as you
have everything focused andstrategized to reach the right
people, you get your smalleramount, there's your clients,
(12:39):
good to go.
So it just depends on whatyou're need.
Jess (12:42):
How did you decide what you guys wanted to focus on from
your social presence?
How did you start the process?
Britney (12:48):
I I wanted to share entertaining content on social
media because I am anentertainer.
I've been a performer since Iwas a child, and I've all just,
you know, acting and dancing andwhatever, like whatever kind of
stage I could get on.
So for me, it's a personaldecision.
It's my purpose as a human isto bring joy to others, even if
it means that I need to be alittle ridiculous.
(13:09):
It's fine.
And it makes me happy and ithelps me know I'm doing what I'm
supposed to do to fulfill whatI'm here to do.
Thankfully, I was able to getinto the business of social
media, create a business andhave fun, love media, and then
use all those experiences thatI'm having as a creator to help
the people that we help, right?
Because I'm when you're inthere and you're actually having
(13:30):
to create, it's good.
It keeps you, it keeps you, youknow, um in the know of of
what's working and what's not,and can understand how to help
our clients better.
That's why, that's why I do it,is because I'm an entertainer
and I love it.
And we never know what thesethings will lead to.
Social media can changeeverything in amazing ways.
So I don't know, let's getlet's get a TV show.
(13:53):
Let's get on broad.
Let's get on broad, bring iton.
Whoever's listening, we'reready.
Megan (13:58):
Similar to what we were saying earlier, like for me, I
can only do so much art becauseI have a full-time job as an art
director.
So I have a nine to five Mondaythrough Friday.
Weekends essentially are myonly time to make art, and
there's only so many weekends ayear.
So what's important for me toreach wide, wide audiences?
I'm happy if I proposesomething and then I get a lead
(14:21):
for a customer or thankfullylike um an actual order.
But that's why I was able to doless, and I and as an artist,
it's kind of like the number twoor the person behind the
camera, and I have a harder timebeing in front.
I really see the value becauseI work in this industry of
(14:43):
showing yourself and presentingauthentically having people get
to know the artist, but I canonly do so much of that.
I only have so much bandwidth.
So, like for me, especiallyover the years, I found out like
kind of every month I have acertain routine and there's
certain days in the month beforethat I feel good.
I know my hair looks great andI didn't want to make a pet that
(15:04):
day.
So I'm like, I'm gonna batchthis content, I'm gonna make as
much content as possible so Ican chill, and then all I have
to do is like produce and post,produce and post.
I found that quantity thatworked for me when and it and it
ranges between two to sometimesfour posts a week.
Um, and I find that that's howI'm able to stay consistent.
There was a point in time whereI did try to do a post every
(15:26):
single day, and I would takebits and pieces off my behind
the scenes and making ofcontent.
It was just a lot for me.
So I think everybody just kindof has to be very present with
themselves making and postingcontent and then engaging in it.
That takes time.
And just, you know, check in.
Like, how do you feel?
And if you feel icky, if youfeel tired, if you don't feel
(15:48):
inspired, but if you're like,oh, I don't want to do this,
then like okay, that's yournotification to say, let's take
a beat, let's refigure and seehow to make this strategy
sustainable and not such abummer.
Claude (15:59):
So talking about your personal accounts, Britney, what
is your handle?
My name is Britney Croson.
Britney Crosen.
And you make an your handlewith your heart.
Jess (16:11):
Sure, my she does have a big heart though.
She does have a big heart withart.
Megan (16:17):
My Instagram handle for my artistry is Megan Creates
Art.
Try to keep it super simple.
Jess (16:22):
How cute is that?
Very on brand.
Yes.
Britney (16:27):
Okay, and I'm gonna I'm gonna add because y'all saw me
making faces when she wastalking.
Yeah, she may not love tocreate as large a quantity as I
do and all that stuff, but don'tshe don't let her fool you that
if that she's not great at itor she's not good on camera,
blah blah blah, because she'sreally good on camera, and she's
really, really funny and has areally unique style and really
(16:50):
great at it.
Jess (16:51):
I feel like you guys are such a great example of work
besties and the yin and the yangbecause you both enjoy it, but
different elements of it, right?
Britney, you're probably themore outgoing who wants to be
content, like loves that, andMegan, you're good at it.
You probably come up with somelike really amazing clips, but
maybe you don't want to be infront of the camera all the
time.
Megan (17:09):
I saw on TikTok there's this thing where like you'll
have like black cat and goldenretriever energy.
And I feel like Britney's agolden retriever and I'm more of
a black cat, but I can't begolden retriever.
Yeah, you can't.
Britney (17:21):
I'm happy, I'm happy.
Yes, yes, yes.
Actually, that's a really greatway to put it, Megan.
Oh my god.
So I feel like you're right.
I feel like a larger percent ofthe time, percentage of the
time, I am a golden retriever,you're a black cat.
But I actually we swapsometimes.
Megan (17:35):
I mean, when we need to make that a swap, you know.
And with your content, Britt,you're doing you're you love
music.
You're so inspired by music,and you just like leaned into it
and it's just done so well foryou.
So I think it's more simplifiedfor you to make content because
you're just like going on tothe next song.
And for me, I'm like, does thisaudio work for an artist?
(17:55):
Does it work for my humor?
There's there's variablesthere.
Claude (17:58):
I can see that you're very authentic, right?
In on your and all on the wayyou're you're showing everybody.
How do you grow without sellingout?
Jess (18:08):
Hang on, we're getting deep.
Hang on, let me take my look atmy wine.
Hold on.
Britney (18:15):
The way that I act on camera on social media, one is a
heightened version of mebecause it is for entertainment
in my case.
You know, people say, like,dance like nobody's watching,
dance like everybody's watching.
It kind of goes both ways, butalso like to think how do you
act when you're by yourself,Britney?
If nobody was there, and in mycase, it's a lot of music.
If there's music on, what howwould I be acting if nobody was
(18:39):
there?
But so just make sure that'show it's looking on social media
because I really do getridiculous by myself in my
kitchen when my music is on, andthat's really how I feel about
it.
But I think it takes time toobecause people can think they're
being real and not selling outand be wrong.
It's a it's a journey withsocial media.
I think sometimes you have totry things and then reflect on
(19:00):
it and be like, oh no, thatdoesn't feel right, you know,
and not representing anything,any values that aren't really
yours, not trying to be likesomebody else.
It's easier said than done.
Jess (19:10):
I love the idea of pausing because once you get you get
the rush of something goingviral, you could go really heavy
on it, but maybe that isn'treally your but also like it's
all I also want to say this it'sokay to for it to be a
performance.
Yeah.
Britney (19:26):
I'm not here to tell all of the world my intimate
secrets necessarily.
I you know, it depends on whatyou're trying to do.
And I always say, like, yeah,you have to think about who
you're doing this for, and it'snot for you.
And the joke is like, I'll sayto somebody, I'll be like, it's
the Britney show, but it's notthe Britney show.
Every time I make something,I'm like, think about these
(19:47):
people that are watching thatwhat's in it for them, not not
me, me, me, me, me, you know,and I think that helps us not
sell out.
Claude (19:55):
Yeah, and if it comes out naturally, people actually
see it, right?
They they can see that it'sgenuine.
Megan (20:01):
I also question how are we defining out if it's you
completely abandoning yourauthenticity, yeah, then then
that's selling out.
But also, a hot take.
I kind of want to sell out asan artist.
I want someone to buy all mystuff.
I if I'm an author, I wouldwant to sell my book, I would
want to sell tickets to myevent.
(20:22):
What is so wrong?
What's the point?
Why don't you sell out yourown?
Honestly.
Britney (20:29):
Well, it's about attention.
We're trying to get people tosay, You're just trying to get
attention.
Yes, yes, I am.
This is true.
What the hell?
Of course I'm trying to getattention.
Like, but we're gettingattention for whatever reason,
right?
To support our business, tosupport our career, to support
our art, to support ourpassions, our nonprofit,
whatever it is.
Like, there's a reason.
You gotta know your reason.
If you know your reason, thendo whatever it takes, as long as
(20:53):
I guess it's not likedangerous.
Do whatever it takes to getattention.
Now, is everybody get gonna getattention from a million
people?
No.
But would it be helpful to youand your brand if you got
attention from 500 people versusfive people?
Probably so.
So try to get their attention.
There's nothing like Megansaid, there's nothing wrong with
that.
Megan (21:10):
I don't think there's anything wrong.
I'm not mad at Shaquille O'Nealfor selling icy hot.
He's in pain.
Make your paper, boo-boo.
Jess (21:16):
And you believe that I was gonna say you believe it from
him, right?
Megan (21:20):
No, I understand right.
Britney (21:21):
Megan, you don't know.
I have I think I have a crushon Shaquille O'Neal.
Megan (21:25):
Do you really that and the rock?
You just love you just love astrong man.
Strong big man.
Jess (21:32):
I don't know about Shaquille O'Neal, though.
Britney (21:34):
Follow him on Instagram and then come back and check
with me later.
Let me know how you feel aboutShaquille O'Neal.
Jess (21:39):
Okay.
He knows his community, let'ssay that.
Middle middle-aged womenpublicly that I have a crush on
Shaquille O'Neal.
Here I am.
I ought to be.
You've heard it here first,people.
Shaq, call us back.
I know.
When you meet Shaq, we want towe want you to be like, thank
you, Jessica Claude, for makingthis happen.
Britney (22:01):
You guys get the credit.
We're all the credit.
unknown (22:05):
I talked to allow them.
Jess (22:08):
Uh maybe what what what you think about when you're
posting for yourself or as anindividual, but you guys do work
with other companies.
So as you decide to work withthese companies, what's that
process that you have to reallyget in that creator's mindset
and help them with their brandor the positioning of what
they're trying to do?
Britney (22:28):
We we really have to learn about these businesses
that we help them with theirsocial media marketing.
I mean, we really need to learnit because one, if we're gonna
work together, like we need toknow things about you.
But what we specialize in isorganic social media marketing.
So we're not an ads agency, sowe're having to really get in
there and go in person and havevideo shoots and get to know
(22:52):
like what they do and how theyfeel about what they do and why
they're different and whythey're special and all that
really like deeper stuff about abrand.
We film it and then we're gonnawatch it and edit it and see it
over and over and over.
So then we're gonna learn.
And if we have a betterunderstanding for that, then
we're gonna be able to be abetter brand voice for them
because we're creating contentfor them, we're representing
(23:12):
them.
And a lot of times we're goingon social media and actually
posting for them and writing andall the stuff, and we're doing
the full process.
So, like we really need toknow.
So it does, it is a lot of getto know you, and if it's you
gotta like make them likeMegan's great at making people
laugh at a content shoot ormaking them feel better, or
whatever we can do to loosenpeople up so they'll open up and
(23:33):
we can learn more.
Megan (23:34):
Personalities are big.
I think you know intuitively ifyou're gonna work well
together.
And there's been a lot ofcoolities and alignments with
our clients of something frommaybe our past work has helped
us do even better at this job.
For example, I used to work ingovernment construction project
(23:54):
management.
Now we have clients who arebreaking grounds in a new office
who want to tell the story ofthe construction.
And it's just like, wow, thisis so amazing.
I had no idea that somethingthat I learned more than a
decade ago will apply tomarketing and telling this brand
history.
And that's how I know it'llwork.
(24:14):
That's how I know we are gonnaget recurring business.
Claude (24:17):
And do you specialize in specific business or you really
work with a wide range?
Wide range.
Britney (24:26):
It's a range, but I've noticed what's happened.
It's happened organically thatwe we do tend to attract certain
types of business owners andbusiness leaders, the people
that are in charge of hiring usand making those decisions, but
also some specific industries,but it's multiple.
But they kind of all havethings in common, right?
It's just something I wanted tosee happen organically over
(24:46):
time.
I didn't want to force it andbe like, we are only doing
social media marketing or youknow, restaurants.
Jess (24:54):
You do.
And you would never think aboutconstruction that way or
sweeping a dish that way orsomething without having it.
Britney (25:02):
You never know what you're gonna learn.
And it's really, reallyfascinating all the time.
And we I we have organicallyattracted like beauty brands,
entertainment brands, whether itbe like a wine bar or even a
live theater of kind of funthings like that.
And we've attracted a certainkind of person, though, I think.
Yeah, it's really about likethese individuals that are
business owners or leaders inthe business that have like this
(25:24):
real passion for what they doand they want to tell the world
about it.
Yeah, really.
Claude (25:29):
It's really that passion, like more or less, is
something that you do have alsowith your business.
So it's like passion meetingpassion, right?
So it's right.
Britney (25:38):
And we're helping amplify their voice, is what
we're doing.
So it's people that havesomething to say and they say,
I'm doing my business and it'sgoing fine.
But I want to really shout fromthe rooftops what we're doing,
why we're doing it, why we'reimportant, the impact we're
making on our community, why Iwant to be a leader in this
industry, all that stuff.
I want to get it out there andwe get it out there for them.
Megan (25:58):
I love that.
I think there's a lot ofqualities in our clients, even
though they come from a lot ofdifferent backgrounds.
Most of our clients are verymission-driven.
They have big dreams.
I mean, not just passionate,but they want to help other
people.
And also, our ideal clientstypically are creative and
flexible and willing to take onsome unique kinds of contents.
(26:22):
A lot of times they don't wantto be on camera, but then they
get on camera and they're like,oh my gosh, okay, yeah, thank
you for helping me try somethingnew.
And then they see that itworks, and then they become more
confident, and then it justgoes so much more smooth.
Jess (26:38):
What's like a the common theme that you've seen in
working with these companies?
Britney (26:42):
It just depends on the brand.
Yeah, I think a lot of peopleare nervous to get on camera,
and it's interesting, like Meganwas saying, because we get to
watch people blossom, peoplethat it's cool to see because I
I am used to that personallysince I was a little kid being
in front of audiences.
But then to have to realizethat that's not the case for
everybody.
Back in the day, we were notlike all on camera people, we're
(27:04):
just working jobs, you know,living life.
And and and so now it's it'scool.
It's it's helped me havecompassion for people that
aren't used to that and aren'treally all that comfortable with
that.
And then we really are kind oflike these like coaches and
counselors along the way.
We're really helping them alongthe way, and it's very, very
satisfying to watch someonestart to get more comfortable
(27:25):
and more confident.
Megan (27:26):
It's my favorite part.
I think being a director andbeing able to visually see all
of it and help someone be betteron camera or be more
comfortable and confident oncamera.
One of our clients that I shoothere in Kansas City is a wine
bar and a brewery.
And at first they did not wantto be on camera.
So a lot of the content wasmore like educational, maybe
like graphics that you scrollthrough.
(27:48):
And now the whole bar staff haswhat they are calling reels
fever.
So they're just like sendingme, let's do this one, let's do
this trend, let's do it.
Now that they like have theconfidence to be on camera,
they're seeing the post performwell and they're seeing their
community like be excited thatthey're seeing them and they're
doing it.
I saw that post that was sofunky and they like it.
(28:09):
It's just it's a wonderful,symbiotic relationship.
Jess (28:12):
It comes back to what we talked about before at the
community aspect.
You do feel through socialmedia that you it's the new way
to connect.
It's it's a powerful, powerfulway to do it.
I love it.
I do have to say, Megan, thisis a total side note.
I've been jotting down likerandom things that you have been
saying.
You need a podcast of your ownbetween living in a camper and
(28:33):
like some of these, yourartistry.
I'm like, this woman isfascinating.
How do we learn more?
We need a reality TV show.
That's how many times we needto say it before it comes true.
Yeah.
Bravo.
Yes, yes, special guest,Shaquille O'Neal.
Britney (28:52):
I think you're so right about Megan.
And that's also a cool thingabout our relationship is that
Megan and I have found um thingsthat we are like almost
identical twins on, right?
And then there's this wholeother category of things that we
are opposite.
I would never live in a camper.
Are you kidding me?
You mean I'm gonna step out thedoor and there could be an
(29:14):
animal?
I'm thinking, what do I do withmy clothes?
I'm in the I'm in the nature,those kinds of hobbies and that
kinds of thing.
We're very different on, whichis cool because then you can
learn about each other.
Yeah, but but we're also likeidentical in other ways.
So many parallels.
I mean, even going down to likea struggle we're having, we're
(29:34):
like find out, wait, you'restruggling with that too, and
it's like the same problem we'rehaving.
So it's very cool to have thatkind of relationship where we're
able to learn new things fromeach other, but then also have
enough in common that we canjive and like we're on the same
page.
Yeah.
Jess (29:49):
Which makes you more willing to learn about those
other things too, even if you'relike that.
Britney (29:53):
That's just yeah, because otherwise I'd be like,
who cares about living in acamper?
And you really want to learnabout what it is to live in a
camper?
Jess (29:59):
I do.
I would never do it.
I'm sorry, Megan.
I'm Team Britney on this one.
No way would you ever get meagain?
I think I'm out of my mind.
Fascinating too.
Britney (30:08):
But it's beautiful though to have that, right?
To have people in your lifethat have had other kinds of
experiences, and then you hearabout it, and it's like, wow,
that is really cool.
Everybody's out there just kindof living their life and and
doing their thing, you know?
Yeah.
Listening to others is very isa it's a good thing to do.
Megan (30:27):
But if I had never lived in the camper, I would never
have become a virtual assistant.
I would have never met Brit.
And so big picture wise, it allhas worked out.
And I just find myself sograteful that the universe even
brought us together.
Jess (30:39):
So I I have a couple of quick, like lightning round
questions.
First one, what is yourfavorite community that you're
part of right now?
Megan (30:46):
Instagram?
I do like Instagram.
I like Instagram threadsbecause it's more like
word-based.
Yeah.
You don't have to like putyourself out there so much.
You can just kind of be witty.
But I I need each down hardfavorite community is the wood
burning community.
And there's literally dozens ofus.
So it's pretty strong.
Really?
Yeah, there's more than that.
Jess (31:08):
There's dozens of us.
I'm going to bring us back tothe uh the lightning round.
This is a very slow lightninground.
Slow burning.
Okay.
Coffee or go-to snack whenyou're on a content deadline.
I I'm a coffee.
Megan (31:20):
I like a peanut butter sandwich.
I like a breakfast burrito.
Read me.
I thought you were going tomention a mocha.
Oh, yes.
Oh, yeah.
I have this whole personacalled Mocha Meggie.
If I drink a mocha latte, I'dbecome a different person and
she's amazing.
Mocha, Mocha Meggie isenergetic.
Mocha Meggie is even more thanwhat this is right now.
Mocha Meggie's.
She's something.
Jess (31:40):
She's something.
Oh my God.
Um, that is now gonna be in thewritten script of our reality
show.
You have to have a mocha beforethe start of the shoot.
Britney (31:51):
She's making her mocha chat for the mocha.
Megan (31:56):
Once we get interns, be like, where is her mocha?
Britney (31:59):
Oh my god.
Lately I make a coffee at homeand I do like an iced uh coffee.
It's a recipe I got fromBethany Frankel from TikTok,
summer of 2024.
She is one of my heroes in lifeand social media, and it's this
like uh powder, like you can dolike a it's like an ice roast
nest cafe thing, and you put itin the water and you blend it,
(32:20):
and you add the ice and themilk, and it's oh, it's like a
frappe, it's like a Greekfrappe.
Claude (32:25):
So good.
Megan (32:26):
You've also been liking those chomps.
Britney (32:29):
Why is that?
Chomps, but I do the turkeybecause I don't eat beef, but
y'all, the turkey one isamazing.
Chomps are everything callchomps, call me Shaq, call me.
Let's make a list.
unknown (32:42):
Yeah.
Britney (32:46):
I do love diet call them, yeah.
Yeah, we're just making a wishlist here on the show.
Jess (32:51):
One thing your work bestie does that makes work way
better.
Megan (32:55):
Yeah, Britt, she checks in on me every day.
So even though like I'm notthere physically, the one of the
first voices I hear every dayis Britt.
Britney (33:03):
Um Megan, there's so many things, but Megan injects
humor into so much, but indifferent ways.
So she's good at of course, ifwe're talking, like change voice
messages, there's there's gonnabe some sort of humor in there
somehow, something she's gonnasay.
Um but even in like the writtenmessage, like a like a text or
an email, it doesn't reallymatter, but I just know there's
(33:25):
gonna be something that's gonnamake me smile and that's gonna
be funny.
And that's amazing.
Because honestly, a lot ofpeople work with people they
don't like.
Yeah, and that's sad, right?
And I'm just happy that we likeeach other so much and
genuinely have fun.
Megan (33:38):
We do and genuinely support each other, not just
with work stuff, but outside ofwork.
So it's not always about doinga job, sometimes just about
being a friend.
Jess (33:48):
Yeah, we're family.
All right, so we're ready forour final question.
Are you guys ready?
If there was one simplequestion people could ask of
themselves before posting onlineand thinking about making it
authentic and not stressful,what would be that one question?
Megan (34:07):
My I when I post, I literally asked myself, do I
think it's funny?
Because if I'm postingsomething that I don't like or I
don't think is funny, itdoesn't matter if someone likes
it because I don't care.
So I wouldn't know that whatI'm putting out is the most
authentic.
So I usually ask that thereneeds to be something that's
highly shareable about it.
(34:27):
But generally speaking, I wantto make sure that I like the
content first before anyone elsedoes.
Britney (34:31):
Ask myself and I would advise anyone else to ask
themselves would someone thatwatches this video share it with
someone else?
Would they have a reason to?
Just any reason to, right?
Because then you know it's notme, me, me about all about me.
It's about them.
Because if they connect withit, then they're gonna share it.
And that's what that representsto me.
(34:52):
It means that you really got inthere and you connected with
the person you were trying toconnect with, and we have to
quit making it about ourselves.
I love that.
Claude (35:01):
It's true, no, it's so good, you know.
To that really, is itshareable?
It's taking it away from ourlittle self.
Britney (35:09):
Think about the things that you share.
We all do it, right?
On social media.
Yeah, whenever somebody's got apost, it's just things about
me.
Look at me, me.
Why would we share that?
It's just about them.
Cool, we might like them.
There's just something aboutwhen somebody wants to share
something of yours, it's sospecial, right?
Jess (35:26):
It means it's relatable.
Megan (35:28):
Definitely zooming things out before you post and making
it more general.
Like for me, am I am Iappealing to artists?
I'm am I appealing to an artcollector?
How is this relating to mybrand?
Am I just doing a a trend justbecause it just actually makes
sense for my content and mybrand and what I'm doing?
Claude (35:46):
Sometimes there are those trends that people will go
on the wagon, the backwagon orwhatever.
Join the bandwagon.
And when it makes no sense fortheir own content.
Megan (35:57):
Yeah, and then if you go viral off that content, it
doesn't even make sense.
It'll funnel into your accountand then like none of this makes
sense, none of this matches up.
Jess (36:06):
Yeah, it's not a strong way to build a community or just
building numbers versus actualengagement.
Right.
Well, thank you guys so much.
This was so lovely, and welearned so much from you guys
from this conversation.
Claude (36:21):
And and I think now, even more on a personal, you
know, way to really know who isBritney, who is um so for our
listeners, Britney, you know,your handle is Britney Croissan,
and Megan is Megan Creates Art.
And if anybody needs help withthe social media, how would they
(36:43):
contact you?
Britney (36:44):
You can go to funlovemedia.com.
You can also follow funlovediaon all platforms.
It's just under fun love media.
And um and look and see how wecan help you.
And if if nothing else, justfollow along on social.
That's free.
And you'll pick up some nuggetshere and there and some ideas
and some inspiration for yourcreativity.
Jess (37:04):
Thank you again, Britney and Megan.
We feel so honored to have youguys on our pod and to share
with our work bestie community.
We know they're gonna lovethis, and for reminding us that
social success isn't reallyabout numbers, but it's also
about people and realconnection, real joy.
So whether you're sharing memeswith your work bestie, posting
your side hustle like we do, orjust trying to show up more
(37:27):
authentically, start with yourheart.
Claude (37:30):
And don't forget the magic question they left us
with.
Use it before you post to keepsocial media simple and
stress-free.
Jess (37:37):
So now it's your turn, Work Besties.
Tag your fellow work bestiesand tell us one way you're
making social media fun againthis week, whether reaching out
to us online or in real life.
Claude (37:48):
And don't forget to follow us at WorkBesties Who
Podcast and Briday and Megan formore inspiration to grow your
presence with intention.
Jess (37:57):
Thank you.
Remember, whether you'reswapping snacks in the break
room, rescuing each other fromendless meetings, or just
sending that perfectly timedmeme.
Having a work bestie is likehaving your own personal hype
squad.
Claude (38:11):
So keep lifting each other up, laughing through the
chaos, and of course, thriving.
Until next time, stay positive,stay productive, and don't
forget to keep supporting eachother.
Jess (38:24):
Work besties!
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