Effective Upselling Techniques in Wedding and Bar Mitzvah Photography with Braulio Rocha

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In this episode, Scott speaks with Bar and Bat Mitzvah and wedding photographer, Braulio Rocha, about his photographic and photography business workflows.

Braulio Rocha is a Montreal-based Wedding & Bar Mitzvahs photographer. New York Times wrote a full-page article about Braulio, calling him "Montreal's Bar Mitzvah King of photography". Braulio has a fascinating career path, as shared by The Montreal Gazzet in a piece titled "From Janitor to Entrepreneur: A Montreal Immigrant Success story". He is the father of two beautiful girls and is married to the love of his life, Sonia. Braulio is a speaker, educator, and motivator.

• (00:00) - 018
• (07:12) - What is one thing that you do for the photographic process that has saved you time?
• (12:19) - What is one thing that you do for the business that saves you time or money?
• (19:06) - What is one thing that you do for editing that has saved you time?
• (23:49) - What is one thing that you do after a session that has increased business?
• (26:17) - Can you share an outlined breakdown of your workflow from lead to delivery?
• (28:24) - What does the future of AI in photography look like to you?
• (30:53) - How did Imagen impact your life?

Discussed in this episode

• Exploring the Benefits of Workflows
• Reflections on the Bar Mitzvah and Bat Mitzvah Market
• Exploring the Benefits of Bar/Bat Mitzvah Photography
• Turning Off Lights for Optimal Control and Storytelling
• Conversation on Controlling Light for Wedding Photography
• Bar/Bat Mitzvah Photography: Saving Time and Money
• The Benefits of High-Priced Bar Mitzvah Packages and Product Upsells
• The Benefits of Offering a Gallery-Only Package in Wedding Photography
• Conversation on Increasing Business Through Post-Session Workflows