September 11, 2024 • 22 mins
Turn your podcast interviews into powerful recruiting content. In this solo episode, I share my strategy for maximizing the impact of your podcast guest appearances through strategic content repurposing.
You'll learn:
- Why repurposing podcast appearances is crucial for your personal brand
- How to identify the most valuable segments from your interviews
- Ways to transform one podcast appearance into multiple content pieces
- Using engagement metrics to guide your content strategy
- Practical tools like Claude and Opus Clip for efficient repurposing
- Creating blog posts, newsletters, and videos from your interviews
RESOURCES MENTIONED IN THIS EPISODE:
📗 Download Content Repurposing AI Prompts: https://link.rhonapierce.com/Prompts
🎥 Create Video Clips using Opus Clip: https://www.opus.pro/?via=throwouttheplaybook
♻️ Repurpose Content Easier with CreatorHQ: https://creatorhq.co?aff=9qejn
🎬 Get 1 Month’s worth of social media videos done for you: https://throwouttheplaybook.com/video
//TIMESTAMPS:
00:00 INTRODUCTION
00:58 Importance of Repurposing Content from Podcast Appearances
02:24 Identifying Valuable Talking Points for Repurposing
04:12 Creating Various Types of Content from a Podcast Interview
08:25 Streamlining the Content Repurposing Process with Tools
09:21 DEMO: Using Claude for Content Repurposing
15:34 DEMO: Using Opus Clip to Create Clips from Podcast Episodes
20:28 Introducing 'Level Up With Video' Service
RECOMMENDED NEXT EPISODE
→ #18: Visibility Creates Opportunity: How to be a great podcast guest with Orlando Haynes
****
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Rhona Pierce (00:00):
What if I told you that being a guest on one
podcast could result in monthsof social media content? Sounds
too good to be true. Right?Well, in today's episode, I'm
sharing how to repurpose contentfrom your podcast guest
appearances. Whether you've beenon 1 podcast for 20, I'm gonna
show you how to squeeze everyounce of value from those
(00:23):
interviews to boost yourpersonal brand and attract
qualified candidates.
I'm covering everything fromidentifying your most impactful
talking points to avoiding themistakes that could make your
repurposed content fall flat.Plus, I'll share my favorite
tools that make this process sosimple, you'll wonder why you
(00:44):
haven't been doing it all along.So if you're ready to turn your
occasional podcast appearancesinto a content gold mine, stick
around. Let's start with the bigpicture. So I get this a lot and
people ask me, why isrepurposing content from podcast
appearances important?
And for us in HR and TA, likeI've said, we're always really
(01:08):
busy. We're always juggling aton of stuff. So increasing your
reach, extending your content'slifespan, and, like,
establishing yourself as anexpert are important for us. And
doing it from podcastappearances is really the
easiest way. It also helps youcome up with more content ideas.
(01:32):
I shared a clip recently from apodcast that I was a guest on.
And from the questions in thecomments, they gave me ideas for
my next series of podcastepisodes, literally all from
sharing one clip. So it reallyhelps the engagement, helps
extend your reach, helps youcome up with new ideas, plus
(01:53):
you're helping the podcast hostby sharing the podcast episode
over and over again as manytimes as you can. So now that we
understand why it's important torepurpose your content, let's
talk about really how to do it.Right?
I think one of the mostimportant things is figuring out
(02:14):
what parts of your podcastepisode to share or are the most
valuable for your audience. Andthe thing is, you should know
your audience. Right? Youshouldn't have even been on a
podcast that covered a topicthat wouldn't resonate with your
audience. So that's the firstthing, know your audience.
(02:37):
And if you get the questionsahead of time from the host, you
can read through them. And ifthere's anything that really
isn't aligned with what you talkabout, what's inter important to
your target audience, then youcan or the or even things that
don't align with your brand,don't be ashamed to contact the
(02:59):
host and ask them, let's talkabout this in a different angle
or suggest a different question.Look. Podcast interviews are
supposed to be mutuallybeneficial. And even on this
podcast, I've had guests thatI've sent them a topic that I
wanna cover, and they're like,well, maybe we could cover it
(03:20):
this way because this isn'treally something that I'm
comfortable talking about, andthat's totally fine, really.
Most hosts are gonna be okaywith that. Now, if you don't
have the questions ahead of timeor if it's something that comes
up that isn't aligned with yourbrand and your audience, Try
your best to answer in a waythat will align. Now that being
(03:40):
said, if most of your interviewis aligned with the topics that
you usually talk about, thenchoosing the parts of the
interview that are most valuableto your audience is gonna be
pretty easy. You can actuallyshare video clips or audiograms
from the episode with youraudience to test out which
topics resonate the most withthem. Trust me.
(04:03):
You're gonna know pretty quicklyif a topic is one that your
audience is interested in ornot. Engagement metrics are your
best friend. And I've talkedabout this in some of my guests
in many episodes about testingand teasing out your content
before creating, like, the fullblown content. I think it was
(04:23):
Taylor Dessen in in our episode,and I'll link to it where he
spoke about how he tests out histopics and his content ideas on
Twitter. And if they do good,then he goes to LinkedIn, then
he creates a video.
So you can do the same thing.Just tease out the topics from,
like, little short clips fromthe podcast interview and see
(04:45):
how your audience reacts to it.And then you can go deeper into
repurposing and expanding onthat topic in other mediums.
That leads me to talk aboutsomething that people always ask
because, yeah, it's easy torepurpose content by doing
little clips or sharingaudiograms or or pulling out a
quote, but you can be socreative with this. There's
(05:09):
different types of content thatyou can create from a single
podcast interview.
You can create a blog post. Ifyou have an email newsletter,
you can write an emailnewsletter about one of the
topics and expand on it. Whenrepurposing, it's important to
know, like, you don't have tolimit yourself to sharing
(05:30):
exactly the exact clip or theexact thing that you said during
that interview. You can alwaysexpand more. That's really the
beauty of repurposing content,and you can say the same thing
in different ways.
Some of the creative ways thatI've done it without feeling
(05:52):
repetitive is, let's say, I wason a podcast. Like I said, I
created that. I was on thatpodcast. It was my podcast on
the I hate it here podcast withHiba Yousef. I shared one of the
clips in the comments.
There is interesting discussionand people were like, well, I
wanna know more about this.Well, now I have a full podcast
(06:17):
series that I'm going to do totalk about that specific
question that came up in thecomments. I've also done things
where from one clip, now I cancreate a short form video
totally different, but talkingabout the same topic. So,
(06:37):
really, repurposing is likegiving you you don't have to
limit yourself to resharing theexact same thing, and don't be
afraid to be repetitive. That'salso something that I've spoken
about in previous episodes withother guests.
I think it was Joel Lalji thatreally harped on repeating
yourself and, like, youraudience hasn't first of all,
(06:59):
when you share a piece ofcontent, a 100% of your
followers don't see that pieceof content, really. It's very
few of them that's that see it.And even the ones that have seen
it, you have to say things overand over again for to really
land and resonate with youraudience. I think there's some
statistic about people have tosee things 6 to 7 times before
(07:23):
really landing and remembering.So don't be afraid to be
repetitive.
People always ask me, like, howoften should you share
repurposed content from a singlepodcast appearance? I try to
repurpose my content at leastevery 3 to 6 months. So I use a
(07:46):
tool created by Jay Klaus calledCreator HQ, then I use that to
plan all of my content. And inthere, it tells you, like, it
has a repurposing calendar thatshows you 3, 6, and 12 months
later. Like, hey.
This is the content that youposted 3 months ago. Now you can
(08:08):
repurpose it. And sometimes Ishare the exact same thing.
Sometimes I tweak the hook orchange the call to action. Bam.
You've got a post in a fewseconds. So that's really what
I'm talking about when I'mtalking about repurposing the
content. Doesn't mean sharingthe exact same thing, but just
(08:28):
changing 1 or 2 things, bam,you've got new content. So now
let's get really deep into thetools that I use for repurposing
content. And if you're listeningto this one, please be sure to
check out the video version ofthis podcast on YouTube because
I'm gonna be sharing my screenand showing how I use the tools
(08:52):
step by step.
But, obviously, you can alsofollow along here on the audio
version as well. So let me showyou how I repurpose content from
a podcast episode that I've beena guest on using AI. So I like
to use Claude, and here's thethe prompt that I use. And
(09:16):
before I forget, let me attachthe transcript from the episode.
I always do that first because Ialways forget.
So here is the prompt. Irecently appeared as a guest on
a podcast discussing, and thenI'll include the main topic. In
this case, the main topic wasthe real reason why new hires
(09:41):
don't stick around. So we weretalking a lot about retention.
So I add that there and then thetarget audience for my content.
And here, I describe my targetaudience. My target audience are
TA professionals, employerbranders, anyone looking to
learn how to attract, engage,and retain qualified talent. So
(10:05):
let me paste that here. Myprimary platform, so then I let
Claude know what my primaryplatforms are, which are
LinkedIn, YouTube, my podcast,and Twitter. This will change
depending on what your platformsare.
So then it says, based on thetranscript provided, please
suggest content ideas for eachplatform that align with my
(10:27):
expertise and audience interest.So here we go. So here you see
it tells me LinkedIn, you can doan article, you can do a poll,
infographic, and it just givesme it spits out the ideas I can
use. Right? So article, 5strategies to ensure job
descriptions match reality.
That's something that we spokeabout. A poll, what's the
(10:48):
biggest reason for the gapbetween job descriptions and
actual roles? Just things likethat. And, obviously, as I
choose, I can ask Claude or justfrom my expertise to list out
what I said. So, for example, Icould be like, okay.
I'm gonna write this articleabout the 5 strategies to ensure
(11:08):
job descriptions match reality.I would ask it in this chat to
tell me, okay. What did Imention in the episode? If I
mention stuff in the episode,then I'll write that. If not, I
can expand from my knowledgebecause I know about these
things.
So that's just one of theprompts that you can use there,
(11:29):
and you can always furtherrefine, of course, the prompt
and get it to do more of whatyou need. Now if you're offering
a specific service or if there'sa specific call to action you're
wanting your audience to takefrom this content, be sure to
mention that to AI in yourprompt. Right? Say things like,
(11:53):
hey. I offer this type ofservice, and I want the content
that I create to drive moreleads or drive more
conversations or whatever sothat Claude can know to
incorporate that.
By the way, I have a list ofsample prompts that I'm going to
share with you. The link isgonna be in the show notes so
(12:14):
that you can download it. And Ijust like you saw there, I have
the prompt and I have what tofill in your own things and then
you'll be able to see. So let'ssay I've done everything. I have
my call to actions.
I have everything that I want. Ican also ask it for the
(12:34):
repurposing strategy. Right? Sohere's another prompt that I'm
going to share with you. So Ican say, can you suggest ways to
repurpose the main points fromthe podcast into different
content formats?
For example, how could a keypoint be transformed into a
tweet, a LinkedIn post, and ashort video? And I'm doing this
(12:57):
real time, so let's see whatcomes up here for this specific
episode. Oh, this is it's a itpulled out a great thing. So
and, obviously, I never am goingto use exactly what AI spits out
because it sounds very AI andit's very easy to say, but it
prompts ideas for me, and then Ican quickly write the content.
(13:19):
So here it says a tweet,recruiting tip.
Stop trying to appeal toeveryone. Focus on your
company's true differentiatorsand behaviors who you reward. If
you've ever heard me speak orseen any of my content, you know
this is one of my big thingsthat I'm talking about. Not
glazing over, not sugarcoatingthings, and painting a rosy
picture, but sharing the truthbecause there's people that are
(13:42):
okay with working at whereveryou work based on the reality.
But when you share things thataren't true, then you're
attracting the wrong people, andit's going to hurt you and hurt
your retention.
So that's a lot of what I spokein that episode. So it's good
that it pulled that out as atweet. Right? And as a LinkedIn
(14:02):
post, are you showcasing yourcompany's true culture during
your recruitment and thensomething longer? And then,
let's see what script it came upwith for short form video.
AI isn't my favorite forscripting videos. It takes a lot
of prompting to get to it, butit does work. Yeah. First thing
(14:23):
is like, hey there. Rona here.
Let me talk about a commonrecruiting mistake. Pro tip,
never start your videos with,hey, Rona here or, hi, Rona
here. Like, no one cares. That'snot a good hook. But, anyhow,
you get the idea.
You can go through this. You canprompt it, and it can give you
specific ideas of how torepurpose the content. And as
(14:44):
you saw, repurposing isn'tresharing. There is a difference
in a slight difference in thecontent, but you use the base of
what you already did as apodcast guest to create new
content, and it minimizes a lotof the the ideation time, which
is what a lot of people spendmost of their time on when it
(15:07):
comes to creating content. And,of course, you can always
reshare.
You just mix it in, reshare andrepurpose, but you can get
months months of content fromone podcast appearance. So I'm
gonna share another one of mytools, which is OpusClip. I
absolutely love Opus clip. Youcan feed it a link from a
(15:30):
YouTube video or Vimeo orStreamYard. It has a few quite a
few links that it recognizes.
I think maybe even LinkedIn. I'mnot sure. But you can even Zoom
link. Wait. Here it says yeah.
Vimeo, Zoom, YouTube, Rumble,Twitch, Facebook, Twitter,
(15:50):
Dropbox, and StreamYard. So hereI have a link of my latest
podcast episode, the one beforethis with Orlando Haynes. See, I
dropped the link there and itpicks it up what the video is,
and then I can either I don'twanna use the clip anything. I
(16:17):
wanna use the clip basic, whichis the basic one. It's the one
that I wanna use for thisexample.
The the other one's beta. It'sthey're testing. It's really
good, but it's not the commonone that I use. Right? So I have
a template already that I'vecreated for my podcast where it
has the watermark for mypodcast.
(16:38):
It has my colors and everything,but it does come loaded with
preset templates. You caneither, let's say, filter the
topic. Like, if you spoke aboutmany different things during the
episode, but you only want tocreate clips from one specific
topic that you spoke about. Youcould even type it in here. You
(17:00):
can add the keywords commaseparated.
So let's say that I only wantedto clip content about mics to
use because we did speak aboutwhat microphones and and, like,
technology to use and how tomake sure that you sound good on
the episode. I could write thathere. If you're if there's a
(17:20):
specific part of the episodethat you wanna clip, like,
usually, when I clip these, Idon't include the the ending,
the call to action, like, theclosing. And I know that at this
point, it was, like, 5221 wherethe interview ended. So I'll
(17:41):
just do this, and it just savestime because you buy amount of
minutes per year.
Like, you buy credits ofminutes. So that, like, saves
your minutes, and then you canshare choose the template, and
then you click here on get clipsin one click. Right? So let's do
it. And you'll see that it'sthinking.
(18:02):
It's doing this hair, and I'vedone this before. So I'm gonna
go show you how the end productlooks. Here, it came up with 29.
29 impactful moments from thatepisode that I could share as
clips. And then I can come inhere and I can edit them.
(18:24):
It shows you the transcript ofwhat it clipped. You can edit,
change the title. The editor ispretty easy to use. You can even
add b roll, emojis, remove anyspaces, or anything. You can
reframe, like, if it's notframed correctly.
(18:45):
You can crop and frame thingshere pretty easily, and it
applies to the entire clip andthings like that. You can even
add transitions, add text. It'sreally amazing, and they have
great tutorials and greatsupport. I'm also going to
include a link. It is anaffiliate link.
(19:06):
You don't pay extra for it, butI might get a small percentage
if you sign up from my affiliatelink. This is something that
would support this podcast, so Iwould really appreciate if you
use my affiliate link to signup. But, yes, I'm gonna link it
there. OpusClip is really easy.It takes a few minutes.
(19:28):
You can choose the clips youedit, and you can export it,
download it, and share it. Youcan even share directly from
here. I don't because I useother tools for scheduling my
content, but you can absolutelyschedule directly from Opus clip
to your your social mediachannels and share it there. So
(19:51):
those were 2 easy ways that Iuse to repurpose content. Like I
said, I'm going to share all ofthe links for everything that I
spoke about in the show notes.
Some are affiliate links, othersaren't. I'm also gonna share the
prompts that I use for AI torepurpose content. You can
(20:13):
download it for free. I'm notcharging for that. But I really
hope you liked this shortepisode.
If you are interested inrepurposing or creating content
creating a month's worth ofcontent and just spending an
hour with me, click on the linkthat is also in the show notes.
(20:36):
I have launched recently aservice. It's called level up
with video where it's like apodcast episode. So you fill out
a questionnaire, and I do all ofthe research for the topics that
you talk about to your audienceor that are of interest. I do
the research.
I come up with questions andhooks and prompts, and then you
(21:02):
join me in a virtual recordingroom. I ask you the questions. I
guide you through the process ofhow to deliver the lines on
camera. 2 weeks later, you get amonth's worth of professionally
edited short social media clips,video clips that you can share
(21:22):
on LinkedIn, Twitter, TikTok,and it only took an hour of your
time, and I do the rest. So ifyou wanna learn more about that,
go to throw out theplaybook.com/video, and you can
schedule a call with me.
No pressure. It's just a low keycall where I explain to you more
(21:45):
about how the process works andif it works out, we work
together. If not, you leave thecall with a few ideas of how to
level up your content. The linkis in the show notes. So thanks
for listening and I will chatwith you next week.
What if I told you that being a guest on one
podcast could result in monthsof social media content? Sounds
too good to be true. Right?Well, in today's episode, I'm
sharing how to repurpose contentfrom your podcast guest
appearances. Whether you've beenon 1 podcast for 20, I'm gonna
show you how to squeeze everyounce of value from those
(00:23):
interviews to boost yourpersonal brand and attract
qualified candidates.
I'm covering everything fromidentifying your most impactful
talking points to avoiding themistakes that could make your
repurposed content fall flat.Plus, I'll share my favorite
tools that make this process sosimple, you'll wonder why you
(00:44):
haven't been doing it all along.So if you're ready to turn your
occasional podcast appearancesinto a content gold mine, stick
around. Let's start with the bigpicture. So I get this a lot and
people ask me, why isrepurposing content from podcast
appearances important?
And for us in HR and TA, likeI've said, we're always really
(01:08):
busy. We're always juggling aton of stuff. So increasing your
reach, extending your content'slifespan, and, like,
establishing yourself as anexpert are important for us. And
doing it from podcastappearances is really the
easiest way. It also helps youcome up with more content ideas.
(01:32):
I shared a clip recently from apodcast that I was a guest on.
And from the questions in thecomments, they gave me ideas for
my next series of podcastepisodes, literally all from
sharing one clip. So it reallyhelps the engagement, helps
extend your reach, helps youcome up with new ideas, plus
(01:53):
you're helping the podcast hostby sharing the podcast episode
over and over again as manytimes as you can. So now that we
understand why it's important torepurpose your content, let's
talk about really how to do it.Right?
I think one of the mostimportant things is figuring out
(02:14):
what parts of your podcastepisode to share or are the most
valuable for your audience. Andthe thing is, you should know
your audience. Right? Youshouldn't have even been on a
podcast that covered a topicthat wouldn't resonate with your
audience. So that's the firstthing, know your audience.
(02:37):
And if you get the questionsahead of time from the host, you
can read through them. And ifthere's anything that really
isn't aligned with what you talkabout, what's inter important to
your target audience, then youcan or the or even things that
don't align with your brand,don't be ashamed to contact the
(02:59):
host and ask them, let's talkabout this in a different angle
or suggest a different question.Look. Podcast interviews are
supposed to be mutuallybeneficial. And even on this
podcast, I've had guests thatI've sent them a topic that I
wanna cover, and they're like,well, maybe we could cover it
(03:20):
this way because this isn'treally something that I'm
comfortable talking about, andthat's totally fine, really.
Most hosts are gonna be okaywith that. Now, if you don't
have the questions ahead of timeor if it's something that comes
up that isn't aligned with yourbrand and your audience, Try
your best to answer in a waythat will align. Now that being
(03:40):
said, if most of your interviewis aligned with the topics that
you usually talk about, thenchoosing the parts of the
interview that are most valuableto your audience is gonna be
pretty easy. You can actuallyshare video clips or audiograms
from the episode with youraudience to test out which
topics resonate the most withthem. Trust me.
(04:03):
You're gonna know pretty quicklyif a topic is one that your
audience is interested in ornot. Engagement metrics are your
best friend. And I've talkedabout this in some of my guests
in many episodes about testingand teasing out your content
before creating, like, the fullblown content. I think it was
(04:23):
Taylor Dessen in in our episode,and I'll link to it where he
spoke about how he tests out histopics and his content ideas on
Twitter. And if they do good,then he goes to LinkedIn, then
he creates a video.
So you can do the same thing.Just tease out the topics from,
like, little short clips fromthe podcast interview and see
(04:45):
how your audience reacts to it.And then you can go deeper into
repurposing and expanding onthat topic in other mediums.
That leads me to talk aboutsomething that people always ask
because, yeah, it's easy torepurpose content by doing
little clips or sharingaudiograms or or pulling out a
quote, but you can be socreative with this. There's
(05:09):
different types of content thatyou can create from a single
podcast interview.
You can create a blog post. Ifyou have an email newsletter,
you can write an emailnewsletter about one of the
topics and expand on it. Whenrepurposing, it's important to
know, like, you don't have tolimit yourself to sharing
(05:30):
exactly the exact clip or theexact thing that you said during
that interview. You can alwaysexpand more. That's really the
beauty of repurposing content,and you can say the same thing
in different ways.
Some of the creative ways thatI've done it without feeling
(05:52):
repetitive is, let's say, I wason a podcast. Like I said, I
created that. I was on thatpodcast. It was my podcast on
the I hate it here podcast withHiba Yousef. I shared one of the
clips in the comments.
There is interesting discussionand people were like, well, I
wanna know more about this.Well, now I have a full podcast
(06:17):
series that I'm going to do totalk about that specific
question that came up in thecomments. I've also done things
where from one clip, now I cancreate a short form video
totally different, but talkingabout the same topic. So,
(06:37):
really, repurposing is likegiving you you don't have to
limit yourself to resharing theexact same thing, and don't be
afraid to be repetitive. That'salso something that I've spoken
about in previous episodes withother guests.
I think it was Joel Lalji thatreally harped on repeating
yourself and, like, youraudience hasn't first of all,
(06:59):
when you share a piece ofcontent, a 100% of your
followers don't see that pieceof content, really. It's very
few of them that's that see it.And even the ones that have seen
it, you have to say things overand over again for to really
land and resonate with youraudience. I think there's some
statistic about people have tosee things 6 to 7 times before
(07:23):
really landing and remembering.So don't be afraid to be
repetitive.
People always ask me, like, howoften should you share
repurposed content from a singlepodcast appearance? I try to
repurpose my content at leastevery 3 to 6 months. So I use a
(07:46):
tool created by Jay Klaus calledCreator HQ, then I use that to
plan all of my content. And inthere, it tells you, like, it
has a repurposing calendar thatshows you 3, 6, and 12 months
later. Like, hey.
This is the content that youposted 3 months ago. Now you can
(08:08):
repurpose it. And sometimes Ishare the exact same thing.
Sometimes I tweak the hook orchange the call to action. Bam.
You've got a post in a fewseconds. So that's really what
I'm talking about when I'mtalking about repurposing the
content. Doesn't mean sharingthe exact same thing, but just
(08:28):
changing 1 or 2 things, bam,you've got new content. So now
let's get really deep into thetools that I use for repurposing
content. And if you're listeningto this one, please be sure to
check out the video version ofthis podcast on YouTube because
I'm gonna be sharing my screenand showing how I use the tools
(08:52):
step by step.
But, obviously, you can alsofollow along here on the audio
version as well. So let me showyou how I repurpose content from
a podcast episode that I've beena guest on using AI. So I like
to use Claude, and here's thethe prompt that I use. And
(09:16):
before I forget, let me attachthe transcript from the episode.
I always do that first because Ialways forget.
So here is the prompt. Irecently appeared as a guest on
a podcast discussing, and thenI'll include the main topic. In
this case, the main topic wasthe real reason why new hires
(09:41):
don't stick around. So we weretalking a lot about retention.
So I add that there and then thetarget audience for my content.
And here, I describe my targetaudience. My target audience are
TA professionals, employerbranders, anyone looking to
learn how to attract, engage,and retain qualified talent. So
(10:05):
let me paste that here. Myprimary platform, so then I let
Claude know what my primaryplatforms are, which are
LinkedIn, YouTube, my podcast,and Twitter. This will change
depending on what your platformsare.
So then it says, based on thetranscript provided, please
suggest content ideas for eachplatform that align with my
(10:27):
expertise and audience interest.So here we go. So here you see
it tells me LinkedIn, you can doan article, you can do a poll,
infographic, and it just givesme it spits out the ideas I can
use. Right? So article, 5strategies to ensure job
descriptions match reality.
That's something that we spokeabout. A poll, what's the
(10:48):
biggest reason for the gapbetween job descriptions and
actual roles? Just things likethat. And, obviously, as I
choose, I can ask Claude or justfrom my expertise to list out
what I said. So, for example, Icould be like, okay.
I'm gonna write this articleabout the 5 strategies to ensure
(11:08):
job descriptions match reality.I would ask it in this chat to
tell me, okay. What did Imention in the episode? If I
mention stuff in the episode,then I'll write that. If not, I
can expand from my knowledgebecause I know about these
things.
So that's just one of theprompts that you can use there,
(11:29):
and you can always furtherrefine, of course, the prompt
and get it to do more of whatyou need. Now if you're offering
a specific service or if there'sa specific call to action you're
wanting your audience to takefrom this content, be sure to
mention that to AI in yourprompt. Right? Say things like,
(11:53):
hey. I offer this type ofservice, and I want the content
that I create to drive moreleads or drive more
conversations or whatever sothat Claude can know to
incorporate that.
By the way, I have a list ofsample prompts that I'm going to
share with you. The link isgonna be in the show notes so
(12:14):
that you can download it. And Ijust like you saw there, I have
the prompt and I have what tofill in your own things and then
you'll be able to see. So let'ssay I've done everything. I have
my call to actions.
I have everything that I want. Ican also ask it for the
(12:34):
repurposing strategy. Right? Sohere's another prompt that I'm
going to share with you. So Ican say, can you suggest ways to
repurpose the main points fromthe podcast into different
content formats?
For example, how could a keypoint be transformed into a
tweet, a LinkedIn post, and ashort video? And I'm doing this
(12:57):
real time, so let's see whatcomes up here for this specific
episode. Oh, this is it's a itpulled out a great thing. So
and, obviously, I never am goingto use exactly what AI spits out
because it sounds very AI andit's very easy to say, but it
prompts ideas for me, and then Ican quickly write the content.
(13:19):
So here it says a tweet,recruiting tip.
Stop trying to appeal toeveryone. Focus on your
company's true differentiatorsand behaviors who you reward. If
you've ever heard me speak orseen any of my content, you know
this is one of my big thingsthat I'm talking about. Not
glazing over, not sugarcoatingthings, and painting a rosy
picture, but sharing the truthbecause there's people that are
(13:42):
okay with working at whereveryou work based on the reality.
But when you share things thataren't true, then you're
attracting the wrong people, andit's going to hurt you and hurt
your retention.
So that's a lot of what I spokein that episode. So it's good
that it pulled that out as atweet. Right? And as a LinkedIn
(14:02):
post, are you showcasing yourcompany's true culture during
your recruitment and thensomething longer? And then,
let's see what script it came upwith for short form video.
AI isn't my favorite forscripting videos. It takes a lot
of prompting to get to it, butit does work. Yeah. First thing
(14:23):
is like, hey there. Rona here.
Let me talk about a commonrecruiting mistake. Pro tip,
never start your videos with,hey, Rona here or, hi, Rona
here. Like, no one cares. That'snot a good hook. But, anyhow,
you get the idea.
You can go through this. You canprompt it, and it can give you
specific ideas of how torepurpose the content. And as
(14:44):
you saw, repurposing isn'tresharing. There is a difference
in a slight difference in thecontent, but you use the base of
what you already did as apodcast guest to create new
content, and it minimizes a lotof the the ideation time, which
is what a lot of people spendmost of their time on when it
(15:07):
comes to creating content. And,of course, you can always
reshare.
You just mix it in, reshare andrepurpose, but you can get
months months of content fromone podcast appearance. So I'm
gonna share another one of mytools, which is OpusClip. I
absolutely love Opus clip. Youcan feed it a link from a
(15:30):
YouTube video or Vimeo orStreamYard. It has a few quite a
few links that it recognizes.
I think maybe even LinkedIn. I'mnot sure. But you can even Zoom
link. Wait. Here it says yeah.
Vimeo, Zoom, YouTube, Rumble,Twitch, Facebook, Twitter,
(15:50):
Dropbox, and StreamYard. So hereI have a link of my latest
podcast episode, the one beforethis with Orlando Haynes. See, I
dropped the link there and itpicks it up what the video is,
and then I can either I don'twanna use the clip anything. I
(16:17):
wanna use the clip basic, whichis the basic one. It's the one
that I wanna use for thisexample.
The the other one's beta. It'sthey're testing. It's really
good, but it's not the commonone that I use. Right? So I have
a template already that I'vecreated for my podcast where it
has the watermark for mypodcast.
(16:38):
It has my colors and everything,but it does come loaded with
preset templates. You caneither, let's say, filter the
topic. Like, if you spoke aboutmany different things during the
episode, but you only want tocreate clips from one specific
topic that you spoke about. Youcould even type it in here. You
(17:00):
can add the keywords commaseparated.
So let's say that I only wantedto clip content about mics to
use because we did speak aboutwhat microphones and and, like,
technology to use and how tomake sure that you sound good on
the episode. I could write thathere. If you're if there's a
(17:20):
specific part of the episodethat you wanna clip, like,
usually, when I clip these, Idon't include the the ending,
the call to action, like, theclosing. And I know that at this
point, it was, like, 5221 wherethe interview ended. So I'll
(17:41):
just do this, and it just savestime because you buy amount of
minutes per year.
Like, you buy credits ofminutes. So that, like, saves
your minutes, and then you canshare choose the template, and
then you click here on get clipsin one click. Right? So let's do
it. And you'll see that it'sthinking.
(18:02):
It's doing this hair, and I'vedone this before. So I'm gonna
go show you how the end productlooks. Here, it came up with 29.
29 impactful moments from thatepisode that I could share as
clips. And then I can come inhere and I can edit them.
(18:24):
It shows you the transcript ofwhat it clipped. You can edit,
change the title. The editor ispretty easy to use. You can even
add b roll, emojis, remove anyspaces, or anything. You can
reframe, like, if it's notframed correctly.
(18:45):
You can crop and frame thingshere pretty easily, and it
applies to the entire clip andthings like that. You can even
add transitions, add text. It'sreally amazing, and they have
great tutorials and greatsupport. I'm also going to
include a link. It is anaffiliate link.
(19:06):
You don't pay extra for it, butI might get a small percentage
if you sign up from my affiliatelink. This is something that
would support this podcast, so Iwould really appreciate if you
use my affiliate link to signup. But, yes, I'm gonna link it
there. OpusClip is really easy.It takes a few minutes.
(19:28):
You can choose the clips youedit, and you can export it,
download it, and share it. Youcan even share directly from
here. I don't because I useother tools for scheduling my
content, but you can absolutelyschedule directly from Opus clip
to your your social mediachannels and share it there. So
(19:51):
those were 2 easy ways that Iuse to repurpose content. Like I
said, I'm going to share all ofthe links for everything that I
spoke about in the show notes.
Some are affiliate links, othersaren't. I'm also gonna share the
prompts that I use for AI torepurpose content. You can
(20:13):
download it for free. I'm notcharging for that. But I really
hope you liked this shortepisode.
If you are interested inrepurposing or creating content
creating a month's worth ofcontent and just spending an
hour with me, click on the linkthat is also in the show notes.
(20:36):
I have launched recently aservice. It's called level up
with video where it's like apodcast episode. So you fill out
a questionnaire, and I do all ofthe research for the topics that
you talk about to your audienceor that are of interest. I do
the research.
I come up with questions andhooks and prompts, and then you
(21:02):
join me in a virtual recordingroom. I ask you the questions. I
guide you through the process ofhow to deliver the lines on
camera. 2 weeks later, you get amonth's worth of professionally
edited short social media clips,video clips that you can share
(21:22):
on LinkedIn, Twitter, TikTok,and it only took an hour of your
time, and I do the rest. So ifyou wanna learn more about that,
go to throw out theplaybook.com/video, and you can
schedule a call with me.
No pressure. It's just a low keycall where I explain to you more
(21:45):
about how the process works andif it works out, we work
together. If not, you leave thecall with a few ideas of how to
level up your content. The linkis in the show notes. So thanks
for listening and I will chatwith you next week.
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