Building a Trusted Recruiter Brand: Andrew Lewis on Content Creation, Personal Branding, and Unlocking Career Opportunities

Tired of recruiter content that chases likes but lacks substance? In this episode, discover how Andrew Lewis grew from 0 to 45K followers by mastering content creation that delivers real value and opens up new career opportunities. As Head of Talent at Worldly, Andrew shares how he carved out his unique voice, built personal branding that stands out, and earned the trust of his audience. We dive into actionable strategies for recruiters and creators who want to break free from recycled talking points and create original content that builds credibility—not just engagement. Learn how Andrew curates what’s worth sharing, turns daily recruiting challenges into high-impact posts, and balances authority with vulnerability. Plus, get tips for staying consistent with your content creation while leading a busy talent acquisition function. What you’ll learn: - How to identify your unique lane and voice as a recruiter-creator - Why selective curation matters for personal branding - The difference between content that gets clicks and content that builds long-term trust - Turning real-world recruiting challenges into high-value posts - Practical strategies for consistent content creation in TA - How personal branding can unlock new career opportunities in talent acquisition RESOURCES MENTIONED: Subscribe to The Talent Operator  Takeover The Workfluencer Podcast  Get My Newsletter  Perceptible Studios – Video content that builds trust 🌟 CONNECT WITH ANDREW LinkedIn: https://www.linkedin.com/in/andrew-lewis-31104559/ Website: http://www.talentoperator.com/ 🌟 CONNECT WITH RHONA LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ Instagram: https://www.instagram.com/rhonabpierce/ TikTok: https://www.tiktok.com/@rhonabpierce Website: https://www.rhonapierce.com/ YouTube: https://www.youtube.com/@RhonaBPierce/ 💜 Leave a review on Apple Podcasts: https://podcasts.apple.com/us/podcast/workfluencer/id1740429498 🟢 Leave a rating on Spotify: https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr If you’re ready to elevate your content creation, boost your personal branding, and open up new career opportunities, this episode is a must-listen! Learn more about your ad choices. Visit megaphone.fm/adchoices