Lorna Erickson and Victoria Gates turned their decades of interviewing expertise into a profitable content business—landing 30+ brand deals worth six figures in under two years. Here's exactly how they did it, plus the tactical steps you can take this week to land your first partnership.
In this episode, Rhona, Victoria & Lorna will discuss:
How to identify profitable niches within your expertise area (even if they seem "smaller")
The exact DM formula that landed them an $18,000 brand deal
Why follower count matters less than you think for partnerships
How to price partnerships when you have zero precedent
The qualification process that helps you avoid toxic brand relationships
Three tactical steps to land your first brand deal this week
Lorna Erickson & Victoria Gates are hiring manager coaches with over two decades of interviewing experience, making them THE expert interviewers. They help companies and hiring teams make more accurate, equitable and confident hiring decisions one interview at a time. Their content shines a light on frustrations both candidates and hiring teams experience in the interview process, focusing on educational AND entertaining information geared towards anyone in the hiring, interviewing and business space. Their mission is to make the interviewing experience better for everyone involved.
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****🌟 CONNECT WITH LORNA 💼 LinkedIn: https://www.linkedin.com/in/lornaerickson/
🎵 TikTok: https://www.tiktok.com/@expertinterviewers
🌐 Website: https://expertinterviewers.com/
📸 Instagram: https://www.instagram.com/expertinterviewers/
🌟 CONNECT WITH VICTORIA💼 LinkedIn: https://www.linkedin.com/in/vpreston/
🎵 TikTok: https://www.tiktok.com/@expertinterviewers
🌐 Website: https://expertinterviewers.com/
📸 Instagram: https://www.instagram.com/expertinterviewers/
🌟 CONNECT WITH ME 💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/🦋 Bluesky: https://bsky.app/profile/rhonab.bsky.social📸 Instagram: https://www.instagram.com/rhonabpierce/🎵 TikTok: https://www.tiktok.com/@rhonabpierce🌐 Website: https://www.rhonapierce.com/
📹 YouTube: https://www.youtube.com/@RhonaBPierce/
Brand partnerships, corporate influencer, workfluencer, content creator business, influencer marketing, B2B partnerships, content monetization, talent acquisition content, LinkedIn content strategy, TikTok for business, social media monetization, creator economy, partnership pricing, influencer rates, content marketing ROI, employer branding, HR content creation, professional development content, how to get brand deals
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