The Real Risk of Letting AI Shape Your Content, with Trent Cotton

If AI can help you move faster… can it also make you sound just like everyone else? In this episode—recorded live at Transform—Rhona sits down with Trent Cotton, HR executive, content creator, and certified AI nerd (his words, not ours), to talk about the real risks of letting AI take over your voice. They get into what authenticity really means in content creation, how to tell if someone’s phoning it in with automation, and why the messy middle—between efficiency and originality—is exactly where creators should be working. What We Talk About: ➡️ The red flags that give away AI-generated content ➡️ How to use AI for ideation without losing your voice ➡️ Why “smart cuts” beat shortcuts in content creation ➡️ The AI myth Trent wants HR tech vendors to stop selling ➡️ Why Trent won’t follow jargon-filled posts (even yours) This episode is for anyone navigating the line between helpful tools and hollow content. Whether you're hiring, building a personal brand, or just trying to keep up—this conversation will make you think twice before hitting “generate.”   RESOURCES MENTIONED IN THIS EPISODE:     📬 Get the Newsletter: https://link.rhonapierce.com/YZEviw 🎥 Create Video Clips using Opus Clip: https://www.opus.pro/?via=throwouttheplaybook 🎬 Get 1 Month’s worth of social media videos done for you: https://perceptiblestudios.com/    RECOMMENDED NEXT EPISODE→ Why HR Leaders Need to Create Content - with John Baldino     ****🌟 CONNECT WITH TRENT 💼 LinkedIn:  https://www.linkedin.com/in/trentcotton/ 🌐 Website: https://www.trentcotton.com/   📸 Instagram: https://www.instagram.com/human_capitalist/ 📹 YouTube: https://www.youtube.com/@Human_Capitalist 🎙️ Podcast: https://www.trentcotton.com/podcast     🌟 CONNECT WITH ME💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 🦋 Bluesky: https://bsky.app/profile/rhonab.bsky.social  📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce🌐 Website: https://www.rhonapierce.com/   💜 Leave a review on Apple Podcasts  https://podcasts.apple.com/us/podcast/workfluencer/id1740429498   🟢 Leave a rating on Spotify  https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Learn more about your ad choices. Visit megaphone.fm/adchoices