Transforming Frontline Worker Training: From Boring to TikTok-Style Learning with Bites Co-Founder Hagai Horovitz at SHRM 2025

In this bonus episode, recorded live at SHRM 2025, Rhona Pierce interviews Haggai, co-founder of Bites, a platform revolutionizing training and communication for frontline employees. Haggai explains how Bites transforms existing materials into TikTok-style microlearning videos, integrates with popular messaging apps, and achieves high engagement without users needing corporate email addresses. He discusses the unique challenges of training frontline workers, Bites’ seamless user experience, and their positive journey with SHRM Labs. Haggai also shares future plans to directly link training to business outcomes, making learning both engaging and impactful.   What You’ll Learn: Why traditional L&D is hemorrhaging money How social media psychology changes retention rates The real cost of boring training (hint: it's not just turnover) What happens when you make learning addictive This episode was brought to you by VirgilHR, The all-in-one SaaS solution that empowers HR professionals to make smart, compliant employment decisions in real-time. HR compliance doesn’t have to be a headache.  👉🏾 Schedule a demo and see how easy it can be: https://link.rhonapierce.com/VirgilHR    **** Connect with Haggai on LinkedIn: https://www.linkedin.com/in/hagai-horovitz/  Learn more about Bites at https://mybites.io/ **** 💜 Leave a review on Apple Podcastshttps://podcasts.apple.com/us/podcast/workfluencer/id1740429498 🟢 Leave a rating on Spotifyhttps://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr   SHRM 2025, SHRM Labs, Haggai, Bites, internal communication, training, learning, frontline employees, microlearning, content creation tool, TikTok-style videos, engagement rates, communication channels,  learning management system, workforce development, training challenges, Gen Z training, millennial training,  employee training, learning experience, professional training content Learn more about your ad choices. Visit megaphone.fm/adchoices