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July 8, 2025 29 mins

Amit Gupta is the CEO of Cardlytics (NASDAQ: CDLX), a global commerce media platform that powers rewards programs with card-linked offers and enables brands to strengthen customer loyalty.

In this episode of World of DaaS, Amit and Auren discuss:

  • How card-linked offers strengthen customer loyalty 
  • Identity resolution and retail media
  • Cardlytics' view into $5.8 trillion of annual consumer spending
  • The limitations of traditional loyalty programs


Looking for more tech, data and venture capital intel? Head to worldofdaas.com for our podcast, newsletter and events, and follow us on X @worldofdaas.  

You can find Auren Hoffman on X at @auren and Amit Gupta on LinkedIn

Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com)



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