Med Spa Growth Strategies: How a Fractional CFO Boosts Revenue, Marketing & Profitability

In this episode of Worth Your Salt, host Jennifer Orechwa sits down with Jessica Nunn, CPA and Founder & CEO of Maven Financial Partners, to unpack the strategic financial levers that fuel Med Spa expansion and profitability. Jessica shares her journey from Big 4 accounting to leading a boutique financial advisory firm that’s helped over 100 clinics—including aesthetic practices—unlock clarity and confidence through smarter budgeting, community-focused marketing, and disciplined financial frameworks. She also co-authored Med Spa Profitability, (which reviewers describe as “a Med Spa MBA crash course”) that’s helping owners double revenue and triple profits—all without feeling overwhelmed.

Throughout the episode, Jessica dives into key topics like allocating marketing budgets, structuring promotions for sustainable growth, and identifying that healthy amount of debt for financing new locations. She also explores the mindset shifts essential for scaling—plus stories of unexpected financial breakthroughs among Med Spa owners she’s guided. Whether you’re launching a new service, planning expansion, or refining your KPIs, Jessica’s insights tie each decision to measurable ROI: customer acquisition cost, lifetime value, and debt-to-ROI ratios.

🎧 Listen in to learn:

• How Med Spa owners should allocate marketing budgets depending on their growth stage.
• The smart use of promotions and discounts—when they drive growth versus when they dilute profit.
• What a “healthy” level of business debt looks like and how to ensure it delivers long‑term value.
• The key financial and mindset shifts that unlock expansion readiness and strategic decision‑making.

Resources:

• Maven Financial Partners website
• Connect with Jessica on LinkedIn

Buy “Med Spa Profitability” – What the most profitable med spas are doing and how you can do it, too!

.css-j9qmi7{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;font-weight:700;margin-bottom:1rem;margin-top:2.8rem;width:100%;-webkit-box-pack:start;-ms-flex-pack:start;-webkit-justify-content:start;justify-content:start;padding-left:5rem;}@media only screen and (max-width: 599px){.css-j9qmi7{padding-left:0;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;}}.css-j9qmi7 svg{fill:#27292D;}.css-j9qmi7 .eagfbvw0{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;color:#27292D;}