78 How to Pick Book Topics: Divot, not Pivot - Stephen Shapiro

If you’re a consultant or member of a C-suite, you take a different approach to writing a book than an academic or fiction writer. Your primary goals are to increase your business and to help your clients increase theirs. That means you need to see your book not as an end product but as one aspect of your overall business strategy. You want to implement a holistic approach that integrates innovative business tools with a book’s content. Traditional and hybrid publishers published Steven Shapiro’s books. He also published independently and is an expert on leading from a holistic perspective. He’s a generalist in the best sense, for he brings what he’s learned from a range of businesses to each new consulting position. Unlike some authors, who move from subject to subject in each new book, Stephen advises going deeper in a way that creates more value for the reader. He also feels strongly that a book's purpose is not about royalties; it is about impact. A book’s impact has a ripple effect on all the other services and products one offers. If you want to explore the possibility of getting the maximum impact from a book and build your business, study this podcast carefully. Listen in to this episode of Writing to Get Business to discover • How can an author best choose between traditional, independent, and hybrid publishing? • What are the advantages of writing and publishing books for particular clients? • Why can a brand color be a powerful marketing tool? • What are the three basic realms of products and services? • When is it better to create a new product instead of a new book? Learn more about your ad choices. Visit megaphone.fm/adchoices