YouTube In Stream Ads 101 (2 of 7)

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Welcome to Day Two of my YouTube In-Stream Ad series!

Today we’re going to take a look at some ways you can

boost your conversions with in-stream ads on YouTube.

The first thing you’ll want to do is make sure your

landing page has a conversion pixel on it.

The conversion pixel is basically an invisible image

that is pulled whenever someone loads your landing

page and thank you page. It helps you track how much

traffic is making it to your landing page, and how

much of that traffic is then going on

to the thank you page.

This lets you know what your conversion rate is.

I can’t give you a specific conversion rate goal,

because this can vary significantly between market,

what type of offer you’re promoting,

and other factors.

All I can say is that it’s important to track your

conversions and the make tweaks to your video ad,

landing page and campaigns in order to get

the best results.

Once you’re getting data from your conversion pixel,

it’s time to start tweaking various things.

The first thing, and the most obvious thing, to take

a look at is your video ad. Is it receiving good

feedback from YouTube viewers?

Is it getting more thumbs up or thumbs down?

Is it getting any comments?

If you don’t have any data on the video itself, you

can always make a second video and set it up as a

different ad within your campaign in order to test

the two against each other.

It’s a good idea to make no other changes during this

testing period so you can be certain it’s the video

that is having an effect on conversions and not

something else you’re testing.

Once you’ve had a few hundred clicks to your landing

page (at minimum), you should have a pretty good idea

how well each video is going to convert.

Then you can keep the one that converts best and move

on to tweak other elements.

Next, you should make changes to your landing page.

Try changing different elements such as the landing

page’s layout, color scheme, headline, and format.

Finally, consider testing various elements of the ad

campaign itself, such as the keywords and/or topics

you’re targeting or the individual videos

you’re targeting.

Never assume that a particular keyword phrase or video

will be perfect for your audience.

You never know what factors might be at play that could

potentially make a different to conversions.

This is why it’s so important to test various elements.

Even if you think you’re getting good results, you never

know if you could drastically improve them just with

a minor tweak or two.

Tomorrow, we’re going to take a look at different types

of videos you can create, the tools you can use to

create them, and how you can get videos made for you

very inexpensively if you’d rather not learn

to make them yourself.

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