YouTube In Stream Ads 101 (3 of 7)

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Welcome to Day Three of my YouTube

In-Stream Ad series!

Yesterday we looked at ways you can

potentially increase conversions on

your YouTube video ads.

Today we are going to take a look at

some of the different types of videos

you can create, and the tolls you can

use to create them.

First of all, you need to be sure you

are creating the type of video the

average viewer in your market

expects to see.

If you’re approaching a very serious

subject, using comedy probably wouldn’t

be the best method.

If you’re marketing to older folks, trying

to appeal to them with dirty humor

might backfire.

Always think about your market first.

You can also study the videos being added

by your competition.

Don’t outright steal anything, obviously.

Just take note of what types of videos they

are using and what the typical response

is to those videos.

Next, figure out which type of video you’d

like to start with.

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Here are a few different types of videos

you might consider creating:

• Talking head videos

• Screencasts

• Cartoon videos

• Presentation videos

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Talking head videos are the standard type of

video that shows an individual looking at the

camera and talking about the subject.

While there may be other elements within the

video, the individual is the primary focus.

Talking head videos work for just about any

market or subject.

You can take the video with any quality camera,

but it’s a good idea to use professional

lighting and a good quality microphone.

Then you can add effects in your favorite movie

software such as Windows Movie Maker or iMovie.

Screencasts are great for presenting anything that

has to do with computers and the internet.

You could record yourself showing viewers how to

use a particular website or software package,

for example, using screencasting software

such as Camtasia.

Cartoon videos don’t necessarily have to be

funny, so they can work for just

about any market.

The upside to using cartoon videos instead of

a talking head video is that if you’re shy

about being on camera, you won’t have to be.

Presentation videos are basically slideshows

that you can create in PowerPoint or just

create the slides in Photoshop or another

graphics program and put them all together

in something like Windows Movie Maker

or iMovie.

If you’re just not into the idea of making

your own videos, Fiverr is a great option.

You’ll find a large number of providers who

can make different types of video

very affordably!

Be sure to look for tomorrow’s lesson.

We’re going to be looking at the best ways

to target your videos to the right audience.

See you then!

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