YouTube In Stream Ads 101 (4 of 7)

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Welcome to Day Four of my YouTube

In-Stream Ad series!

Yesterday we looked at the different

types of videos you can create and

some tools you can use to make them.

Today we will be looking at the different

ways you can target viewers on YouTube.

There are a few different options you can

use to target viewers with in-stream ads.

We will take a look at each one so that you

can decide which ones you’d like to focus on,

or you could test all of them to find out

which ones work best for you.

Targeting by keyword is generally a great

tactic, because you can choose keywords

that really fit with your video and whatever

you’re promoting.

If you use this method, one thing you must

keep in mind is that you need to be careful

about the keywords you use.

Think about this. If you are trying to build

a list of people who are into cooking and you

have a recipe for cranberry sauce, you’d

probably be fine using the keyword phrase

“cranberry sauce recipe”, but it might not be

a good idea to target the keyword “cranberries”.

Why? Because there’s a famous band called The

Cranberries, and people searching for this word

just might be searching for the band, instead!

This is just one example of why it’s important to

be very specific with the keywords you choose.

Make sure you’re targeting keywords because they

fit your niche well and not because they might

get more views.

You can also target by interest or topic.

This can be effective for getting a lot of views,

but keep in mind that most topics will be quite

broad and won’t necessarily fit perfectly with

your market.

Let’s say you’re targeting people interested in

miniature golf. You probably wouldn’t want to

target the interest of golf, because although

the two are similar in terms of the game itself,

most golfers probably would not be interested

in miniature golf.

It would just be a waste.

If you cannot find a topic/interest that fits

your market perfectly, do not use this method.

Don’t forget to look for our fifth in the

in-stream ads series, because tomorrow

you’re going to find out how to legally

steal traffic from your competitors!

In fact, this is the third method of targeting,

and potentially one of the most important

and valuable.

You’ll find out how to target people who are

proven to have an interest in whatever you’re

trying to promote, and a very sneaky method

you can use to steal traffic directly

from your competition!

See you tomorrow!