YouTube In Stream Ads 101 (7 of 7)

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Hello,

After going over the report and reading my YouTube

In-Stream Ad series, we can honestly point out that

basically the most effective ad type is the

In-Stream type, however this may not always

be the case.

It does on average have the lowest price points

and the highest ROI...

However, because it gives the video viewer the

option to skip the ad before the 30 second point,

you may end up with uncompleted views.

And that is not a real big issue since you don’t have

to pay for views until they’ve reached 30 seconds

(or the completed ad) but you want your ad campaign

to be effective.

So, I wanted to mention that you should carefully

test and track your results.

Be sure you have a way to track exactly where all

of your clicks came from and whether those clicks

converted into leads or sales.

Ultimately, this is the best way to choose which

ad format is right for your niche.

Otherwise, you’ll just be flying blind, and you’ll

have to guess which format is working best.

I use LandingPageMonkey to help track my leads

because it makes creating split tests on my

sqeeze pages so easy.

Check it out here:

www.landingpagemonkey.com

Instream ads are a solid economical way to get

traffic to you offers but if your landing page

is not converting well then all the traffic in

the world will not make you a dime.

So, track, split test and tweak!

Enjoy!

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