Qualcomm: Enabling the XR Industry

In the episode, we discuss the past, present and future of XR technology in enterprise, and Qualcomm’s role in shaping the industry.

Brian Vogelsang joined us from Qualcomm to uncover how the company is driving advancements in the world of XR. Brian highlights initial challenges in understanding and deploying XR at scale but emphasizes the technology's diverse applications and substantial ROI. He elaborated on how XR is revolutionizing learning and development by enhancing speed, retention, and accessibility.

We dive into Qualcomm's advancements into machine learning and AI, which enhances XR devices' capabilities and user interfaces. We also touch on their key collaborations with Lenovo on the VRX standalone VR headset, and with Sony on a high-resolution mixed reality headset for enterprise and content creators.

Learn about Qualcomm’s perspective on the future of XR over the next ten years, and why the company believes the technology will fundamentally change how enterprises operate.

Timestamps:

• Introduction to Qualcomm (01:37)
• Qualcomm’s origin in XR (02:33)
• AR vs VR in the market (04:52)
• Qualcomm’s contributions to the industry (07:08)
• What is the impetus of Qualcomm’s tech and what’s next? (12:39)
• Challenges of scaling to enterprise (16:57)
• The successes of Snapdragon Spaces (20:23)
• Where is technology going next? (26:19)
• Outro and Conclusion (43:30)

About the Guest:

Brian Vogelsang is the Senior Director of Product Management at Qualcomm. His 30 year career at Qualcomm began in IT before moving into the XR space about 7 years ago. He conceived, built, and launched Snapdragon Spaces, the first commercial, cross-OEM XR platform. With a deep expertise in product strategy and development, Brian led the multi-year roadmap for Snapdragon Spaces, securing C-level approval and scaling the team from 2 to over 300 professionals. He spearheaded the integration of key acquisitions.

About Qualcomm:

Qualcomm is a leader in the XR space. Their mission is to enable a world where everyone and everything can be intelligently connected. Qualcomm powers products and technologies including 5G-enabled smartphones that double as pro-level cameras and gaming devices, smarter vehicles and cities, and more. Their Snapdragon® XR solutions include processors, software and perception technologies, reference designs and developer tools.

About ArborXR:

ArborXR helps organizations confidently manage VR & AR devices at scale, remotely install content, and control what users can see and do in the headset. Our mission is to help people live more meaningful lives through the power of XR. Learn more at https://arborxr.com.

Links & Resources:

• Connect with Brian on LinkedIn: https://www.linkedin.com/in/bvogelsang/
• Connect with Brad on LinkedIn: https://www.linkedin.com/in/brad-scoggin/
• Connect with Will on LinkedIn: https://www.linkedin.com/in/willstackable/