In this episode, I had the absolute pleasure of chatting with the beautiful big energy that is Samantha Cox — keynote speaker, thought leader, mentor, and consultant in VIP customer experiences. (And honestly, there are so many more hats this incredible woman wears!)
Before launching her own consultancy business Samantha Cox International, Sam was the former EA/PA to none other than Sir Richard Branson — yes, the Richard Branson — where she lived on Necker Island in the Caribbean, supporting him across all facets of his business and personal life, alongside her long-time friend and colleague, Helen. (Safe to say, it wasn’t your typical 9-5 job!)
In this episode, Sam takes us through her incredible journey — from leaving school at 16, to working her way into some of the most extraordinary roles around the world. Her story is living proof that a strong sense of self, relentless drive, and a killer work ethic can open doors to the most unexpected and amazing opportunities.
Now, with the launch of her brand Samantha Cox International in late 2023, Sam is passionately helping others craft unforgettable VIP experiences — and keeping it real about the challenges and bravery it takes to put yourself out there, even after years of success.
💬 We talk:
Landing a job with Sir Richard Branson (and life on Necker Island!)
Building an extraordinary career without a traditional path
Taking risks and saying YES to wild opportunities
Launching a global consultancy brand
The real, behind-the-scenes moments of personal growth and bravery
Sam, you are an absolute gem — thank you for joining me and sharing your beautiful, authentic self.
🎥 Watch us on YouTube – Yeah The Gals Podcast📲 Follow us on Instagram – @yeahthegalspodcast
Where you can find Sam:Website:
https://www.samanthacoxinternational.com/
Instagram:
https://www.instagram.com/samanthacox_international/
🧡 We acknowledge the Traditional Custodians of the land on which this episode was recorded and pay our respects to Elders past and present. We extend that respect to all First Nations peoples listening today.
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