All Episodes

November 21, 2025 4 mins

Most homeowners don’t realize they’re making the most expensive upgrade mistake until it’s too late. After 24 years in lending and thousands of buyer walkthroughs, Keith breaks down the upgrades that increase home value, the ones that shrink your equity, and the one thing you must fix before touching anything else. If you want clear, simple guidance for smart home improvements, this episode gives you the playbook.


What You’ll Learn
• The single mistake almost every homeowner makes before upgrading
• Why your taste and buyer taste almost never match
• Which upgrades pull buyers in—and which ones send them running
• The first fix you must make before any remodel
• What to avoid if you plan to sell within ten years
• The upgrades that reliably increase home value
• How to think about your home like a buyer, not an owner


Key Points from the Episode
At the start of the episode, Keith shares how most homeowners unknowingly drain their future equity by focusing on the wrong improvements. He explains how upgrading based on personal taste—like blue cabinets or themed bathrooms—often leads buyers to see a “full renovation project” instead of an improved home.
Keith reveals the turning point from his 24 years in lending: there are two versions of every home—the one you love and the one a buyer will pay for. When homeowners understand this, they avoid costly mistakes and focus on upgrades buyers reward.
From there, the episode breaks down the upgrades that hurt value, including solar, mismatched styles, full-concrete yards, and personal design choices. He then gives the upgrades that always pay off: curb appeal, landscaping, engineered wood flooring, and price-appropriate appliance updates.


If you want help deciding which upgrades fit your home and price point, reach out to Keith directly.



Schedule your free consultation- http://schedulewithkeithgo.com
Send me a message - keith@keithgo.com

Mark as Played

Advertise With Us

Popular Podcasts

Stuff You Should Know
The Joe Rogan Experience

The Joe Rogan Experience

The official podcast of comedian Joe Rogan.

Two Guys, Five Rings: Matt, Bowen & The Olympics

Two Guys, Five Rings: Matt, Bowen & The Olympics

Two Guys (Bowen Yang and Matt Rogers). Five Rings (you know, from the Olympics logo). One essential podcast for the 2026 Milan-Cortina Winter Olympics. Bowen Yang (SNL, Wicked) and Matt Rogers (Palm Royale, No Good Deed) of Las Culturistas are back for a second season of Two Guys, Five Rings, a collaboration with NBC Sports and iHeartRadio. In this 15-episode event, Bowen and Matt discuss the top storylines, obsess over Italian culture, and find out what really goes on in the Olympic Village.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2026 iHeartMedia, Inc.